Emmis Corporation, a diversified media company, principally focused on radio broadcasting.
The company owns 4 FM and 2 AM radio stations in New York and Indianapolis. One of the FM radio stations that the company owns in New York is operated pursuant to a local marketing agreement whereby a third party provides the programming for the station and sells all advertising within that programming. In addition to the company’s radio properties, it publishes Indianapolis Monthly and operate a dynamic...
Emmis Corporation, a diversified media company, principally focused on radio broadcasting.
The company owns 4 FM and 2 AM radio stations in New York and Indianapolis. One of the FM radio stations that the company owns in New York is operated pursuant to a local marketing agreement whereby a third party provides the programming for the station and sells all advertising within that programming. In addition to the company’s radio properties, it publishes Indianapolis Monthly and operate a dynamic pricing business (Digonex Technologies, Inc.).
In March 2020, the company acquired the sound masking business of Lencore Acoustics Corporation as part of its operating strategy to diversify into businesses that display better growth characteristics than the radio and magazine businesses that have historically consisted of its operating results.
In addition to its other radio broadcasting operations, the company owns and operates Network Indiana, a radio network that provides news and other programming to approximately 70 affiliated radio stations in Indiana.
Advertising Sales
The company’s stations derive their advertising revenue from local and regional advertising in the marketplaces in which they operate, as well as from the sale of national advertising. Local and most regional sales are made by a station’s or magazine’s sales staff. National sales are made by firms specializing in such sales, which are compensated on a commission-only basis.
Strategy
The key elements of the company's strategy are to develop unique and compelling content and strong local brands; extend the reach and relevance of its local brands through digital platforms; deliver results to advertisers; extend sales efforts into new market segments; and pursue new businesses that display better growth characteristics.
History
The company was founded in 1980. The company was formerly known as Emmis Communications Corporation and changed its name to Emmis Corporation in August 2022.