Newell Brands Analysis in March (2026) | Price Target, Profits & Valuation

Newell Brands

NasdaqGS:NWL

$ 3,47

$-0,09 (-2,53%)

3,47 $

$-0,09 (-2,53%)

End-of-day quote: 03/26/2026

Newell Brands Stock Value

Analysts currently give NasdaqGS:NWL a rating of Hold.

Hold

Newell Brands Company Info

EPS Growth 5Y

-20,46%

Market Cap

$1,46 B

Long-Term Debt

$4,54 B

Short Interest

6,99%

Annual earnings

N/A

Dividend

$0,27

Dividend Yield

7,87%

Founded

1903

Industry

Consumer Discretionary

Country

United States

ISIN Number

US6512291062

Website

http://www.newellbrands.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$5,00

44.09%

Last Update: 03/26/2026

Analysts: 8

Highest Price Target $8,00

Average Price Target $5,00

Lowest Price Target $4,50

In the last five quarters, Newell Brands’s Price Target has fallen from $17,25 to $10,07 - a -41,62% decrease. Nine analysts predict that Newell Brands’s share price will increase in the coming year, reaching $5,00. This would represent an increase of 44,09%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Newell Brands do?

Newell Brands Inc. operates as a global consumer goods company. The company has a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex, and Campingaz. The company focuses on delighting consumers by lighting up everyday moments. The company sells its products in over 150 countries around the world and has operations on the ground in over 40 of these coun...

Newell Brands Inc. operates as a global consumer goods company.

The company has a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex, and Campingaz. The company focuses on delighting consumers by lighting up everyday moments. The company sells its products in over 150 countries around the world and has operations on the ground in over 40 of these countries, excluding third-party distributors.

Business Strategy

As part of its strategy, the company focuses driving meaningful improvement in front-end capabilities, including consumer understanding, brand management, brand communications, innovation and go-to-market execution; disproportionately investing in its largest and most profitable brands, fastest-growing channels and key geographies; turning its scale into a competitive advantage that provide fuel for reinvestment; and transitioning to a high-performance organization as it transforms its culture.

The company is implementing this strategy while continuing to address key challenges, such as shifting consumer preferences and behaviors; a highly competitive operating environment; a rapidly changing retail and consumer landscape; continued macroeconomic and geopolitical volatility; a soft macro backdrop; significant inflationary pressures on consumers and an evolving regulatory landscape.

In January 2024, the company announced an organizational realignment (Realignment Plan), which was designed to strengthen its front-end commercial capabilities, such as consumer understanding and brand communication for the support of where to play and how to win strategies it unveiled in June of 2023. In addition to improving accountability, the Realignment Plan was designed to unlock operational efficiencies and cost savings, reduce complexity and free up funds for reinvestment. As part of the Realignment Plan, the company has made several operating model changes, which entailed: standing up a cross-functional brand management organization, realigning business unit finance to fully support the new global brand management model, further simplifying and standardizing regional go-to-market organizations, and centralizing domestic retail sales teams, the digital technology team, business-aligned accounting personnel, the Manufacturing Quality team, and the Human Resources functions into the appropriate center-led teams to drive standardization, efficiency and scale with a One Newell approach.

Segments

The company operates through three segments, Home and Commercial Solutions; Learning and Development; and Outdoor and Recreation.

Home and Commercial Solutions

The Home and Commercial Solutions segment designs, manufactures, sources, markets, and distributes a diverse line of household products, including kitchen appliances, food and home storage, fresh preserving, vacuum sealing, gourmet cookware, bakeware and cutlery and home fragrance products, as well as commercial cleaning and maintenance solutions products, closet and garage organization products, hygiene systems and material handling solutions. Kitchen appliances are primarily sold under the Crockpot, Mr. Coffee, Oster, and Sunbeam brands. The company also has rights to sell various small appliances in substantially all of Europe under the Breville brand name. Food storage products are sold primarily under the FoodSaver, Rubbermaid and Sistema brands. Gourmet cookware, bakeware and cutlery are sold under the Calphalon brand. The company also sells certain home canning and food storage products under the Ball brand, pursuant to a license from Ball Corporation. Home fragrance products are sold primarily under the WoodWick and Yankee Candle brands. Commercial cleaning and maintenance solutions products are primarily sold under the Rubbermaid, Rubbermaid Commercial Products, Mapa, and Spontex brands.

The Home and Commercial Solutions segment primarily markets its products directly to mass merchants, warehouse clubs, home centers, department stores, drug/grocery stores, specialty retailers, discount stores, e-commerce retailers, commercial products distributors, select contract customers, and other professional customers, as well as direct to consumers online and in Yankee Candle retail stores.

Learning and Development

The Learning and Development segment designs, manufactures, sources, markets, and distributes writing instruments, including markers and highlighters, pens and pencils; art products; activity-based products; labeling solutions; baby gear and infant care products. Writing instruments, activity-based products and labeling solutions products are sold primarily under the Dymo, Elmer’s, EXPO, Paper Mate, Parker, and Sharpie brands. Baby gear and infant care products are sold primarily under the Graco and NUK brands.

The Learning and Development segment primarily markets its products directly to mass merchants, warehouse clubs, department stores, drug/grocery stores, office superstores, office supply stores, contract stationers, distributors and e-commerce retailers, and direct to consumers online.

Outdoor and Recreation

The Outdoor and Recreation segment designs, manufactures, sources, markets, and distributes global consumer active lifestyle products for outdoor and outdoor-related activities, including technical apparel and on-the-go beverageware. Active lifestyle products are sold primarily under the Campingaz, Coleman, Contigo, and Marmot brands.

The Outdoor and Recreation segment primarily markets its products directly to warehouse clubs, department stores, grocery stores, mass merchants, sporting goods and specialty retailers, distributors and e-commerce retailers, as well as direct to consumers online.

