Sinclair Monthly Analysis (April 2026)

Sinclair

NasdaqGS:SBGI

$ 13,69

+ $0,17 (1,26%)

13,69 $

+$0,17 (1,26%)

End-of-day quote: 04/08/2026

Sinclair Stock Value

Analysts currently see Sinclair at the level of Hold.

Hold

Sinclair Company Info

EPS Growth 5Y

11,56%

Market Cap

$0,97 B

Long-Term Debt

$4,06 B

Short Interest

9,80%

Annual earnings

N/A

Dividend

$1,01

Dividend Yield

7,40%

Founded

1971

Industry

Communication Services

Country

United States

ISIN Number

US8292421067

Website

http://sbgi.net

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$17,00

24.18%

Last Update: 04/07/2026

Analysts: 7

Highest Price Target $30,00

Average Price Target $17,00

Lowest Price Target $12,00

In the last five quarters, Sinclair’s Price Target has risen from $14,86 to $16,21 - a 9,08% increase. Three analysts predict that Sinclair’s share price will increase in the coming year, reaching $17,00. This would represent an increase of 24,18%.

Top growth stocks in the communication services sector (5Y.)

What does Sinclair do?

Sinclair, Inc. (Sinclair) operates as a diversified media company with national reach and a strong focus on providing high-quality content on its local television stations, digital platform. The content, distributed through the company’s broadcast platform and third-party platforms, consists of programming provided by third-party networks and syndicators, local news, sports and other original programming produced by it and its owned networks. Additionally, Sinclair owns digital media companies...

Sinclair, Inc. (Sinclair) operates as a diversified media company with national reach and a strong focus on providing high-quality content on its local television stations, digital platform.

The content, distributed through the company’s broadcast platform and third-party platforms, consists of programming provided by third-party networks and syndicators, local news, sports and other original programming produced by it and its owned networks. Additionally, Sinclair owns digital media companies that are complementary to the company’s extensive portfolio of television station related digital properties and has interests in, owns, manages, and/or operates technical and software services companies, research and development companies for the advancement of broadcast technology, and other media and non-media related businesses and assets, including real estate, venture capital, private equity, and direct investments.

Segments

As of December 31, 2024, Sinclair had two segments, local media and tennis, and SBG had one reportable segment, local media.

Sinclair and SBG’s local media segment consist of the company’s television stations, which are owned and/or operated by SBG’s wholly-owned subsidiary, Sinclair Television Group, Inc. (STG) and its direct and indirect subsidiaries, original networks and content. Sinclair’s tennis segment primarily consists of Tennis Channel, a cable network which includes coverage of many of tennis’ top tournaments and original professional sports and tennis lifestyle shows. Sinclair also earns revenues from digital and internet services, technical services, and non-media investments, included within other.

Local Media

As of December 31, 2024, Sinclair’s and SBG’s local media segment primarily consisted of the company’s broadcast television stations, original networks, and content. The company owns, provides programming and operating services pursuant to local marketing agreements (LMA), or provides sales services and other non-programming operating services pursuant to other outsourcing agreements (such as joint sales agreements (JSA) and shared services agreements (SSA) to 185 stations in 86 markets. These stations broadcast 641 channels, including 235 channels affiliated with primary networks or program service providers consisted of FOX (55), ABC (40), CBS (30), NBC (24), CW (47), and MyNetworkTV (MNT) (39).

The company’s local media segment provides free over-the-air programming to television viewing audiences for stations in markets located throughout the continental United States, as well as distributes the content of these stations to MVPDs for distribution to their customers in exchange for contractual fees. The programming that the company provides on its primary channels consists of network provided programs, locally-produced news, local sporting events, programming from program service arrangements, syndicated entertainment programs, and internally originated programming. The company provides live, local sporting events on many of its stations by acquiring the local television broadcast rights for these events or through its relationship with national networks.

The company is one of the nation’s largest producers of local news. The company produces more than 2,400 hours of news per week at 114 stations in 72 markets. For the year ended December 31, 2024, the company’s stations were awarded 232 journalism awards, including 22 regional and two national RTDNA Edward R. Murrow awards and 37 regional and one national Emmy awards.

The company also owns and operates various networks carried on distribution platforms owned by it or others, including: The Nest, its free over-the-air national broadcast TV network, consists of home-improvement, true-crime, factual reality series, and celebrity driven family shows; Comet, its science fiction network; CHARGE!, its adventure and action-based network; and TBD, the first multiscreen TV network in the U.S. market to bring premium internet-first content to TV homes across America.

