Latham Group Analysis (April) 2026 | Price, Valuation & Outlook

Latham Group

NasdaqGS:SWIM

$ 5,19

$-0,17 (-3,17%)

5,19 $

$-0,17 (-3,17%)

End-of-day quote: 04/02/2026

Latham Group Stock Value

According to analysts, the current valuation of NasdaqGS:SWIM is Outperform.

Outperform

Latham Group Company Info

EPS Growth 5Y

0,00%

Market Cap

$0,63 B

Long-Term Debt

$0,28 B

Short Interest

0,00%

Quarterly earnings

05/06/2026 (E)

Dividend

$0,00

Dividend Yield

0,00%

Founded

1956

Industry

Consumer Discretionary

Country

United States

ISIN Number

US51819L1070

Website

http://ir.lathampool.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$9,00

73.41%

Last Update: 04/02/2026

Analysts: 7

Highest Price Target $13,00

Average Price Target $9,00

Lowest Price Target $6,25

In the last five quarters, Latham Group’s Price Target has risen from $2,26 to $3,72 - a 64,60% increase. Five analysts predict that Latham Group’s share price will increase in the coming year, reaching $9,00. This would represent an increase of 73,41%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Latham Group do?

Latham Group, Inc. (Latham) designs, manufactures, and markets in-ground residential swimming pools in North America, Australia, and New Zealand. The company offers the industry’s broadest portfolio of pools and related products, including in-ground swimming pools, pool covers, and pool liners. The company pioneered the first ‘direct-to-homeowner’ digital and social marketing strategy that has transformed the homeowner’s purchase journey. Through this marketing strategy, the company is able to...

Latham Group, Inc. (Latham) designs, manufactures, and markets in-ground residential swimming pools in North America, Australia, and New Zealand.

The company offers the industry’s broadest portfolio of pools and related products, including in-ground swimming pools, pool covers, and pool liners. The company pioneered the first ‘direct-to-homeowner’ digital and social marketing strategy that has transformed the homeowner’s purchase journey. Through this marketing strategy, the company is able to create demand for its pools and to provide high quality, purchase-ready consumer leads to the company’s dealer partners.

The company supports its dealer network with business development tools, co-branded marketing programs, and in-house training.

Growth Strategy

The key elements of the company’s strategy are to accelerate fiberglass material conversion through unique market positioning; drives fiberglass and automatic safety cover adoption in the sand states; utilize leading brand and digital assets to generate greater volumes and quality of homeowner leads; secure additional strategic partnerships with priority dealers to gain share; grow industry capacity by onboarding and training new dealer partners; and strategic acquisitions that enhance the Latham platform.

Products

The company’s residential pool product portfolio is highly complementary and allows it to provide a wide range of solutions to the company’s homeowners. The company’s products are recognized by homeowners, dealers, and distributors for their quality, durability, performance, compelling value proposition, ease of installation and diverse style and design options. The company’s broad and compelling product offering, proven ability to serve as a value-added partner to its dealers and distributors, and the company’s connectivity with homeowners has been critical in achieving the leading position in every pool product category in which it competes.

In-ground Swimming Pools

Fiberglass Pools

The company is the largest fiberglass pool manufacturer in North America, Australia and New Zealand. Demand for the company’s fiberglass pools is driven by both accelerating material conversion from legacy pool construction materials, especially concrete, and the long-term value that it pools deliver to the company’s homeowners through both lower up-front and lifecycle costs. The company offers an extensive portfolio of fiberglass pools with customizable features that include unique colors, elaborate finishes, floor mosaics, lighting options, water features, in-floor cleaning, tanning ledges, and spillover spas. The company’s pools come in a variety of different shapes and sizes and are known by homeowners for their premium quality and aesthetics. The company’s fiberglass pools offer significant cost, installation, and maintenance advantages over traditional concrete pools while requiring fewer chemicals. The company’s innovative product portfolio is made up of a fiberglass, carbon fiber and Kevlar build and is backed by a lifetime warranty to the original purchaser, providing its homeowners with peace of mind and security. The company’s fiberglass pools can be installed in as little as two to three days, compared to three months or more for comparable concrete pools.

