DocuSign, Inc. (Docusign) provides electronic signature solution in the United States and internationally.
Docusign solutions bring agreements to life, accelerating and simplifying the process of doing business. Docusign’s core offerings —the company’s intelligent agreement management (‘IAM’) platform, the world’s leading eSignature solution, and contract lifecycle management (‘CLM’) solution — allow organizations to boost productivity, accelerate contract review cycles, and transform agreement...
DocuSign, Inc. (Docusign) provides electronic signature solution in the United States and internationally.
Docusign solutions bring agreements to life, accelerating and simplifying the process of doing business. Docusign’s core offerings —the company’s intelligent agreement management (‘IAM’) platform, the world’s leading eSignature solution, and contract lifecycle management (‘CLM’) solution — allow organizations to boost productivity, accelerate contract review cycles, and transform agreement data into insights and actions, while providing a better customer experience. Docusign’s IAM platform automates agreement workflows, uncovers actionable insights, and leverages AI capabilities, enabling organizations to create, commit, and manage agreements, from virtually anywhere in the world, securely.
The company offers subscriptions to its products to businesses at all scales, from global enterprises down to very small businesses (‘VSBs’). The company offers more than 1,000 active partner integrations with the applications that many of its customers already use so that they can create, commit, and manage agreements directly within these applications. The company has a diverse customer base spanning across virtually all industries and around the world with no significant customer concentration.
The company focuses initially on selling its products to commercial businesses and VSBs and later expanded the company’s focus to target enterprise customers. The company defines a customer as a separate and distinct buying entity, such as a company, an educational or government institution, or a distinct business unit of a large company that has an active contract to access its products.
The company’s subscription fees are primarily consisting of fees from customers using its products and access to customer support. Subscriptions generally range from one to three years, and substantially all the company’s multi-year customers pay in annual installments, one year in advance.
The company also generates revenue from professional and other non-subscription services, which consist primarily of fees associated with providing new customers with deployment and integration services.
Products
Docusign enables businesses to address each aspect of the agreement process with its product offerings, which are tailored for each step in the agreement lifecycle and, in some cases, for market segments, industries or geographic regions. The company focuses on meeting customer needs by providing them a variety of products and solutions to address their needs.
Key products include:
IAM Apps built on the company’s AI-powered IAM platform, enabling customers to connect and optimize every step of the agreement management process. Three versions of these Apps (Core, Sales and CX) launched in Spring of 2024, and contain some combination of the company’s key platform capabilities, in particular: its industry-leading eSignature product; Navigator, which enables customers to create a unified repository of all agreements, including those saved in third-party applications, and uncover actionable insights and contract details through AI; Maestro, which enables customers to easily build and deploy no-code customized workflows to automate and accelerate agreement processes; and Docusign App Center, which allows customers to customize and extend agreement processes with third-party applications.
eSignature enables sending and signing of agreements on a wide variety of devices, from virtually anywhere in the world, securely. The company offers multiple editions and add-ons that can be combined to fit the needs of different organizational sizes, industries and regions.
CLM orchestrates workflows across the entire agreement process. It provides organizations the flexibility to automate complex processes for generating, negotiating, and storing agreements, as well as the ability to leverage AI-powered contract analytics to discover risks and opportunities hidden within agreements. The company offers multiple editions of CLM, each tailored to meet the needs of customers with different organizational sizes and contracting complexity.
Add-on Products, which are additional capabilities to help better streamline the agreement process:
Payments to collect payments along with signed agreements;
Identity and Standards-Based Signature (SBS) for enhanced signer-identification and signatures with digital certification;
Notary for remote online notarization;
Web Forms & Document Generation for accelerated contract drafting and building customized agreements;
Monitor for advanced analytics; and
Gen for Salesforce for automated agreement generation within Salesforce.
Technology, Infrastructure and Operations
The company’s technology and product efforts are focused on improving and enhancing the features, functionality, performance, availability and security of its product offerings. The company focuses on innovation in global security and privacy management, high availability, enterprise-class manageability, extensible identity proofing, digital transaction processing and integration into companies' systems and workflows.
The company’s operations are based on stringent global industry security standards, and it maintains compliance with ISO27K, PCI, and SSAE 18 standards. For example, the company’s eSignature and CLM products are FedRAMP-authorized, which means they operate in an environment that meets 325 National Institute of Standards and Technology (‘NIST’) Special Publication 800-53 (NIST 800-53) security and privacy controls. In addition, the company offers a range of options for authenticating users and proving their identities and have a robust digital transaction processing platform that captures signatures and tags. Docusign is a Trust Service Provider (‘TSP’) in the EU. As a TSP, Docusign France provides qualified electronic signatures, qualified time stamps, advanced electronic signatures, and advanced seals recognized by all EU member states. Docusign France is listed as a qualified TSP in the Trusted List managed by the French IT Security Agency, ANSSI.
