Columbia Sportswear Price Target | Analysis, Price & Growth Outlook

Columbia Sportswear

NasdaqGS:COLM

$ 54,84

$-0,53 (-0,96%)

54,84 $

$-0,53 (-0,96%)

End-of-day quote: 03/26/2026

Columbia Sportswear Stock Value

Analysts currently rate NasdaqGS:COLM as Hold.

Hold

Columbia Sportswear Company Info

EPS Growth 5Y

14,87%

Market Cap

$2,87 B

Long-Term Debt

$0,01 B

Short Interest

5,65%

Quarterly earnings

05/01/2026 (E)

Dividend

$1,19

Dividend Yield

2,17%

Founded

1938

Industry

Consumer Discretionary

Country

United States

ISIN Number

US1985161066

Website

http://www.columbia.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$65,50

19.44%

Last Update: 03/26/2026

Analysts: 6

Highest Price Target $75,00

Average Price Target $65,50

Lowest Price Target $44,00

In the last five quarters, Columbia Sportswear’s Price Target has fallen from $102,16 to $82,25 - a -19,49% decrease. Nine analysts predict that Columbia Sportswear’s share price will increase in the coming year, reaching $65,50. This would represent an increase of 19,44%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Columbia Sportswear do?

Columbia Sportswear Company (‘Columbia’), together with its subsidiaries, designs, develops, markets, and distributes its outdoor, active and lifestyle apparel, footwear, accessories, and equipment products to meet the diverse needs of its customers and consumers. Brands and Products The company connects active people with their passions by providing them with the products they need to seek inspiration and adventure. The company meets the diverse needs of its customers and consumers through it...

Brands and Products

The company connects active people with their passions by providing them with the products they need to seek inspiration and adventure. The company meets the diverse needs of its customers and consumers through its four brands by designing, developing, marketing, and distributing its outdoor, active, and lifestyle products, including apparel, footwear, accessories, and equipment.

Columbia: The company’s Columbia brand offers authentic, high-value outdoor apparel, footwear, accessories, and equipment products suited for hiking, trail running, snow, and fishing and hunting activities, as well as everyday outdoor activities.

SOREL: The company’s SOREL brand has evolved from a men's utility boot brand into a contemporary lifestyle brand, bringing style to the outdoors. The company’s SOREL brand leverages its rich heritage, innovation, and style to offer distinct, compelling, and unexpected footwear to consumers around the world.

Mountain Hardwear: The company’s Mountain Hardwear brand's mission is to encourage and equip people to seek a wilder path in life. The company’s Mountain Hardwear brand continues to offer essential, premium apparel, accessories, and equipment products for climbers, mountaineers, skiers, snowboarders, and trail athletes.

prAna: Acquired in 2014, the company’s prAna brand's mission is to celebrate the spirit of adventure and discovery, encouraging individuals to pursue their passions inspired by an active California lifestyle. The company’s prAna brand offers apparel and accessories that blend style and versatility for individuals who embrace movement and have a deep reverence for nature.

Across the company’s diverse portfolio of brands, its products have gained recognition for their innovation, quality, value, and performance. The company’s products incorporate the cumulative design, fabrication, fit, and construction technologies that it has pioneered over several decades and continues to innovate. The company’s apparel, accessories, and equipment products are designed to be used for all seasons, activities, and locations. The company’s footwear products include durable, lightweight hiking boots, trail running shoes, rugged cold-weather boots, sandals, shoes for use in water activities, and footwear for lifestyle wear.

Seasonality

The company’s business is affected by the general seasonal trends common to the industry, including seasonal weather and discretionary consumer shopping and spending patterns. The company’s products are marketed on a seasonal basis, and its sales are weighted substantially toward the third and fourth quarters (year ended December 31, 2024), while its operating costs are more equally distributed throughout the year.

Marketing

The company’s portfolio of brands enables it to target a wide range of consumers with differentiated products. The company’s marketing supports and enhances its competitive position in the marketplace, drives alignment through seasonal initiatives, builds brand equity, raises brand relevance and awareness, infuses its brands with excitement, and, most importantly, stimulates consumer demand for its products.

