Playtika Holding Stock | Price, Analyst Rating & Outlook for 2026

Playtika Holding

NasdaqGS:PLTK

$ 2,78

+ $0,06 (2,21%)

2,78 $

+$0,06 (2,21%)

End-of-day quote: 03/31/2026

Playtika Holding Stock Value

The analyst rating for NasdaqGS:PLTK is currently Outperform.

Outperform

Playtika Holding Company Info

EPS Growth 5Y

16,36%

Market Cap

$1,06 B

Long-Term Debt

$2,38 B

Quarterly earnings

05/07/2026 (E)

Dividend

$0,41

Dividend Yield

14,71%

Founded

2010

Industry

Communication Services

Country

Israel

Website

Playtika Holding

ISIN Number

US72815L1070

Website

http://www.playtika.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$4,00

43.88%

Last Update: 04/01/2026

Analysts: 11

Highest Price Target $14,00

Average Price Target $4,00

Lowest Price Target $3,00

In the last five quarters, Playtika Holding’s Price Target has fallen from $18,92 to $9,96 - a -47,36% decrease. Nine analysts predict that Playtika Holding’s share price will increase in the coming year, reaching $4,00. This would represent an increase of 43,88%.

Top growth stocks in the communication services sector (5Y.)

What does Playtika Holding do?

Playtika Holding Corp. (Playtika) develops mobile games creating fun, innovative experiences that entertain and engages its users. The company is a subsidiary of Playtika Holding UK II Limited. The company has built best-in-class live game operations services and a proprietary technology platform to support its portfolio of games which enable it to drive strong user engagement and monetization. The company's games are free-to-play, and it is expert in providing novel, curated in-game content an...

Playtika Holding Corp. (Playtika) develops mobile games creating fun, innovative experiences that entertain and engages its users. The company is a subsidiary of Playtika Holding UK II Limited.

The company has built best-in-class live game operations services and a proprietary technology platform to support its portfolio of games which enable it to drive strong user engagement and monetization. The company's games are free-to-play, and it is expert in providing novel, curated in-game content and offers to its users, at optimal points in their game journeys. The company's players love its games because they are fun, creative, engaging, and kept fresh through a release of new features that are customized for different player segments. As a result, the company has retained paying users over long periods of time. The company has primarily grown its game portfolio through acquisitions.

Live Operations Services

The company has developed most of the core technical functionality and services that form the backbone to support its games. The company has built these core technical functions and services, and created a scalable, proprietary technology platform that enhances its live operations services. The company's platform is powered by Machine Learning Platform and artificial intelligence (AI) engines for various use-cases in marketing, games operations and monetization.

The company’s technology platform includes: Digital studio suite, which is being developed to use digital and ai technologies to optimize marketing, game operations and monetization, including generative ai models for efficient art processes and for its customer support and vip processes; meta-games and monetization events, including tournaments, challenges, and missions; payment systems, including payment page optimization tools used for direct-to-consumer and playtika webstore transactions; loyalty programs; user identity capabilities to enable user registration with the company’s games and across playtika’s portfolio; data analytics infrastructure, including business intelligence, simulation, and modelling frameworks and dashboards; tailored user data, including segmentation and grouping, enabling customizable content curation; social gaming infrastructure, including multiplayer game services, match-making algorithms, clans, and intra-game social networking; and customer service, monitoring, disaster recovery, alerts, and security.

The company's efforts have involved automating the process of generating creative content for features and promos using state-of-the-art generative AI models. The company also utilizes Generative AI on VIP and Customer Support domains, where its agents will receive suggestions and recommendations based on Large Language Models integrated into their work platform.

There are also a number of additional services the company provides to studios, based on their game’s needs and strategies, including:

Digital Studio: A developing suite of advanced and easy to use tools to maximize efficiency and designed to enhance revenue by personalizing the player experience;

Player Journey: Proprietary software that allows game operators to create and deploy personalized game content in real-time without extensive software development;

Campaign Manager: Suite of tools and systems enabling outbound communication with players (push notifications, email, SMS, social networks, etc.);

Marketing Suite: Enhanced data-driven tools for managing user acquisition and retargeting campaigns, based on Lifetime Value predictions and budget allocation recommendations models driven by AI, reducing operation time and increasing efficiency; operates ad-monetization activities by managing automatic and manual auctions and bids;

AB Boost: An end-to-end system for planning, executing, an analyzing experiments for AB testing, offers automation and optimization using statistical calculations and AI recommendations;

Artificial Intelligence / Machine Learning: Software and algorithms to support artificial intelligence and machine learning models to enhance and supplement traditional data analytics;

Customer Service: Additional tools and software for customer relationship management, account management, and customer service activities; and

Back Office Services Software (BOSS): Complete suite of back-office support software that helps manage day-to-day game operations and configurations in one place.

The company's live operations services are constantly evolving as its culture of innovation and optimization allows it to share and implement improvements across its portfolio of games and game studios. Its proprietary technology enables the company to analyze data across the full user lifecycle—from user acquisition, through monetization, and retention—helping its studios make smarter decisions related to player engagement and monetization. The company is able to use its scale to gain significant insight into the operations of its games and refine and implement effective strategies with respect to feature innovation, content cadence, loyalty rewards, game economies, and player segmentation.

