Strategy Inc, doing business as Strategy, operates as a bitcoin treasury company worldwide.
The company has adopted Bitcoin as its primary treasury reserve asset. By using proceeds from equity and debt financings, as well as cash flows from its operations, the company strategically accumulates Bitcoin and advocates for its role as digital capital. The company's treasury strategy is designed to provide investors varying degrees of economic exposure to Bitcoin by offering a range of securities, i...
Strategy Inc, doing business as Strategy, operates as a bitcoin treasury company worldwide.
The company has adopted Bitcoin as its primary treasury reserve asset. By using proceeds from equity and debt financings, as well as cash flows from its operations, the company strategically accumulates Bitcoin and advocates for its role as digital capital. The company's treasury strategy is designed to provide investors varying degrees of economic exposure to Bitcoin by offering a range of securities, including equity and fixed-income instruments.
In addition, the company provides AI-powered enterprise analytics software, advancing its intention of Intelligence Everywhere. The company leverages its development capabilities to explore innovation in Bitcoin applications, integrating analytics expertise with its commitment to digital asset growth.
Bitcoin Holdings
During 2024, the company purchased a total of approximately 258,320 bitcoins. As of February 14, 2025, it held approximately 478,740 bitcoins.
Custody of Bitcoin
The company holds substantially all of its bitcoin in custody accounts at U.S.-based, institutional-grade custodians that have demonstrated records of regulatory compliance and information security.
The company carefully selects the custodians that custody its bitcoin after undertaking a due diligence process. As part of its custodian selection process, the company evaluates and selects custodians that can demonstrate that they operate with strict security protocols, including multifactor authentication procedures designed to safekeep its bitcoin. In addition, the company’s custodial services agreements generally specify that the private keys that control its bitcoin will be held in offline or ‘cold’ storage, which is designed to mitigate risks that a system may be susceptible to when connected to the internet, including the risks associated with unauthorized network access and cyberattacks. The company also negotiates liability provisions in its custodial contracts, pursuant to which its custodians are held liable for their failure to safekeep its bitcoin. In addition to its custodial arrangements, the company also utilizes affiliates of its bitcoin custodians to execute bitcoin acquisition and disposition transactions on its behalf. It leverages the due diligence it conducts in connection with its custodial arrangements when conducting due diligence of these trade execution service providers.
The company also conducts due diligence reviews during the custodial relationship to monitor the safekeeping of its bitcoin. As part of its process, it obtains and reviews its custodians’ Services Organization Controls reports. It is also contractually entitled to review its custodians’ relevant internal controls through a variety of methods. For example, in response to the collapse of FTX in 2022, the company obtained supporting documentation to verify certain factual information, including documentation and analysis regarding financial solvency, exposure to troubled exchanges, regulatory compliance, security protocols, and its ownership of its bitcoin.
The company negotiates specific contractual terms and conditions with its custodians that will help establish, under existing law, that its property interest in the bitcoin held by its custodians is not subject to the claims of the custodian’s creditors in the event the custodian enters bankruptcy, receivership, or similar insolvency proceedings. All of the company’s custodians are subject to regulatory regimes intended to protect customers in the event that a custodian enters bankruptcy, receivership, or similar insolvency proceedings.
Enterprise Analytics Software Strategy
The company is a pioneer in AI-powered business intelligence (BI), and a global player in enterprise analytics solutions. It provides software and services designed to turn complex, chaotic data environments into rich, reliable, and convenient information feeds for its customers.
The company’s cloud-native flagship, Strategy One, powers some of the largest analytics deployments in the world for customers spanning a wide range of industries, including retail, banking, technology, manufacturing, insurance, consulting, healthcare, telecommunications, and the public sector.
Integral to the Strategy One platform are Generative AI capabilities that are designed to automate and accelerate the deployment of AI-enabled applications across the enterprise. By making advanced analytics accessible through conversational AI, Strategy One provides non-technical users with timely, actionable insights for decision-making.
The Strategy One Platform
Strategy One combines the flexibility and scalability afforded by a modern, cloud application with the reliability and security of the company’s robust data governance model. It empowers users by making rich analytics easily accessible and personalized while enabling organizations to harness the value of their data wherever it is needed.
Key Capabilities and Competitive Differentiators:
The company’s key capabilities and competitive differentiators include the following:
Built for the cloud. The company’s cloud-native, containerized architecture has been optimized for all three hyperscalers – AWS, Azure, and GCP – giving the company’s customers freedom of choice and making it easy to embed analytics into custom or third-party cloud and mobile applications.
