Axis Technologies Group, Inc., through its wholly owned subsidiary, Axis Technologies, Inc., engages in the development and marketing of daylight harvesting fluorescent lighting ballasts that use natural lighting to reduce electricity consumption in North America.
The company’s primary products are self-contained electronic, dimming and daylight harvesting, and fluorescent ballasts. A ballast is an electrical component used with a fluorescent bulb to conduct electricity at each end of the tube....
Axis Technologies Group, Inc., through its wholly owned subsidiary, Axis Technologies, Inc., engages in the development and marketing of daylight harvesting fluorescent lighting ballasts that use natural lighting to reduce electricity consumption in North America.
The company’s primary products are self-contained electronic, dimming and daylight harvesting, and fluorescent ballasts. A ballast is an electrical component used with a fluorescent bulb to conduct electricity at each end of the tube. It supplies the initial electricity to the bulb that creates light, and then it regulates the amount of electricity flowing through the bulb so that it emits the right amount of light.
Products
T8 Ballasts: The company’s primary product is the patented T8 Axis Daylight Harvesting Dimming Ballast. Its T8 ballast utilizes an individual photo sensor to automatically adjust the amount of electrical current flowing to the light fixture and then dims or increases lighting in conjunction with the amount of available sunlight.
T5HO Ballasts: The company is in the process of developing and introducing a line of dimming and daylight harvesting ballasts (T5HO Ballasts) with the same control system as its T8 ballasts that would utilize 54 watt, High Output (T5HO) lamps. These lamps are used mainly in ‘high-bay’ fixtures which are normally installed in warehouses, gymnasiums, and retail stores.
Joint Venture Agreement
In April 2010, the company, IRC - Interstate Realty Corporation (IRC), and DHAB, LLC (DHAB) entered into an Axis joint venture agreement (JV Agreement), thereby forming a Tennessee joint venture/general partnership between the company and IRC.
Target Markets
The company's target market is small to large commercial users of fluorescent lighting fixtures, including office buildings, wholesale and retail buildings, hospitals, schools, and government buildings. It has arrangements with sales representatives, electrical distributors, electrical contractors, retrofitters, energy service companies (ESCO’s), and original equipment manufacturers (OEM’s) to market, distribute, and install its products.
Customers
The company has relationships with wholesale distributors, such as Grainger, Graybar, Consolidated Electrical Distributors (CED), Crescent, Wesco, Rexel, FSG, Winlectric; and smaller distributors across the country, such as Jewel, Munro, Walter’s Wholesale, Shepherd, Gilman, Kriz-Davis, American Light, Loeb, Platt, and Motors & Controls who market and distribute its ballasts to third parties, usually building owners. It sells to electrical distributors, ESCO’s, and fixture manufacturers, who then sell to the building owners.