Steven Madden, Ltd., together with its subsidiaries, designs, sources, and markets fashion-forward branded and private label footwear, accessories, and apparel.
The company distributes its products through the wholesale channel to department stores, mass merchants, off-price retailers, shoe chains, online retailers, national chains, specialty retailers, independent stores, and clubs throughout the United States, Canada, Mexico, and Europe. Additionally, the company operates in other internation...
Steven Madden, Ltd., together with its subsidiaries, designs, sources, and markets fashion-forward branded and private label footwear, accessories, and apparel.
The company distributes its products through the wholesale channel to department stores, mass merchants, off-price retailers, shoe chains, online retailers, national chains, specialty retailers, independent stores, and clubs throughout the United States, Canada, Mexico, and Europe. Additionally, the company operates in other international markets through its joint ventures in South Africa, the Middle East, Israel, various countries in Europe, Latin America, and certain countries in Asia, as well as through special distribution arrangements in various European countries, North Africa, South and Central America, and various countries within the Asia-Pacific region. The company also distributes its products through its direct-to-consumer channel, which includes company-operated retail stores and e-commerce websites, in the United States, Canada, Mexico, South Africa, the Middle East, Israel, various countries in Europe, Latin America, and the Asia-Pacific region.
The company’s product offerings include a diverse range of contemporary styles, designed to establish or capitalize on market trends, complemented by core product offerings.
Segments
Wholesale Footwear
The company’s Wholesale Footwear segment designs, sources, and markets its brands, and sells its products to department stores, mass merchants, off-price retailers, shoe chains, online retailers, national chains, specialty retailers, independent stores, and clubs throughout the United States, Canada, Mexico, and Europe. Additionally, the company operates in other international markets through its joint ventures in South Africa, the Middle East, Israel, various countries in Europe, Latin America, and certain countries in Asia, as well as through special distribution arrangements in various European countries, North Africa, South and Central America, and various countries within the Asia-Pacific region. The company’s Wholesale Footwear products are designed and marketed for various lifestyles and include dress shoes, boots, booties, fashion sneakers, sandals, and casual shoes. The Wholesale Footwear segment consists of the following brands: Steve Madden, Dolce Vita, Betsey Johnson, Blondo, and Anne Klein. This segment also includes its private label footwear business. This segment represented 46.4% of total revenue during 2024.
Wholesale Accessories/Apparel
The company’s Wholesale Accessories/Apparel segment designs, sources, and markets its brands and sells its products, primarily consisting of handbags and apparel, to department stores, mass merchants, off-price retailers, online retailers, specialty retailers, independent stores, and clubs throughout the United States, Canada, Mexico, and Europe. Additionally, the company operates in other international markets through its joint ventures in South Africa, the Middle East, Israel, various countries in Europe, Latin America, and certain countries in Asia, as well as through special distribution arrangements in various European countries, North Africa, South and Central America, and various countries within the Asia-Pacific region. The company’s Wholesale Accessories/Apparel business consists of handbags, apparel, small leather goods, belts, soft accessories, fashion scarves, wraps, gifting, and other trend accessories. The Wholesale Accessories/Apparel segment consists of the following brands: Steve Madden, Dolce Vita, Betsey Johnson, Anne Klein, and ATM (which was acquired in November 2024). This segment also includes the company’s private label handbag and accessories business. This segment represented 29.0% of total revenue during 2024.
Direct-to-Consumer
The company’s Direct-to-Consumer segment engages in the sale of footwear, handbags, apparel, and other accessories through Steve Madden and Dolce Vita full-price retail stores, Steve Madden outlet stores, directly-operated concessions in international markets, and directly-operated e-commerce websites. The company operates retail locations in regional malls and shopping centers, as well as high streets in various cities across the United States, Canada, Mexico, South Africa, the Middle East, Israel, Europe, Latin America, and the Asia-Pacific region. The company’s stores play an important role in its test-and-react strategy, and also serve as fulfillment and return locations for its e-commerce business. The company’s stores also serve as a marketing tool that allows it to strengthen global brand recognition and to showcase selected items from its full line of branded and licensed products. In addition to these testing and marketing benefits, the company has also been able to leverage sales information gathered at Steve Madden retail stores and the company’s websites to assist its wholesale customers in their order placement and inventory management.
