iFresh Inc., through its subsidiary, NYM Holding, Inc., operates as an Asian/Chinese grocery supermarket chain in the North Eastern U.S. providing food and other merchandise hard to find in mainstream grocery stores.
The company has retail supermarkets across New York, Massachusetts and Florida, with approximately 4,938,600 sales transactions. In addition to retail supermarkets, the company operates in-house wholesale business, Strong America Inc. that offer approximately 6,000 wholesale produc...
iFresh Inc., through its subsidiary, NYM Holding, Inc., operates as an Asian/Chinese grocery supermarket chain in the North Eastern U.S. providing food and other merchandise hard to find in mainstream grocery stores.
The company has retail supermarkets across New York, Massachusetts and Florida, with approximately 4,938,600 sales transactions. In addition to retail supermarkets, the company operates in-house wholesale business, Strong America Inc. that offer approximately 6,000 wholesale products and service to its retail supermarkets and approximately 1,000 external customers, including wholesale stores, retail supermarkets and restaurants. The company has a supply of food from farms in New Jersey and Florida, ensuring supplies of vegetables, fruits and seafood.
Marketing and Advertising
The company promotes its stores on its official website, uses an electronic newsletter, and/or inserts sales flyers in local Chinese newspapers or magazines on a monthly or weekly basis. Its online business is marketed primarily on its official website and on WeChat, the mobile social app among Chinese immigrant.
Trademarks and Other Intellectual Property
The company owns four trademarks, including Family Elephant; Green Acre; Golden Smell; and Redolent. Its trademarks cover rice and rice products and seasonings and spices, as well as assortment of noodles, frozen vegetables, frozen dumplings and frozen seafood. Trademarks are renewed for a 10-year period.
The Fresh Market, Inc., the owner of the federally registered THE FRESH MARKET trademark, has informed the company that The Fresh Market considers the company’s use of the words iFresh Market on some of its storefronts, as well as the domain name www.ifreshmarket.com to infringe on The Fresh Market’s trademark.
Seasonality
The company’s sales are affected by seasonality. Weekly sales fluctuate throughout the year (year ended March 31, 2020), with weekends generating more sales over weekdays. The company also has higher sales in its third fiscal quarter when customers make holiday purchases.
History
iFresh Inc. was founded in 1995.