Johnson Outdoors Stock | Forecast, Price Target & Outlook 2026

Johnson Outdoors

NasdaqGS:JOUT

$ 46,80

$-0,53 (-1,12%)

46,80 $

$-0,53 (-1,12%)

End-of-day quote: 03/27/2026

Johnson Outdoors Stock Value

Analysts currently give NasdaqGS:JOUT a rating of sf_No Opinion.

sf_No Opinion

Johnson Outdoors Company Info

EPS Growth 5Y

-22,74%

Market Cap

$0,48 B

Long-Term Debt

$0,01 B

Short Interest

5,88%

Quarterly earnings

05/02/2026 (E)

Dividend

$1,31

Dividend Yield

2,79%

Founded

1970

Industry

Consumer Discretionary

Country

United States

ISIN Number

US4791671088

Website

http://www.johnsonoutdoors.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$55,00

17.52%

Last Update: 03/28/2026

Analysts: 1

Highest Price Target $55,00

Average Price Target $55,00

Lowest Price Target $55,00

In the last five quarters, Johnson Outdoors’s Price Target has risen from $70,91 to $75,00 - a 5,77% increase. One analysts predict that Johnson Outdoors’s share price will increase in the coming year, reaching $55,00. This would represent an increase of 17,52%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Johnson Outdoors do?

Johnson Outdoors Inc. is a leading global manufacturer and marketer of branded seasonal, outdoor recreation products used primarily for fishing from a boat, diving, paddling, hiking, and camping. The Company’s portfolio of well-known consumer brands has attained leading market positions due to innovation, marketing excellence, product performance and quality. Segments The company operates through four segments: Fishing, Camping, Watercraft Recreation, and Diving. Fishing The Fishing segments...

Segments

The company operates through four segments: Fishing, Camping, Watercraft Recreation, and Diving.

Fishing

The Fishing segments key brands are Minn Kota electric motors for quiet trolling or primary propulsion, marine battery chargers, and shallow water anchors; Humminbird sonar and GPS equipment for fish finding, navigation and marine cartography; and Cannon downriggers for controlled-depth fishing.

Minn Kota trolling motors and shallow water anchors and Cannon downriggers are designed and manufactured primarily at the Company's Mankato, Minnesota facility. Humminbird sonar and GPS equipment are designed and manufactured primarily in Eufaula, Alabama, and Alpharetta, Georgia.

Fishing brands and related accessories are sold across the globe, with the majority of sales coming from North America through large outdoor specialty retailers, such as Bass Pro Shops and Cabela’s; large retail store chains; distributors that service independent marine, sporting goods, and internet dealers; and original equipment manufacturers (OEM) of boat brands, such as Tracker, Skeeter, and Ranger. The company also sells direct to consumers via its Minn Kota, Humminbird, and Cannon websites. Markets outside of North America are accessed through a network of independent international distributors. The company markets its Fishing brands through several media channels, and is focused on innovation leadership, reliable technology, and quality products.

Camping

The Camping segments key brands are Jetboil portable outdoor cooking systems and Eureka! camping products and accessories.

During fiscal 2023, the company sold the Military and Commercial Tent product lines of Eureka!, and approved plans to fully exit the Eureka! brand, which includes the sale of all remaining consumer inventory of Eureka! branded products and winding down operations by the end of calendar 2024. Going forward, the company expects to focus its resources in the Camping segment on marketing and further developing the Jetboil product line.

Jetboil portable outdoor cooking systems, single burner and two burner stoves, and accessories are sold in the U.S. and Canada, primarily to camping and backpacking specialty stores, sporting goods stores, internet retailers, and direct to consumer via the Jetboil brand website. Markets outside of North America are accessed through a network of independent international distributors. Marketing of Jetboil systems is focused on building brand awareness and leadership in product features and innovation, primarily through digital marketing and social media. Jetboil products are designed at the company’s operating locations in Old Town, Maine, and manufactured by third party sources in Asia.

Watercraft Recreation

The Watercraft Recreation segment designs and markets canoes, kayaks, and advanced personal watercraft equipment and products under the Old Town brand name for family recreation, touring, and angling. Old Town products are manufactured at the company’s facility in Old Town, Maine.

Watercraft Recreation accessory brands, including Carlisle branded paddles, are produced primarily by third party sources located in North America and Asia. The company's personal flotation devices are manufactured by third party sources located in Asia and are sold under the Old Town brand.

The company’s kayaks, canoes, and accessories are sold through multiple channels primarily in the U.S. and Canada with an emphasis on independent specialty dealers and outdoor specialty chain retailers. The company also sells products direct to consumers via the Old Town website, and internet retailer sites.

Marketing of brands is focused on building brand awareness and leadership in product features and innovation, primarily through digital marketing and social media.

Diving

The Diving segment manufactures and markets underwater diving products for recreational divers, which it sells and distributes under the SCUBAPRO brand name.

The company markets a complete line of underwater diving and snorkeling equipment, including regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels, and accessories.

The company manufactures and assembles buoyancy compensators, regulators, dive computers, gauges, and instruments at its Italian and Indonesian facilities, and for certain makes or models, from other third-party manufacturers. The company designs and develops diving and snorkeling soft goods, proprietary materials, and other components from third party contract manufacturers.

SCUBAPRO diving equipment is marketed to the premium recreational segment and high-performance technical diving market. Products are sold via select distribution to independent specialty dive stores worldwide. These specialty dive stores generally provide a wide range of services to divers, including regular maintenance, product repair, diving education, and travel programs. The company also sells diving gear direct to consumers via the SCUBAPRO website and to dive training centers, resorts and public safety units.

