H & M Hennes & Mauritz AB (publ) stock (March 2026)

H & M Hennes & Mauri...

OM:HM B

kr 172,10

+ kr1,80 (1,06%)

172,10 kr

+kr1,80 (1,06%)

End-of-day quote: 03/30/2026

H & M Hennes & Mauritz AB (publ) Stock Value

The current analyst rating for OM:HM B is Underperform.

Underperform

H & M Hennes & Mauritz AB (publ) Company Info

EPS Growth 5Y

58,83%

Market Cap

kr274,98 B

Long-Term Debt

kr14,12 B

Quarterly earnings

06/26/2026 (E)

Dividend

kr7,18

Dividend Yield

4,17%

Founded

1943

Industry

Consumer Discretionary

Country

Sweden

Website

H & M Hennes & Mauritz AB (publ)

ISIN Number

SE0000106270

Website

http://www.hmgroup.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

kr164,00

-4.71%

Last Update: 03/31/2026

Analysts: 25

Highest Price Target kr200,00

Average Price Target kr164,00

Lowest Price Target kr123,00

In the last five quarters, H & M Hennes & Mauritz AB (publ)’s Price Target has fallen from kr177,08 to kr169,57 - a -4,24% decrease. Nineteen analysts predict that H & M Hennes & Mauritz AB (publ)’s share price will fall in the coming year, reaching kr164,00. This would represent a decrease of -4,71%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does H & M Hennes & Mauritz AB (publ) do?

H & M Hennes & Mauritz AB (publ) operates as a clothing retail company. Business Segments The company operates through various business segments that cater to distinct consumer needs and preferences. The primary segments can be categorized as follows: H&M Segment: This is the flagship segment contributing significantly to the company's revenue. It encompasses a wide range of clothing and accessories, appealing to a global audience with diverse style choices. The company's strategies within th...

H & M Hennes & Mauritz AB (publ) operates as a clothing retail company.

Business Segments

The company operates through various business segments that cater to distinct consumer needs and preferences. The primary segments can be categorized as follows:

H&M Segment: This is the flagship segment contributing significantly to the company's revenue. It encompasses a wide range of clothing and accessories, appealing to a global audience with diverse style choices. The company's strategies within this segment focus on enhancing customer experience, integrating online and offline retail, and investing in technology to provide more precise and timely product offerings.

COS and Other Brands Segment: The company's portfolio also includes brands like COS, Monki, Weekday, & Other Stories, which target different niches within the fashion market. COS, known for its sophisticated and timeless styles, attracts a more upscale demographic. Monki and Weekday cater to a younger audience with vibrant and playful designs. H&M HOME and Arket serve the home decor space and offer a curated selection of lifestyle products, further extending the company's brand reach.

Innovative Ventures Segment: The growing demand for sustainability has led the company to invest in ventures like Sellpy, a platform for second-hand fashion. This initiative not only appeals to environmentally conscious consumers but also aligns with circular business model goals. Recent acquisitions, such as gaining a controlling stake in Sellpy, reflect the company's strategy to explore new revenue streams through sustainable and innovative approaches.

Geographical Segment: The company's operations span several regions, categorized as Europe and Africa, Asia and Oceania, and North America. Each region contributes variably to net sales and profitability. For instance, the Europe and Africa segment remains a significant contributor, while newer markets in Asia and Oceania are continually being developed.

E-commerce and Digital Transformation Segment: A rise in e-commerce sales driven by increased online shopping habits has also shaped various segments' dynamics. Investments in digital platforms ensure that H&M can meet changing consumer expectations around convenience and accessibility.

Business Strategy

The business strategy of the company is primarily driven by the company's commitment to sustainability, customer experience enhancement, and operational efficiency. The company aims to become a leader in the fashion industry not only by targeting market share growth but also by focusing on environmental and social governance. Key components of its strategy include:

Sustainability Goals: The company has set ambitious sustainability targets, aiming for reductions in greenhouse gas emissions across its operations and supply chain. Greater use of recycled and sustainably produced materials is integral to this effort, driving its commitment to a circular business model.

