MicroVision, Inc. (MicroVision) is a pioneer in laser beam scanning, or LBS technology, which is based on its patented technology in micro-electromechanical systems, or MEMS, laser diodes, opto-mechanics, electronics, algorithms and software and how those elements are packaged into a small form factor.
The company is committed to driving the global adoption of its proprietary products, which leverage the company’s deterministic AI ‘at the edge’ with the company’s innovative perception and appli...
MicroVision, Inc. (MicroVision) is a pioneer in laser beam scanning, or LBS technology, which is based on its patented technology in micro-electromechanical systems, or MEMS, laser diodes, opto-mechanics, electronics, algorithms and software and how those elements are packaged into a small form factor.
The company is committed to driving the global adoption of its proprietary products, which leverage the company’s deterministic AI ‘at the edge’ with the company’s innovative perception and application software running on the company’s diverse lidar sensors. The company’s solutions enable ADAS and autonomy features for customers in a wide range of industries, including robotics, automated warehouse, agriculture, mining, military, and automotive. The company’s deterministic AI at the edge software running on the company’s sensors enables intelligent autonomous, active safety, and automation systems which depend on secure, cost-effective, and energy-efficient solutions. This software has been developed in close collaboration with the company’s automotive customers and the company is rapidly expanding with it into new industrial and commercial vehicle sectors.
With engineering teams based in Redmond, Washington and Hamburg, Germany, the company develops and supplies integrated solutions built on its perception software stack, incorporating application software and processing data from differentiated sensor systems. The company’s extensive experience in developing and productizing core lidar hardware and software components, along with the company’s expertise in edge computing, positions the company as a valuable commercial partner capable of delivering high-value, low-power products.
The company is a pioneer in laser beam scanning, or LBS technology, which is based on the company’s patented technology in micro-electromechanical systems, or MEMS, laser diodes, opto-mechanics, electronics, algorithms and software and how those elements are packaged into a small form factor. The company has combined its proprietary technology with the company’s development expertise to create innovative solutions to address existing and emerging market needs, such as augmented reality microdisplay engines; interactive display modules; consumer lidar components; and more recently, lidar sensors and software solutions for industrial, automotive, and military markets.
In January 2023, the company acquired certain strategic assets of Germany-based Ibeo Automotive Systems GmbH, which was founded in 1998 as a lidar hardware and software provider. Ibeo developed and launched the first lidar sensor to be automotive qualified for serial production with a premium, or Tier 1, automotive supplier and that is available in passenger cars by premium original equipment manufacturers, or OEMs. Ibeo developed software solutions, including perception and validation software, which are also used by premium OEMs. In addition, Ibeo sold its products for non-automotive uses such as industrial, agriculture, smart infrastructure and robotics applications.
The company’s integrated solution, built on its perception software stack, combines the company’s lidar sensors, both MEMS-based and flash-based, and application software targeted for sale to industrial mobility and autonomy companies, automotive OEMs and Tier 1 suppliers, and defense contractors. The company’s deterministic AI at the edge enables critical decisions to be made locally and independent of the cloud, leading to faster responses, improved data privacy, and reduced costs. The company’s mature perception software stack has met the rigorous requirements of automotive qualification and incorporates advanced features, like localization and fusion. The company’s lidar sensors include MAVIN, a MEMS-based long-range sensor capable of small object detection, and MOVIA, a flash-based short- to mid-range sensor, both suitable for industrial and automotive applications. The company also develops customer-specific application software, allowing expansion into a wide array of sectors.
The company’s product suite also includes its validation software tool, the MOSAIK suite, which is targeted for use by OEMs and Tier 1s for validating vehicle sensors for ADAS and autonomous driving, or AD, applications. In 2024, the company reduced the dedicated resources and investment into further development of MOSAIK. Specifically, in 2024, in an effort to better align the company’s resources with its product plan, the company restructured and reorganized its workforce and related expenditures to strategically focus on the company’s perception software and MAVIN and MOVIA products.
In the recent past, the company developed micro-display concepts and designs for use in head-mounted augmented reality, or AR, headsets and developed a 1440i MEMS module supporting AR headsets. This technology was integrated into products marketed to consumer and military sectors.
Industry and Market Strategy
The company’s perception solutions address autonomy and mobility opportunities and challenges in a variety of markets, with the company’s primary focus being industrial markets, including robotics, warehouse automation, agriculture, and mining, as well as automotive advanced driver assistance systems, or ADAS, and autonomous driving, or AD, and military applications.