The company markets its equipment via websites, through social media, through information and displays in dive specialty stores, and in diving magazines.

International Operations

The company conducts its worldwide operations through separate business segments, each of which represent major product lines. Operations are conducted in the U.S. and various foreign countries, primarily in Europe, Canada, and the Pacific Basin.

Seasonality

The company's products in each of its business segments are primarily warm-weather, outdoor recreation-related, which has historically resulted in seasonal variations in sales and profitability for it. This seasonal variability was traditionally due to customers' increasing their inventories in the quarters ending March and June, which is the typical primary selling season for the company's outdoor recreation products, with lower inventory volumes during the quarters ending September and December. The company mitigates the seasonality of its businesses somewhat by encouraging customers to purchase and take delivery of products more evenly through the year (year ended September 27, 2024).

Competitors

Fishing: Minn Kota’s primary competitor in the electric trolling motors business is Lowrance, owned by Brunswick Corporation, Garmin and Power-Pole. In addition, Power-Pole is Minn Kota's main competitor in the shallow water anchor business. Humminbird’s main competitors in the market for on-boat electronics are Garmin and Lowrance. Cannon’s main competitors in the downrigger market are Big Jon Sports, Walker and Scotty.

Camping: The company’s primary competitor in portable outdoor cooking systems is MSR.

Watercraft Recreation: The company’s main competitors in this market are Hobie, Pelican International Inc., Wenonah Canoe, Jackson Kayak and Legacy Paddlesports, each of which competes on the basis of their product’s design, performance, quality, and price.

Diving: The main competitors in the Diving segment include Aqua Lung, Suunto, Atomic Aquatics, Oceanic, Cressi and Mares.

Government Regulations

The company is subject to supranational, federal, state, local and foreign laws, and other legal requirements related to the generation, storage, transport, treatment, and disposal of materials as a result of its manufacturing and assembly operations. These laws include the Resource Conservation and Recovery Act (as amended), the Clean Air Act (as amended), and the Comprehensive Environmental Response, Compensation and Liability Act (as amended), as well as similar laws in foreign jurisdictions.

The company is also subject to the requirement of Section 1502 of the Dodd-Frank Wall Street Reform and Consumer Protection Act and SEC rules related thereto to conduct due diligence and disclose and report on whether certain minerals and metals, known as ‘conflict minerals’, are contained in the company’s products and whether they originate from the Democratic Republic of Congo (‘DRC’) and adjoining countries.

History

Johnson Outdoors Inc. was founded in 1970. The company was incorporated in Wisconsin in 1987.

Johnson Outdoors Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Outdoor equipment:** 40% **Watersports equipment:** 30% **Diving equipment:** 20% **Camping equipment:** 10% **Top 3 markets:** **USA:** 50% **Europe:** 30% **Asia:** 15% Johnson Outdoors Inc. generates its revenues mainly from four sectors: outdoor equipment, watersports equipme...

At which locations are the company’s products manufactured?

**Production sites of Johnson Outdoors Inc.:** Johnson Outdoors Inc. produces its products at various locations worldwide. The main production facilities are located in the USA, particularly in Wisconsin, where the company is headquartered. Additional production sites are located in Europe and Asia...

What strategy does Johnson Outdoors pursue for future growth?

**Revenue Growth:** Estimate 5-7% annually (2026) Johnson Outdoors Inc. pursues a growth strategy that heavily focuses on innovation and product development. The company continuously invests in research and development to bring new and improved outdoor products to the market that meet the changing...

Which raw materials are imported and from which countries?

**Main raw materials:** Aluminum, plastic, electronic components **Main supplying countries:** China, Mexico, Canada Johnson Outdoors Inc. imports a variety of raw materials and components needed for the production of their outdoor products. Aluminum and plastic are essential components for manuf...

How strong is the company’s competitive advantage?

**Market Share:** 12% (estimated, 2026) **EBITDA Margin:** 10.5% (2025) **R&D Expenses:** 4.8% of revenue (2025) Johnson Outdoors Inc. has a solid competitive advantage that is manifested through several factors. The estimated market share of 12% indicates that the company has a significant...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** 62% (estimated 2026) **Insider Buys/Sells:** No significant changes in the last year (estimated 2026) The institutional investor share in Johnson Outdoors Inc. is estimated to be 62%. This indicates a strong interest from institutional investors in the company, s...

What percentage market share does Johnson Outdoors have?

**Market share of Johnson Outdoors Inc.:** Estimated around 5-7% (2026) **Main competitors and their market shares:** 1. **Garmin Ltd.** - around 15% 2. **YETI Holdings, Inc.** - around 12% 3. **Brunswick Corporation** - around 10% 4. **Polaris Inc.** - around 8% 5. **Vista Outdoor Inc.** - around...

Is Johnson Outdoors stock currently a good investment?

**Revenue Growth:** 8.5% (2025) **Profit Growth:** 7.0% (2025) **Market Share in the Outdoor Segment:** 12% (2025) Johnson Outdoors Inc. recorded solid revenue growth of 8.5% in 2025, attributed to strong demand for outdoor equipment and successful product expansion. The company has strengthe...

Does Johnson Outdoors pay a dividend – and how reliable is the payout?

**Dividend Yield:** 1.7% (estimated for 2026) **Dividend History:** Continuous payout for several years Johnson Outdoors Inc. regularly pays a dividend to its shareholders. The dividend yield is currently around 1.7%, indicating a moderate payout policy. Over the past years, the company has demo...

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Johnson Outdoors Stock Value

Johnson Outdoors Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Johnson Outdoors do?

Johnson Outdoors Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

Johnson Outdoors Stock Value

Johnson Outdoors Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Johnson Outdoors do?

Johnson Outdoors Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.