Feature Development

The company strives to create features and player experiences that optimize player engagement, intended to result in increased conversion and monetization. The company focuses on continuing to implement and enhancing features that keep games fresh and increase user engagement, including awarding in-game virtual items, providing engaging new game themes, motifs, challenges and in-game missions, as well as in-game chat and messaging capabilities. The company serves these features to its users based on their preferences and the optimal timing during each player's gameplay.

Acquisitions Strategy

The company maintains a highly disciplined approach to acquisitions and has a proven history of acquiring games and game studios at attractive prices and driving incremental stockholder value from those games.

Generally, the company's strategy involves identifying potential acquisition targets that fall into one of five categories: newly developed or underperforming games with a proven game concept in its core genres to facilitate improvement in engagement, monetization, and retention; established games in the company’s core genres, to increase the trajectory of the games; new types of business models within mobile games, as well as new genres of games within in-app purchase mobile games; businesses and applications that enable the company to further leverage its existing technology and capabilities to offer live-ops and monetization solutions to game developers; or acquisitions of fast-growing games in established genres that will enhance its growth profile.

The company's disciplined user acquisition strategy is centered on a payback period approach, which focuses on user monetization efforts that recoup its marketing spend during a reasonable timeframe. It focuses on efficiently acquiring users that can be active for long periods of time. The company acquires users from more than 40 different sources, including mobile ad networks, search, and social networks.

Marketing and Player Lifecycle Management

The company has gained significant expertise in acquiring new users, converting users to payers, retaining active users, and re-engaging inactive users. Its success stems from a deep and nuanced understanding of the key aspects of data-based marketing strategies applicable to its industry, including how to measure successful user acquisition as it relates to mobile games, where to allocate marketing spend, how to optimize media buying budgets, and how to design ads that attract users who are likely to install and play its games.

The company develops tailored monetization and retention strategies for different parts of its users’ lifecycles, including before they become paying users, after they become paying users, and for users who become inactive. It operates a centralized marketing team that performs key functions like media buying on behalf of its various studios. The company has also made acquisitions to bring certain marketing capabilities in-house to increase its effectiveness.

Portfolio of Games

The company’s portfolio includes 27 games, 14 of which the company actively manage and promote, and its top ten games collectively represented 94.1% of its revenues for the year ended December 31, 2024. The company’s portfolio includes both casual and social casino-themed games. For the year ended December 31, 2024, the company’s casual games generated 58.9% of its revenues, with its social casino-themed games accounting for the remaining 41.1%. the company’s two largest games, Slotomania and Bingo Blitz, generated approximately 45% of its revenues for the year ended December 31, 2024.

Top 10 Games

Bingo Blitz is a bingo adventure where users progress through various levels in the theme of major global cities and are able to connect with others to earn virtual items and bonuses, including additional virtual coins and power-ups.

Slotomania is a premier social slots game with an inventory of over 250 original slot games where players earn in-game virtual rewards and virtual coins and have the ability to purchase virtual items, including virtual coins, boosts and other items to further their progression and unlock more virtual rewards.

Solitaire Grand Harvest modernizes the classic solitaire game by adding new elements and challenges.

June’s Journey is a hidden object game that is set in the 1920’s, where players step into the role of amateur detective June Parker to investigate mysterious quests.

House of Fun features an inventory of over 300 games, including a catalogue of uniquely themed games, with a standard leveling system where players earn virtual in-game items including virtual rewards, bonuses and coins progressing through various missions that are updated regularly.

World Series of Poker is the official social app of the World Series of Poker and allows players to compete with friends and other players to win their own virtual World Series of Poker Bracelet.

Caesars Slots features an inventory of over 200 slot games developed to have a look and feel similar to those played in casinos, including high roller lounges only accessible to those with a certain amount of virtual coins.

Best Fiends is a classic match-3 game with RPG-like character development featuring an expansive story set in the mystical world of Minutia.

Animals and Coins is a luck-battle game where players build and defend their treasure islands while collecting coins and raiding friends’ and other players’ bases to become ruler of the animal kingdom.

Governor of Poker 3 is a multiplayer Texas hold’em game where players compete in various poker formats within a Wild West-themed setting.

SuperPlay Ltd.’s games are not included in this list as the studio was acquired in November 2024.

Competition

The company's primary competitors include Tencent Holdings, Activision Blizzard (Microsoft), Electronic Arts, Take-Two Interactive/Zynga, Light & Wonder/SciPlay, AppLovin and Aristocrat/Pixel United.

Intellectual Property

As of December 31, 2024, the company owned approximately 1,162 registered trademarks in the United States, and approximately 1,145 registered trademarks in jurisdictions outside of the United States.

