Digimarc Corporation (Digimarc) is a pioneer and global leader in digital watermarking technologies.
The Digimarc Illuminate platform is a distinctive software as a service ('SaaS') cloud-based platform for digital connectivity that provides the tools for the application of advanced digital watermarks and dynamic Quick Response ('QR') codes, software (digital twins) that enables various systems and devices to interact with those data carriers, and a centralized platform for capturing insights a...
Digimarc Corporation (Digimarc) is a pioneer and global leader in digital watermarking technologies.
The Digimarc Illuminate platform is a distinctive software as a service ('SaaS') cloud-based platform for digital connectivity that provides the tools for the application of advanced digital watermarks and dynamic Quick Response ('QR') codes, software (digital twins) that enables various systems and devices to interact with those data carriers, and a centralized platform for capturing insights about digital interactions and automating activities based on that information.
The Digimarc product suite is built on top of the Digimarc Illuminate platform to power a trusted and scalable ecosystem that can address specific business needs in areas like automation, authenticity, sustainability, and customer trust and connectivity. All of the company's products are complementary to each other, providing exponential benefits when combined. By enabling customers to create and connect digital twins to physical and digital items, Digimarc's products provide many benefits, including:
Digimarc Automate improves product inspection by embedding imperceptible digital watermarks into products, labels, and packaging, which are detectable by standard vision systems. This significantly reduces mixing errors and mislabeling, ensuring higher accuracy and efficiency in production, fulfillment, and distribution facilities without additional costs for special inks or hardware. By enabling real-time data analysis and minimizing human error, Digimarc Automate enhances quality assurance, reduces waste, and lowers the risk of product recalls, giving brands a competitive edge.
Digimarc Engage activates products and multimedia to create and leverage an interactive, fully owned communications channel directly with consumers. Digimarc delivers dynamic, GS1 Digital Link-compliant QR codes and hyperlinks that provide contextual redirection capabilities for multiple consumer experiences (including personalized and automated loyalty and rewards programs) based on a variety of factors, such as time and location or previous behavior. Connecting engagements across the physical and digital worlds in a singular view results in powerful new capabilities and insights for brands.
Digimarc Recycle increases the quality and quantity of recycled materials by digitizing products and packaging with digital watermarking technology. Coupled with consumer engagement capabilities, brands can leverage a direct, digital communications channel. Plus, Digimarc Recycle creates a cloud-based record of never-before-seen post-consumption data to provide new insights that benefit stakeholders across the value chain, including brands, facility operators, and Producer Responsibility Organizations (PROs).
Digimarc Retail Experience delivers smarter, connected packaging that supports next-generation retail checkout systems, including checkout efficiency (faster scanning) and checkout effectiveness (reduced shrinkage, including gift card and price look-up fraud prevention), optimized operational processes, advanced consumer engagement experiences, compliance with upcoming industry standards, and the collection of powerful first-party data and consumer insights.
Digimarc Validate supports authentication in the physical and digital worlds to help ensure online interactions can be trusted and that real products and digital assets are genuine and in the right place. Digimarc’s technology protects digital images, audio, product packaging, gift cards, and other physical items by delivering exclusive, covert digital watermarks and/or dynamic QR codes and a cloud-based record of product authentication information. In addition, consumer engagement capabilities provide a direct, digital communications channel.
Digimarc has maintained a relationship with a consortium of central banks (the ‘Central Banks’) for nearly 30 years, providing trusted technology to help deter digital counterfeiting of currency. This relationship was the first commercially successful large-scale use of the company’s technologies and protects billions of banknotes in circulation globally.
In February 2024, Digimarc announced the availability of its next-generation digital watermarks featuring more advanced security and greater access control. Digimarc’s next-generation digital watermarks have also been optimized to efficiently address multiple use cases while simultaneously delivering pronounced improvements in both imperceptibility and performance.
In March 2024, Digimarc announced Digimarc Engage, a product for direct-to-consumer digital communication that is designed to transform the way businesses, brands, and consumers interact. Digimarc Engage is the industry’s first consumer engagement solution offering contextual and differentiated experiences across both physical items and digital media – powering integrated marketing campaigns with richer consumer experiences while revealing never-before-available omnichannel data insights to inform smarter campaigns for businesses and brands.
In June 2024, Digimarc launched Digimarc Automate, an innovative automated product inspection solution designed to enhance accuracy and efficiency in production, fulfillment, and distribution facilities. Utilizing advanced digital watermarking technology, Digimarc Automate surpasses systems using traditional product codes, enhancing quality assurance, waste reduction, data collection, and cost savings.
In October 2024, Digimarc announced the release of its new Digimarc Recycle sortation software. This technological advancement reduces the cost of Digimarc Recycle-compliant hardware by nearly 50%, significantly lowering the barrier of entry for recycling and waste sortation facilities around the world that are seeking a more sophisticated solution.
In October 2024, Digimarc announced the launch of the Digimarc Validate mobile application, a groundbreaking out-of-the-box solution designed to help businesses combat counterfeit products. The new app empowers field agents with a simple tool for instant product authentication, protecting customers, securing revenue, and preserving brand integrity.
In October 2024, Digimarc also announced the release of the industry’s first implementation of digital watermarking technology approved for use in the Coalition for Content Provenance and Authenticity’s (C2PA) latest standard, version 2.1. This milestone marks a critical step forward in ensuring the authenticity of digital content in an era where generative artificial intelligence (GenAI) is rapidly reshaping the media landscape.
In November 2024, Digimarc introduced its anti-counterfeit solution to date. Digimarc’s new Digital Security Solution empowers security solutions providers and businesses with the tools needed to protect government programs, businesses, and citizens worldwide against counterfeit threats. This launch leverages proven technology and expertise gained through the company’s nearly 30-year relationship with the world’s central banks.
Customers and Business Partners
The company generates revenue through two primary markets: commercial and government. Commercial includes retailers, consumer brands, their suppliers and related solution providers, as well as media, entertainment, and other customers. Government includes the Central Banks and other government customers.
The company derives its revenue primarily from software subscriptions and software development services. Subscriptions for its software products are generally sold to retailers, consumer brands, their suppliers, and related solution providers. Software development services are generally provided to the Central Banks. During 2024, the company generated 41% of its revenue under the long-term contract with the Central Banks, with whom it has been developing, deploying, supporting, and enhancing a system to deter digital counterfeiting of currency for nearly 30 years. In December 2022, the 5-year extension option included in its contract with the Central Banks was exercised two years early. The contract now runs through December 31, 2029.
Intellectual Property
The company has one of the world’s most extensive patent portfolios in digital watermarking and related fields, with approximately 820 U.S. and foreign patents granted and applications pending as of December 31, 2024. The patents in the company’s portfolio each have a life of approximately 20 years from the patent’s effective filing date.
Markets
The company's patented technologies are used in various automatic identification products and solutions supporting a variety of media objects, from consumer goods to movies and music, digital images, and banknotes. Each media object enabled by the company's technology creates the potential for several applications, including in the areas of automation, authentication, sustainability, and customer trust and connectivity.
The company sells access to its platform and products through both direct and indirect sales channels. The company's sales are generally focused in North America and Europe.
Trademarks
Digimarc, Digimarc Barcode, The Barcode of Everything, Barcode of Everything, and the circle-d logo are registered trademarks of Digimarc. EVRYTHNG and EVRYTHNG PRODUCT CLOUD are registered trademarks of EVRYTHNG Limited, a wholly owned subsidiary of Digimarc.
History
Digimarc Corporation was founded in 2008. The company was incorporated in 2008.
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