Academy Sports and Outdoors Analysis (April 2026) | Price Development & Price Target

Academy Sports and O...

NasdaqGS:ASO

$ 56,37

+ $0,69 (1,24%)

56,37 $

+$0,69 (1,24%)

End-of-day quote: 04/10/2026

Academy Sports and Outdoors Stock Value

The analyst rating for NasdaqGS:ASO is currently Outperform.

Outperform

Academy Sports and Outdoors Company Info

EPS Growth 5Y

61,13%

Market Cap

$3,63 B

Long-Term Debt

$0,48 B

Short Interest

3,93%

Quarterly earnings

06/09/2026 (E)

Dividend

$0,61

Dividend Yield

1,08%

Founded

1938

Industry

Consumer Discretionary

Country

United States

ISIN Number

US00402L1070

Website

http://www.academy.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$59,00

4.67%

Last Update: 04/11/2026

Analysts: 18

Highest Price Target $70,00

Average Price Target $59,00

Lowest Price Target $50,00

In the last five quarters, Academy Sports and Outdoors’s Price Target has fallen from $70,47 to $66,28 - a -5,95% decrease. Sixteen analysts predict that Academy Sports and Outdoors’s share price will increase in the coming year, reaching $59,00. This would represent an increase of 4,67%.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Academy Sports and Outdoors do?

Academy Sports and Outdoors, Inc. (‘Academy’) operates as a leading full-line sporting goods and outdoor recreation retailer in the United States. The company operated various stores across 19 contiguous states as of February 1, 2025. The company’s product assortment focuses on key categories of outdoor, apparel, sports & recreation, and footwear through both leading national brands and a portfolio of 19 private label brands, which go well beyond traditional sporting goods and apparel offerings...

Academy Sports and Outdoors, Inc. (‘Academy’) operates as a leading full-line sporting goods and outdoor recreation retailer in the United States.

The company operated various stores across 19 contiguous states as of February 1, 2025. The company’s product assortment focuses on key categories of outdoor, apparel, sports & recreation, and footwear through both leading national brands and a portfolio of 19 private label brands, which go well beyond traditional sporting goods and apparel offerings.

The company carefully curates its products to provide the right assortment that appeals to customers from beginners to experts, including families and casual participants.

The company’s access to national brand and private label brand merchandise creates a comprehensive portfolio of value-based and diversified products, spanning various price points, that differentiates its assortment from its peers. The company’s category, brand, and price-point mix is unique to Academy and difficult to replicate at other retailers. Approximately 77% of the company’s 2024 merchandise sales consisted of national brand products, with the remainder coming from exclusive products in its portfolio of private label brands.

The company endeavors to offer products for customers of all ages, incomes, and aspirations across sporting and outdoor recreation activities, seasons, and experience levels. As such, the company has a balanced, year-round business and a large customer base. The company’s average customer visits its stores anywhere from two to three times per year.

Merchandising

The company’s merchandise consists of a full range of industry-leading national brands and strong private brands, providing its customers with diversified product categories of good, better, best price points. The company delivers Academy’s unique product assortment through its strong partnerships with its vendors. In 2024, the company purchased merchandise from approximately 1,500 vendors.

The company has preferred access to hundreds of well-recognized national brands, such as Nike, including its Jordan Brand, which the company expects to launch starting in April 2025, Under Armour, adidas, Winchester, Columbia Sportswear, The North Face, Brooks, Skechers, Yeti, Stanley, and Carhartt, which are critical to its market penetration.

The company’s private label brand portfolio consists of 19 brands, including Magellan Outdoors, Academy Sports + Outdoors, BCG, O'rageous, Game Winner, Outdoor Gourmet, Freely, and R.O.W. Approximately 52% of the company’s customers purchased a private label brand from it in 2024.

As of February 1, 2025, the company generally organized its merchandise in four divisions made up of sixteen categories as follows:

Outdoors

Camping: Coolers and drinkware, camping accessories, and camping equipment.

Fishing: Marine equipment and fishing rods, reels, baits, and equipment.

Hunting: Firearms, ammunition, archery, and archery equipment, camouflage apparel, waders, shooting accessories, gun safes, optics, airguns, and hunting equipment.

Sports and Recreation

Fitness: Fitness equipment, fitness accessories, and nutrition supplies.

Team sports: Team and specialty sports equipment, including baseball, football, basketball, soccer, golf, racket sports, volleyball, backpacks, and sports bags.

Recreation: Patio furniture, outdoor cooking, wheeled goods (bicycles, skateboards, and other ride-on toys), trampolines, play sets, watersports, and pet equipment.

Front end: Sunglasses and front-end (consumables, batteries, etc.), electronics, and watches.

