Hauppauge Digital Inc. designs, develops, manufactures, and markets various consumer electronic hardware and software products that link TV and other video delivery technologies to personal computers and mobile devices.
Products
The company’s products fall within various general categories, such as TV receivers and tuners; high definition video recorders; and peripheral software applications and video streaming support devices.
High Definition Video Recorders
This category includes products...
Hauppauge Digital Inc. designs, develops, manufactures, and markets various consumer electronic hardware and software products that link TV and other video delivery technologies to personal computers and mobile devices.
Products
The company’s products fall within various general categories, such as TV receivers and tuners; high definition video recorders; and peripheral software applications and video streaming support devices.
High Definition Video Recorders
This category includes products that record high definition video direct from video game consoles, including Xbox and Sony PlayStation game systems. Certain models also could record HD video from cable TV and satellite set-top boxes. These products enable recording video and TV content to a PC’s hard drive, receiving digital TV data transmissions, and displaying computer-stored digital media on TV sets and other mobile devices through in-home networks.
USB-Live2 is a standard definition video recorder, which could be used to record video tapes and other types of video onto a PC. Once on a PC, these recordings could be burned onto a DVD disc. USB-Live2 is sold to consumers who want to save their old video tapes by converting them to a DVD disc. USB-Live2 comes with software, which allows a consumer to record a VHS tape, and then author a DVD disc from the video recording.
The company’s HD PVR Rocket is its new portable high definition video recorder. The HD PVR Rocket records video game play from PlayStation, Xbox and PC gaming systems in high definition approximately 1080p. The HD PVR Rocket is a portable video recorder, which is small enough to fit in your hand and weights approximately 4.6 oz. The HD PVR Rocket has a built-in audio mixer and has a USB port where a gamer could plug a USB thumb drive to record game play. A 16 Gbyte USB thumb drive, when plugged into the HD PVR Rocket, could record 4 hours of video game play at an HD resolution of 1080p. The HD PVR Rocket also has a built-in audio mixer that could record game commentary along with game audio. In addition to the recorder, a Windows application called Hauppauge Capture is provided, which could be used to upload video game play to YouTube.
The company’s HD PVR 2 Gaming Edition is a kit for gamers who want to record their Sony PlayStation 3 or Xbox 360 game-play in high definition. The HD PVR 2 Gaming Edition has video quality and records HD video from either HDMI or component video at approximately 1080p/30. Gamers could share their video game-play with friends on YouTube by using the included Showbiz application to record and then upload videos to YouTube. HD PVR 2 Gaming Edition allows any user to produce their own video movies from their game-play. A special PS3 component video cable is included.
HD PVR is the company’s previous generation high definition video recorder for making real-time H.264 compressed video recordings at resolutions approximately 1080i. The HD PVR records component video from a game console, such as the Xbox 360, Playstation 3 or cable TV and satellite set top boxes. When used to record HD video from a cable TV or satellite set top box, the HD PVR could automatically change TV channels for scheduled recordings with its built-in IR blaster. The HD PVR recording format could be used to burn Blu-ray DVD disks. The HD PVR’s recording quality allows personal archival of high definition TV programs from any component video HD set top box. The HD PVR also has standard definition composite and S-Video inputs, which allows the user to record their old home video tapes into an AVCHD format for creating Blu-ray DVD recordings.
Colossus has similar capabilities as HD PVR, and is an internal card for Windows based PCs. Colossus could record high definition video from a cable TV or satellite set top box, or an Xbox 360 or Sony Playstation 3 game console. Recording is done at approximately 1080i HD video.
TV Receivers and Tuners
This category includes products, which receive TV signals that enable PC, tablet and smartphone users to watch television on a PC or laptop device screen. Primarily, the company’s devices include digital TV receivers, serving those markets relying on the digital-based TV systems, hybrid analog/digital TV receivers, serving various markets internationally that are still in the process of converting from analog to digital TV formats, and analog-only TV receivers, serving the remaining markets. In this category are products based on CableCARD technology, which allow consumers in the U.S. to watch and record cable TV programs and could be used in place of cable TV company rented cable boxes. Also in this category is a line of TV receivers, which have Wi-Fi connections that enable the viewing of TV on tablets and other mobile devices.