The company’s integrated marketing efforts deliver messages about the performance benefits, features, and styles of its products within each of its brands to their target consumers. It utilizes a variety of means to deliver its marketing messages, including digital marketing, branded e-commerce and marketing sites, social media interactions, television and print publications, experiential events, brand ambassadors, branded and enhanced product store displays, and consumer-focused public relations efforts. In addition, it reinforces its brands' marketing messages with its key wholesale customers by utilizing digital platforms, television, print, and advertising campaigns, as well as in-store branded visual merchandising display tools and favorable product presentation. The company also authorizes and encourages its international distributors to connect with consumers by operating e-commerce and marketing sites and maintaining a presence on social media platforms.

Sales and Distribution

The company sells its products in more than 110 countries and operates in four reportable segments: the U.S., Latin America and Asia Pacific (‘LAAP’), Europe, Middle East and Africa (‘EMEA’), and Canada. These reportable segments are organized by geographic location. Each reportable segment operates predominantly in one industry: the design, development, marketing, and distribution of outdoor, active, and lifestyle products, including apparel, footwear, accessories, and equipment.

The company sells its products through a mix of distribution channels. The company’s wholesale distribution channel consists of small, independently operated specialty outdoor and sporting goods stores, regional, national, and international sporting goods chains, large regional, national, and international department store chains, internet retailers, international distributors where it generally does not have its own direct operations, and certain other retailers. The company’s DTC distribution channel includes a network of branded, outlet, temporary clearance, and employee retail stores, brand-specific e-commerce sites, and shop-in-shop retail locations. In addition, the company earns revenue through licensing certain of its trademarks across a range of apparel, accessories, equipment, and home products.

The U.S.

The U.S. is the company’s largest segment and provides apparel, accessories, and equipment products through its Columbia, Mountain Hardwear, and prAna brands and footwear products through its Columbia and SOREL brands. These products are sold by the company’s U.S. wholesale and DTC businesses. The company has over 1,850 wholesale customers in the U.S. In 2024, its five largest U.S. wholesale customers accounted for approximately 20% of the U.S. net sales and less than 10% individually. As of December 31, 2024, the company’s U.S. DTC distribution channel sold its products in over 170 retail stores, including 28 temporary clearance locations.

The company distributes the majority of its U.S. products from distribution centers that it owns and operates in Portland, Oregon, and Robards, Kentucky, as well as through a third-party logistics company that operates a distribution center in Cincinnati, Ohio, and other facilities located near the U.S. receiving ports. The company also arranges to have products directly shipped from contract manufacturers to wholesale customer-designated facilities in the U.S.

LAAP

LAAP provides apparel, accessories, and equipment products through the company’s Columbia, Mountain Hardwear, and prAna brands and footwear products through its Columbia and SOREL brands. These products are sold by its wholly owned subsidiaries in Japan, Korea, and China, and through distributors in other LAAP markets. The company has over 350 wholesale customers, including distributors, in LAAP. In 2024, the company’s five largest LAAP wholesale customers accounted for approximately 10% of LAAP net sales. As of December 31, 2024, the company’s LAAP DTC distribution channel sold its products in nearly 310 retail stores.

The company distributes LAAP products through third-party logistics companies that operate distribution centers near Tokyo, Seoul, and Shanghai for its Japan, Korea, and China businesses, respectively, as well as through third-party logistics companies that operate facilities located near receiving ports for its China business. The vast majority of its products sold to LAAP distributors are shipped directly to the distributors from the contract manufacturers from which it sources its products.

EMEA

EMEA provides apparel, accessories, and equipment products through the company’s Columbia, Mountain Hardwear, and prAna brands and footwear products through its Columbia and SOREL brands. These products are sold by the company’s Europe-direct and EMEA distributor businesses. The company has nearly 3,350 wholesale customers, including distributors, in EMEA. In 2024, the company’s three largest EMEA wholesale customers accounted for approximately 20% of EMEA net sales and less than 10% individually. As of December 31, 2024, the company’s Europe-direct distribution channel sold its products in over 60 retail stores.

The company distributes the majority of its EMEA products from a distribution center that it owns and operates in France for its Europe-direct business, as well as through third-party logistics companies that operate facilities located near receiving ports. The vast majority of the company’s products sold to EMEA distributors are shipped directly to the distributors from the contract manufacturers from which it sources its products.

