All American Pet Company, Inc. develops and markets first-to-market pet wellness products, including dog food bars, dog food snacks, and antibacterial paw wipes.
Products
NutraBar
The company has developed (and launched in 2013) dog food product packaged as a nutritional food bar for the pet industry. With 3 product lines targeting the dog food and dog treat segments, the company’s all-natural bars are the equivalent of 8 ounces of dry kibble in a 4 ounce bar. These bars offer a high protein...
All American Pet Company, Inc. develops and markets first-to-market pet wellness products, including dog food bars, dog food snacks, and antibacterial paw wipes.
Products
NutraBar
The company has developed (and launched in 2013) dog food product packaged as a nutritional food bar for the pet industry. With 3 product lines targeting the dog food and dog treat segments, the company’s all-natural bars are the equivalent of 8 ounces of dry kibble in a 4 ounce bar. These bars offer a high protein meal or snack without the inconvenience of bags and bowls. The company’s food bars are formulated to contain a blend of natural ingredients and provide essential nutrients optimized to promote a dog’s nutrition, health, and vitality.
CHOMPBar
The line contains 27% protein quad segmented 4 ounce bars with digestive fiber enhancements in addition to functional vitamin and mineral supplementation.
MUTTBar
MuttBar products contain 25% protein and are supplemented with omega 3 fatty acid to promote healthy skin and coat. They are fortified with vitamin and amino acids. The bars would also be a quad-segmented 4 ounce wrapped bar available singly, as well as in full-color display cartons of a dozen.
CHEWIES
The company’s line of 27% high protein dog snacks would be made with the same nutritive ingredients as the food bars with additional flavorings added. CHEWIES would be packaged in 8 ounce and 16 ounce re-sealable pouches containing approximately 32 and 64 bite sized pieces.
PAWtizer
The company developed PAWtizer for the purpose of protecting the 53 million American families that are homes to 78 million dogs from infectious human germs, such as MRSA, E. coli, Salmonella, and other bacteria that are picked up by dogs and transferred to humans. PAWtizer is an alcohol-free anti-bacterial dog cleaner. With PAWtizer, the company is delivering a product that research has shown to be useful and effective than alcohol. PAWtizer is available in canisters of 100 and 45 count, chemically treated wet wipes that have been shown to kill 99.9% of the germs resident on a typical dog paw. PAWtizer also comes in an 8 ounce spray with Bitrex added. Bitrex is a ‘bittering’ agent that would prevent dogs from licking their paws and thus extending the reach of the antibacterial effects of PAWtizer.
The company produced, marketed, and beta tested two dog foods under the brand names, such as Grrr-nolaNatural Dog Food and Chompions. Both Grrr-nolaNatural Dog Food and Chompions are the first dog food products that are formulated for canine heart health and endorsed by a veterinary cardiac surgeon.
Marketing
The company has approached a range of mass merchants, pet centers, supermarket chains, drug store chains, and convenience store chains regarding selling the company’s products in their stores. It is an approved vendor to retail outlets with approximately 60,000 locations nationwide. In addition to online sales through the nation’s major online retailer, the company has developed a network of food brokers who have relationships with national retail chains representing approximately 125,000 stores that carry pet food, pet snacks, and other pet products.
Agreements
The company has a license and distribution agreement with AAP Sales and Distribution, Inc., a third party company that obtained the rights to sell certain of the company’s products on a non-exclusive basis.
Strategy
The company’s strategy is to build a national distribution footprint that would benefit from regional and national marketing campaigns.
Regulation
The company’s operations are subject to regulation by the Occupational Safety and Health Administration, the Food and Drug Administration, the Department of Agriculture, and various state and local authorities regarding the processing, packaging, storage, distribution, advertising, and labeling of the company’s products, including food safety standards.
History
All American Pet Company, Inc. was founded under the laws of the state of New York in 2003.