Broadway Live TV Streaming Products for the iPad and iPhone
Broadway, developed by the company’s PCTV Systems Sarl R&D team in Braunschweig Germany, connects to a TV signal and then transmits that TV signal through a Wi-Fi network or through the Internet. An Apple iPhone or iPad could receive this TV signal and display the live TV program on the screen.
There are three models of Broadway, such as a model for Europe and parts of Asia, which includes dual digital TV receivers for over-the-air digital TV; a model for North America with a built-in universal ATSC/NTSC and clear QAM receiver; and a model, which includes a free-to-air high definition DVB-S2 satellite TV receiver.
Digital TV Receivers and Hybrid Analog/Digital TV Receiver
The company’s digital TV tuner products enable a PC user to watch digital television in a resizable window on a PC or laptop screen. There are different digital TV standards worldwide, and the company develops TV tuner products for majority of these digital TV formats.
The company’s WinTV-DCR-2650 is a PC-based cable TV set top box utilizing CableCARD technology that has two tuners. With Windows 7 Media Center, the user could record two TV programs at the same time, or the user could watch one TV program while recording another. There are other applications besides Windows Media Center, which would work with the WinTV-DCR-2650. These programs would allow the user to watch and record cable TV programs, which are marked as ‘copy freely’ by their local cable operator. Majority of these programs are network TV channels, including CBS, NBC, and Fox.
The company’s WinTV-DCR-3250 is a TV set top box utilizing CableCARD technology that has three tuners. The WinTV-DCR 3250 sends TV through your home network and enables the user to record premium digital cable TV on your PC and watch TV from any computer of your home network. You could record the full resolution of the original broadcast approximately 1080i. With Windows 7 or 8 Media Center, the user could schedule and record premium cable TV programs.
The company has a line of external TV tuners called TV tuner ‘sticks’. TV tuner ‘sticks’ are small TV tuners, which connect to a PC, notebook, or netbook computer through the USB port. TV tuner ‘sticks’ are used for mobile PC users and others who want the flexibility to simply insert a USB TV tuner and watch TV on their screen. The small size and UPC plug-in capability are good for use in laptops while traveling. The company’s TV tuner ‘sticks’ include the WinTV-NOVA, WinTV-Ministick, and WinTV-Aero series.
The company’s WinTV-NOVA products are digital only TV tuners for PCs. They support various forms of digital TV and come in either an internal or external form factor.
The company’s WinTV-NOVA-T is a DVB-T digital terrestrial tuner for its European markets, which allows for viewing digital terrestrial TV and listening to digital radio on a PC. The product also allows recording of digital TV and radio to a hard drive. This product is available as either a PCI card or an external USB device.
The company’s WinTV-NOVA-T-500 is a dual tuner DVB-T tuner for its European markets, which uses ‘Diversity Technology’ and allows for viewing digital terrestrial programs while recording another program. The product also allows recording of two digital TV programs simultaneously or watching one channel while recording another.
The company’s WinTV-NOVA-T-USB2 is an external DVB-T digital TV tuner, with dual tuners for recording of two digital TV programs simultaneously or watching one channel while recording another.
The company’s WinTV-NOVA-T TV tuner stick is a pocket sized external DVB-T tuner for its European markets, which allows for viewing digital terrestrial TV and listening digital radio on a PC or laptop. The product also allows recording of digital TV and radio to a hard drive. The product’s pocket size and UPC plug-in capability is good for use in laptops while traveling.
The company’s WinTV-NOVA-TD stick is a pocket-sized external DVB-T tuner for its European markets, which employs ‘Diversity Technology’ with the use of two antennas to improve the reception for viewing digital terrestrial TV on a PC or laptop. The product also allows recording of digital TV to a hard drive in MPEG-2 format. The product’s pocket size and UPC plug-in capability is good for use in laptops while traveling.
