Adapti, Inc. (‘Adapti’) manages the sales and brand development of a line of health and beauty products.
The company has also been attempting to acquire or license performing brands to add to the company’s portfolio of products and brands sold online and through strategic retail relationships and then by utilizing its AI based software – Adapti – to maximize the products successful through the use of the appropriate social media influencers. The company sells the Dermacia branded cosmetics (der...
Adapti, Inc. (‘Adapti’) manages the sales and brand development of a line of health and beauty products.
The company has also been attempting to acquire or license performing brands to add to the company’s portfolio of products and brands sold online and through strategic retail relationships and then by utilizing its AI based software – Adapti – to maximize the products successful through the use of the appropriate social media influencers. The company sells the Dermacia branded cosmetics (dermaciapro.com) through its related websites and other online marketplaces. The company is not currently selling any other products outside of its Dermacia product lines.
In 2021, the company decided that it would need to develop its own software system that would go out and scrape a number of social media applications and help it to determine the most effective influencers for its specific product line (currently only Dermacia). The company retained the services of programmers and completed the Adapti product in 2024. The Adapti platform is an AI system that creates a ‘data fingerprint’ for client products data and even the entire company by utilizing third party AI such as ChatGPT, OpenAI or Google AI tools. Adapti uses such third party AI to determine which influencers will likely be able to generate the most attention - in specifically curated audiences - to attempt to produce the most positive ROI on client spend.
Adapti also continually analyzes proprietary data for each specific campaign along with public data sources as additional feedback to inform ongoing promotions and to further refine its algorithm and attempt to monetize accumulated data.
In 2023, the company began beta testing Adapti and in 2024 ran a few live transactions utilizing Adapti in a production environment in assisting with the sale of Dermacia.
Competition
In the marketing and influencer management sector, agencies such as Klutch Sports Group, Distinction Agency, MOGL, and Socially Powerful are at the forefront of integrating athlete management with digital brand building—areas where Adapti.io is also active. These agencies compete with Adapti.io by offering hands-on campaign management, creative content production, and access to expansive influencer networks, often pairing athletes with major brands for high-impact digital campaigns.
History
The company was incorporated in 2007. The company was formerly known as Scepter Holdings, Inc., and changed its name to Adapti, Inc. in 2025.