Canada

Canada provides apparel, accessories, and equipment products through the company’s Columbia, Mountain Hardwear, and prAna brands and footwear products through its Columbia and SOREL brands. These products are sold by the company’s Canada wholesale and DTC businesses. The company has nearly 450 wholesale customers in Canada. In 2024, the company’s two largest Canada wholesale customers accounted for approximately 25% of Canada net sales; approximately 18% and 7%, respectively. As of December 31, 2024, the company’s Canada DTC distribution channel sold its products in over 10 retail stores.

The company distributes the majority of Canada products from a distribution center that it owns and operates in the province of Ontario in Canada, as well as through third-party logistics companies that operate facilities located near receiving ports.

Intellectual Property

The company owns many trademarks, including Columbia Sportswear Company, Columbia, SOREL, Mountain Hardwear, prAna, the Columbia diamond-shaped logo, the Mountain Hardwear nut logo, the SOREL polar bear logo, and the prAna sitting pose and horn design logos, as well as many other trademarks relating to the company’s brands, products, styles, and technologies.

History

Columbia Sportswear Company was founded in 1938. The company was incorporated in Oregon in 1961.

Columbia Sportswear Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Revenue distribution by sector:** - Outdoor clothing: approx. 60% - Shoes: approx. 25% - Accessories and equipment: approx. 15% **TOP 3 markets:** - USA: approx. 55% - Europe: approx. 20% - Asia-Pacific: approx. 15% Columbia Sportswear Company generates the majority of its revenue from the outdo...

At which locations are the company’s products manufactured?

**Production Sites:** China, Vietnam, Indonesia, Bangladesh, India Columbia Sportswear Company produces the majority of its products in Asia, with China, Vietnam, Indonesia, Bangladesh, and India being the main production countries. These countries offer cost-effective production opportunities and...

What strategy does Columbia Sportswear pursue for future growth?

**Revenue Growth:** Estimated 8-10% annually (2026) **Profit Margin:** Stable at around 10-12% (2026) Columbia Sportswear Company is pursuing a multi-pronged growth strategy to strengthen and expand its market position. A key aspect of this strategy is continuous innovation in product design and te...

Which raw materials are imported and from which countries?

**Main raw materials:** Polyester, Nylon, Cotton, Leather **Main supplying countries:** China, Vietnam, Indonesia, Bangladesh Columbia Sportswear Company sources a variety of raw materials needed for the production of their outdoor clothing and equipment. The key materials include polyester, nylo...

How strong is the company’s competitive advantage?

**Market share in the outdoor clothing industry:** 10% (estimated 2025) **Gross margin:** 50.2% (2025) **Research and Development (R&D) expenses:** 3.5% of revenue (2025) Columbia Sportswear Company has a significant competitive advantage in the outdoor clothing industry. With an estimated...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** approximately 60% (estimated for 2026 based on historical data) **Insider Purchases/Sales:** No specific current data available (as of 2026) The institutional investor share at Columbia Sportswear Company traditionally stands at around 60%, indicating the trust of...

What percentage market share does Columbia Sportswear have?

**Market share of Columbia Sportswear:** Estimate: approximately 5-7% (2026) **Main competitors and their market shares:** 1. **Nike, Inc.:** around 27% 2. **Adidas AG:** around 20% 3. **VF Corporation:** around 10% 4. **Under Armour, Inc.:** around 8% 5. **Puma SE:** around 6% 6. **Columbia Sports...

Is Columbia Sportswear stock currently a good investment?

**Revenue Growth:** 8% (2025) **Profit Growth:** 10% (2025) **Market Share in the Outdoor Clothing Industry:** 12% (2025) Columbia Sportswear Company has experienced solid revenue growth of 8% and profit growth of 10% in recent years. This indicates strong operational performance supported by effec...

Does Columbia Sportswear pay a dividend – and how reliable is the payout?

**Dividend Yield:** 1.6% (2025) **Dividend Growth:** 5% (annually, average over the last 5 years) **Payout Ratio:** 35% (2025) Columbia Sportswear Company regularly pays a dividend to its shareholders. The dividend yield was recently around 1.6%, which is moderate compared to other companies in...

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Columbia Sportswear Stock Value

Columbia Sportswear Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Columbia Sportswear do?

Columbia Sportswear Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

Columbia Sportswear Stock Value

Columbia Sportswear Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Columbia Sportswear do?

Columbia Sportswear Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.