The company’s WinTV-Ministick is a small and portable external DVB-T tuner for its European markets, which allows a user to watch and record digital TV programs on a netbook, laptop, or desktop computer. WinTV-Ministick comes with a remote control and a portable digital TV antenna, which allows a user to watch TV at home or when they travel.
The company’s WinTV-HVR-900 stick is a pocket sized external tuner for its European markets, which allows for viewing digital terrestrial and analog terrestrial TV on a PC or laptop. Digital and analog programs could be recorded to a hard drive in MPEG-2 format.
The company’s WinTV-HVR-930C stick is a triple mode external tuner for its European markets, which allows for viewing digital cable TV and radio, digital terrestrial TV and radio and analog cable or analog terrestrial TV on a PC or laptop. This product allows recording digital and analog programs to a hard drive in MPEG-2 format and includes a DVB-T antenna.
The company’s WinTV-HVR-950Q stick is a pocket sized external tuner for its North American markets, which allows for viewing ATSC high definition TV and NTSC cable TV on a PC or laptop. The product also allows recording digital and analog programs to a hard drive in MPEG-2 format.
The company’s myTV 2GO-m is an external stick sold in the European market that allows the user to watch and record live Freeview digital TV on the user’s iPad, iPad 2, and iPhone 4S. The myTV 2GO-m's built-in antenna could be used to receive Freeview TV within approximately 10 miles of a Freeview broadcast transmitter, depending on location. The myTV 2GO-m comes with an EPG built into the application, which allows the user to see a guide of upcoming digital TV programs. Other features allow the user to pause live TV or record the user’s favorite Freeview TV program.
The company’s WinTV-HVR-1100 is a PCI based tuner for its European market, which is designed to be installed inside a desktop PC. This TV tuner allows viewing digital terrestrial and analog terrestrial TV on a PC screen, in addition to listening to FM radio and DVB-T radio through a PC’s audio system. This product also allows recording digital and analog programs to a hard drive in MPEG-2 format.
The company’s WinTV-HVR-1400 is a dual tuner ExpressCard/54 card designed for notebook computers with ExpressCard/54mm expansion slots. This TV tuner is for analog and digital TV watching and recording on laptop computers, and allows recording digital programs to a hard drive in MPEG-2 format and recording analog programs.
The company’s WinTV-HVR-1600 is a PCI combination analog and digital TV tuner for its North American market. The WinTV-HVR-1600 is installed in an internal PCI slot in a desktop PC and allows watching and recording ATSC high definition TV and NTSC cable TV. The WinTV-HVR-1600 could record various ATSC formats, including the 1080i format. The WinTV-HVR-1600 also supports viewing and recording clear QAM digital cable TV channels and includes a remote control and IR blaster, which changes the channels on the user’s satellite or cable TV set top box.
The company’s WinTV-HVR-4400 is a quad-format PCI based TV tuner for its European markets. It is installed in a desktop PC and could be used to watch and record digital terrestrial (DVB-T), digital satellite (DVB-S), high definition digital satellite (DVB-S2) and analog cable TV; in addition, it has the ability to receive FM radio and DVB-T radio. When recording digital TV programs, the original digital broadcast format is used, which preserves the quality of the recording.
The company’s WinTV-HVR-1950 is an external USB based TV tuner for the user’s PC or laptop. The WinTV-HVR-1950 allows the user to watch, pause, and record analog cable TV, clear QAM digital cable TV, or ATSC over-the-air digital TV at approximately 1080i resolution. The product comes with a remote control and IR blaster, and contains a built-in hardware MPEG-2 encoder for use when recording analog video.
