RISE Education Cayman Ltd, through its subsidiaries, provides junior English language training services in the People's Republic of China (PRC or China).
The company offers a range of educational programs, services and products, consisting primarily of educational courses, sale of course materials, franchise services, and study tours. As of December 31, 2020, the company had a total number of 512 learning centers, including 509 learning centers across 167 cities throughout China, two learning c...
RISE Education Cayman Ltd, through its subsidiaries, provides junior English language training services in the People's Republic of China (PRC or China).
The company offers a range of educational programs, services and products, consisting primarily of educational courses, sale of course materials, franchise services, and study tours. As of December 31, 2020, the company had a total number of 512 learning centers, including 509 learning centers across 167 cities throughout China, two learning centers in Hong Kong and one learning center in Singapore, which included 92 self-owned learning centers operated by it and 420 franchised learning centers operated by its franchise partners through franchise arrangements.
Course Offerings
The company offers incremental courses to students, starting each at an appropriate level and elevating them to advanced courses. Its three major courses are Rise Start, Rise On and Rise Up targeting students in preschool, elementary school and middle school from the ages of three to six, seven to twelve, and thirteen to eighteen, respectively. Students in both self-owned learning centers and franchised learning centers to enroll in these courses.
The company uses standardized interactive curricula for its courses. The curriculum of Rise Start and Rise On uses Houghton Mifflin Harcourt Publishing Company courseware along with other self-developed content, while Rise Up is primarily based on its self-developed curriculum. It has also developed approximately 500 proprietary study tools for Chinese students, including scripted lesson plans for teachers, interactive courseware, practice or activity books for students and home application materials for families.
Rise Start
Rise Start is an offline course for preschool students ranging from the ages of three to six. Rise Start focuses on helping students develop learning habits and learn through play, focusing on interaction, discovery and experience. In Rise Start, students are given age-appropriate lessons in English about subjects, such as social studies, language arts, math and science. Rise Start consists of a total of approximately 190 course hours during an academic year, in which students come to learning centers once or twice each week, for approximately two to four hours. Because students at this age have not yet begun their formal schooling, Rise Start students attend in the mornings and afternoons, utilizing its premises during the times in which the older students otherwise are not able to due to formal schooling.
Rise On
Rise On is an offline course for elementary school students from the ages of seven to twelve. Rise On strengthens student abilities across various subject areas while emphasizing self-reliance and problem solving skills. Rise On students learn in English about subjects, such as social studies, language arts, math and science. Rise On consists of a total of approximately 180 course hours, which students attend in afternoons and evenings, after they have completed their formal school day, or on the weekends.
Rise Up
Rise Up is a course developed for secondary school students from the ages of thirteen to eighteen, which is conducted primarily online. In addition to core skills that its course offerings foster, it also helps its students with standardized middle and high school test preparation. Rise Up consists of a total of approximately 170 online course hours using self-guided modules, which provides flexibility to fit in the schedule of students, as well as approximately 40 online tutorial sessions with native English-speaking teachers. Rise Up students are also required to attend an intensive 15-day offline study camp, including approximately 90 course hours every summer for additional training and to practice skills that cannot be done online. In 2017, American High School Program was added to the company’s Rise Up curriculum. This program was jointly hosted by the company and a public education school in the United States. American High School Program applies United States standardized learning materials, through which Chinese students learn American high school credited core courses taught by American high school teachers both online and offline. This program focuses to facilitate its students in preparation for admission by major United States universities for their higher education.
In addition to its major courses, the company also offers short-term programs to its existing students as complementary services to its flagship courses.
Complementary Products
The company also offer a series of complementary products to students from both self-owned learning centers and franchised learning centers, including online products Can-Talk and Rise Library Online, and offline products Rise Camp, Rise Workshop and Rise Overseas Study Tour. After the Edge Franchising Co., Ltd (Edge) acquisition, the company has also offered academic tutoring, test preparation and admissions consulting services.
Can-Talk
Can-Talk is a systematical online product. Through Can-Talk, students receive one-on-one lessons from native English speaking teachers, who are all certified by Teaching English to Speakers of Other Languages, Teaching English as Foreign Language, or Teach English as a Second Language.
Rise Camp and Rise Workshop
The company focuses to cultivate students’ language skills through Rise camp and Rise Workshop by enabling them to apply the English skills they develop during class into real-life situations. These programs take place in various domestic locations that provide an immersive learning environment for students aged four or above to practice with native English speaking teachers. Rise Camp is a theme-based camp typically hosted in summer or winter. In 2019, the company hosted an artificial intelligence (AI) camp in Beijing where students learned about drone-related technology, AI, coding and related science-based topics. Rise Workshop is organized during weekends or public holidays with a theme related to arts, social sciences and other topics that students are interested in, with a size of fifteen to twenty students per workshop. Rise Camp and Rise Workshop help students not only improve their English and extra-curricular knowledge, but also their cooperation and communication skills by working together with group members to accomplish goals and complete tasks. The company initiated Rise Camp and Rise Workshop in 2016, and hosted a total number of 55 camps and workshops in 2020, in which an aggregate of approximately 667 students participated.
