The Wendy's stock | Price target for 2026, price & analyst rating

The Wendy's

NasdaqGS:WEN

$ 6,80

$-0,19 (-2,72%)

6,80 $

$-0,19 (-2,72%)

End-of-day quote: 03/27/2026

The Wendy's Stock Value

The analyst rating for NasdaqGS:WEN is currently Hold.

Hold

The Wendy's Company Info

EPS Growth 5Y

9,07%

Market Cap

$1,29 B

Long-Term Debt

$2,73 B

Short Interest

3,02%

Quarterly earnings

05/08/2026

Dividend

$0,54

Dividend Yield

8,01%

Founded

1969

Industry

Consumer Discretionary

Country

United States

ISIN Number

US95058W1009

Website

http://www.wendys.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$8,00

17.65%

Last Update: 03/28/2026

Analysts: 22

Highest Price Target $13,00

Average Price Target $8,00

Lowest Price Target $5,00

In the last five quarters, The Wendy's’s Price Target has fallen from $40,86 to $16,63 - a -59,30% decrease. Twenty Five analysts predict that The Wendy's’s share price will increase in the coming year, reaching $8,00. This would represent an increase of 17,65%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does The Wendy's do?

The Wendy’s Company (Wendy’s) engages in developing operating, Strategy and franchising a system of quick-service restaurants in the United States (the U.S.). Strategy Wendy’s strategic framework includes providing fresh, famous food to consumers, delivering an exceptional customer experience through operational excellence and expanding its footprint across the globe. The company’s long term growth opportunities include driving same-restaurant sales and share growth; accelerating digital growt...

The Wendy’s Company (Wendy’s) engages in developing operating, Strategy and franchising a system of quick-service restaurants in the United States (the U.S.).

Strategy

Wendy’s strategic framework includes providing fresh, famous food to consumers, delivering an exceptional customer experience through operational excellence and expanding its footprint across the globe. The company’s long term growth opportunities include driving same-restaurant sales and share growth; accelerating digital growth; improving restaurant profitability; and driving global unit growth.

Segments

The company operates through Wendy’s U.S., Wendy’s International and Global Real Estate & Development segments.

Wendy’s U.S

Wendy’s U.S includes the operation and franchising of Wendy’s restaurants in the U.S. and derives its revenues from sales at company-operated restaurants and royalties, franchise fees and national advertising fund collections from franchised restaurants.

Wendy’s International

Wendy’s International includes the operation and franchising of Wendy’s restaurants in countries and territories other than the U.S. and derives its revenues from sales at company-operated restaurants and royalties, fees and advertising fund collections from franchised restaurants.

Global Real Estate & Development

Global Real Estate & Development includes real estate activity for owned sites and sites leased from third parties, which are leased and/or subleased to franchisees, and also includes the company’s share of the income of its Canadian restaurant real estate joint venture (TimWen).

In addition, Global Real Estate & Development earns fees from facilitating franchisee-to-franchisee restaurant transfers (Franchise Flips) and providing other development-related services to franchisees.

Wendy’s Restaurant System

The revenues from the company’s restaurant business are derived from two principal sources, such as sales at company-operated restaurants and franchise-related revenues, including royalties, franchise fees, national advertising funds contributions and rents received from Wendy’s franchised restaurants. company-operated restaurants comprised approximately 5% of the total Wendy’s system as of December 29, 2024.

Restaurant Operations

Traditional restaurants generally feature dine-in, carryout, drive-thru and delivery services. While most Wendy’s locations are traditional restaurants, Wendy’s also operates non-traditional restaurants in locations such as fuel and transportation centers, food courts and other retail locations, delivery kitchens and military bases.

Each Wendy's restaurant offers an extensive menu specializing in hamburger sandwiches and featuring chicken sandwiches, which are prepared to order with the customer's choice of toppings and condiments. Wendy's menu also includes chicken nuggets, chili, french fries, baked potatoes, freshly prepared salads, soft drinks, Frosty desserts and kids' meals. In addition, Wendy's restaurants sell a variety of promotional products on a limited time basis. In March 2020, Wendy's entered the breakfast daypart across the U.S. system and, in May 2022, launched breakfast in Canada. Wendy's breakfast menu features a variety of breakfast sandwiches, such as the Breakfast Baconator and sides such as seasoned potatoes.

Wendy’s strives to maintain quality and uniformity throughout all restaurants by publishing detailed specifications for food products, preparation and service, continual in-service training of employees, restaurant operational audits and field visits from Wendy’s supervisors. In the case of franchisees, field visits are made by Wendy’s personnel who review restaurant operations, including quality, service and cleanliness, and make recommendations to assist in compliance with Wendy’s specifications.

Supply Chain, Distribution and Purchasing

As of December 29, 2024, three independent processors (five total production facilities) supplied all of the fresh beef used by Wendy’s restaurants in the U.S. In addition, five independent processors (seven total production facilities) supplied all of the chicken used by Wendy’s restaurants in the U.S. In addition, there was one main in-line distributor of food, packaging and beverage products, excluding breads, that serviced approximately 67% of Wendy’s restaurants in the U.S. and four additional in-line distributors that, in the aggregate, serviced approximately 32% of Wendy’s restaurants in the U.S. Wendy’s and its franchisees have not experienced any material shortages of food, equipment, fixtures or other products that are necessary to maintain restaurant operations, and Wendy’s anticipates no such shortages of products and believes that alternate suppliers and distribution sources are available. Suppliers and distributors to the Wendy’s system must comply with U.S. Department of Agriculture (USDA) and U.S. Food and Drug Administration (FDA) regulations governing the manufacture, packaging, storage, distribution and sale of all food and packaging products.

