Otello Corporation ASA provides mobile advertising and mobile-app subscription services.
Segments
The company operates through three segments: AdColony (Mobile Advertising), Bemobi (Apps & Games), and Skyfire (Performance & Privacy).
AdColony (Mobile Advertising)
AdColony is one of the major mobile advertising platforms in the world with a reach of approximately 1.5 billion users worldwide. AdColony provides a platform for brands, agencies, publishers and application developers to deliver ad...
Otello Corporation ASA provides mobile advertising and mobile-app subscription services.
Segments
The company operates through three segments: AdColony (Mobile Advertising), Bemobi (Apps & Games), and Skyfire (Performance & Privacy).
AdColony (Mobile Advertising)
AdColony is one of the major mobile advertising platforms in the world with a reach of approximately 1.5 billion users worldwide. AdColony provides a platform for brands, agencies, publishers and application developers to deliver advertising to consumers on mobile devices worldwide. AdColony delivers interactive and engaging advertising experiences across all mobile formats with particular strength in video and full screen interactive rich media ads.
AdColony’s advertising revenue is primarily based on the activity of mobile users viewing ads through 3rd party publishers, such as developer applications and mobile Websites. Revenue is recognized when the company’s advertising services are delivered based on the specific terms of the advertising contract, which are based on the number of ads delivered, or views, clicks or actions by users of mobile advertisements.
Bemobi (Apps & Games)
The cornerstone of the Bemobi business is Apps Club, a major subscription-based discovery service for mobile apps in Latin America and beyond. Apps Club offers a ‘Netflix-style’ subscription service for premium Android apps. Working with mobile operators, Bemobi’s proprietary app-wrapping technology allows smartphone users access to unlimited use of premium mobile apps for a small daily, weekly or monthly fee. Users pay for this service through their mobile operator billing systems, making the service effective in markets, where credit-card and debit-card penetration is low.
Bemobi’s application and content revenue is primarily consisted of subscription revenue when an Android user purchases a subscription from a ‘co-branded’ mobile store, or a white-label operator-controlled version of the mobile store, known as Apps Club; and the Bemobi Mobile Store, a feature phone platform, when a user purchases a premium app.
Skyfire (Performance & Privacy)
Skyfire enables mobile operators to optimize its network performance and quality as data traffic and the consumption of mobile video is exploding. The compression technology (Rocket Optimizer) opens up new business models and revenue streams for the operators. Skyfire revenue is primarily consisted of license fees from Rocket Optimizer.
Research and Development
The company’s research and development costs were $11.5 million in 2018.
History
The company was founded in 1995. It was formerly known as Opera Software ASA and changed its name to Otello Corporation ASA in 2018.