Tivity Health, Inc. operates as a provider of healthy life-changing solutions, including SilverSneakers, Prime Fitness, and WholeHealth Living.
The company helps adults improve their health and support them on life’s journey by providing access to in-person and virtual physical activity, social engagement, and mental enrichment programs. The company delivers resources that enable members to live healthier, happier, more connected lives.
The company offers SilverSneakers to approximately 18 mil...
Tivity Health, Inc. operates as a provider of healthy life-changing solutions, including SilverSneakers, Prime Fitness, and WholeHealth Living.
The company helps adults improve their health and support them on life’s journey by providing access to in-person and virtual physical activity, social engagement, and mental enrichment programs. The company delivers resources that enable members to live healthier, happier, more connected lives.
The company offers SilverSneakers to approximately 18 million eligible members of Medicare Advantage, Medicare Supplement, and group retiree plans. The company also offers Prime Fitness, a fitness facility access program, through commercial health plans, employers, and other sponsoring organizations. The company’s national network of fitness centers delivers both SilverSneakers and Prime Fitness.
As of December 31, 2021, the company’s SilverSneakers fitness network encompassed approximately 16,000 locations. In January 2022, the company launched a customizable, premium fitness network for SilverSneakers that increased its total SilverSneakers fitness network to approximately 23,000 locations. The company also offers virtual fitness experiences, including live instructor-led classes. Through its WholeHealth Living program, which the company sells primarily to health plans, it offers a continuum of services related to physical and integrative medicine. The company’s WholeHealth Living network includes relationships with approximately 29,000 physical and integrative medicine practitioner locations to serve individuals through health plans and employers who seek health services, such as chiropractic care, acupuncture, physical therapy, occupational therapy, massage therapy, and more.
In 2020, the company completed the sale of Nutrisystem, Inc. (Nutrisystem), a wholly owned subsidiary of the company that included the Nutrisystem and South Beach Diet programs, to KNS Acquisition Corp.
Customer and Partner Contracts
Except for Prime Fitness, the company’s customer contracts generally have initial terms of approximately three years. Some contracts allow the customer to terminate early and/or determine on an annual basis to which of their members they will offer the company’s programs. For Prime Fitness, the company’s contracts with commercial health plans, employers, and other sponsoring organizations generally have initial terms of approximately three years, while individuals who purchase the Prime Fitness program through these organizations may cancel at any time (on a monthly basis) after an initial period of one to three months. The company’s fitness partner location contracts generally have initial terms ranging from one to three years and auto-renew for successive one-year renewal terms.
Business Strategy
The company’s strategy is to enable healthier, happier and more connected lives as a digital platform engagement company that not only provides in-person and virtual fitness, social engagement and mental enrichment opportunities, but also an insights-driven, personalized experience.
Customers
During 2021, the company’s top three customers, including Humana, Inc. (Humana), together comprised 40% of its revenues from continuing operations. Its primary contract with Humana continues through December 31, 2022.
Governmental Regulation
Because the company handles individually-identifiable health information on behalf of covered entities, the company is considered a ‘business associate’ and is required to comply with most aspects of the Health Insurance Portability and Accountability Act of 1996 privacy and security regulations.
History
The company was founded in 1981. It was incorporated in Delaware in 1981. The company was formerly known as Healthways, Inc. and changed its name to Tivity Health, Inc. in 2017.