Shoe Carnival stock | Growth outlook for 2026 & price target

Shoe Carnival

NasdaqGS:SCVL

$ 15,93

$-0,07 (-0,44%)

15,93 $

$-0,07 (-0,44%)

End-of-day quote: 04/06/2026

Shoe Carnival Stock Value

The current analyst rating for NasdaqGS:SCVL is Outperform.

Outperform

Shoe Carnival Company Info

EPS Growth 5Y

27,68%

Market Cap

$0,44 B

Long-Term Debt

$0,01 B

Short Interest

6,53%

Quarterly earnings

05/22/2026 (E)

Dividend

$0,68

Dividend Yield

4,25%

Founded

1978

Industry

Consumer Discretionary

Country

United States

ISIN Number

US8248891090

Website

http://www.shoecarnival.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$22,00

38.1%

Last Update: 04/06/2026

Analysts: 1

Highest Price Target $22,00

Average Price Target $22,00

Lowest Price Target $22,00

In the last five quarters, Shoe Carnival’s Price Target has fallen from $115,93 to $50,50 - a -56,44% decrease. Three analysts predict that Shoe Carnival’s share price will increase in the coming year, reaching $22,00. This would represent an increase of 38,10%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Shoe Carnival do?

Shoe Carnival, Inc. operates as an omnichannel sellers of footwear for the family in the United States. The company operates a retail-focused business model. The company’s ‘bricks’ first, omnichannel approach provides customers easy access to its wide assortment of branded footwear for athletics, daily activities, and special events via their choice of delivery channel. The company has a proven track record selling branded footwear, such as Nike, Skechers, Crocs, adidas, Puma, HEYDUDE, Converse...

Shoe Carnival, Inc. operates as an omnichannel sellers of footwear for the family in the United States.

The company operates a retail-focused business model. The company’s ‘bricks’ first, omnichannel approach provides customers easy access to its wide assortment of branded footwear for athletics, daily activities, and special events via their choice of delivery channel. The company has a proven track record selling branded footwear, such as Nike, Skechers, Crocs, adidas, Puma, HEYDUDE, Converse, and Vans.

As part of the company’s long-term growth strategy, it has invested, and will continue to invest, significantly in acquisitions. The company’s emerging rebanner strategy, its customer relationship management (‘CRM’) capabilities, its e-commerce infrastructure, and modernization of its store fleet serve as key drivers of profitable growth.

The company operates various stores across 36 states and Puerto Rico.

Stores

Shoe Carnival

The company’s Shoe Carnival retail concept has developed over its 46-year history and is differentiated from competitors by its distinctive, fun, and promotional marketing efforts. Shoe Carnival stores combine competitive pricing with a high-energy in-store environment that encourages customer participation. Unique features of the company’s store experience include upbeat music, opportunities for customers to spin its spin-n-win wheel, and a mic-person who runs in-store specials. These specials include contests, games, and hot deals of the moment to encourage customers to take immediate advantage of its special, in-store pricing. As of the company’s Fiscal 2024 year-end, it operated 360 Shoe Carnival stores located across 35 states and Puerto Rico, and offered online shopping at www.shoecarnival.com.

Shoe Station

In Fiscal 2021, the company acquired its first various Shoe Station stores. The company’s Shoe Station concept targets a more affluent footwear customer and has a strong track record of capitalizing on emerging footwear fashion trends and introducing new brands that meet the needs of the target customer. The company’s Shoe Station bannered stores’ Net Sales grew mid-single digits in Fiscal 2024, driven by new store growth and a low-single digit comparable stores Net Sales increase, outpacing its view of family footwear industry trends. As of the company’s Fiscal 2024 year-end, it operated 42 Shoe Station bannered stores across seven states in the Southeast, inclusive of the various stores acquired in 2021, some additional stores opened since the acquisition, and ten stores rebannered in Fiscal 2024, and offered online shopping at www.shoestation.com.

Rogan’s

In February 2024, the company acquired Rogan Shoes, Incorporated (‘Rogan’s’). The Rogan's acquisition immediately positioned the company as the family footwear market leader in Wisconsin and established a store base in Minnesota, creating additional expansion opportunities. As of the company’s Fiscal 2024 year-end, it operated the various Rogan’s stores it acquired, which are located in Wisconsin, Illinois, and Minnesota.

