Hemnet Group AB (publ) Stock | Analysis for March 2026, Price & Rating

Hemnet Group AB (pub...

OM:HEM

kr 100,10

kr-0,90 (-0,89%)

100,10 kr

kr-0,90 (-0,89%)

End-of-day quote: 03/27/2026

Hemnet Group AB (publ) Stock Value

The analyst rating for OM:HEM is currently Hold.

Hold

Hemnet Group AB (publ) Company Info

EPS Growth 5Y

29,48%

Market Cap

kr9,26 B

Long-Term Debt

kr0,60 B

Annual earnings

N/A

Dividend

kr1,89

Dividend Yield

1,89%

Founded

1998

Industry

Real Estate

Country

Sweden

Website

Hemnet Group AB (publ)

ISIN Number

SE0015671995

Website

http://www.hemnetgroup.se

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

kr147,00

46.85%

Last Update: 03/28/2026

Analysts: 12

Highest Price Target kr399,80

Average Price Target kr147,00

Lowest Price Target kr110,00

In the last five quarters, Hemnet Group AB (publ)’s Price Target has fallen from kr475,63 to kr203,00 - a -57,32% decrease. Ten analysts predict that Hemnet Group AB (publ)’s share price will increase in the coming year, reaching kr147,00. This would represent an increase of 46,85%.

Top growth stocks in the real estate sector (5Y.)

What does Hemnet Group AB (publ) do?

Hemnet Group AB (publ) primarily facilitates real estate transactions through a digital platform that connects property sellers, buyers, and real estate agents. Business Segments The company operates primarily within the real estate sector, providing a comprehensive platform for property listings and associated services aimed at facilitating transactions between buyers and sellers. The core business segments include residential property listings, value-added services for real estate agents an...

Hemnet Group AB (publ) primarily facilitates real estate transactions through a digital platform that connects property sellers, buyers, and real estate agents.

Business Segments

The company operates primarily within the real estate sector, providing a comprehensive platform for property listings and associated services aimed at facilitating transactions between buyers and sellers. The core business segments include residential property listings, value-added services for real estate agents and sellers, and advertising solutions.

Residential Property Listing Segment

The residential property listing segment functions as a digital marketplace where property owners can list their homes for sale, while potential buyers can search for properties that fit their criteria. The platform serves as an intermediary connecting sellers with prospective buyers, providing an essential service in the property transaction process. The company's user-friendly interface features robust search capabilities, enabling users to filter listings based on various attributes such as property size, price, location, and amenities.

Value-Added Services

This segment offers value-added services to enhance the offerings for real estate agents and improve seller engagement. The introduction of premium packages and features such as the company, which boosts visibility for listings, reflects the company's strategic drive towards generating additional revenue streams from agent recommendations and premium publicity options. This shift towards value-added services has increased the conversion of standard listings to premium listings, resulting in a significant uptick in revenue from property sellers.

Advertising Solutions Segment

The advertising solutions form a crucial part of the company's business segments. The company provides advertisers the opportunity to reach a targeted audience through tailored marketing campaigns, further diversifying its income sources. Whether through display ads or sponsored listings, the company’s advertising options allow businesses to capture the attention of potential customers browsing the platform.

Business Strategy

The company’s strategic focus revolves around enhancing the user experience on the company platform, improving service offerings for property sellers and real estate agents alike, and maintaining its competitive edge in the dynamic property marketplace. This entails continuous investment in technology and user interface improvements to create an engaging and efficient browsing experience for both buyers and sellers.

One of the strategic pillars involves the successful expansion and promotion of the company’s package, which significantly enhances the visibility of property listings. By offering unique features that differentiate standard listings from premium ones, the company aims to foster an environment where agents and sellers recognize the tangible benefits of investing in premium visibility.

Another aspect of the strategy is dedicated to increasing collaboration with real estate agents, thereby incentivizing them to recommend the company’s services to their clients. This approach is facilitated through a new compensation model designed to reward agents for promoting upgrades to premium services alongside their traditional commission structure.

Furthermore, the company’s commitment to data analytics plays a pivotal role in strategy implementation. Continuous refinement of the platform is guided by data-driven insights aimed at understanding user behavior and preferences. By leveraging these insights, the company can further tailor its product offerings and enhance marketing strategies, ensuring alignment with consumer wants.

Products and Services

The company's primary offerings include a robust digital platform for property listings, tailored value-added services for sellers and real estate agents, and targeted advertising solutions.

Property Listing Service

The property listing service is the cornerstone of the company’s business. Users are presented with detailed listings that include property descriptions, images, and essential information such as pricing and locality details, facilitating informed purchasing decisions.

Value-Added Services

The value-added services encompass various features designed to enhance user engagement and boost listing visibility. The company stands out as a major service, allowing sellers to opt for enhanced listing features, which significantly increases the likelihood of property exposures to a wider audience. By offering tailored packages that include various promotional elements, the company successfully caters to different needs and budgets.