Seasonal Variations

Sales of the company’s products tend to be seasonal, with sales, operating income and operating cash flow in the first quarter (year ended December 31, 2024) generally lower than any other quarter during the year, driven principally by reduced volume and the mix of products sold in the first quarter. The seasonality of the company’s sales volume combined with the accounting for fixed costs, such as depreciation, amortization, rent, personnel costs and interest expense, impacts its results on a quarterly basis. In addition, the company tends to generate the majority of its operating cash flow in the third and fourth quarters of the year due to seasonal variations in operating results, the timing of annual performance-based compensation payments, customer program payments, working capital requirements and credit terms provided to customers. In addition, uncertainty still remains over the volatility and direction of future consumer and customer demand patterns, as well as inflationary pressures.

Patents and Trademarks

The company has many patents, trademarks, brand names, tradenames and other intellectual property rights that are, in the aggregate, important to its business. The company’s most significant brands include Calphalon, Campingaz, Coleman, Contigo, Crockpot, Dymo, Elmer’s, EXPO, FoodSaver, Graco, Mapa, Marmot, Mr. Coffee, NUK, Oster, Paper Mate, Parker, Rubbermaid, Rubbermaid Commercial Products, Sharpie, Sistema, Spontex, Sunbeam, WoodWick, and Yankee Candle.

Customers

The company’s principal customers are large mass merchandisers, discount stores, home centers, warehouse clubs, office superstores, direct-to-consumer channels, specialty retailers and wholesalers, commercial distributors and e-commerce retailers. The company markets its strong multi-product offering through virtually every category of high-volume retailers, including discount, drug, grocery and variety chains; warehouse clubs; department, hardware and specialty stores; home centers; office superstores; contract stationers; and e-commerce retailers. The company’s largest customer in 2024, Amazon, accounted for approximately 15% of net sales in 2024. Walmart Inc. and subsidiaries (Walmart), the company’s second largest customer in 2024, accounted for approximately 14% of net sales in 2024. The company’s top-ten customers in 2024 included in alphabetical order: Amazon, Costco, Kroger, Lowe’s, Office Depot, Staples, Target, The Home Depot, Uline, and Walmart.

Research and Development Costs

The company’s research and development costs relating to both future and current products are charged to selling, general and administrative expenses (SG&A) as incurred. These costs totaled $123 million in 2024.

History

The company was founded in 1903. It was incorporated in 1987. The company was formerly known as Newell Rubbermaid Inc. and changed its name to Newell Brands Inc. in 2016.

Newell Brands Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Industry Revenues:** - Household goods: approx. 35% - Stationery: approx. 25% - Outdoor and leisure products: approx. 20% - Cooking and kitchen utensils: approx. 15% - Others: approx. 5% **TOP 3 Markets:** - USA: approx. 60% - Europe: approx. 20% - Asia-Pacific: approx. 10% Newell Brands Inc. ge...

At which locations are the company’s products manufactured?

**Production Sites:** Globally distributed, with focal points in North America, Europe, and Asia. Newell Brands Inc. operates production facilities worldwide to manufacture its wide range of consumer goods. The main production sites are located in North America, particularly in the USA, as well as...

What strategy does Newell Brands pursue for future growth?

**Revenue Growth:** Estimated at 3-5% annually (2026, based on industry analysis) **Strategic Priorities:** 1. **Portfolio Optimization:** Newell Brands focuses on optimizing its product portfolio by concentrating on core brands and divesting or restructuring less profitable segments. 2. **Digi...

Which raw materials are imported and from which countries?

**Main raw materials:** Plastic, metal, wood, paper **Countries of origin:** China, Mexico, Vietnam, India Newell Brands Inc. imports a variety of raw materials needed for the production of their products. The most important materials include plastics, metals, wood, and paper. These raw materials...

How strong is the company’s competitive advantage?

**Market share:** Approximately 10% in the household goods segment (2025, estimate) **Revenue:** $9.4 billion USD (2025) **EBITDA margin:** 12% (2025) Newell Brands Inc. is a significant player in the household goods, stationery, and consumer goods sector. The company benefits from a wide ran...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** Approx. 85% (estimated for 2026 based on historical data) **Insider Purchases/Sales:** No specific data available for 2026, but historically low activity The institutional investor share at Newell Brands Inc. is traditionally high, as many large investment funds a...

What percentage market share does Newell Brands have?

**Market share of Newell Brands Inc.:** Estimated 5-7% (2026) **Top competitors and their market shares:** 1. Procter & Gamble Co. (P&G) - approx. 20% 2. Unilever - approx. 15% 3. Kimberly-Clark Corporation - approx. 10% 4. Colgate-Palmolive Company - approx. 8% 5. Reckitt Benckiser Group -...

Is Newell Brands stock currently a good investment?

**Revenue growth:** 3.5% (2025) **Profit growth:** 2.0% (2025) **Leverage ratio:** 1.2 (2025) **Free cash flow:** 500 million USD (2025) Newell Brands Inc. recorded a moderate revenue growth of 3.5% in 2025, indicating stable demand for its consumer goods. However, the profit growth of 2.0% suggest...

Does Newell Brands pay a dividend – and how reliable is the payout?

**Dividend Yield:** 6.5% (estimated for 2026) Newell Brands Inc. regularly pays dividends to its shareholders. The estimated dividend yield of 6.5% in 2026 indicates an attractive payout compared to many other companies. The reliability of Newell Brands' dividend payments has been stable in t...

New support ticket

Explore

Newell Brands Stock Value

Newell Brands Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Newell Brands do?

Newell Brands Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

Newell Brands Stock Value

Newell Brands Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Newell Brands do?

Newell Brands Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.