The company’s WinTV-HVR-2200 and WinTV-HVR-2250 products are dual tuner PCI Express based TV tuners designed to be installed in a desktop PC. These PCI Express boards allow a PC user to watch, pause, or record two analog or digital TV programs at the same time. A user could either watch one TV program while recording another or could record two TV programs at once. With the WinTV-HVR-2250, a user in North America could watch and record analog cable TV or high definition digital ATSC and clear QAM digital cable TV. With the WinTV-HVR-2200, a user in Europe or Asia could watch or record analog PAL TV or digital DVB-T TV. Both of these products allow recording analog cable TV programs to a PC's hard disk with its built-in MPEG-2 hardware encoder.
Video Recorder Products
USB-Live2 is a standard definition video recorder, which could be used to record video tapes and other types of video onto a PC. Once on a PC, these recordings could be burned onto a DVD disc. USB-Live2 is sold to consumers who want to save their old video tapes by converting them to a DVD disc. USB-Live2 comes with software, which allows a consumer to record a VHS tape, and then author a DVD disc from the video recording.
HD PVR 2 Gaming Edition is the company’s newest high definition video recorder. It is a kit for gamers who want to record their Sony PlayStation 3 or Xbox 360 game-play in high definition. The HD PVR 2 Gaming Edition has high video quality and records HD video from either HDMI or component video at approximately 1080p/30.
HD PVR is the company’s previous generation high definition video recorder for making real-time H.264 compressed video recordings at resolutions approximately 1080i. The HD PVR records component video from a game console, such as the Xbox 360, Playstation 3 or cable TV and satellite set top boxes. When used to record HD video from a cable TV or satellite set top box, the HD PVR could automatically change TV channels for scheduled recordings with its built-in IR blaster. The HD PVR recording format could be used to burn Blu-ray DVD disks. The HD PVR’s recording quality allows personal archival of high definition TV programs from any component video HD set top box. The HD PVR also has standard definition composite and S-Video inputs, which allow the user to record their old home video tapes into an AVCHD format for creating Blu-ray DVD recordings.
Colossus has similar capabilities as HD PVR, and is an internal card for Windows based PCs. Colossus could record high definition video from a cable TV or satellite set top box, or an Xbox 360 or Sony Playstation 3 game console. Recording is done at approximately 1080i HD video.
PCTV Systems TV Tuner Products
The company’s PCTV Systems Sarl operation, based in Germany, develops TV tuner products, which allow Windows or Macintosh users to view television programming on their computers. Its PCTV line consists of a family of USB sticks with a form factor suited for use with laptops and PCI-based cards appropriate for desktop users, in addition to PCI cards for use in desktop computers. PCTV products are positioned as its product offering.
Other Video Products and Software
This category includes a range of product lines consisting of software applications and video capture board and digital media adapter units that support video-streaming in and around the home or through the Internet based on inbound TV signals.
Software Products
The company’s WinTV application is a PC based TV watching, pause and recoding application. The WinTV application has been under continuous development. The current WinTV version 7 application is supplied on a CD-ROM and it is installed on a user’s PC, which contains one of the company’s WinTV TV tuner products. Features in WinTV version 7 include live TV in a window or full screen, program pause, scheduled record, multiple TV tuner support, close captioning, and parental control.
The company’s WinTV Extend software product is a PC based Internet video server, which streams live TV or other video content to remote devices, such as an Apple iPad or iPhone. The difference between WinTV Extend and its Broadway product is that WinTV Extend runs on a PC while Broadway is stand alone. WinTV Extend supports native Apple iOS encoding plus Adobe Flash. Adobe Flash is the preferred media format for PCs and Mac computers, plus the Android mobile platform.
The company offers WinTV Extend for the iPad and iPhone applications. These applications are native Apple iOS applications, which allow watching live TV through a Wi-Fi or Internet connection. The WinTV Extend for iPad and iPhone require a streaming server as the TV source. Streaming servers supported are Broadway and the WinTV version 7.2 application. These applications are provided through the Apple application store.
Video Capture Boards
The company’s ImpactVCB Video Capture Board (ImpactVCB) is a PCI board for access to digitized video. Designed for PC-based video conferencing and video capture in industrial applications, the ImpactVCB features ‘live’ video-in-a-window, still image capture and drivers for Windows. There are also third party drivers and applications available for use with the Linux operating system.