The company’s flagship eSignature product is designed as an always-on, geographically redundant and distributed cloud solution that primarily runs in SSAE 18 audited data centers in the U.S. and EU. Recognizing that its customers often depend on Docusign for their day-to-day operations, the company has provided best-in-class availability, with over 99.9% eSignature availability to its customers and users during the year ended January 31, 2025. The company operates co-location data centers in several locations, and it also leverage public cloud infrastructure for an increasing number of services, as the company continue to migrate its North American and European production services from the company’s data center hosting facilities to Microsoft Azure Cloud, a third-party cloud provider.
Customers
As of January 31, 2025, the company had a global base of nearly 1.7 million customers. These customers span the entire business spectrum, from Fortune 500 enterprises and government institutions to innovative startups and individual end users.
Sales and Marketing
The company’s sales and marketing teams are focused on driving adoption and expanded use of Docusign’s products by customers and prospects across the globe. The company benefits greatly from its strong brand recognition given its association with positive signing moments in people’s lives—such as accepting a job or buying a house—which can influence the adoption of the company’s solutions at their companies. Given that the company’s offerings are designed to solve the needs of organizations of all sizes and across all industries and geographies, it sells to customer bases ranging from global enterprises to sole proprietors. The company’s go-to-market strategy leverages its direct sales force, digital motions, and partnerships to sell to enterprises and commercial businesses, and the company’s digital self-service channel to sell primarily to VSBs, which is the most cost-effective way to reach its smallest customers. The company also employs tailored go-to-market strategies by industry verticals. The company focuses on bringing value to every function inside those verticals.
Sales
The company’s go-to-market model involves a combination of direct sales, partner-assisted sales, and digital self-service purchasing:
Direct Sales: The company sells subscriptions primarily through its direct sales force across the company’s field offices around the world. The company’s account executives and account managers focus on new and existing enterprise and commercial customers. The company’s direct sales team focuses on companies looking to streamline front office operations (e.g., sales, services or marketing) and back-office operations (e.g., human resources, procurement, finance, or legal).
Partner-Assisted Sales
Global Partners: The company has partnerships with some of the world’s foremost technology providers including Google, Microsoft, Workday, Salesforce, SAP, and ServiceNow—that help it sells into a far greater number of accounts than the company could do alone. These partnerships are multi-dimensional and involve joint investments, technology integrations, co-marketing agreements, membership in partner programs, and go-to-market commitments.
Systems Integrators: The company has strong partnerships with a number of global and regional systems integrators. These relationships are important given that those firms act as strategic technology advisors to many large customers and prospects. The company intends to invest further in collaborating with these partners, especially those that are creating Docusign specific practices.
ISVs: The company partners with a host of leading ISVs—including its strategic partners above as well as vertical oriented partners to help bring the power of Docusign to customers around the world.
Distributors and Resellers: As part of the company’s evolving go-to-market strategy, it has distribution partnerships with global industry leaders like Ingram Micro enabling the company to reach tens of thousands of resellers. The company also has partnerships with solution providers, such as Deutsche Telekom and others that have expertise in specific vertical and regional markets, enabling it to add further value directly to those markets.
Digital E-commerce Sales: Through a strong presence that allows the company to scale with low acquisition costs to individual users and small businesses around the world, it drives free 30-day trial and self-service purchase directly on the company’s website, in its mobile applications and through use of the company’s product itself. The company’s digital e-commerce sales engine provides direct access to account plans with functionality to suit the needs of small businesses, sole proprietors, and individuals.
Marketing
To support the sales team in reaching the company’s broad range of potential customers, its integrated marketing programs address the specific needs of the company’s different market segments. These programs create qualified sales opportunities and raise awareness of the company’s leadership position in the global electronic signature and agreement-technology spaces.
The company employs a wide range of marketing channels to generate demand and engage customers throughout the world. This includes account-based marketing aimed at its high-value customers, industry-specific marketing by the company’s industry vertical teams, a global series of ‘Momentum’ conferences for customers and partners and its first-ever ‘Docusign Discover’ conference for third-party developers. These include broader digital demand generation campaigns; corporate communications and analyst relations; first-party events, such as the company’s annual set of roadshows gathering customers, prospects, developers and partners; participation in third-party events, such as Salesforce’s Dreamforce; comprehensive customer evidence programs; developer relations programs; cooperative marketing with strategic partners; and a comprehensive webinar series, among many other things.
Competition
The company’s primary global competitor for eSignature is Adobe, which offers an electronic signature solution known as Adobe Acrobat Sign.
Intellectual Property
Docusign, the Docusign logo, and other trademarks or service marks of the company.
History
DocuSign, Inc. was founded in 2003. The company was incorporated in the state of Washington in 2003.