DNA Brands, Inc. produces, markets, and sells a proprietary line of carbonated blends of energy drinks and energy coffee drinks in the United States.
The company offers five carbonated blends, such as DNA Energy Drink, Citrus, Sugar Free Citrus, Original (a combination of Red Bull and Monster energy drinks), Cryo-Berry (a refreshing mix of cranberry and raspberry), and Molecular Melon (a cool and refreshing taste), as well as three milk based energy coffees fortified with Omega 3.
The company...
DNA Brands, Inc. produces, markets, and sells a proprietary line of carbonated blends of energy drinks and energy coffee drinks in the United States.
The company offers five carbonated blends, such as DNA Energy Drink, Citrus, Sugar Free Citrus, Original (a combination of Red Bull and Monster energy drinks), Cryo-Berry (a refreshing mix of cranberry and raspberry), and Molecular Melon (a cool and refreshing taste), as well as three milk based energy coffees fortified with Omega 3.
The company markets and sells its products either directly to distributors for resale to retailers, supermarkets, convenience stores, and independents or through regional distributors servicing these same outlets. In addition, it maintains own distribution operation, which services parts of Florida.
Products
Each of the company’s drinks is sold in a 16 ounce can. The company’s product flavors comprise:
DNA Energy Drink
Cellular Citrus –Two time winner of World’s Best Tasting Energy Drink - The taste of real oranges with specific citrus nuances;
Cellular Citrus Zero Sugar - High end orange soda taste;
Molecular Melon – Velvety and smooth lemon lime mix;
Cryo Berry – Mixture of cranberries and raspberries, a blast to drink; and
Original – The company’s proprietary blend taste.
DNA Energy Coffee
This includes Mocha, Vanilla Latte, and Carmel Macchiato flavors.
Bag-in-the-Box
Bag-in-the-Box is a fountain delivery system for the company’s Original flavor energy drink used at on premise locations, such as bars, convenience stores, and restaurants. The Original flavor is an alternative for on premise customers that are using one of the energy drinks as a mixer.
Government Regulations
The production and marketing of the company’s licensed and proprietary products are subject to the rules and regulations of various federal, state, and local health agencies, including in particular the U.S. Food and Drug Administration (FDA). The FDA also regulates labeling of its products.