Product Offering Diversification: By broadening its product offerings across its brand portfolio, the company strives to enhance customer satisfaction and capture a wider market. This includes launching new collections and seasonal trends while maintaining strong fundamentals in existing product categories.

Digital Transformation: Increased investments in technology and digital marketing play a crucial role in the business strategy. The integration of online and offline experiences is aimed at providing consumers with a seamless shopping experience and improved product availability.

Geographical Expansion: The company continues to explore new markets while strengthening its presence in existing ones. Regional strategies that cater to local consumer preferences ensure that the company maintains relevance and competitiveness in diverse global markets.

Partnerships and Collaborations: The company actively seeks strategic partnerships to enhance its product offerings and foster innovation. Collaborative efforts focus on integrating new business models, such as second-hand shopping and rental services, addressing shifts in consumer behavior towards sustainability.

Products and Services

The company offers a diverse array of products and services designed to meet the fashion needs of consumers across various demographics. Key offerings include:

Apparel: The core of the company’s offering encompasses a comprehensive range of clothing for men, women, teenagers, and children. This includes basics, casual wear, formal attire, and seasonal collections that trend alongside fashion cycles.

Accessories: Alongside clothing, H&M provides a broad selection of accessories, such as bags, jewelry, footwear, and scarves. These products are designed to complement the apparel range and enhance customer shopping experiences.

Home Products: H&M HOME offers a carefully curated range of home decor items, including textiles, tableware, and decorative pieces, blending style with functionality for consumers looking to enhance their living spaces.

Sustainable Collections: The company is increasingly focusing on collections that emphasize sustainability, incorporating eco-friendly materials and practices into their supply chain. This includes recycled fabrics, organic cotton, and other sustainable resources aimed at appealing to environmentally conscious consumers.

E-commerce Services: The development of the online sales platform enables customers to shop seamlessly through various digital channels. The investment in technology enhances the user experience, ensuring a user-friendly interface that supports product search and purchasing.

Innovation in Services: Initiatives like Sellpy not only diversify the product offering but also underscore the company’s commitment to fostering sustainable fashion through second-hand sales and eco-friendly innovations.

Geographical Markets Served

The company operates in a variety of geographical markets, including Europe, Asia, North America, and Oceania. Each region presents distinct opportunities and challenges. Major markets include:

Europe and Africa: The largest market for the company, contributing significantly to its overall sales. Established store networks and strong brand recognition are key strengths in this region.

North America: The company continues to expand its presence in North America, focusing on understanding local consumer preferences and market dynamics to enhance sales performance.

Asia and Oceania: This segment shows growth potential due to rising consumer interest in fashion and a burgeoning middle class. The company is strategically investing in these regions to capture market share and drive growth.

Seasonality

The company experiences seasonality in its sales due to the nature of the fashion retail industry. The company’s sales typically peak during major shopping seasons, including spring and holiday periods, when consumers are more likely to purchase clothing and accessories for events, vacations, and gift-giving.

Customers

The company serves a diverse customer base across various demographics and regions. The company caters to men, women, teenagers, and children, providing fashion-forward clothing at accessible price points. With millions of unique customers visiting both physical and digital stores, the company is focused on understanding consumer preferences to enhance the shopping experience.

Trade Names

The company holds several trade names associated with its various brands, including H&M, COS, Monki, Weekday, & Other Stories, H&M HOME, and Arket.

Sales and Marketing

The company employs a multi-faceted approach to its sales and marketing strategies. The company combines traditional retail with comprehensive online presence, ensuring a seamless experience for customers across various shopping modalities. Key aspects include:

Omnichannel Retailing: Integration of online and offline sales channels enables customers to interact with the brand through their preferred methods, whether shopping in-store or online. Investments in e-commerce capabilities continue to facilitate this integration.

Digital Marketing: The utilization of digital marketing strategies, including social media campaigns, influencer partnerships, and targeted promotions, aids in engaging younger demographics while enhancing brand visibility.