As of December 31, 2024, the company operated various brick-and-mortar retail stores, including some Steve Madden full-price stores, some Steve Madden outlet stores, and some Dolce Vita full-price stores. In addition, the company ended the year with 20 concessions in Taiwan, 20 concessions in South Africa, and two concessions in Canada, totaling 42 concessions in international markets.
In addition to the company’s brick-and-mortar stores, its Direct-to-Consumer business offers products online through its e-commerce websites in the United States, Canada, Mexico, Europe, and through its joint ventures in international markets. The company operates five branded e-commerce websites, which include: www.stevemadden.com, www.dolcevita.com, www.betseyjohnson.com, www.blondo.com, and www.atmcollection.com. This segment represented 24.1% of total revenue during 2024.
Licensing
The company’s Licensing segment engages in the licensing of the Steve Madden and Betsey Johnson trademarks for use in the sale of select apparel, accessories, and home categories, as well as various other non-core products. Most of the company’s license agreements require the licensee to pay the company a royalty based on actual revenue, a minimum royalty in the event predetermined revenue targets are not achieved and a percentage of sales for brand advertising. This segment represented 0.5% of total revenue during 2024.
Brands
Steve Madden: The company designs, sources, and markets fashion-forward footwear, accessories, and apparel under the Steve Madden brand. The Steve Madden brand is a leader in the fashion footwear industry with permission from the customer to sell products across most footwear categories, including dress shoes, boots, booties, fashion sneakers, and casuals. While the brand appeals to a wide demographic, the core target consumer is 18 to 40 years old. The Steve Madden brand is sold globally, including in the United States, Canada, Mexico, Europe, Africa, the Asia-Pacific region, the Middle East, and South and Central America.
Dolce Vita: Dolce Vita is a contemporary women's brand known for its effortless style for the modern individual. Dolce Vita is more than just shoes and handbags; it’s about creating a community, supporting underrepresented voices, and responsibly building a brand that the company can be proud of with every step. The Dolce Vita brand is sold globally, including in the United States, Canada, Mexico, Europe, Israel, Australia, and Indonesia. The company acquired the Dolce Vita footwear trademark in August 2014, and in December 2021, the company acquired the remaining intellectual property rights of Dolce Vita, handbags, and other accessories.
Betsey Johnson: The Betsey Johnson brand is recognized for its unique and original designs—both pretty and punk, lots of color, and movement and modernity—that embrace girl power at any age. Betsey Johnson footwear and accessories are designed for inclusive, punky, and fiercely independent women with a target age of 25 to 45 years old. The Betsey Johnson brand is primarily sold in the United States, and in select international markets. The company acquired the Betsey Johnson trademark and substantially all other intellectual property of Betsey Johnson LLC in October 2010.
Blondo: The Blondo brand is a 100+ year-old footwear brand recognized for its quality water-resistant leather boots, booties, casual shoes, and sneakers. The Blondo brand is primarily sold in the United States and Canada. The company acquired the intellectual property and related assets of Blondo in January 2015.
ATM: In November 2024, the company acquired the ATM (Anthony Thomas Melillo) brand, an elevated basics apparel brand known for slub jersey cotton t-shirts made primarily in Peru. ATM was founded in 2012. ATM is included within the company’s Wholesale Accessories/Apparel segment, and is primarily sold in the United States.
GREATS: In August 2019, the company acquired GREATS, a Brooklyn-based digitally native footwear brand specializing in premium quality, responsibly made sneakers for men and women, which was primarily sold via e-commerce. In August 2024, the company divested of substantially all the assets and liabilities related to the GREATS business.
Licensed Brand
Anne Klein: In January 2018, the company entered into a license agreement with WHP Global to use the Anne Klein, AK Sport, AK Anne Klein Sport, and Lion Head Design (collectively ‘Anne Klein’) trademarks in connection with the design, marketing, and sale of footwear and accessories products. The Anne Klein brand is recognized for its dedication to timeless American classics. Anne Klein footwear and accessories are sold in the United States, Canada, Mexico, and Israel.
Distribution
For the year ended December 31, 2024, the company’s revenue was primarily generated through two distribution channels: Wholesale and Direct-to-Consumer.