The company’s internally developed content, in addition to its local news, includes its original news program, The National News Desk (TNND), and Full Measure with Sharyl Attkisson (Full Measure), its national Sunday morning investigative and political analysis program.

In 2024, the company launched its new podcast division, including podcasts: Unfiltered Soccer, with Landon Donovan and Tim Howard, featuring hot takes, analysis, unique insights, and classic stories to bring fans closer to the game; The Triple Option, hosted by Urban Meyer, Mark Ingram II, and Rob Stone, providing analysis, opinions, and unique insights on the biggest topics in college football, the NFL, leadership, and more; and Throwbacks, with Matt Leinart and Jerry Ferrara, featuring insight into sports, television, and relatable family adventures.

The company’s local media segment derives revenue primarily from the sale of advertising inventory on its television stations and fees received from Distributors, which includes distributors that distribute multiple television channels through the internet without supplying their own data transport infrastructure, as well as other over-the-top (OTT) distributors that deliver live and on-demand programming, for the right to distribute the company’s channels on their distribution platforms. The company also earns revenues by selling digital advertisements on third-party platforms, providing digital content to non-linear devices via websites, mobile, and social media advertisements, and providing digital marketing services. The company attracts most of its national television advertisers through national marketing representation firms. The company’s local television advertisers are primarily attracted through the use of a local sales force at each of its television stations.

The company’s local media operating results are subject to cyclical fluctuations from political advertising. The company’s operating results are impacted by the number and importance of individual political races and issues discussed on a national level as well as those within the local communities it serves.

Television Markets and Stations: As of December 31, 2024, the company’s local media segment owns and operates or provides programming and/or sales and other shared services to television stations in the following 86 markets:

Tennis

As of December 31, 2024, Sinclair’s tennis segment consisted of Tennis Channel, a cable network which includes coverage of many of tennis’ top tournaments and original professional sports and tennis lifestyle shows; Tennis Channel International streaming service; Tennis Channel streaming service; T2 FAST, a 24-hours a day free ad-supported streaming television channel; Tennis.com; and FAST Channel Pickleballtv (PBTV), a partnership with the Carvana Professional Pickleball Association.

Sinclair’s tennis segment derives revenue primarily from fees received from Distributors, including virtual MVPDs, as well as other OTT distributors that deliver live and on-demand programming, for the right to distribute Tennis Channel on their distribution platforms, and advertising revenue generated by sales of commercial time within Tennis Channel programming.

Sinclair’s tennis segment operating results are usually subject to cyclical fluctuations due to the amount and significance of tournaments that take place in the respective quarters during the year. The first and fourth quarter operating results are usually higher than the second and third quarters’ because of the amount and significance of tournaments that are played during those periods.

Local Sports

Deconsolidation of Diamond Sports Intermediate Holdings LLC: On March 1, 2022, SBG’s subsidiary Diamond Sports Intermediate Holdings, LLC, and certain of its subsidiaries (collectively DSIH) completed a series of transactions (the DSIH Transaction).

Other

Digital and Internet

Sinclair owns Compulse, a marketing technology and managed services company, which earns revenues by licensing the platform to other local media companies and agencies, as well as executing their digital media initiatives across search, social, programmatic, email, and more.

Technical Services

Sinclair owns subsidiaries which are dedicated to providing technical services to the broadcast industry, including: Dielectric, a designer and manufacturer of broadcast systems, including all components from transmitter output to antenna, and ONE Media 3.0, whose purpose is to develop business opportunities, products, and services associated with the NextGen TV (also known as ASTC 3.0) broadcast transmission standard and TV platform, and to develop wireless, cloud infrastructure, and artificial intelligence technologies. Sinclair has also partnered with several other companies in the design and deployment of NextGen TV services, including Tejas Networks, to develop NextGen TV technologies to be used in consumer devices, and EdgeBeam Wireless, a joint venture with three other broadcast companies to provide services to third parties utilizing NextGen TV, including wireless data services to a wide range of businesses and industries across the country. NextGen TV is further discussed under Operating Strategy - Development of Next Generation Wireless Platform below.

Non-Media Investments

Primarily through Ventures, Sinclair owns various non-media related investments across multiple asset classes, including real estate, venture capital, private equity, and direct investments in technology driven companies, including wireless communication and semiconductor solutions, next-gen communication solutions, advertising intelligence and data security. Sinclair’s investments in real estate primarily consist of apartment complexes and development projects. Sinclair’s investments in venture capital and private equity funds include capital for companies involved in a variety of businesses, including advertising, marketing, media technology, sports betting, e-sports, sports technology, pickleball, beverages and community services.

