Adsouth Partners, Inc. engages in providing advertising agency services specializing in direct response media campaigns. The Company's advertising agency services include the placement of advertising in television, Internet and print media outlets; the production of advertising content including television commercials, print advertising and other graphics design literature; and advertising and marketing consulting services.
Segments
The Company's business consists of two operating segments, ad...
Adsouth Partners, Inc. engages in providing advertising agency services specializing in direct response media campaigns. The Company's advertising agency services include the placement of advertising in television, Internet and print media outlets; the production of advertising content including television commercials, print advertising and other graphics design literature; and advertising and marketing consulting services.
Segments
The Company's business consists of two operating segments, advertising and products.
Advertising and Direct Marketing
The Company offers advertising customers a range of services including: the placement of advertising in television, Internet and print media outlets; the production of advertising content, including television commercials, print advertising and other graphics design literature; and advertising and marketing consulting services relating to the customer’s marketing campaign.
In performing its advertising agency services, the company both uses its production services and, in certain cases, the company outsourcer’s commercial production services to third party production companies.
Products
In 2004, the company acquired the rights to Dermafresh. The Dermafresh line consisted of a home microdermabrasion kit skin care product. The Company's line of skin care products to include a collagen facial blanket, a glycolic facial blanket, eye and lip contour patches, a scar and stretch mark renewal patch, a decollete renewal blanket, a roll-on collagen, an anti-wrinkle and firming serum and a bottled skin toner.
In 2004, the company entered into a distribution and marketing agreement with Simon Cosmetics pursuant to which Simon Cosmetics granted its the two-year exclusive right to distribute and sell its line of skin care products, knows as the Simon Solutions Line, in North America. The initial Simon Solutions product is a lip enhancement product that is endorsed by Pamela Sue Anderson.
In January 2005, the company acquired certain assets of Miko Brands, including the right to the Miko products. Miko sells nine marinade and dressing sauces.
In February 2005, the company signed an exclusive retail distribution agreement with Delmar, pursuant to which it has a two-year right to distribute and sell a line of skin care products for mass market distribution in the United States and Canada. Delmar markets its skin care products under the L’Avenir brand name. The company introduced this product under the name e70, in March 2005.
In August 2005, the company obtained exclusive five year marketing and distribution rights for the Hercules Hook, a patented hook for hanging items on walls. It also obtained distribution rights for D-Shed, a pet grooming device. The company introduced the D-Shed to the retail market in December 2005.
In October 2005, the company obtained two year exclusive distribution rights for PEARL - Anti Wrinkle/ Moisturizing Mist, an anti-wrinkle moisturizing treatment used by members of the entertainment industry. The distribution rights were obtained from StarMaker Products for domestic and international distribution. StarMaker Products is a joint effort between director and former Happy Days star, Anson Williams and makeup artist and product developer JoAnna Connell.
During 2005, the company internally developed and marketed two lines of flashlights branded as the Extreme Beam Flashlight and the Clip Light.
In December 2005, the company organized Genco Power Solutions, Inc. (Genco) for the purpose of marketing, selling, installing and servicing integrated power generator systems to residential homeowners and commercial business throughout Florida. The company owns 66% of Genco.
Markets
The company markets its products to major retail, drug store, food and similar chains.
Customers
The company's customers for its products are generally mass merchandising retail companies, including retailers in the United States.
Competition
The Company's major competitors include WPP Group, Omnicom Group, Interpublic Group, Digitas, ChoicePoint Precision Marketing and Havas. It also competes with The Proctor & Gamble Company, Johnson & Johnson, Revlon, Inc. and Guthy-Renker.