Wendy's has a purchasing co-op relationship structure with its franchisees that establishes Quality Supply Chain Co-op, Inc. (QSCC). QSCC manages, for the Wendy's system in the U.S. and Canada, contracts for the purchase and distribution of food, proprietary paper, operating supplies and equipment, typically under national agreements with pricing based upon total system volume.

Information Technology

Wendy’s relies on computer systems and information technology to conduct its business. Wendy’s utilizes both commercially available third-party software and proprietary software owned by the company to run the point-of-sale and kitchen delivery functions and certain other consumer-facing, and back-office functions in Wendy’s restaurants.

Trademarks and Service Marks

Wendy’s or its subsidiaries has registered certain trademarks and service marks in the U.S. Patent and Trademark Office and in international jurisdictions, some of which include Wendy’s, Quality Is Our Recipe and the Wendy Cameo design. Domestic trademarks and service marks have their next required maintenance filings at various times from 2025 to 2035 in order to keep such registrations in force, while international trademarks and service marks have various durations of seven to 15 years. Wendy’s generally intends to maintain and renew its trademarks, and service mark registrations in accordance with applicable deadlines.

Seasonality

Wendy’s restaurant operations are moderately seasonal. Wendy’s average restaurant sales are normally higher during the summer months than during the winter months.

Advertising and Marketing

In the U.S. and Canada, Wendy’s advertises nationally through national advertising funds primarily on network and cable television programs, including nationally televised events, as well as through audio and digital media, and advertises locally primarily through regional network and cable television, audio and digital media and out-of-home media, such as billboards.

Governmental Regulations

The company’s franchising activities are subject to the rules and regulations of the Federal Trade Commission (the FTC) and various state laws regulating the offer and sale of franchises.

History

The company was founded in 1969. It was formerly known as Wendy's/Arby's Group, Inc. and changed its name to The Wendy's Company in 2011.

The Wendy's Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Revenue distribution by industry:** - **Fast food restaurants:** 100% **TOP 3 markets and their percentage shares:** - **USA:** approx. 85% - **Canada:** approx. 10% - **International (other markets):** approx. 5% The Wendy's Company generates the majority of its revenue from the fast food...

At which locations are the company’s products manufactured?

**Production Sites:** No specific production facilities, but suppliers. The Wendy's Company does not operate its own production facilities for the manufacturing of its products. Instead, the company sources its ingredients from a variety of approved suppliers and distributors. These suppliers...

What strategy does The Wendy's pursue for future growth?

**Revenue Growth:** Estimated 8% annually until 2026 **Expansion of Locations:** Target of 8,000 stores worldwide by 2026 The Wendy's Company is pursuing a growth strategy based on expanding its store locations and innovating its menu offerings. The company plans to significantly increase it...

Which raw materials are imported and from which countries?

**Main raw materials:** Beef, chicken, potatoes, wheat, tomatoes, lettuce, dairy products **Countries of origin:** - **Beef:** USA, Canada, Australia - **Chicken:** USA, Brazil - **Potatoes:** USA, Canada - **Wheat:** USA, Canada - **Tomatoes and lettuce:** USA, Mexico - **Dairy products:** USA, Ne...

How strong is the company’s competitive advantage?

**Market share in the fast food industry:** 6% (estimated for 2026) **Number of locations worldwide:** Over 7,000 (2025) **Brand awareness:** High, with a strong focus on North America The Wendy's Company has a solid competitive advantage based on several factors. Firstly, the brand is w...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** approximately 70% (estimated, based on historical data) **Insider Purchases/Sales:** No significant transactions in the last year (estimated) The institutional investor share at The Wendy's Company traditionally stands at around 70%, indicating a strong trust...

What percentage market share does The Wendy's have?

**Market share of Wendy's:** approximately 6% (2026, estimate based on historical data) **Main competitors and their market shares:** 1. **McDonald's Corporation:** approximately 21% 2. **Yum! Brands, Inc. (including Taco Bell, KFC, Pizza Hut):** approximately 15% 3. **Restaurant Brands I...

Is The Wendy's stock currently a good investment?

**Revenue Growth:** 3.2% (2025) **Profit Growth:** 4.5% (2025) **Market Share Fast Food Sector USA:** 6.8% (2025) The Wendy's Company achieved a moderate revenue growth of 3.2% in 2025. This indicates that the company was able to maintain its position in a highly competitive market environment...

Does The Wendy's pay a dividend – and how reliable is the payout?

**Dividend Yield:** 4.5% (estimated for 2026) **Dividend History:** Continuous payout over the last 5 years The Wendy's Company has pursued a consistent dividend policy in recent years, regularly distributing quarterly dividends to its shareholders. The estimated 4.5% dividend yield for 20...

New support ticket

Explore

The Wendy's Stock Value

The Wendy's Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does The Wendy's do?

The Wendy's Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

The Wendy's Stock Value

The Wendy's Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does The Wendy's do?

The Wendy's Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.