Wholesale: The company distributes product within its Wholesale Footwear and Wholesale Accessories/Apparel segments through a broad network of over 2,000 retailers, including department stores, mass merchants, off-price retailers, shoe chains, online retailers, national chains, specialty retailers, independent stores, and club stores. The company’s wholesale distribution network spans across the United States, Canada, Mexico, and Europe, as well as various international markets through its joint ventures. The company also distributes its product under various distribution agreements in certain international markets. Under the terms of the company’s distribution agreements, the distributors purchase product from the company and are generally required to open a minimum number of stores each year and maintain a certain minimum level of sales in the licensed territory. The distribution agreements in place expire on various dates and include renewal options provided certain conditions are met.
For the year ended December 31, 2024, the company’s top ten wholesale channel customers included: Nordstrom, Macy's, Dillard's, Designer Brands, The TJX Companies, Ross Stores, Burlington Stores, Amazon, Walmart, and Target. In 2024, the company had one customer who accounted for more than 10% of total revenue. That customer accounted for 11.8% of total revenue.
As of December 31, 2024, there were three customers who each accounted for more than 10% of total accounts receivable. These three customers accounted for 22.3%, 16.3%, and 14.4%, respectively, of total accounts receivable.
Direct-to-Consumer: The company distributes product within its Direct-to-Consumer segment through Steve Madden and Dolce Vita full-price retail stores, Steve Madden outlet stores, directly-operated concessions in international markets, and directly-operated e-commerce websites. The company operates retail locations in regional malls, shopping centers, and high streets in various cities across the United States, Canada, Mexico, South Africa, the Middle East, Israel, Europe, Latin America, and the Asia-Pacific region. The company also operates concessions in South Africa, Taiwan, and Canada.
As of December 31, 2024, the company operated some brick-and-mortar retail stores, including Dolce Vita full-price stores and Steve Madden outlet stores, and various e-commerce websites. In addition, the company operated some Steve Madden concessions in international markets. Out of various brick-and-mortar retail stores, some stores were located outside of the United States.
Marketing
The company has focused on creating a full-funnel marketing strategy that covers all stages of the customer journey to establish the company as a leading designer and marketer of fashion footwear, accessories, and apparel for a diverse set of style-conscious consumers. Principal marketing activities include brand and performance marketing, social media and influencer marketing, experiential events, in-store and online promotions, and public relations focusing on product and brand placements, celebrity seeding, as well as public and media appearances by its Founder and Creative and Design Chief, Steve Madden. The company fosters high-value lifetime customer relationships with investments in marketing technology and talent, both in-house and via strategic partnerships with external agencies. The company continues to promote its e-commerce websites where customers can purchase Steve Madden, Dolce Vita, Betsey Johnson, Blondo, and ATM products.
Trademarks
The company’s strategy for the continued growth of its business includes expanding its presence beyond footwear, accessories, and apparel through the selective licensing of its brands. The company considers company-owned trademarks to be among its most valuable assets, and has registered many of its trademarks in the United States and 149 other countries and in numerous International Classes.
Trademarks the company believes to be most significant to its business include: Steve Madden, Madden Girl, Madden NYC, Betsey Johnson, Dolce Vita, Blondo, and ATM. The company licenses its Steve Madden and the Betsey Johnson trademark for use in connection with the manufacture, marketing, and sale of select apparel, accessories, and home categories, as well as various other non-core products.
Seasonality
The company’s operating results are influenced by seasonality and other factors that create variability from quarter to quarter. For example, boot sales typically peak in the fall and winter months (third and fourth fiscal quarters), while sandal sales are strongest in the spring and summer months (first and second fiscal quarters). Additionally, the company’s Direct-to-Consumer segment experiences heightened demand during the holiday retail season. The company’s diverse product portfolio, however, helps to mitigate the impact of seasonal fluctuations in any single product category.
Beyond seasonality, several other factors contribute to quarterly fluctuations in the company’s operating results, including weather conditions, timing of holidays and bulk footwear shipments, market acceptance of its products, pricing, product presentation and promotional strategies, its ability to deliver on-trend styles at the right time, fluctuations in personnel needs and operational costs, inventory management, including potential write-downs for obsolescence, fluctuations in material costs and product mix across its wholesale, direct-to-consumer, and licensing businesses, and external conditions, such as general macroeconomic trends, consumer confidence, and competitor actions.
History
Steven Madden, Ltd. was founded in 1990. The company was incorporated as a New York corporation in 1990 and reincorporated in Delaware in 1998.