CCA Industries, Inc. engages in fast moving consumer goods, selling various products in multiple health-and-beauty aids, over the counter drug and remedies and cosmeceutical categories.
The company owns registered trademarks, or exclusive licenses to use registered trademarks, that identify its products by brand-name. Under majority of the brand names, the company markets various but categorically-related products. The principal brand and trademark names include ‘Plus+White’ (oral health-care p...
CCA Industries, Inc. engages in fast moving consumer goods, selling various products in multiple health-and-beauty aids, over the counter drug and remedies and cosmeceutical categories.
The company owns registered trademarks, or exclusive licenses to use registered trademarks, that identify its products by brand-name. Under majority of the brand names, the company markets various but categorically-related products. The principal brand and trademark names include ‘Plus+White’ (oral health-care products),’Sudden Change’ (skin-care products), ‘Nutra Nail’ (nail treatments), ‘Bikini Zone’ (pre and after-shave products), ‘Porcelana’ (skin-care products), ‘Hair Off’ (depilatories), ‘Sunset Cafe’ (perfumes), ‘Lobe Miracle’ (ear-care product) and ‘Scar Zone’ (scar diminishing cream).
All company products are marketed and sold to major drug, food chains, mass merchandisers and wholesale beauty aids distributors throughout the United States, as well as Internet sales. In addition, certain of the company’s products are sold internationally, through distributors.
The company sells its products to approximately 250 accounts, majority of which have various outlets. Approximately 40,000 stores carry at least one Company product (SKU). During the year ended November 30, 2018, the company’s major customers were Wal-Mart Stores Inc. (approximately 41.5% of net sales), Walgreens, Inc. (approximately 16.3%) and Target, Inc. (approximately 10.4%).
The company targets various demographic segments and utilizes these specific marketing approaches for each of these core brands:
Bikini Zone: Designed to help women relieve the bumps, irritation and redness that could accompany hair removal in the bikini area, the brand is targeted primarily to women aged 18-35 years who remove body hair. Sales volume is seasonal with peak volume occurring between Memorial Day and the July 4th holiday as people prepare for outdoor activity and the swimming season.
Porcelana: Designed to help treat skin discoloration, including dark spots, sun spots and hyperpigmentation, the brand is marketed to women aged 25-54 years.
Plus White: Designed to help consumers whiten their teeth and maintain good oral hygiene, the brand is targeted primarily to women aged 25-54 years, and secondarily to men aged 25-54 years who are concerned about the health and appearance of their teeth.
Sudden Change: Designed to help women look good by reducing the appearance of signs of aging, such as wrinkles, dark circles, and dullness. Sudden Change brand is targeted primarily to women, aged 34 years and older.
Wholly-Owned Products
The majority of the company’s sales revenues are from the sale of the company’s ‘wholly-owned’ product lines (i.e., products sold under trademark names owned by the company, and not subject to any other party’s interest or license), which include principally ‘Plus+White’, ‘Sudden Change’, ‘Bikini Zone’, ‘Sunset Cafe’, and ‘Scar Zone’.
License-Agreements Products
Inspired Beauty Brands, Inc.
The company has a license agreement with Alleghany Pharmacal Corporation, known as Inspired Beauty Brands, Inc. (the Inspired Beauty License). The license agreement, which is for the exclusive rights to Nutra Nail, Hair Off, Properm and IPR-3 was amended in 2011. The company no longer markets products under the Properm and IPR-3 brand names.
Ultimark Products, Inc.
The company has a license agreement (the Agreement) with Ultimark Products, Inc. (Ultimark) for the exclusive right to manufacture, market and sell the Porcelana brand of skin care products. Porcelana is designed to reduce dark spots and brighten the skin. Under the Agreement, the company acquired the exclusive right and license to use the Porcelana brand, formulas, packaging designs and trademarks (collectively, the ‘Porcelana Brand’) in connection with the design, development, manufacture, advertising, marketing, promotion, offering, sale and distribution of Porcelana products worldwide.
Research and Development
For the year ended November 30, 2018, the company had research and development costs of $62,989.
Government Regulation
All of the products that the company markets are subject to particular regulation by government agencies, such as the U.S. Food and Drug Administration, the Federal Trade Commission, and various state and/or local regulatory bodies.
History
CCA Industries, Inc. was founded in 1983. The company was incorporated in Delaware in 1983.
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