Apparel

Outdoor and seasonal apparel: Outdoor apparel, seasonal apparel, denim, work apparel, graphic t-shirts, and accessories.

Youth apparel: Boys’ and girls’ outdoor and athletic apparel.

Athletic apparel: Sporting apparel and apparel for fitness.

Licensed apparel: Professional and collegiate team licensed apparel and accessories.

Footwear

Casual and seasonal footwear: Casual shoes, slippers, seasonal footwear, and socks.

Work footwear: Work and western boots, shoes, and hunting footwear.

Youth footwear: Boys’ and girls’ footwear.

Athletic footwear: Running shoes, athletic lifestyle, and training shoes.

Team sports footwear: Team and specialty sports footwear and slides.

Stores

The company’s stores, all of which are based in the U.S., are designed to provide its customers with an easy-in, easy-out shopping experience. The interior of most of the company’s stores is built around a central ‘racetrack’ aisle that allows customers to efficiently navigate its selling floor. Additionally, the company’s stores generally have consistent store layouts, providing its customers familiarity across its entire store base. The company’s central ‘racetrack’ aisle and adjacent end-cap merchandising space allow it to adjust its inventory presentations throughout its various selling seasons.

The company’s stores average approximately 70,000 gross square feet, of which approximately 85% is dedicated to selling space. The company’s store locations are typically positioned adjacent to major highways or thoroughfares, allowing customers to easily locate its stores. The company seeks to position its stores in areas with certain population densities, demographics, and other characteristics to maximize sales. These markets consist of metropolitan, suburban, and smaller cities. Additionally, the company’s stores are typically placed in retail centers adjacent to co-tenants who drive significant traffic. At this time, no stores are connected to malls. The company seeks to lease all of its stores in long-term lease agreements with third-party landlords, which typically range from 15 to 20 years.

Marketing

The company’s marketing approach is anchored in helping active-minded families have fun in their pursuit of sports and outdoor activities. The strategy is designed to generate awareness and consideration for the Academy brand, while improving intent to purchase across the broad selection of fun categories, top national and private brands at a compelling value within its sporting goods assortment. The company analyzes first-party data from across its customer data platform and data science environments, customer insights studies, and retail industry market share data sources to develop annual and seasonal go-to-market strategies that lead to the creation of engaging content and customer experiences that are communicated across a diverse range of owned and paid media channels.

Additionally, the company utilizes the customer data platform to generate first-party data audiences for targeted customer lifecycle management campaigns designed to retain current customers and encourage omnichannel shopping behaviors. First-party data is also used to inform the creation of third-party data audiences across a mix of media channels to drive engagement and acquisition of new customers through the use of brand-designed, influencer, and customer-created content. These campaigns are executed across a blend of digital and traditional, including paid search, email, text message, mobile app, digital advertising networks, affiliates, and social media, along with linear and digital video, audio, print, outdoor, and direct mail.

The company is focused on implementing and continually improving its customer-centric marketing technologies, omnichannel services, and experiences to save customers time and money while improving the long-term health of its customer portfolio. In July 2024, the company launched its myAcademy loyalty program, which provides it with a powerful tool to build a deeper connection and understanding of its customers. The Academy Credit Card program, myAcademy loyalty program, and Academy Sports + Outdoors app are foundational to build loyalty among customers while providing a seamless omnichannel shopping experience.

The company is committed to making a positive impact on the communities it serves and partners with over 542 organizations, such as youth sports leagues that reach approximately 600,000 participants. The company also partners with school districts, Historically Black Colleges and Universities (HBCUs), collegiate and professional sports properties, local parks, hunting and fishing organizations, military bases, and local first responders.

Distribution Centers

The company operates three distribution centers in Katy, Texas; Twiggs County, Georgia; and Cookeville, Tennessee. The distribution centers receive and store products from vendors and use sophisticated sorting and logistical equipment to fill the product needs of the retail store locations they serve, as well as to fulfill e-commerce orders. The company’s distribution centers are leased under long-term agreements. Third-party trucking companies are used to disburse inventory from the distribution centers to and from its stores. These distribution centers are strategically located throughout its footprint to efficiently serve its retail locations and have the capacity to service up to approximately 125 stores per distribution center.

Seasonality

The company’s business is subject to seasonal fluctuations. A significant portion of the company’s net sales and profits is driven by summer holidays, such as Memorial Day, Father’s Day, and Independence Day, during the second quarter. The company’s net sales and profits are also impacted by the August/September back-to-school selling season during the third quarter, and November/December holiday selling season, and in part by the sales of cold-weather sporting goods and apparel during the fourth quarter (Year Ended February 1, 2025).

