Hooker Furnishings Corporation is a designer, marketer and importer of casegoods (wooden and metal furniture), leather furniture, fabric-upholstered furniture, lighting, accessories, and home decor for the residential, hospitality and contract markets. The company also domestically manufactures premium residential custom leather, custom fabric-upholstered furniture and outdoor furniture.
Reportable Segments
Furnishings sales account for all of the company's net sales. The company operates thro...
Hooker Furnishings Corporation is a designer, marketer and importer of casegoods (wooden and metal furniture), leather furniture, fabric-upholstered furniture, lighting, accessories, and home decor for the residential, hospitality and contract markets. The company also domestically manufactures premium residential custom leather, custom fabric-upholstered furniture and outdoor furniture.
Reportable Segments
Furnishings sales account for all of the company's net sales. The company operates through three reportable segments, Hooker Branded, Home Meridian, and Domestic Upholstery. The company's other businesses are aggregated into 'All Other'.
Products
The company's product lines cover the design spectrum of residential furnishings: traditional, contemporary and transitional. Further, the company's product lines are in the 'good', 'better' and 'best' product categories, which carry medium and upper price points. The company consists of the following three operating segments and 'All Other':
The Hooker Branded segment which includes two businesses: Hooker Casegoods, which covers a wide range of design categories and includes home entertainment, home office, accent, dining and bedroom furniture in the upper-medium price points sold under the Hooker Furniture brand; and Hooker Upholstery, imported upholstered furniture targeted at the upper-medium price range.
The Home Meridian segment which includes the following brands/marketing units: Pulaski Furniture, casegoods covering the complete design spectrum in a wide range of bedroom, dining room, accent and display cabinets at medium price points; Samuel Lawrence Furniture, value-conscious offerings in bedroom, dining room, home office and youth furnishings; Samuel Lawrence Hospitality, a designer and supplier of hotel furnishings targeted toward four-and five-star hotels; and Prime Resources International (PRI), value-conscious imported leather motion upholstery.
The Domestic Upholstery segment which includes the following operations: Bradington-Young, a seating specialist in upscale motion and stationary leather furniture; HF Custom (formerly Sam Moore Furniture), a specialist in fashion forward custom fabric upholstery offering a selection of chairs, sofas, sectionals, recliners and a variety of accent upholstery pieces; Shenandoah Furniture, an upscale upholstered furniture business specializing in private label sectionals, modulars, sofas, chairs, ottomans, benches, beds and dining chairs in the upper-medium price points for lifestyle specialty retailers; and Sunset West, a designer and manufacturer of comfortable, stylish and high-quality outdoor furniture.
All Other consisting of: The H Contract product line which supplies upholstered seating and casegoods to upscale senior living and assisted living facilities through designers, design firms, industry dealers and distributors that service that market; and BOBO Intriguing Objects (BOBO), a lighting, accessories and home decor source acquired in fiscal 2024 that offers a variety of one-of-a-kind designs.
Sourcing
Imported Products
The company has sourced products from foreign manufacturers for over thirty years, predominantly from Asia. Imported casegoods and upholstered furniture together accounted for approximately 71% of the company's net sales in fiscal 2025.
Customers
The company's home furnishings products are sold through a variety of retailers, including independent furniture stores, department stores, mass merchants, national chains, catalog merchants, interior designers, and e-commerce retailers.
The company's top five customers accounted for approximately 24% of its fiscal 2025 consolidated sales. Less than 2% of the company's sales in fiscal 2025 were to international customers. The company defines sales to international customers as sales to customers outside of the United States and Canada since its independent domestic sales force services both countries.
Warehousing and Distribution
The company distributes furniture to retailers directly from factories and warehouses in Asia via the company's container direct programs and from the company's facilities in Virginia, North Carolina, Georgia and California, and in limited cases, from customer operated warehouses in strategic locations. Due to the company's exit from the Accentrics Home ('ACH') business unit which demanded significant amounts of inventory to meet the quick shipping requirements of its e-commerce model, the company reduced the physical footprint of the Georgia warehouse by 400,000 square feet over the course of fiscal 2024. In March 2025, the company announced the planned exit from its Georgia warehouse.
Seasonality
Generally, sales in the company's fiscal first quarter (year ended February 2025) are lower than the company's other fiscal quarters due to the post-Lunar New Year shipping lag and sales in the company's fiscal fourth quarter are generally stronger due to the pre-Lunar New Year surge in shipments from Asia.
Environmental Matters
The company continues to partner with the Arbor Day Foundation, the Sustainable Furnishings Council, and the Eco Ambassador Council for their commitment to environmental responsibility and sustainability, including financial assistance, educating employees on the necessity of preserving and replenishing resources, and supporting various projects within the Dan River Basin area. The company also supports the Virginia Museum of Natural History's Cultural Heritage Monitoring lab, which provides global monitoring capability for cultural heritage sites threatened by armed conflict and natural disaster.
Patents and Trademarks
The Hooker Furnishings, Hooker Furniture, Bradington-Young, Sam Moore, Pulaski Furniture, Samuel Lawrence Furniture, Samuel Lawrence Hospitality, Home Meridian International, Prime Resources International, Shenandoah, H Contract, Sunset West, HF Custom and BOBO trade names represent many years of continued business. These trade names are well-recognized and associated with quality and service in the furnishings industry. The company also owns a number of patents and trademarks, both domestically and internationally, none of which is considered to be material.
History
Hooker Furniture Corporation was founded in 1924. The company was incorporated in Virginia in 1924.
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