Boozt AB (publ) Stock Analysis (March 2026)

Boozt AB (publ)

OM:BOOZT

kr 86,25

kr-1,25 (-1,43%)

86,25 kr

kr-1,25 (-1,43%)

End-of-day quote: 03/27/2026

Boozt AB (publ) Stock Value

The current analyst rating for OM:BOOZT is Buy.

Buy

Boozt AB (publ) Company Info

EPS Growth 5Y

7,98%

Market Cap

kr5,21 B

Long-Term Debt

kr0,38 B

Quarterly earnings

04/24/2026

Dividend

kr0,00

Dividend Yield

0,00%

Founded

2007

Industry

Consumer Discretionary

Country

Sweden

Website

Boozt AB (publ)

ISIN Number

SE0009888738

Website

http://www.booztfashion.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

kr116,50

35.07%

Last Update: 03/29/2026

Analysts: 4

Highest Price Target kr125,00

Average Price Target kr116,50

Lowest Price Target kr95,00

In the last five quarters, Boozt AB (publ)’s Price Target has fallen from kr137,74 to kr120,00 - a -12,88% decrease. Four analysts predict that Boozt AB (publ)’s share price will increase in the coming year, reaching kr116,50. This would represent an increase of 35,07%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Boozt AB (publ) do?

Boozt AB (publ) is an online retailer, offering a range of products across various categories, including fashion, beauty, and home. The company operates two main platforms: Boozt.com and Booztlet.com. The company's business model is centered around providing an online shopping experience. Business Segments The company operates primarily in the e-commerce sector, with its business segments divided into two main platforms: Boozt.com and Booztlet.com. Boozt.com serves as the flagship platform, o...

Business Segments

The company operates primarily in the e-commerce sector, with its business segments divided into two main platforms: Boozt.com and Booztlet.com.

Boozt.com serves as the flagship platform, offering a curated selection of fashion, beauty, and home products from a variety of brands. The platform is designed to provide a shopping experience, featuring interface, personalized recommendations, and a range of payment options.

Booztlet.com, on the other hand, focuses on providing discounted products, catering to price-sensitive customers looking for value without compromising on quality. This segment allows the company to reach a broader audience and capture market share in the competitive online retail landscape.

Business Strategy

The company's business strategy is centered around delivering an online shopping experience. The company aims to differentiate itself in the competitive e-commerce landscape by focusing on quality, customer service, and innovation. The company is dedicated to building strong relationships with its brand partners, ensuring that it offers a diverse and appealing product range that meets the evolving needs of its customers. By collaborating with brands that share its values, the company aims to promote sustainable practices and contribute to a more responsible retail environment.

The company's marketing strategy is designed to create brand awareness and foster customer loyalty through targeted campaigns and promotions. By utilizing digital marketing channels and engaging with customers on social media, the company aims to build a strong online presence and connect with its audience on a personal level.

Products and Services

The company offers a range of products across various categories, including fashion, beauty, and home. The company's flagship platform, Boozt.com, features a curated selection of clothing, footwear, accessories, and cosmetics from well-known brands.

In addition to its fashion offerings, the company also provides a range of home goods, including decor, furniture, and kitchenware. Booztlet.com, the company's discount platform, offers a selection of discounted products, catering to price-sensitive customers looking for value without compromising on quality.

The company's services extend beyond product offerings, as it is dedicated to providing exceptional customer support and service. The company's customer service teams are available to assist customers with inquiries, resolve issues, and provide guidance throughout the shopping experience.

Geographical Markets Served

The company primarily serves the Nordic region, with a strong presence in countries such as Sweden, Denmark, Norway, and Finland. The company's online platforms are designed to cater to the unique preferences and shopping behaviors of customers in these markets, ensuring a tailored shopping experience that resonates with local consumers.

Seasonality

The company experiences seasonality in its business operations, with fluctuations in demand typically aligned with seasonal trends and consumer behavior. The company's sales are often influenced by key shopping periods, such as holidays, back-to-school seasons, and major sales events. The company strategically plans its inventory and marketing efforts to align with these seasonal peaks, ensuring that it is well-prepared to meet customer demand during high-traffic periods.