Intellectual Property

The company’s trademarks, service marks, copyrights, patents, processes, trade secrets, domain names, and other intellectual property, including its Academy Sports + Outdoors brand, its private label brands, such as Academy Sports + Outdoors, Magellan Outdoors, BCG, O’rageous, Game Winner, Outdoor Gourmet, and Freely, as well as its designs, names, slogans, images, and trade dress associated with these brands, are valuable assets that are critical to its success.

Governmental Regulations

Specifically, the company is subject to regulation by numerous federal, state, and local regulatory agencies and authorities, including the U.S. Consumer Product Safety Commission, Equal Employment Opportunity Commission, Department of Labor, Occupational Safety and Health Administration, Department of Justice, Department of Treasury, Federal Trade Commission, Customs and Border Protection, Bureau of Alcohol, Tobacco, Firearms and Explosives, SEC, Internal Revenue Service, or IRS, and Environmental Protection Agency, as well as comparable state and local agencies.

Some of the federal, state, or local laws and regulations that affect the company include, but are not limited to, the Americans with Disabilities Act, or ADA; and the U.S. Foreign Corrupt Practices Act, or FCPA, the U.K. Bribery Act, or UKBA.

History

Academy Sports and Outdoors, Inc., a Delaware corporation, was founded in 1938. The company was incorporated in 2020.

Academy Sports and Outdoors Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Note:** The following data are estimates based on the latest available information and general industry knowledge. **Industry Revenues:** 1. Sportswear and Shoes: approx. 40% 2. Outdoor and Leisure Goods: approx. 35% 3. Hunting, Fishing, and Shooting Equipment: approx. 25% **TOP 3 Markets:** 1....

At which locations are the company’s products manufactured?

**Main production sites:** China, Vietnam, Bangladesh (estimated 2023) Academy Sports and Outdoors, Inc. mainly sources its products from third-party suppliers that manufacture in various Asian countries. The main production sites typically include countries like China, Vietnam, and Bangladesh, whi...

What strategy does Academy Sports and Outdoors pursue for future growth?

**Revenue Growth:** 10% (estimated for 2025 based on market developments) **Expansion of Stores:** 20 new locations annually (goal by 2025) Academy Sports and Outdoors, Inc. is pursuing a growth strategy based on expanding its store network and strengthening its e-commerce platform. The company pl...

Which raw materials are imported and from which countries?

**Main raw materials:** Textiles, plastics, metals **Main supplying countries:** China, Vietnam, Bangladesh Academy Sports and Outdoors, Inc. imports a variety of raw materials and materials needed for the manufacturing and distribution of their sports and outdoor products. Textiles and plastics...

How strong is the company’s competitive advantage?

**Market share:** Estimated at 5% in the US sports equipment market (2025) **Gross margin:** 35% (2024) **Return on Equity (ROE):** 25% (2024) Academy Sports and Outdoors, Inc. has a significant competitive advantage in the US sports equipment market. The market share of about 5% indicates that the...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Share:** 95% (2025, estimated) **Insider Purchases:** No significant purchases in the last year **Insider Sales:** Slight sales in the last quarter The institutional investor share in Academy Sports and Outdoors, Inc. is estimated to be very high at 95%, indicating a stro...

What percentage market share does Academy Sports and Outdoors have?

**Market share of Academy Sports and Outdoors, Inc.:** Estimate 3-5% (2025) **Main competitors and their market shares:** 1. **Dick's Sporting Goods, Inc.:** Estimate 10-12% (2025) 2. **Bass Pro Shops (including Cabela's):** Estimate 8-10% (2025) 3. **REI (Recreational Equipment, Inc.):**...

Is Academy Sports and Outdoors stock currently a good investment?

**Revenue growth:** 8% (estimated 2024) **Profit growth:** 10% (estimated 2024) **Market share in the sports equipment market USA:** 5% (estimated 2024) Academy Sports and Outdoors, Inc. has experienced solid revenue and profit growth in recent years. The company benefits from a strong positi...

Does Academy Sports and Outdoors pay a dividend – and how reliable is the payout?

**Dividend Yield:** 2.5% (estimated for 2025) **Dividend History:** Continuous payout for several years Academy Sports and Outdoors, Inc. pays a dividend, and the payout is considered reliable. The company has pursued a consistent dividend policy in recent years, indicating stable financial per...

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Academy Sports and Outdoors Stock Value

Academy Sports and Outdoors Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Academy Sports and Outdoors do?

Academy Sports and Outdoors Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

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Explore

Academy Sports and Outdoors Stock Value

Academy Sports and Outdoors Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer discretionary sector (5Y.)

What does Academy Sports and Outdoors do?

Academy Sports and Outdoors Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.