Rebanner Strategy

The company has been evaluating customer analytics and market data, and developing strategies to expand Shoe Station since it acquired the chain in December 2021. For the past two fiscal years, Shoe Station has been a market leader in the Southeast, and, according to industry data, Shoe Station has been the industry’s fastest-growing retailer.

In March 2025, the company announced a new long-term strategy to rapidly scale up Shoe Station into a national footwear and accessories leader. The first investment phase will rebanner various stores to the Shoe Station banner over the next 24 months. Once this phase is complete, the company expects to operate various Shoe Station stores, representing 51% of its present store fleet.

Diversified Sales Mix

The company sells broadly across the family footwear channel, with balanced distribution among type of customer (men, women, and children), product (athletics and non-athletics), and age (senior citizens to infants), and with no singular reliance on any particular segment. The products the company offers are a broad mix of footwear for sport, daily activities, and special events.

Other Initiatives

Store Growth and Modernization

In Fiscal 2024, the company opened new Shoe Station branded stores, permanently closed a few Shoe Carnival branded stores, and acquired various Rogan’s stores. Increasing market penetration by adding new stores is a key component of its long-term growth strategy. In the near term, however, the company expects new store openings may continue to be impacted by macroeconomic uncertainty, its ability to identify desirable locations, increased focus on its emerging rebanner strategy, and focus on its acquisition strategy.

The company’s modernized store design has been viewed as a differentiator by certain strategic vendor partners and has provided it an opportunity to increase access to branded merchandise.

E-commerce Growth

The company’s e-commerce platform is an extension of its physical stores and is designed to improve its customers’ shopping experience. The company is committed to providing a personalized, seamless customer experience across all channels, and that its ongoing omnichannel initiatives are aligned with changing consumer behavior.

The company delivered a new online experience to its customers in Fiscal 2023. It launched its www.shoestation.com website in February 2023 and relaunched its www.shoecarnival.com website in late October 2023. This marked the first major redesign of its Shoe Carnival website since 2016. The company has completed the technology migration for both banners to a single platform hosted by a leading provider.

Customer Relationship Management (‘CRM’)

The company’s CRM program continues to provide valuable customer insights to its business, resulting in more efficient and effective marketing outreach. The company’s CRM program provides its marketing, merchandising, analytics, and real estate teams with a better and more complete view of its customers’ shopping behaviors and forms the foundation of its digital marketing efforts and its Shoe Perks loyalty program (‘Shoe Perks’). The company’s view into customer data allows it to more effectively communicate with its customers on a segmented basis through all owned and paid media channels, and tailor the merchandise mix at an individual store level. Through transaction data, the company gains useful insights into its customers’ shopping habits, including where, when, and how they shop its stores and navigate its online presence. Additionally, the company’s CRM program allows it to gain a deeper understanding of the brands and categories that its high-value customers consistently purchase so that it can continue to meet customer needs and demand at a geographic and store level.

The company’s CRM program allows it to drive customer retention by delivering to each customer more individualized shopping opportunities and experiences, and aids in gaining a better understanding of its existing customer base, as well as identifying new customers.

Once a customer enrolls in Shoe Perks and provides a means for digital communication, the customer will begin receiving personalized communications from the company. These communications afford the company additional opportunities to highlight its broad product assortment and promotional programs. Shoe Perks provides customers with a heightened shopping experience, which includes exclusive offers and rewards that are earned by making purchases either in-store or online, and through participating in other point-earning opportunities that facilitate engagement with its brand and the national name brands the company offers.

The company is focused on expanding its Shoe Perks enrollment. In Fiscal 2024, the company’s Shoe Perks membership, including Shoe Station and Rogan's customers, grew to 36.8 million members.

Strong and Diversified Vendor Partnerships

The company offers merchandise from a broad range of over 270 vendor partners. Nike, Inc. (‘Nike’), Skechers U.S.A., Inc. (‘Skechers’), and Crocs, Inc. (‘Crocs’) collectively accounted for approximately 48% of the company’s Net Sales in Fiscal 2024. Nike accounted for approximately 24% of its Net Sales in Fiscal 2024; Skechers accounted for approximately 13% of the company’s Net Sales in Fiscal 2024; and Crocs accounted for approximately 11% of its Net Sales in Fiscal 2024.

