Express, Inc. operates as a multi-brand fashion retailer with an omnichannel platform.
The company’s two brand-based Express segment, which includes UpWest, and Bonobos.
Express is a brand with a purpose - We Create Confidence. We Inspire Self-Expression. - powered by a styling community.
UpWest is an apparel, accessories and home goods brand with a purpose to provide comfort for people and planet.
Bonobos is a menswear brand known for exceptional fit and an innovative retail model. The comp...
Express, Inc. operates as a multi-brand fashion retailer with an omnichannel platform.
The company’s two brand-based Express segment, which includes UpWest, and Bonobos.
Express is a brand with a purpose - We Create Confidence. We Inspire Self-Expression. - powered by a styling community.
UpWest is an apparel, accessories and home goods brand with a purpose to provide comfort for people and planet.
Bonobos is a menswear brand known for exceptional fit and an innovative retail model. The company operates stores in the United States and Puerto Rico, including factory outlet stores. The company’s stores were located primarily in high-traffic shopping malls, lifestyle centers, outlet centers, and street locations, and average approximately 7,600 gross square feet. The company also sold its products through the express.com online store, the Express mobile app, the bonobos.com online store and the upwest.com online store and franchisees who operated Express locations in Latin America pursuant to franchise agreements.
Products
The company establishes a design, and merchandising philosophy called the Express Edit that supported its brand promise: ‘to edit the best of now for real life versatility’.
Versatility Adds Value
Create modern-day dressing experience with multiple ways to wear at work, at play, during the day and during the night.
New & Now
Meet the company’s customers’ desire for newness by understanding where fashion is now and looking ahead to where it's going through monthly deliveries in key categories that continue to update a seasonal wardrobe.
Drive Denim
Denim is the foundation of every modern wardrobe. The company completely reinvented its assortments and are delivering premium jeans under $100.
Add an Accessory
Accessories are a fashion entry point and an add-on to an outfit at an opening price point.
The company plans its product assortments and displays them in its stores and online in a coordinated manner to encourage its customers to purchase items that can be worn in multiple ways for multiple wearing occasions.
Omnichannel Customer Experience
Like the company’s customers, it viewed retail as an omnichannel experience that seamlessly integrated its stores and online channels.
The company's stores were at the core of its omnichannel platform. The company designed its stores to create a distinctive and engaging shopping environment, as well as to project its image of Express as a fashion authority. The company's stores featured a vibrant and youthful look, bright signage, and popular music. Additionally, the company's stores were constructed and finished to allow it to efficiently shift merchandise displays throughout the year, as seasons dictate. Similar to the company’s stores, its eCommerce capabilities were focused on creating an engaging and easy shopping experience that supports a vibrant fashion consumer, whether on a mobile device, tablet or desktop, with a particular focus on the mobile experience.
Distribution
As of February 3, 2024, the company utilized three facilities for the distribution of its products. Virtually all the merchandise sold in its Express stores and on its website was first received and processed at a central distribution facility in Columbus, Ohio. From there, merchandise allocated to be sold in stores was shipped to the company's stores, and merchandise to be sold online direct-to-consumer was shipped to a distribution facility in Richwood, Kentucky (the Richwood Facility). Merchandise was typically shipped to such stores and to the Richwood Facility via third-party delivery services multiple times per week, thereby providing them with a steady flow of inventory. The third-party that operated the Richwood Facility was responsible for fulfilling the majority of the orders placed through the company's website and shipping the merchandise directly to customers or to stores for pickup, via third-party delivery services. In addition, certain retail stores had the ability to ship select online merchandise directly to the company's customers.
All the merchandise sold in the company's Bonobos stores and on its website was received and processed at a central distribution facility in Florence, New Jersey (the Florence Facility). From there, merchandise allocated to be sold in stores was shipped to the company's stores, and merchandise to be sold online direct-to-consumer was shipped directly to them. The third-party that operated the Florence Facility was responsible for fulfilling the majority of the orders placed through the company's website and shipping the merchandise directly to customers, via third-party delivery services.
Intellectual Property
The Express trademark and certain variations thereon, such as Express World Brand, are registered or are subject to pending trademark applications with the United States Patent and Trademark Office and/or with the registries of many foreign countries. In addition, the Express trademarks are used in many registered domain names, including express.com. During the fourth quarter of 2022, the company sold certain intellectual property to the Joint Venture and received a license back to such intellectual property under the Intellectual Property License Agreement.
Regulation and Legislation
The company is subject to labor and employment laws and regulations, including minimum wage requirements; intellectual property laws; consumer protection laws and regulations, including those governing advertising and promotions, privacy, and product safety; laws and regulations with respect to the operation of its stores and business generally, including the Foreign Corrupt Practices Act; and laws and regulations that apply as a result of being a public company, including rules that obligated the company to make certain public disclosures and file periodic reports with the U.S. Securities and Exchange Commission (SEC). In addition, the company is subject to United States customs laws and similar laws of other countries associated with the import and export of merchandise.
History
The company was founded in 1980. The company was formerly known as Express Parent LLC and changed its name to Express, Inc. in 2010.
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