The company’s fiberglass pools are the future of the industry and meet the majority of the market of pools sold, fiberglass pools do have some limitations. Although the company offers a broad portfolio of design choices, fiberglass pools can be less customizable than concrete and vinyl pools.

Packaged Pools

The company is the largest manufacturer of custom vinyl pools in the North American residential in-ground swimming pool market. The company’s leadership has been driven by its high-quality product offering, which is fully customizable and allows homeowners to choose from a wide range of colors and features (built-in sun ledges, benches, entry systems, and spillover spas), as well as the company’s best-in-class national distribution network. The company’s custom vinyl pools are high-quality, and it believes that they are the most aesthetically pleasing on the market. Custom vinyl pools offer the most attractive homeowner economics when compared to any other material, and they can be installed faster and withstand weather better than concrete pools. The wall system for the company’s custom vinyl pools is built of either non-corrosive steel or composite polymer, which provides its dealers with ease of installation.

Covers

There are two types of covers in the pool market, automatic safety covers, and all-season pool covers. Automatic safety covers are used in the pool season to cover and secure the pool after a refreshing swim. All-season pool covers are generally used after the swimming season. They protect the pool and its immediate surroundings from debris and weather, and they also provide safety for homeowners and their guests.

Liners

The company is the largest replacement liner manufacturer in the North American residential in-ground swimming pool market, serving a market with large, non-discretionary replacement demand. Vinyl liners are a required component for the interior surface of a vinyl pool and the company’s liners are highly customizable in shape, size, color, and pattern. Vinyl liners typically need to be replaced every eight to ten years.

Automatic Safety Covers

The company’s automatic safety covers provide safety, especially for children, and convenience for its homeowners while also driving savings by reducing energy, chemical and cleaning costs, and lowering water evaporation. Additionally, more and more pool owners are buying covers as local building codes push for safer pools. The company also offers the most complete automatic safety cover portfolio when compared to its competitors, since the company’s products range from affordable luxury options to premium covers. Additionally, the company’s automatic safety covers are compatible with fiberglass, vinyl, and concrete pools of almost any shape, size and brand, driving homeowner preference for its CoverStar brand.

All-Season Pool Covers

The company’s winterizing mesh and solid covers are used during the off-season, reducing maintenance requirements for its homeowners. While these covers extend the lives of the company’s homeowners’ pools, they typically need to be replaced every eight to ten years, providing it with replacement revenue. Since the company’s covers can be used for any pool, regardless of materials, shape, or size, it is able to replace covers for both its legacy homeowners and homeowners previously served by smaller, regional manufacturers.

Brands

In North America, the company operates under one banner, Latham, the Pool Company. The company’s literature for dealers, marketing materials, its website, social media, advertising and promotion and its co-branding of dealer premises each reflect the Latham branding. The company’s sub-brands, which sit under the Latham master brand, include Narellan, CoverStar, Radiant, and GLI, among others.

Distribution

The company’s products are sold through both one-step and two-step business-to-business distribution channels. In the company’s one-step distribution channel, which it exclusively uses to sells its fiberglass pools, the company sells its products directly to dealers who, in turn, sell the company’s products to homeowners. Latham provides the delivery service for the company’s dealers, shipping direct from its factories to the consumers’ backyard. In the company’s two-step distribution channel, it sells its products to distributors who warehouse the company’s products and sell them to dealers, who ultimately sell its products to homeowners.

To strengthen the company’s relationship with its most loyal dealer partners, the company has implemented its ‘Latham Grand’ dealer program, whereby the company has secured exclusivity with its largest dealers in North America. The company also has a strong distribution network with over 475 distributor branch locations that represent its products. Through the company’s significant investment in partnerships with dealers and distributors and its consumer-oriented marketing efforts, the company has created a ‘push and pull’ dynamic for its products in the marketplace.

