Bluestem Group Inc., through its subsidiaries, operates as a multi-brand, online retailer of a selection of name-brand and private-label general merchandise.
The company serves the boomer and senior demographic, generally considered age 50 and over, and low- to middle-income consumers across all age group demographics through 16 retail brands that include Appleseed’s, Bedford Fair, Blair, Draper’s & Damon’s, Gettington, Gold Violin, Fingerhut, Haband, LinenSource, Norm Thompson, Old Pueblo Trad...
Bluestem Group Inc., through its subsidiaries, operates as a multi-brand, online retailer of a selection of name-brand and private-label general merchandise.
The company serves the boomer and senior demographic, generally considered age 50 and over, and low- to middle-income consumers across all age group demographics through 16 retail brands that include Appleseed’s, Bedford Fair, Blair, Draper’s & Damon’s, Gettington, Gold Violin, Fingerhut, Haband, LinenSource, Norm Thompson, Old Pueblo Traders, PayCheck Direct, Sahalie, Solutions, Tog Shop and WinterSilks.
The company’s merchandise is tailored across three key product categories, such as home, including housewares, bed and bath, lawn and garden, home furnishings and hardware; entertainment, including electronics, video games, toys and sporting goods; and fashion, including apparel, footwear, cosmetics, fragrances and jewelry.
Segments
The company operates in Fingerhut, Orchard, and Commercial Real Estate segments.
The Fingerhut segment operates as a national multi-channel retailer servicing low- to middle-income consumers by offering products with customized payment plans through revolving credit lines or installment loans. It offers a selection of name-brand, private label, and non-branded merchandise to customers in the United States through its online platforms and catalogs. It primarily sells consumer electronics, domestics, housewares, and home furnishings. This segment also tailors merchandise and credit offers to existing, as well as prospective customers. In addition, it offers the FreshStart program, which provides the option of purchasing merchandise on installment credit terms after making a down payment.
The Orchard segment operates as a national multi-channel retailer offering apparel, accessories, and home products for women and men principally in the boomer and senior demographic, generally considered ages 50 and older. Orchard offers its product assortments through various platforms, including online, direct mail, and in retail and outlet stores. The products are offered under the brands Appleseed’s, Bedford Fair, Blair, Draper’s & Damon’s, Gold Violin, Haband, LinenSource, Norm Thompson, Old Pueblo Traders, Sahalie, Solutions, Tog Shop, and WinterSilks.
The Commercial Real Estate segment focuses on managing a real estate-related business and existing assets, including monetizing these assets when appropriate.
Other
The company’s business includes Gettington that offers an assortment of merchandise and brand names with a focus on the online shopping experience with customized payment plans. Gettington focuses on selling off-price merchandise to customers using Gettington’s proprietary credit. The company would market merchandise to existing Gettington customers and to a new customer base that is substantially similar to Fingerhut’s customer base. The company also offers PayCheck Direct, an employee benefit program that is offered directly through employers or organizations as a voluntary benefit to employees and members. It allows consumers to purchase products with the convenience of paying over 12 months through payroll deductions or automatic bank withdrawals.
History
Bluestem Group Inc., a Nevada corporation, was incorporated in 1998. The company was formerly known as Capmark Financial Group Inc. and changed its name to Bluestem Group Inc. in June 2015.