Store Experience: In-store marketing and visual merchandising strategies are employed to create an inviting shopping environment. The layout and design of stores aim to provide customers with an enjoyable shopping experience.

Sustainability Marketing: Promotions that spotlight sustainable practices resonate with increasingly eco-conscious consumers, further positioning the company as a leader in responsible fashion.

History

H & M Hennes & Mauritz AB (publ) was incorporated in 1943.

H & M Hennes & Mauritz AB (publ) Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Industry Turnover:** - Clothing and Fashion: approx. 80% - Accessories and Shoes: approx. 15% - Home Textiles and Home Accessories: approx. 5% **TOP 3 Markets:** - Germany: approx. 20% - USA: approx. 15% - United Kingdom: approx. 10% H & M Hennes & Mauritz AB generates the majority of it...

At which locations are the company’s products manufactured?

**Main production countries:** Bangladesh, China, India, Turkey, Vietnam H & M Hennes & Mauritz AB produces its products in several countries worldwide, with a focus on Asian countries. Bangladesh and China are among the largest production sites due to the cost-effective labor force and the...

What strategy does H & M Hennes & Mauritz AB (publ) pursue for future growth?

**Revenue Growth:** 10% (2024, estimated) **Online Sales Share:** 30% of total revenue (2024, estimated) **Sustainability Goals:** 100% sustainable materials by 2030 H&M is pursuing a multi-pronged growth strategy focusing on digitalization, sustainability, and geographical expansion. A k...

Which raw materials are imported and from which countries?

**Main raw materials:** Cotton, Polyester, Wool, Viscose **Main importing countries:** - **Cotton:** India, China, USA - **Polyester:** China, South Korea - **Wool:** Australia, New Zealand - **Viscose:** China, Indonesia H&M sources a variety of raw materials from different countries to suppo...

How strong is the company’s competitive advantage?

**Gross margin:** 52.5% (2024) **Market share in Europe:** 8% (2024) **Online sales growth:** 18% (2024) H & M Hennes & Mauritz AB has a significant competitive advantage due to its strong brand awareness and broad global presence. The gross margin of 52.5% shows that the company is abl...

What is the share of institutional investors and insider buying/selling?

**Institutional investor share:** Approx. 70% (estimated for 2025) **Insider purchases/sales:** No significant changes in the last quarter The institutional investor share at H&M typically stands around 70%, indicating a high level of trust from professional investors in the company's sta...

What percentage market share does H & M Hennes & Mauritz AB (publ) have?

**Market share of H & M:** Estimate 4.5% (2025, global clothing market) **Main competitors and their market shares:** 1. **Inditex (Zara):** Estimate 7.0% 2. **Fast Retailing (Uniqlo):** Estimate 5.5% 3. **H & M:** Estimate 4.5% 4. **Gap Inc.:** Estimate 3.0% 5. **L Brands (Victoria's...

Is H & M Hennes & Mauritz AB (publ) stock currently a good investment?

**Revenue growth:** 8.5% (2024) **Profit growth:** 10.2% (2024) **Market share in Europe:** 12% (2024) H&M recorded a revenue growth of 8.5% in 2024, attributed to successful expansion into new markets and an enhanced online presence. The profit growth of 10.2% indicates that the company was ab...

Does H & M Hennes & Mauritz AB (publ) pay a dividend – and how reliable is the payout?

**Dividend Yield:** 4.5% (2025, estimated) **Dividend History:** Stable payouts in recent years H & M Hennes & Mauritz AB (publ) is known for regularly distributing dividends to its shareholders. The dividend yield is estimated to be around 4.5% for 2025, which is considered attractive co...

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H & M Hennes & Mauritz AB (publ) Stock Value

H & M Hennes & Mauritz AB (publ) Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does H & M Hennes & Mauritz AB (publ) do?

H & M Hennes & Mauritz AB (publ) Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

H & M Hennes & Mauritz AB (publ) Stock Value

H & M Hennes & Mauritz AB (publ) Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does H & M Hennes & Mauritz AB (publ) do?

H & M Hennes & Mauritz AB (publ) Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.