Customers

The company serves over 3.7 million active customers across the Nordic region. The company's customer base is diverse, encompassing various demographics and preferences.

Sales and Marketing

The company employs a multi-channel marketing strategy to promote its products and engage with customers. The company utilizes digital marketing channels, including social media advertising, influencer partnerships, and email marketing campaigns, to reach its target audience and drive traffic to its platforms. The company's marketing efforts are designed to create brand awareness and foster customer loyalty, ultimately contributing to its long-term growth and success.

The company's sales strategy is centered around providing a seamless online shopping experience, leveraging technology and data analytics to enhance customer engagement. The company's user-friendly interface and personalized recommendations are designed to facilitate easy navigation and encourage purchases.

History

Boozt AB (publ) was founded in 2007. The company was incorporated in 2009.

Boozt AB (publ) Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Industry Revenues:** - **Fashion and Clothing:** approx. 70% - **Shoes and Accessories:** approx. 20% - **Cosmetics and Care Products:** approx. 10% **TOP 3 Markets:** - **Sweden:** approx. 35% - **Denmark:** approx. 25% - **Norway:** approx. 20% Boozt AB (publ) generates the majority of its rev...

At which locations are the company’s products manufactured?

**Production Sites:** Mainly in Europe and Asia (estimated, 2023) Boozt AB is a Sweden-based company specializing in online sales of fashion and lifestyle products. The company itself does not produce its own products but distributes brands from third-party suppliers. The products offered by Boozt...

What strategy does Boozt AB (publ) pursue for future growth?

**Revenue Growth:** Estimated at 10-12% annually (based on historical data and market trends until 2023) Boozt AB is pursuing a multi-pronged growth strategy focused on expanding into new markets and strengthening its online presence. The company is heavily investing in technology and logistics to...

Which raw materials are imported and from which countries?

**Main Imported Materials:** Textiles, Leather, Plastics **Countries of Origin:** China, Bangladesh, Turkey Boozt AB (publ) is an online fashion retailer that mainly imports textiles, leather, and plastics for its products. These materials are typically sourced from countries such as China, Bangla...

How strong is the company’s competitive advantage?

**Market share in Scandinavia:** 12% (2025, estimated) **Customer satisfaction rate:** 85% (2025) **Logistics efficiency improvement:** 10% (2024) Boozt AB has established itself as one of the leading online fashion retailers in Scandinavia. The company benefits from a significant market share...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** 45% (estimated for 2026 based on previous trends) **Insider Buys/Sells:** No specific data available for 2026. Historically, there was moderate insider activity in 2023, involving both buys and sells. The institutional investor share in Boozt AB is estimated at 45...

What percentage market share does Boozt AB (publ) have?

**Market share of Boozt AB:** Estimated 4% (2026) **Main competitors and their market shares:** 1. Zalando SE: 20% 2. ASOS plc: 15% 3. H&M Group: 10% 4. About You Holding AG: 8% 5. Boozt AB: 4% 6. Mango: 3% 7. Next plc: 3% 8. Inditex (Zara): 2% 9. Bestseller Group: 2% 10. Otto Group: 1% **Moat...

Is Boozt AB (publ) stock currently a good investment?

**Revenue Growth:** 10.5% (2025) **EBIT Margin:** 6.8% (2025) **Market Share in Scandinavia:** 15% (2025) Boozt AB achieved a revenue growth of 10.5% in 2025, indicating strong demand in the Scandinavian market. The EBIT margin of 6.8% shows that the company is able to efficiently manage its operat...

Does Boozt AB (publ) pay a dividend – and how reliable is the payout?

**Dividend:** No payout (2026) Boozt AB has not paid any dividends in recent years. Instead, the company has focused on reinvesting its profits into growth and expanding its business activities. Boozt AB's strategy is centered on strengthening its market position and improving its technologic...

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Boozt AB (publ) Stock Value

Boozt AB (publ) Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Boozt AB (publ) do?

Boozt AB (publ) Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

Boozt AB (publ) Stock Value

Boozt AB (publ) Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Boozt AB (publ) do?

Boozt AB (publ) Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.