Specialized Services

The company provides specialized services for real estate agents, focusing on improving their listing management efficiency and providing resources that facilitate better engagement with potential buyers. These services are intended to create a holistic approach to real estate transactions, integrating advanced technology and marketing strategies into the selling process.

Advertising Component

The advertising component allows businesses to leverage the company’s wide audience reach, employing various methods such as digital ads and sponsored listings. These targeted marketing solutions generate revenue for the company offer relevant engagement for advertisers within the property market.

Geographical Markets Served

The company primarily serves the Swedish property market, targeting local sellers, buyers, and real estate professionals. The company's focus is firmly on enhancing its footprint within Sweden.

Seasonality

Due to the nature of the real estate market, seasonality plays a significant role in the company’s business operations. The property market typically experiences increased activity during the spring and early summer months, coinciding with favorable weather conditions and families looking to relocate before the school year starts. Conversely, activity tends to slow during winter months, especially around holiday seasons, impacting the volume of transaction listings on the platform.

Customers

The company serves a diverse customer base encompassing property seller, potential buyers, real estate agents, property developers, and advertisers. The company provides its digital platform to hundreds of thousands of unique users each month, reflecting the dynamic nature of the Swedish property market.

Sales and Marketing

The company employs a multi-faceted approach to marketing, utilizing digital channels to reach its target audience effectively. The company primary mode of marketing revolves around online advertising, search engine optimization, and strategic partnerships with real estate professionals to increase visibility. Distribution channels are heavily focused on digital platforms, ensuring that the property listings and services reach potential customers through various online touchpoints effectively.

History

Hemnet Group AB (publ) was founded in 1998. The company was incorporated in 2016.

Hemnet Group AB (publ) Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Real Estate Ads:** 70% **Advertising Services:** 20% **Data and Analytics Tools:** 10% **Top 3 Markets:** 1. **Sweden:** 85% 2. **Norway:** 10% 3. **Denmark:** 5% Hemnet Group AB generates the majority of its revenues from real estate ads, which is the company's core business....

At which locations are the company’s products manufactured?

**Production:** Not applicable Hemnet Group AB is a Swedish company that operates as the leading online platform for real estate listings in Sweden. The company does not produce physical products, but offers digital services that facilitate the buying and selling of real estate. As Hemnet is a rea...

What strategy does Hemnet Group AB (publ) pursue for future growth?

**Revenue Growth:** 10% (2025) **Market Share in Sweden:** 70% (2025) Hemnet Group AB is pursuing a growth strategy focused on expanding its digital platform and enhancing user experience. The company is heavily investing in technology to optimize the user interface and offer personalized services...

Which raw materials are imported and from which countries?

**Current data on imported raw materials/materials:** Not applicable Hemnet Group AB is a Swedish company that operates as the leading online platform for real estate listings in Sweden. As Hemnet operates in the digital services industry, the company does not import physical raw materials or mater...

How strong is the company’s competitive advantage?

**Market share in Sweden:** Over 50% (2026, estimated) **User growth:** 8% (2025) **EBITDA margin:** 45% (2025) Hemnet Group AB is the leading online real estate marketplace in Sweden and has a significant competitive advantage due to its strong brand awareness and high market share. The compan...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** Estimated around 60% (2026) **Insider Buys/Sells:** No significant transactions in the last 12 months (2026) The institutional investor share in Hemnet Group AB is estimated to be around 60%. This is typical for companies of this size and industry, as institution...

What percentage market share does Hemnet Group AB (publ) have?

**Market share of Hemnet Group AB:** Estimate 35% (2026) **Main competitors and their market shares:** 1. **Blocket Bostad:** Estimate 25% (2026) 2. **Booli:** Estimate 15% (2026) 3. **Bovision:** Estimate 10% (2026) 4. **HittaHem:** Estimate 8% (2026) 5. **Svensk Fastighetsförmedling:** Estimate 7...

Is Hemnet Group AB (publ) stock currently a good investment?

**Revenue Growth:** 10% (2025) **Market Share in Sweden:** 70% (2025) **EBITDA Margin:** 45% (2025) Hemnet Group AB recorded a revenue growth of 10% in 2025, attributed to its strong market position and continuous digitalization of the real estate market. The company holds a dominant market s...

Does Hemnet Group AB (publ) pay a dividend – and how reliable is the payout?

**Dividend Yield:** 2.5% (estimated for 2026) Hemnet Group AB has paid out dividends in recent years, with the payout ratio being in line with the company's profits. The company's dividend policy aims to return a portion of the profits to shareholders while retaining sufficient capital fo...

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Hemnet Group AB (publ) Stock Value

Hemnet Group AB (publ) Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the real estate sector (5Y.)

What does Hemnet Group AB (publ) do?

Hemnet Group AB (publ) Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

Hemnet Group AB (publ) Stock Value

Hemnet Group AB (publ) Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the real estate sector (5Y.)

What does Hemnet Group AB (publ) do?

Hemnet Group AB (publ) Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.