The company’s agreements with its Latham Grand dealers provide for various benefits to the dealers, such as early access to customer leads, access to in-store advertising and exterior branding, basic and advanced installation training sessions, a dedicated and customized website landing page, technical support, early access to new models, and other sales support. Latham Grand dealers agree to use the company as their exclusive provider of fiberglass pools. Latham Grand dealers also agree, among other things, to receive fiberglass training and provide the highest level of customer satisfaction for installation. Each Latham Grand dealer operates in specified territories, and the company’s agreements with its Latham Grand dealers are generally perpetual and terminable at will by both parties.

The company’s exclusive supply agreement with Premier Holdco, LLC (‘Premier Pools & Spas’), certain of its subsidiaries and its franchisees, which provided for certain volume and growth rebates based on the sales of certain of its products to Premier Pools & Spas franchisees, terminated effective January 16, 2025, and was replaced with a non-exclusive, preferred supplier agreement.

The company has long-term relationships with both its dealers and distributors. The company has maintained a strong relationship with its largest distributor for over 25 years, as well as with the distributor’s nationwide network of operators, who are responsible for daily operations and purchasing decisions.

Sales and Marketing

The company’s focus on a ‘direct-to-homeowner’ digital and social marketing strategy that puts the consumer at the center of its marketing efforts. Latham’s unique ‘direct-to-homeowner’ marketing strategy is driving a greater understanding of the benefits of owning a pool, specifically a fiberglass pool, and generating significant consumer demand. The company has made meaningful, ongoing investments to position Latham as the brand of choice for the homeowner.

The company continued investments in consumer engagement has been a key driver of its historical sales growth. The company is generating its own leads, including via the company’s online platform, mobile app, and consumer hotline. This allows the company to provide high quality, purchase-ready leads to its dealer partners. The company’s new digital platform engages the consumer early in the pool buying process and facilitates the buying journey from inspiration and design to a Latham pool purchase. The company’s Latham Augmented Reality Pool Visualizer app, along with its website, allow homeowners to re-imagine their outdoor living spaces and directly connects them to a dealer of the company’s choice. For example, the company’s website has visualization tools that allow homeowners to browse through the variety of pool shapes, sizes, colors, patterns, details, and specifications that it offers to choose their pool or their pool liner. Once chosen, homeowners can save the illustrated PDF file and take it to a local dealer to purchase. In addition, the company’s Latham Augmented Reality Pool Visualizer app provides the technology for homeowners to visualize a Latham pool in their own backyard. The interactive nature allows homeowners to compare a variety of pool types and shapes and, when ready, directly contact a dealer without leaving the Latham app.

The company maintains a sales organization throughout North America, Australia, and New Zealand that works with dealers and distributors and focuses on increased penetration, dealer growth, and dealer share of wallet. The company also provides its dealers with enhanced product literature, in-store display samples, and other initiatives to drive sales. The company has directed a significant portion of its advertising spend to digital channels, including social media and search advertising. The company’s improved digital marketing engine has the ability to strategically target market spend and to generate leads in territories where dealers has capacity, in under-penetrated markets, and in the largest in-ground swimming pool markets.

Through focused demonstrations, education, product training, and other sales support efforts, the company is helping its dealers to increase lead conversion rates and quality installations, thereby driving the consumer demand. The company established ‘Latham University’ in Zephyrhills, Florida, where it provides both start-up training and education on fiberglass pool advantages and best practices, sales training, and advanced pool installation to the company’s dealers. Additionally, the company provides on-site installation assistance to its new dealer partners on their initial fiberglass pool installation. In 2024, the company continued the roll-out of Measure by Latham (‘Measure’), a proprietary advanced AI-powered device that significantly reduces dealer time and error in measuring swimming pool safety covers, which the company initially launched in early 2023. Measure is an end-to-end solution that provides dealers with a simple, cost-effective user experience, high-performance measuring accuracy, and a modernized ordering process. As of February 2025, the company has added the capability to measure vinyl liners.

