Stagwell Inc. provides marketing, advertising, activation, communications and strategic consulting solutions worldwide.
The company, through its network of agencies, delivers a range of client services, including global advertising and marketing, data analytics and insights, mobile and technology experiences, media buying, planning and optimization, direct marketing, database and customer relationship management, business consulting, sales promotion, corporate communications, market research, c...
Stagwell Inc. provides marketing, advertising, activation, communications and strategic consulting solutions worldwide.
The company, through its network of agencies, delivers a range of client services, including global advertising and marketing, data analytics and insights, mobile and technology experiences, media buying, planning and optimization, direct marketing, database and customer relationship management, business consulting, sales promotion, corporate communications, market research, corporate identity, design and branding services, social media strategy and communications, product and service innovation, and e-commerce management.
The company’s marketing, communications, and consulting agencies (Partner Firms) provide a range of service offerings both in the United States and globally. The company’s Partner Firms deliver a range of customized services to drive growth and business performance for its clients.
Strategy
The company’s strategy is to build, grow and acquire market-leading businesses that deliver the modern suite of services that marketers need to thrive in a rapidly evolving business environment.
Segments
The company operates through three segments, including Integrated Networks - Group A, Integrated Networks - Group B, and the Media & Data Network.
The Integrated Networks - Group A reportable segment is comprised of the Anomaly Alliance (Anomaly, Concentric Partners, Hunter, Mono, Y Media Labs) and Colle McVoy operating segments.
The Integrated Networks - Group B reportable segment is comprised of the Constellation (72andSunny, CPB, Instrument and Redscout) and Doner Partner Network (6degrees, Doner, KWT, Union, Veritas and Yamamoto) operating segments.
The operating segments aggregated within the Integrated Networks - Group A and B reportable segments provide a range of services for their clients, primarily including strategy, creative and production for advertising campaigns across a variety of platforms (print, digital, social media, television broadcast), as well as public relations and communications services, experiential, social media and influencer marketing.
The Media & Data Network reportable segment is comprised of a single operating segment that combines media buying and planning across a range of platforms (out-of-home, paid search, social media, lead generation, programmatic, television broadcast) with technology and data capabilities.
All Other consists of the company’s remaining operating segments that provide a range of services, including advertising, public relations and marketing communication services, but do not have similar services offerings or financial characteristics as those aggregated in the reportable segments. The All Other category includes Allison & Partners, Bruce Mau, Forsman & Bodenfors, Hello, Team and Vitro.
Seasonality
Historically, with some exceptions, the company generates the highest quarterly revenues during the fourth quarter in each year (year ended December 31, 2020). The fourth quarter has historically been the period in the year in which the highest volumes of media placements and retail-related consumer marketing occur.
Clients
The company serves a large base of clients across the full spectrum of industry verticals. It serves the same clients in various geographic locations, across multiple disciplines, and through multiple Partner Firms. Representation of a client rarely means that the company handles marketing communications for all brands or product lines of the client in every geographical location.
Competition
MDC Partner Firms compete for business and talent with the operating subsidiaries of large global holding companies, such as Omnicom Group Inc.; Interpublic Group of Companies, Inc.; WPP plc; Publicis Groupe SA; Dentsu Inc.; and Havas SA.
The company’s Partner Firms also face competition from consultancies, such as Accenture and Deloitte.
Acquisitions
In July 2020, the company acquired the remaining 10% ownership interest of Veritas.
In March 2020, the company acquired the remaining 22.5% ownership interest of KWT Global.
Dispositions
In February 2020, the company sold substantially all the assets and certain liabilities of Sloane and Company LLC (Sloane), an indirectly wholly owned subsidiary of the company, to an affiliate of The Stagwell Group LLC (Stagwell).
History
The company was founded in 1980. It was formerly known as MDC Corporation and changed its name to MDC Partners Inc. in 2004. Further, the company changed its name to Stagwell Inc. in August 2021.
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