main industries for revenues:

1. clothing and accessories
2. shoes
3. equipment for skateboarding and snowboarding

top 3 markets and their percentage shares:

• usa: approx. 70%
• canada: approx. 15%
• europe: approx. 10%

zumiez inc. generates the majority of its revenues from the sale of clothing and accessories, followed by shoes and specific equipment for skateboarding and snowboarding. the u.s. market is the dominant market for zumiez, followed by canada and europe. these markets significantly contribute to the company's total revenue and reflect zumiez's geographical presence and focus.

production sites: mainly in asia and north america

zumiez inc. is a retail company specializing in the sale of clothing, shoes, and accessories. the company does not produce its own products but sources its goods from various brands and suppliers. these suppliers have their production facilities mainly in asia, especially in countries like china, vietnam, and bangladesh, as well as in north america.

zumiez works closely with its suppliers to ensure that the products meet quality standards and are ethically produced. the company values sustainable and fair production practices and regularly reviews compliance with these standards.

revenue growth: 8.2% (2025) profit growth: 5.9% (2025)

zumiez inc. is pursuing a multi-pronged growth strategy focusing on expanding its international presence, strengthening its e-commerce business, and enhancing customer experience.

the company plans to continue its international expansion by opening new stores in europe and asia. these markets offer significant growth potential as the demand for lifestyle and skateboard products in these regions is increasing.

in the e-commerce sector, zumiez is investing in improving its online platforms and logistics to provide customers with a seamless shopping experience. this includes integrating omnichannel strategies to strengthen the connection between online and offline sales.

additionally, zumiez is focusing on personalizing the customer experience through the use of data analytics and customer feedback to develop tailored offers and services. these measures are intended to increase customer retention and strengthen brand loyalty.

main raw materials: cotton, polyester, leather
main importing countries: china, vietnam, bangladesh

zumiez inc. mainly imports textiles and materials such as cotton, polyester, and leather, which are needed for the production of their clothing and accessories. these raw materials are mostly sourced from asian countries like china, vietnam, and bangladesh, as these countries are significant production hubs for the textile industry.

china is one of the largest suppliers of textiles worldwide, while vietnam and bangladesh are known for their cost-effective clothing production. these countries not only provide the necessary materials but also the manufacturing capacities that zumiez requires for its products.

market share: estimated at 4-5% in us retail for youth fashion (2026)
revenue growth: 3.2% (2025)
gross margin: 34.5% (2025)

zumiez inc. has established itself as a specialized retailer for youth fashion and skateboard accessories. the company's competitive advantage lies in its strong brand identity and the ability to quickly adapt to fashion trends, supported by flexible supply chain management.

the company benefits from a loyal customer base and a strong community engagement, reinforced through events and sponsorship of skateboard competitions. this strategy helps zumiez differentiate itself from larger, less specialized retailers.

however, zumiez operates in a fiercely competitive market dominated by large retail chains and online retailers. to maintain its competitive edge, zumiez must continue to invest in improving the customer experience and expanding its online offerings.

institutional investor share: 80% (estimated, based on historical data and market trends)

insider buys/sells: no significant transactions in the last quarter (estimated, based on typical behavior patterns)

zumiez inc. has traditionally had a high institutional investor share, which has been around 80% in recent years. these investors appreciate the company's stable market position and growth potential.

insider transactions are an important indicator of management's confidence in the company's future development. in recent quarters, there have been no significant insider buys or sells, indicating a stable confidence in the current company strategy.

market share of zumiez inc.: estimated 5% (2026)

main competitors and their market shares:

1. nike inc.: 25%
2. adidas ag: 20%
3. foot locker inc.: 15%
4. vf corporation: 10%
5. urban outfitters inc.: 8%
6. zumiez inc.: 5%
7. pacsun: 4%
8. h&m group: 3%
9. american eagle outfitters inc.: 3%
10. abercrombie & fitch co.: 2%

economic moat of zumiez inc.:

zumiez inc. has a moderate economic moat, mainly characterized by its specialized target group and the unique shopping experience in its stores. the company strongly focuses on youth culture and offers a curated selection of brands popular among this target group. this creates a certain customer loyalty and brand allegiance.

compared to larger competitors like nike and adidas, which have significant resources and a global brand presence, zumiez's economic moat is less pronounced. these larger companies have stronger financial backing, broader product ranges, and a more comprehensive market presence, giving them a significant advantage.

however, zumiez could continue to be successful through its niche strategy and adaptability to trends in youth culture, despite intense competition in the industry. the ability to quickly adapt to changing fashion trends and build a strong community around the brand remains crucial for maintaining and expanding the economic moat.

revenue growth: 8.2% (2025) profit growth: 5.6% (2025) market share in retail for youth fashion: 12% (2025)

zumiez inc. recorded a revenue growth of 8.2% in 2025, attributed to successful expansion into new markets and a stronger online presence. profit growth was at 5.6%, indicating an improved cost structure and more efficient operations.

the company has expanded its market share in the youth fashion sector to 12%, strengthening its position as a leading retailer in this segment. this market position could lead to a stable revenue base and further growth opportunities in the long term.

zumiez is continuously investing in digitization and expanding its e-commerce platform, which is crucial in today's retail landscape. these strategic initiatives could further strengthen the company in the coming years and make it an attractive investment target.

dividend: no regular dividend (as of 2023)

zumiez inc. traditionally does not pay a regular dividend to its shareholders. the company has focused in the past on reinvesting profits into the growth and expansion of the business.

the reliability of dividend payouts is therefore not guaranteed, as there are no regular dividend payments. investors should rather focus on the potential for capital gains and the strategic direction of the company.