Seasonality

Although the company generally has demand for its products throughout the year, the company’s business is seasonal, and weather is one of the principal external factors affecting the business. In general, net sales and net income are highest (or net loss is lowest) during the second and third quarters, representing the peak months of swimming pool use, pool installation, and remodeling and repair activities. Calendar years that have severe weather also play a role in affecting sales growth, as particularly rainy or cold years tend to slow the volume of sales, including as a result of complicating conditions for pool installations. These scenarios are partially mitigated by the company’s geographic diversity, both across the United States and through international markets (year ended December 2024).

History

The company was founded in 1956. The company was incorporated in 2018. The company was formerly known as Latham Topco, Inc. and changed its name to Latham Group, Inc. in 2021.

Latham Group Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Revenue distribution by sectors:** - Swimming pool construction and accessories: approx. 70% - Maintenance and services: approx. 20% - Other products and services: approx. 10% **TOP 3 markets:** 1. **USA:** approx. 60% 2. **Canada:** approx. 25% 3. **Australia:** approx. 10% Latham Group, Inc. g...

At which locations are the company’s products manufactured?

**Production Sites of Latham Group, Inc.:** Latham Group, Inc. mainly produces its products in North America. The company operates several production facilities in the USA and Canada that specialize in the manufacturing of swimming pools and related products. The strategic placement of these produ...

What strategy does Latham Group pursue for future growth?

**Strategic Growth Goals:** Diversification and Expansion (2026) **Focus on Innovation:** Development of new pool technologies **Market Expansion:** Accessing new geographical markets Latham Group, Inc. is pursuing a growth strategy focused on diversification and geographic expansion. The company...

Which raw materials are imported and from which countries?

**Main raw materials:** Fiberglass, resins, vinyl **Countries of origin:** - **Fiberglass:** USA, China - **Resins:** USA, Europe - **Vinyl:** Canada, Mexico Latham Group, Inc. is a leading manufacturer of swimming pools and uses a variety of raw materials for production. Fiberglass is a key compo...

How strong is the company’s competitive advantage?

**Market Share:** Estimated 20% in the North American pool market (2025) **Gross Margin:** 35% (2025) Latham Group, Inc. is one of the leading manufacturers of swimming pools and pool accessories in North America. The company has gained a significant competitive advantage through its wide range of...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** 92% (2026, estimated) **Insider Buys/Sells:** No significant insider transactions in the last year (2026, estimated) The institutional investor share at Latham Group, Inc. is very high at approximately 92%, indicating a strong trust from institutional investors in...

What percentage market share does Latham Group have?

**Market share of Latham Group, Inc.:** Estimate 12% (2026) **Top competitors and their market shares:** 1. **Pentair plc:** Estimate 18% 2. **Hayward Holdings, Inc.:** Estimate 15% 3. **Fluidra S.A.:** Estimate 14% 4. **Leslie's, Inc.:** Estimate 10% 5. **Zodiac Pool Systems:** Estimate 9% L...

Is Latham Group stock currently a good investment?

**Revenue Growth:** 8.5% (2025) **EBITDA Margin:** 18% (2025) **Market Share in the Pool Segment:** 20% (2025) Latham Group, Inc. recorded a revenue growth of 8.5% in 2025, attributed to strong demand for their pool products and an effective expansion strategy. The EBITDA margin of 18% indicates th...

Does Latham Group pay a dividend – and how reliable is the payout?

**Dividend payment:** No dividend (as of 2023) Latham Group, Inc. (NasdaqGS:SWIM) currently does not pay a dividend. The company has focused on investing its resources in the growth and expansion of its business rather than distributing dividends to shareholders. The reliability of a dividend paym...

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Latham Group Stock Value

Latham Group Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Latham Group do?

Latham Group Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

Latham Group Stock Value

Latham Group Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Latham Group do?

Latham Group Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.