Rise Overseas Study Tour
For students age four or above who focus to experience overseas studying, the company organizes tours for them to attend classes in preschools, elementary schools and middle schools primarily in the United States and Canada. It acts as the operator for this program through cooperation with third party travel agencies and set the price for the tours. Each tour typically lasts for two to three weeks and usually takes place during the summer or winter. Similar to Rise Camp and Rise Workshop, for students younger than seven, parental presence is required. The company has organized tours in approximately 40 overseas schools to provide a range of options to students, who could attend various classes with native English speaking students under supervision of teachers in those schools. Moreover, students have the opportunity to mingle with local families after class and gain real-life language exposure and have an understanding of cultures in English speaking countries. In 2020, due to the impact of COVID-19, the company’s Rise Overseas Study Tour program was temporarily suspended.
Academic Tutoring, Test Preparation and Admission Consulting
The company’s academic tutoring courses help students on their academic subjects, and testing preparation courses help students in preparing tests, such as SAT and ACT. It also provides consulting services to students in application for admission to overseas colleges.
STEAM Courses
The company’s STEAM courses are offline courses focusing on logical thinking, which it started to offer in 2020 as part of its complementary products. The STEAM courses integrate an array of subjects, such as science, technology, engineering, art and mathematics, and advocates the educational concept that success is derived from a combination of different abilities. This distinguishes the company’s STEAM courses from the traditional single-subject education courses and the education model focusing on textbooks. In 2020, new students enrolled for its STEAM courses were 695.
Learning Center Network
The company operates self-owned learning centers through its consolidated affiliates, including schools and a non-school enterprise in China, and cooperates with its franchise partners to operate the franchised learning centers across China. It has also expanded its business to Hong Kong and Singapore through the Edge acquisition.
As of December 31, 2020, the company had a network of 509 learning centers across 167 cities throughout China, two learning centers in Hong Kong and one learning center in Singapore, of which 92 were self-owned and 420 were operated by its franchise partners. Among its 92 self-owned learning centers, 40 were located in Beijing, 19 in Shanghai, nine in Guangzhou, 11 in Shenzhen, two in Foshan, two in Wuxi, seven in Shijiazhuang and two in Hong Kong.
Self-owned Learning Centers
The company’s 90 self-owned learning centers are primarily located in China’s tier-one cities, such as Beijing, Shanghai, Shenzhen and Guangzhou, as well as certain other selected cities, such as Wuxi and Foshan. It also operates two learning centers in Hong Kong.
The company’s self-owned learning centers range between approximately 500 and 2,000 square meters in size, and could typically accommodate approximately 1,000 students. Its major learning center, located in Beijing, accommodates approximately 2,000 students. The company leases all of the premises that hold its learning centers and prefers to enter into lease agreements of approximately five years where possible. Its learning centers are located in shopping malls or other commercial centers.
Franchised Learning Centers
The company has strategically adopted the franchise model to expand the network of learning centers to non-tier-one cities. It also has a franchised learning center in Singapore.
Students
The company had 21,607 new students enrolled in 2020, and 47,724 students in class as of December 31, 2020 for its regular courses at self-owned learning centers.
Teachers
As of December 31, 2020, the company had a total of 2,049 teachers employed by self-owned learning centers. Majority of its teachers are full-time employees.
Intellectual Property
As of December 31, 2020, the company’s intellectual property rights included registration of 36 domain names, including its risecenter, rdchina, risechina, riseedu, risehongkong, seerabj, riselinkedu and e-learningkid websites; 243 registered trademarks, including Rise, Rise Immersion Subject English, Rismart, Pre-Rise, Mini Rise, Rise Pro, Rise Sat, Rise AP, Rise Act, Rise On, Rise Up, Rise Start and Rise Link, each of which bolsters its major brand recognition in China and Hong Kong; 125 copyright registration in China; and one patent in China.
Regulation
The company operates its business in China under a legal regime consisting of the National People’s Congress, which is China’s highest legislative body; the State Council, which is the highest authority of the executive branch of the PRC central government; and various ministries and agencies under its authority (including the Ministry of Education; the State Administration of Press, Publication, Radio, Film and Television; the Ministry of Industry and Information Technology; the Ministry of Civil Affairs; the State Administration for Market Supervision; and their respective local offices).
Competition
The company’s major competitors include EF Kids and Disney English.
History
RISE Education Cayman Ltd was founded in 2007. The company was incorporated in 2013. It was incorporated in the Cayman Islands under the laws of Cayman Islands in 2013.
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