In the industrial sector, the company’s core technology is integral in the automated guided vehicle, or AGV, and autonomous mobile robot, or AMR, markets. The company targets its solutions for sale to OEMs in the AGV and AMR markets, as well as to companies in sectors that use their products. The advancement of warehouse and stockyard automation, integrated autonomous supply chains, and enhanced pickup and delivery systems requires cutting-edge innovation in the sensor systems guiding AMRs and traditional AGVs. Smart farming and automated mining operations improve safety, efficiency, productivity, and sustainability by leveraging the company’s lidar sensors and perception software solutions.
The company’s lidar sensors and perception software were initially developed to address the needs of the Level 2+, or L2+, and Level 3, or L3, ADAS markets to be used in automotive safety and autonomous driving applications. The company’s solution-based development approach recognizes two key realities of the L2+ and L3 markets: that safety is mission critical and that automotive OEMs require integration adaptability. With these factors in mind, the company’s lidar sensors and perception software support critical safety needs by providing the highest resolution at range, thus enabling ADAS features, such as automatic emergency braking, forward collision warning, and automatic emergency steering, at higher speeds of operation than most competing products.
Moreover, the company tailors its solution to meet the needs of industrial and automotive OEMs, integrating the company’s lidar and edge computing to support high-level capabilities, save development cost and time for OEMs with no training required for the company’s sensor-fused output, reduce system cost by requiring fewer and cheaper sensors and reduced processing, and enable seamless integration with an OEM’s existing architecture. The company’s unique solution for the AGV/AMR and the L2+/L3 markets has the potential to achieve the company’s intention of enabling mission-critical safety systems while solving for OEMs’ cost and integration objectives.
With this customer-centric approach, the company’s go-to-market strategy depends on building partnerships with OEMs, Tier-1 automotive suppliers, and industrial operators, and also with silicon companies to support the company’s solution on their compute platforms. The company’s strategy includes working to establish direct marketing and co-development relationships and the company may also derive revenue in the form of licensing revenue.
Beyond industrial and automotive, the company’s strategy includes targeting its perception solutions and core technologies for military applications. Drawing on MicroVision’s history as a supplier of innovative technology to the military, such as its high-definition wearable display technologies, the company’s solutions and technologies provide compelling use cases in the expanding defense tech sector.
Products and Revenue Strategy
The company’s product suite includes its perception software, MEMS-based high-speed automotive lidar sensors, flash-based automotive lidar sensor, lidar sensors for non-automotive industrial markets, and reference and validation software. The company also provides engineering services in connection with these hardware and software products, as well as development of custom application software.
The company’s perception software integrated with the company’s lidar hardware is targeted for sale to a wide variety of markets, including industrial, automotive, and defense. The company’s perception software was developed in collaboration with an automotive OEM customer and successfully passed through that OEM’s development qualification processes.
The company’s MOVIA line of lidar sensors, are also based on technology developed according to automotive-grade standards, featuring variable scan frequency, high resolution, a modular optics concept, and low power consumption. The availability of the company’s MOVIA sensors support a revenue strategy that includes royalty revenues from automotive production, as well as sales in multiple markets including industrial, smart infrastructure, robotics, and commercial vehicles. The company’s MAVIN lidar system is targeted for sale to automotive OEMs and Tier 1 automotive suppliers, though is also suitable for industrial and military applications that require a robust solution with long-range detection.
In the industrial sector, the company is focused on opportunities involving AGVs and AMRs, cobots, and mobile autonomous vehicles, or MAVs, where the company’s key differentiating features include various combinations of low power consumption, an integrated solution, embedded localization software, and small object detection. Revenue would be derived from volume supply and licensing arrangements with automated warehouse operators, materials handling OEMs, and robotics manufacturers, among others in the industrial sector. The company’s solutions in the automotive industry target advanced driver assistance systems, or ADAS, and autonomous driving, or AD, needs of automotive OEMs and Tier 1 automotive suppliers with revenue derived from high-volume supply agreements.
Sales and Marketing
The company’s sales and marketing approach is account based, business-to-business targeting of industrial equipment and automotive OEMs, as well as end-users of their products, automated warehouse operators, agriculture and mining companies, automotive Tier 1 suppliers, defense tech companies, and potential customers in several other industrial markets. The company’s business development efforts are headed by executive management and business development representatives and are supported by engineers that assist customers during the design cycles of products. The company has business development offices for its automotive and industrial solutions located in Germany and the United States. The company engages potential customers directly, participate in trade shows, and maintain a website.
Intellectual Property and Proprietary Rights
The company has over 700 issued patents and pending patents worldwide.
The company has registered names and phrases, including ‘MAVIN,’ ‘MOVIA,’ ‘MOSAIK, ‘SAFE MOBILITY AT THE SPEED OF LIFE,’ and ‘MicroVision,’ with the United States Patent and Trademark Office and in various foreign countries.
History
MicroVision, Inc. was founded in 1993. The company was incorporated in 2003.
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