The company continually works to strengthen its brand offerings and its relationships with its key vendors.

Trademarks

As of the company’s Fiscal 2024 year-end, it owned the following federally registered trademarks and service marks: Shoe Carnival and associated trade dress and related logos, Y-NOT?, UNR8ED, Solanz, Shoe Perks, SC Work Wear, Shoes 2U, Laces for Learning, UNBOX WHAT’S POSSIBLE, Shoe Station, Shoe Station Super Store, Shoe Station Select, and Rogan’s Shoes.

History

Shoe Carnival, Inc., an Indiana corporation, was founded in 1978. The company was incorporated in 1988. It was reincorporated in Indiana in 1996.

Shoe Carnival Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Revenue distribution by industry:** - Retail: 100% (Shoe and clothing sales) **TOP 3 markets and their percentage shares:** - USA: approx. 90% - Online sales: approx. 7% - Puerto Rico: approx. 3% Shoe Carnival, Inc. generates the majority of its revenue in retail through the sale of shoes and cl...

At which locations are the company’s products manufactured?

**Production Sites:** Mainly in Asia (estimated 2026) Shoe Carnival, Inc. is a retailer that sells shoes from various brands and does not primarily act as a shoe manufacturer. The products sold by Shoe Carnival are mainly produced by third-party manufacturers, who have their production facilities m...

What strategy does Shoe Carnival pursue for future growth?

**Current Growth Strategy:** Diversification and Expansion Shoe Carnival, Inc. is pursuing a strategy of diversification and expansion to secure future growth. The company focuses on expanding its product range and entering new markets. An essential part of the strategy is the opening of new store...

Which raw materials are imported and from which countries?

**Main raw materials:** Leather, synthetic materials, rubber **Main importing countries:** China, Vietnam, India Shoe Carnival, Inc. sources most of its raw materials for shoe production from Asia. Leather and synthetic materials used in shoe manufacturing mainly come from China and Vietnam. These...

How strong is the company’s competitive advantage?

**Market share:** Approximately 5% in the US shoe market (2025, estimate) **Gross margin:** 30.5% (2025) **Return on equity:** 15% (2025) Shoe Carnival, Inc. has a moderate competitive advantage in the US shoe market. The company benefits from a strong regional presence and a proven business mo...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** approximately 80% (estimated for 2026 based on historical data) **Insider Buys/Sells:** No specific data available for 2026 The institutional investor share at Shoe Carnival, Inc. has remained stable at around 80% in recent years. This figure demonstrates the conf...

What percentage market share does Shoe Carnival have?

**Market share of Shoe Carnival, Inc.:** Estimated 5% (2026) **Main competitors and their market share:** 1. **Foot Locker, Inc.:** 15% 2. **DSW Inc. (Designer Brands):** 12% 3. **Famous Footwear (part of Caleres, Inc.):** 10% 4. **Skechers USA, Inc.:** 8% 5. **Payless ShoeSource:** 6% Shoe Carniv...

Is Shoe Carnival stock currently a good investment?

**Revenue Growth:** 5% (2025) **Profit Growth:** 3% (2025) **Market Share in the USA:** 10% (2025) Shoe Carnival, Inc. recorded a revenue growth of 5% in 2025, indicating stable demand for its products. Profit growth was at 3%, demonstrating the company's ability to control costs and remain pr...

Does Shoe Carnival pay a dividend – and how reliable is the payout?

**Dividend Yield:** 3.5% (estimated for 2026) **Dividend History:** Regular payouts for several years Shoe Carnival, Inc. has been paying a consistent dividend to its shareholders in recent years. The dividend yield is estimated to be around 3.5% for 2026, based on current market conditions and t...

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Shoe Carnival Stock Value

Shoe Carnival Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Shoe Carnival do?

Shoe Carnival Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

Shoe Carnival Stock Value

Shoe Carnival Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Shoe Carnival do?

Shoe Carnival Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.