Auto, the AI assistant. The company’s AI bot, Auto, simplifies and automates complex functions using a natural language interface, including SQL generation, dashboard creation, data discovery and advanced analytics like forecasting and key driver analysis. Auto is designed to make analytics accessible to non-technical users and extend data-driven decision making across the organization. With Auto, customers also can build their own fully customized bot for any application in a matter of minutes.
HyperIntelligence. This innovative feature presents context-based, click-free insights to the user by hovering over keywords on the screen. It can be implemented on mobile, web, or custom applications to enrich understanding and streamline workflows.
The company’s Enterprise Semantic Graph is a powerful metadata layer that helps ensure data insights are trustworthy regardless of how far-reaching the applications and users of data may reside.
Flexible deployment. Customers can choose to deploy the company’s platform on premises, using their own cloud environment, or through the company’s fully managed cloud environments for commercial or government use.
Open and interoperable. Developers can leverage scripts, APIs, and 200+ connectors (local and cloud) to embed the platform or build predictive, machine learning-enhanced data models on top of a secure and trusted foundation.
FedRAMP Authorization
The company’s cloud solution for government is authorized to operate under the Federal Risk and Authorization Management Program (‘FedRAMP’) guidelines, which certifies compliance with essential cloud security and data protection standards set by the U.S. Federal government. The solution offers always-on threat monitoring that meets the rigorous technical and regulatory needs of governments and financial institutions worldwide. The company’s government cloud solution achieved this designation through collaboration with the U.S. Department of Health and Human Services.
Strategy Professional Services
Strategy Support
The company’s global network of Strategy-certified technical support experts helps its customers achieve their system availability and usage goals through highly responsive troubleshooting and assistance. Standard support is included in every maintenance plan or subscription license. Premium support options are also available for extended coverage and enhanced service at each touchpoint.
Strategy Consulting
Many companies lack the internal expertise needed to design solutions for managing and optimizing their data stores. The company’s consultants deliver architecture and implementation services to help customers realize their desired results. With thousands of successful projects delivered to customers worldwide, its consultants apply industry best practices to define, develop, and deliver AI-powered analytics solutions for virtually any business intelligence need.
Strategy Education
To help organizations maximize the adoption and performance of their Strategy solutions, the company’s education team offers free and paid learning options, available worldwide in multiple languages and a variety of formats—both in person and online, live and on-demand.
Sales and Marketing
Licensing Models
The company sells its software platform under two pricing models: simple user-based subscriptions for cloud-based deployments, and legacy enterprise software licensing for on-premises deployments. Subscriptions for cloud-based deployments typically are for 36 months and include standard support. Enterprise software license terms are often perpetual, but term licenses typically range from 12 to 36 months and include standard support and maintenance for the term of the license. Premium support services are available with either licensing model for added fees.
Dedicated Sales and Customer Success Teams
The company sells its offerings chiefly through a direct sales force, with sales offices throughout the world. It also supports customers post-sale through a dedicated Customer Success team that manages the customer lifecycle, from onboarding and training through license renewal and expansion. This separation allows the Sales team to focus on new business development and acquisition, while the Customer Success team focuses on customer experience, satisfaction, and lifetime value.
Strategic Partnerships
The company has established strategic partnerships with a wide variety of third-party vendors, including cloud hosting providers (AWS, Microsoft, STACKIT, and Google), system integrators, consulting firms, value-added resellers (VARs), managed service providers (MSPs), and independent software vendors (ISVs). These firms resell, support, or extend the company’s platform for a variety of commercial purposes, and its agreements with them generally provide non-exclusive rights to its software, marketing materials, product training, and direct sales force for field-level assistance.
Marketing
The company’s marketing programs target the following principal audiences:
Technology and line-of-business executives across large, global enterprises and mid-size organizations;
Government technology buyers and vendors to the government community;
ISVs that want to embed analytics technology in their applications; and
System integrators that have technology relationships with large enterprises, governments, and information-intensive businesses.
The channels the company uses to reach prospective buyers and partners include digital and social media, search and display advertising, industry and hosted events, webinars, email, partner co-marketing activities, and educational forums.
Competition
For enterprise analytics, the company competes with global ISVs, such as IBM, Microsoft, Oracle, Salesforce, and SAP.
Trademarks
The trademarks and registered trademarks of the company and its subsidiaries include, but are not limited to, Strategy, MicroStrategy, Strategy One, Strategy Auto, Intelligence Everywhere, HyperIntelligence, Strategy Consulting, Strategy Education, Strategy Cloud, Enterprise Semantic Graph, Strategy Services, Strategy Professional Services, Strategy Support, and Intelligent Enterprise.
History
The company was founded in 1989. It was incorporated in 1989. The company was formerly known as MicroStrategy Incorporated and changed its name to Strategy Inc in August 2025.