In addition to the intellectual property that it owns, the company licenses certain intellectual property from third parties. For example, the company licenses intellectual property related to its Caesars Slots and World Series of Poker games and have been granted an exclusive, worldwide and royalty-bearing license to certain intellectual property associated with World Series of Poker through September 23, 2031, and an exclusive, worldwide and royalty-bearing sublicense to certain trademarks and domain names associated with Caesars Slots through December 31, 2026. These licenses permit the development, design, manufacture, offering for sale, advertising, promotion, distribution, sale and use of Caesars Slots and World Series of Poker intellectual property in social and free-to-play games. More recently, in December 2024, the company announced a license deal with IGT to license slot content for its slot-themed games.

Acquisition

On November 20, 2024, the company and Playtika Ltd. (‘Playtika Limited’), a wholly owned subsidiary of the company, completed Playtika Limited’s previously announced acquisition (the ‘Transaction’) of all of the issued and outstanding share capital of SuperPlay Ltd. (‘SuperPlay’) pursuant to that certain Share Purchase Agreement (the ‘Purchase Agreement’).

Government Regulation

The company is an Israeli headquartered company with users around the globe. Consequently, the company's business is subject not only to the Israeli Protection of Privacy Law, 5741-1981 (the PPL), and the Privacy Protection Regulations (Data Security), 5777-2017, but also to a number of U.S. and international laws and regulations governing data privacy and security, including with respect to the collection, processing, storage, use, transmission, sharing, and protection of personal information and other consumer data.

The company is subject to a variety of laws in the United States and other non-U.S. jurisdictions regarding data privacy, cybersecurity, and consumer protection, which are continuously evolving and developing, including among others, the laws described above, online safety regulations, such as the EU Digital Services Act, the U.K. Online Safety Act, and the Australia Online Safety Act, competition laws, such as the EU Digital Markets Act, consumer protection laws, such as the EU's New Deal for Consumers, whistleblowing laws, such as the EU Whistleblower Directive, and artificial intelligence regulations, such as the EU Artificial Intelligence Act and the U.S. Executive Order on the Safe, Secure, and Trustworthy Development and Use of Artificial Intelligence.

History

Playtika Holding Corp. was founded in 2010. The company was incorporated in 2016.

Playtika Holding Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Industry Revenues:** - Mobile Gaming: approx. 85% - Social Casino Games: approx. 15% **TOP 3 Markets:** - USA: approx. 50% - Europe: approx. 30% - Asia: approx. 15% Playtika Holding Corp. generates the majority of its revenues from the mobile gaming industry, with a significant portion coming fr...

At which locations are the company’s products manufactured?

**Production Sites:** Globally distributed, with a focus on Israel and the USA. Playtika Holding Corp. is a leading company in the digital entertainment sector, specializing in the development and operation of mobile games. The main production sites and development centers are located in Israel, wh...

What strategy does Playtika Holding pursue for future growth?

**Revenue Growth:** 8.5% (2025) **Profit Growth:** 7.2% (2025) Playtika Holding Corp. pursues a growth strategy that heavily focuses on diversifying its game portfolio and expanding its user base. The company continuously invests in developing new games and enhancing existing titles to increase pla...

Which raw materials are imported and from which countries?

**Main raw materials/materials:** Software development tools, digital infrastructure **Main imports:** Services and technologies **Countries of origin:** USA, Israel, India Playtika Holding Corp. is a company specializing in the development and operation of mobile games. Being a technology-orient...

How strong is the company’s competitive advantage?

**Market share in the mobile gaming sector:** 5.2% (2025) **Revenue growth:** 8.1% (2025) **EBITDA margin:** 30.5% (2025) Playtika Holding Corp. has established itself as one of the leading providers in the mobile gaming sector. With a market share of 5.2% in 2025, the company demonstrates a...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** 80% (estimated, 2026) **Insider Buys/Sells:** No significant changes reported (2026) The institutional investor share in Playtika Holding Corp. is estimated to be around 80%. This suggests that a large portion of the shares are held by major investment firms, fun...

What percentage market share does Playtika Holding have?

**Market share of Playtika Holding Corp.:** Estimated around 5% (2026) **Top competitors and their market shares:** 1. **Activision Blizzard:** around 15% 2. **Electronic Arts:** around 12% 3. **Zynga (part of Take-Two Interactive):** around 10% 4. **Take-Two Interactive:** around 8% 5. **Ubisoft:*...

Is Playtika Holding stock currently a good investment?

**Revenue Growth:** 8% (2025) **EBITDA Margin:** 35% (2025) **R&D Expenses:** 10% of revenue (2025) Playtika Holding Corp. recorded a revenue growth of 8% in 2025, attributed to a successful expansion of its game portfolio and increased user engagement. The 35% EBITDA margin indicates that the...

Does Playtika Holding pay a dividend – and how reliable is the payout?

**Dividend:** No payout (2026) Playtika Holding Corp. has not paid any dividends in the past and continues this trend in 2026 as well. Instead, the company focuses on reinvesting in the business, especially in the development of new games and technologies. The decision not to pay a dividend is typ...

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Playtika Holding Stock Value

Playtika Holding Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the communication services sector (5Y.)

What does Playtika Holding do?

Playtika Holding Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

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Explore

Playtika Holding Stock Value

Playtika Holding Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the communication services sector (5Y.)

What does Playtika Holding do?

Playtika Holding Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.