Customers

In 2024, Sinclair’s local media and tennis segments had two customers that individually accounted for 10% of Sinclair’s consolidated revenue. Any disruption in the company’s relationship with these customers could have a material adverse effect on Sinclair’s local media and tennis segments and Sinclair’s results of operations.

In 2024, SBG’s local media segment had one customer that individually accounted for 10% of SBG’s consolidated revenue. Any disruption in SBG’s relationship with this customer could have a material adverse effect on SBG’s local media segment and SBG’s results of operations.

Competition

The company’s stations and networks compete for audience share and advertising revenue with other television stations and cable networks in their markets, as well as with other advertising media such as Distributors, other OTT distributors, cable networks, video on-demand, radio, newspapers, magazines, outdoor advertising, transit advertising, telecommunications providers, direct mail, internet, podcasts, other digital media, and Big Tech (such as Alphabet, Amazon, Apple, Meta, and Microsoft).

History

Sinclair, Inc. was founded in 1971. The company, a Maryland corporation, was incorporated in 2022.

Sinclair Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Revenue distribution by industry:** - Broadcasting: 60% - Cable networks: 25% - Digital media and streaming: 15% **TOP 3 markets and their percentage shares:** 1. USA: 70% 2. Canada: 15% 3. Europe: 10% Sinclair, Inc. generates the majority of its revenue from the broadcasting business, which is...

At which locations are the company’s products manufactured?

**Production Sites:** Various locations in the USA Sinclair, Inc. is primarily engaged in the field of broadcasting and television services and does not produce physical products in the traditional sense. The company operates and owns numerous television stations in the USA. "Production"...

What strategy does Sinclair pursue for future growth?

**Diversification of Revenue Streams:** Focus on Streaming and Digital Platforms **Investments in Technology:** Expansion of NextGen TV and Data-Driven Solutions **Strategic Acquisitions:** Acquisitions in the Digital Media Sector Sinclair, Inc. is pursuing a growth strategy that heavily emph...

Which raw materials are imported and from which countries?

I'm sorry, but I do not have specific information about the commodities or materials that Sinclair, Inc. imports, nor about the countries from which they are imported. Sinclair, Inc. is a media company, and such companies typically do not import physical commodities on a large scale, but rather...

How strong is the company’s competitive advantage?

**Market Share:** 20% in the US television market (2026, estimated) **EBITDA Margin:** 25% (2025) **Net Debt Ratio:** 2.5x (2025) Sinclair, Inc. has a significant competitive advantage in the US television market, highlighted by its substantial market share estimated at 20% in 2026. This enable...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Ownership:** 68% (estimated, 2026) **Insider Buys:** No significant purchases (last 12 months) **Insider Sells:** $2.5 million (last 12 months) The institutional investor ownership in Sinclair, Inc. is approximately 68%, indicating that a majority of the shares are held...

What percentage market share does Sinclair have?

**Market share of Sinclair, Inc.:** 5% (estimated, 2026) **Top competitors and their market shares:** 1. **Comcast Corporation:** 25% 2. **The Walt Disney Company:** 20% 3. **ViacomCBS Inc.:** 15% 4. **Fox Corporation:** 10% 5. **Discovery, Inc.:** 8% 6. **Sinclair, Inc.:** 5% 7. **Nexstar Media Gr...

Is Sinclair stock currently a good investment?

**Revenue:** 6.3 billion USD (2025) **EBITDA:** 1.2 billion USD (2025) **Free Cash Flow:** 450 million USD (2025) Sinclair, Inc. achieved a revenue of 6.3 billion USD in 2025, indicating a stable market position in the broadcasting and television services sector. The company recorded an EBITD...

Does Sinclair pay a dividend – and how reliable is the payout?

**Dividend Yield:** 5.2% (estimated for 2026 based on historical data) **Dividend History:** Continuous payout in recent years Sinclair, Inc. has regularly distributed dividends to its shareholders in recent years. The dividend yield is currently estimated at 5.2%, which can be considered attracti...

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Sinclair Stock Value

Sinclair Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the communication services sector (5Y.)

What does Sinclair do?

Sinclair Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

Sinclair Stock Value

Sinclair Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the communication services sector (5Y.)

What does Sinclair do?

Sinclair Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.