Here Media Inc., through its subsidiaries, offers programming content tailored for the lesbian, gay, bisexual, and transgender (LGBT) community on a subscription basis through cable television, direct-to-home (DTH) satellite television, fiber-optic television, and the Internet under the brand name here!.
The company has agreements with major cable, satellite and fiber-optic television operators in the United States, including Comcast, Cablevision, Time Warner, Charter, EchoStar, Verizon, AT&T,...
Here Media Inc., through its subsidiaries, offers programming content tailored for the lesbian, gay, bisexual, and transgender (LGBT) community on a subscription basis through cable television, direct-to-home (DTH) satellite television, fiber-optic television, and the Internet under the brand name here!.
The company has agreements with major cable, satellite and fiber-optic television operators in the United States, including Comcast, Cablevision, Time Warner, Charter, EchoStar, Verizon, AT&T, and Cox. Its subscription video-on-demand (SVOD) and/or regularly scheduled (also referred to as linear) television channel services were available through cable, satellite and fiber-optic television providers who served approximately 34 million domestic television households in the United States as of December 31, 2009.
The company also operates a companion Web site, heretv.com, which features original shows, podcasts, news, and other entertainment, as well as a large library of LGBT-themed streaming video. Its Internet distribution channel is available on heretv.com, a pay-SVOD service that allows subscribers to view video content on their computers. In addition, the company syndicate free-to-the-user content to Web sites, including www.msn.com and www.aol.com.
The company publishes magazines and books targeting the LGBT community, which are distributed through traditional newsstands, as well as other retail outlets, and by subscriptions of print and digital editions of Out magazine. It publishes three magazines on a regular basis, Out, The Advocate, and HIVPlus, each of which is targeted primarily at the LGBT market. The company also distributes digital editions of Out and The Advocate using Zinio, a provider of digital magazine marketing and distribution. Its magazine brands have developed Web sites, out.com and advocate.com, to publish original content, as well as content from the magazines.
The company also operates its primary LGBT Web site Gay.com, which is a social networking Web site. It provides advertisers with unparalleled access to the LGBT community. The company offers multiple forms of online advertising, including run-of-site advertising, advertising within specialized content channels and online-community areas, and member-targeted e-mails, as well as traditional print and event advertising. It also offers advertisers data on consumer behavior and the effectiveness of their online advertising campaigns with it through user feedback and independent third-party analysis.
Competition
The company competes with a range of online and print content providers for revenue, including large media companies, such as Yahoo!, Google, MSN, Time Warner, Viacom, Conde Nast, and News Corporation. In its online subscription business, its competitors include these large media companies, as well as other companies that offer targeted online services, such as Match.com and Yahoo! Personals, and a number of other smaller online companies focused specifically on the LGBT community. The company faces competition from social networking sites, such as MySpace, Facebook and YouTube, that service a online community that includes the LGBT community.