Digital Media Adapters
The company’s MediaMVP-HD is a Linux-based digital media device, and is one of a class of PC products, which link TV sets and PCs. Media, such as music, digital pictures, and digital videos, are transmitted from the PC, where they are stored, to the MediaMVP, where they are converted from a digital format into an analog format, enabling playback on a TV connected to the MediaMVP.
The company’s MediaMVP enables a user to watch and listen to PC-based videos, music, and pictures on a TV set through a home network. The MediaMVP connects to TV sets or home theater systems, and through an Ethernet network, plays back MP3 music, MPEG-1 and MPEG-2 videos, and JPEG and GIF digital pictures that have been recorded and stored on a PC. The MediaMVP decodes this media and then outputs video through composite and S-Video connections for video on TV sets and audio through stereo audio output connectors to TV sets or home theater systems.
The company’s MediaMVP also provides an on-TV-screen display of media directory listings. It receives commands from the supplied remote control, and sends these commands to the PC server. The TV menus are created on the PC server, sent through the Ethernet LAN and displayed by the MediaMVP’s browser. The MediaMVP’s remote control allows a user to pause, fast forward and rewind through videos, plus pause music and picture shows. A user could adjust the audio volume from the MediaMVP’s remote control, avoiding the need to use the TV’s remote control. The MediaMVP is available in a wired or wireless version.
Suppliers
The company’s primary suppliers of component parts include Arrow Electronics; Dibcom S.A.; Ambarella; Sigma Designs; NXP Semiconductors; WT Microelectronics Singapore Pte Ltd; Magnum Semiconductor, Inc.; and Conexant Systems.
Customers and Markets
The company primarily markets its products to the personal computer market, including both Microsoft Windows and Apple Macintosh based systems. Its HD PVR Gaming Edition products are marketed to the gaming market. To reach these multiple markets, the company sells to a network of computer retailers in the U.S., Europe, and Asia and through computer products distributors and manufacturers.
The company sold its WinTV products on a direct corporate sales basis to financial services information providers for incorporation into their workstations and various independent financial institutions. The company also offers its products to PC manufacturers that either embed a WinTV product in a PC that they sell, or sell the WinTV as an accessory to the PC.
Sales Channels
The company primarily sells through a sales channel, including retailers, PC manufacturers, and distributors. Its PCTV products are offered as its line and are sold through similar retail and distribution channels as its WinTV products.
Marketing and Sales
The company markets its products both domestically and internationally through its sales offices in the U.S. (New York and California), Germany, the United Kingdom, France, Taiwan, and Singapore, plus sales representative offices in the Netherlands, Spain, Scandinavia, and Italy. It has 12 sales people located in Europe, 2 sales people in the Far East, and 3 sales people in the U.S.
Strategy
The company’s strategy includes innovating and diversifying products and product lines; introducing new and desirable features in its products; expanding domestic and international sales and distribution channels; forging strategic relationships with major industry players; and outsourcing production to reliable, high-quality contract manufacturers.
Research and Development
The company spent approximately $3,098,000 for research and development expenses for the year ended September 30, 2013.
Patents, Copyrights, and Trademarks
The company’s trademarks, such as Hauppauge, SoftPVR, HardPVR, MediaMVP, and WinTV, have been registered with the United States Patent and Trademark Office.
Competition
The company’s WinTV-DCR-2650 digital CableCARD receiver competes in the cable TV set top box market with Motorola, Scientific Atlanta, and Tivo Inc. Its Broadway product competes in the consumer electronics market with Sling Media Inc., a subsidiary of EchoStar Corporation; and others. The company’s HD PVR product competes in the video recorder market with Roxio, a subsidiary of Rovi Corporation; AVerMedia Technologies; and ElGato Systems.
History
Hauppauge Digital Inc. was founded in 1994. The company was incorporated in the state of Delaware in 1994.
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.
