Bebe Stores, Inc. designs, develops, and produces a line of contemporary women’s apparel and accessories.
As of July 1, 2017, the company marketed its products under the bebe and BEBE SPORT brand names through its retail stores, the significant majority of which were bebe stores, including an on-line store at www.bebe.com, and approximately 39 bebe outlet stores. The 82 international licensees’ operated stores in 22 countries and, pursuant to its product licensing, through certain select domest...
Bebe Stores, Inc. designs, develops, and produces a line of contemporary women’s apparel and accessories.
As of July 1, 2017, the company marketed its products under the bebe and BEBE SPORT brand names through its retail stores, the significant majority of which were bebe stores, including an on-line store at www.bebe.com, and approximately 39 bebe outlet stores. The 82 international licensees’ operated stores in 22 countries and, pursuant to its product licensing, through certain select domestic and international retailers.
Strategy
The key elements of the company’s strategy are to provide distinctive fashion throughout a broad product line to fulfill everyday wardrobe needs across various occasions, vertically integrate design, production, merchandising and retail functions, manage merchandise mix, operate an omni-channel strategy to engage its customer wherever she shops, control distribution of merchandise, and improve brand image.
Seasonality
The company’s business was seasonal in nature, with sales peaking during the second quarter (year ended July 1, 2017), primarily during the holiday season in November and December.
Intellectual Property and Proprietary Rights
In the fourth quarter of 2016, the company contributed all of its intellectual property, including trademark registrations and applications that were filed with the United States Patent and Trademark Office and other countries for bebe, BEBE SPORT and related marks for majority of its core classifications, including retail store services, apparel, handbags, jewelry, footwear, fragrance and eyewear and certain design prints and patterns registered with the U.S. Copyright Office, to the Joint Venture. In the fourth quarter of 2017, the company also transferred the www.bebe.com domain name, its social media accounts and its international wholesale agreements to the Joint Venture.
History
bebe stores, inc. was founded in 1976. The company was incorporated in 1976.