Superior Group of Companies, Inc. (‘Superior’), together with its subsidiaries, produces and manufactures (through third parties or in its own facilities) and sells a wide range of promotional products and branded uniforms.
Superior consists of three reportable business segments: Branded Products, Healthcare Apparel, and Contact Centers.
Superior’s Branded Products segment, primarily through its signature marketing brands, BAMKO and HPI, produces and sells customized merchandise, promotional p...
Superior Group of Companies, Inc. (‘Superior’), together with its subsidiaries, produces and manufactures (through third parties or in its own facilities) and sells a wide range of promotional products and branded uniforms.
Superior consists of three reportable business segments: Branded Products, Healthcare Apparel, and Contact Centers.
Superior’s Branded Products segment, primarily through its signature marketing brands, BAMKO and HPI, produces and sells customized merchandise, promotional products, and branded uniform programs. Branded products are manufactured through third parties or in Superior’s own facilities, and are sold to customers in a wide range of industries, including chain retail, food service, entertainment, technology, transportation, and a wide range of other industries. The segment has sales offices in the United States and Brazil, with support services in China and India.
Superior’s Healthcare Apparel segment, primarily through its signature marketing brands, Fashion Seal Healthcare, CID Resources, and Wink, as well as its license with Carhartt, manufactures (through third parties or in its own facilities) and sells a wide range of healthcare apparel, such as scrubs, lab coats, protective apparel, and patient gowns. This segment sells healthcare service apparel to healthcare laundries, dealers, distributors, and physical and e-commerce retailers primarily in the United States.
Superior’s Contact Centers segment, through multiple Office Gurus entities, including subsidiaries in El Salvador, Belize, Jamaica, the Dominican Republic, and the United States (collectively, ‘TOG’), provides outsourced, nearshore business process outsourcing, contact, and call-center support services to North American customers.
Products
The company produces and manufactures (through third parties or in its own facilities) and sells a wide range of promotional products and branded uniforms in its Branded Products segment, as well as healthcare apparel and accessories in its Healthcare Apparel segment.
The company’s principal product segments are:
Branded Products Segment:
Customized products to support: branded marketing programs; gifts with purchase; branded uniform programs; corporate awards, incentives, and recognition programs; event promotions; employee and consumer rewards and incentives; and specialty packaging and displays.
Healthcare Apparel Segment:
Career and service apparel for personnel of hospitals and healthcare facilities, such as fashionable scrubs; institutional scrubs; laboratory coats; patient gowns; miscellaneous products for use by linen suppliers and industrial launderers (e.g., industrial laundry bags); clean room apparel; personal protective equipment (e.g., isolation gowns and barrier fabric lab wear); and other mission-critical apparel to healthcare laundries, institutions, and professionals.
The company’s products are either distributed through its distribution centers in the United States or shipped directly from its vendors to its customers.
During the year ended December 31, 2024, the company’s Branded Products segment accounted for approximately 62% of net sales. During the year ended December 31, 2024, the company’s Healthcare Apparel segment accounted for approximately 21% of net sales.
Services
Through the recruitment and employment of highly qualified English, Spanish, and bilingual-speaking agents, the company provides outsourced, nearshore business process outsourcing, contact, and call-center support services to North American customers in its Contact Centers segment. During the year ended December 31, 2024, the company’s Contact Centers segment accounted for approximately 17% of net sales.
Competition
Superior competes in its Branded Products segment with a multitude of national and regional companies, such as BDA, Inc., HALO Branded Solutions, Inc., Staples, Inc., Cimpress PLC, HH Global Group Limited, Lands’ End, Inc., and Workwear Outfitters, LLC.
Major competitors for the company’s Healthcare Apparel segment include companies, such as Medline Industries, Inc., Careismatic Brands, Barco Uniforms, Inc., FIGS, Inc., Encompass Medical, and Standard Textile Co., Inc.
The company competes directly and indirectly with various companies that provide contact center and other business process solutions on an outsourced basis, such as TaskUs, Inc., Transparent BPO, Concentrix + Webhelp, Focus Services LLC, Ubiquity, CCI, and RDI.
Customers
The company’s Healthcare Apparel segment has one customer who accounts for 10% of the segment’s 2024 net sales.
Intellectual Property
Superior’s most significant trade names are BAMKO and HPI within the Branded Products segment, CID Resources within the Healthcare Apparel segment, and The Office Gurus within the Contact Centers segment. Superior’s most significant trademarks, which are critically important to the marketing and operation of Superior’s Healthcare Apparel segment, are Fashion Seal Healthcare and Wink.
Acquisitions
On December 4, 2024, the company, through BAMKO, acquired substantially all of the assets of Cormark Inc., doing business as 3Point Brand Management (‘3Point’ or acquired company’).
History
The company was founded in 1920. It was incorporated in 1922 as a New York company under the name Superior Surgical Mfg. Co., Inc. and changed its name to Superior Uniform Group, Inc. in 1998. Further, the company changed its name to Superior Group of Companies, Inc. in 2018.
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