Magic Software Enter...
NasdaqGM:MGIC
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17,38
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$0,00 (0,00%)
17,38
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$0,00 (0,00%)
End-of-day quote: 02/24/2026
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Magic Software Enterprises Company Info
EPS Growth 5Y
9,90%
Market Cap
$0,85 B
Long-Term Debt
$0,04 B
Quarterly earnings
05/21/2026 (E)
Dividend
$0,00
Dividend Yield
0,00%
Founded
1983
Industry
Country
Website
ISIN Number
Website
Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.
There are currently no price targets available for this stock.
In the last five quarters, Magic Software Enterprises’s Price Target has risen from $16,00 to $16,00 - a 0,00% increase. One analysts predict that Magic Software Enterprises’s share price will fall in the coming year, reaching $0,00. This would represent a decrease of -100,00%.
Top growth stocks in the information technology sector (5Y.)
What does Magic Software Enterprises do?
Magic Software Enterprises Ltd. provides software services and Information Technologies (IT) outsourcing software services; proprietary application development and business process integration platforms; selected packaged vertical software solutions, as well as cloud-based services for end to end digital transformation.
The company’s software technology is used by customers to develop, deploy and integrate on-premise, mobile and cloud-based business applications quickly. In addition, the compan...
Magic Software Enterprises Ltd. provides software services and Information Technologies (IT) outsourcing software services; proprietary application development and business process integration platforms; selected packaged vertical software solutions, as well as cloud-based services for end to end digital transformation.
The company’s software technology is used by customers to develop, deploy and integrate on-premise, mobile and cloud-based business applications quickly. In addition, the company’s technology enables enterprises to accelerate the process of delivering business solutions that meet current and future needs and allow customers to dramatically improve their business performance and return on investment. The company also provides selected verticals with a complete software solution and return on investment.
As part of its software services and IT outsourcing services, the company offers to hundreds of customers mainly in Israel and in North America an extensive portfolio of professional services in the areas of infrastructure design and delivery, application development, technology consulting planning and implementation services, integration projects, project management, software testing and quality assurance, engineering consulting (including supervision of engineering projects), support services, cloud, cyber, digital, data and DevOps, all according to the specific needs of the customer, and in accordance with the professional expertise required in each case with the goal to create significant value for its clients in managing, streamlining, accelerating and helping their businesses thrive.
The company operates through a large network of independent software vendors, or ISVs, who it refers to as Magic Software Providers, or MSPs, and hundreds of system integrators, distributors, resellers, and consulting and OEM partners. Thousands of enterprises in approximately 50 countries use the company’s products and services.
Software Technology Platforms
The company traditionally maintained two major lines of products, one is its application development platform, which is known as Magic xpa Application Platform, an evolution of its original metadata-based development platform; and the second is its application integration platform, Magic xpi Integration Platform, originally introduced in 2003 under the name iBOLT. In December 2011, the company acquired the AppBuilder development platform of BluePhoenix Solutions Ltd., a provider of value-driven legacy IT modernization solutions. AppBuilder is a comprehensive application development infrastructure used by many Fortune 1000 enterprises around the world. This enterprise application development environment is a powerful, model-driven tool that enables development teams to build, deploy, and maintain large-scale, custom-built business applications. On April 2019, the company acquired the SmartUX development platform of PowWow Inc., a leading Low-Code enterprise mobile development application platform for citizen to professional developers to rapidly design, build, analyze, and run cross-platform mobile business applications.
The company’s low-code platforms employ an intuitive, visual interface and pre-built development modules that reduce the time required to build powerful and unique business applications and workflows. It is unified, reduces training times and dependencies on additional tools, and is built for enterprise-grade applications requiring high reliability, security, and scalability. The company’s platform automates the creation of forms, workflows, data structures, reports, user interfaces, and other software elements that would otherwise need to be manually coded.
The company’s customers leverage its technologies to apply the right automation approach for their specific use case. The company’s unified low-code platforms are a differentiator in the marketplace. The company strives to deeply integrate its capabilities so that they are all interoperable and low-code making it easier and faster for its clients to address complex use cases, particularly those that involve multiple departments within an organization
The company’s software technology platforms consist of:
Magic xpa Application Platform – a proprietary low-code application platform for developing and deploying Client Server/Mobile/Web business applications.
AppBuilder Application Platform – a proprietary low-code application platform for building, deploying, and maintaining high-end, mainframe-grade business applications.
Magic xpi Integration Platform – a proprietary low-code platform for application integration.
Magic xpi cloud native – an environment configurations platform based on Kubernetes focuses on scalability, security and resilience.
Magic SmartUX – a proprietary low-code enterprise mobile development application platform for citizen to professional developers to rapidly design, build, analyze, and run cross-platform mobile business applications.
FactoryEye – a cloud-based pre-packaged but flexible end-to-end data management platform for manufacturers enabling smooth migration to Industry 4.0 smart factories. Real-time factory floor visibility and optimization is provided as part of the end-to-end visibility to maximize production performance and ongoing improvement.
Magic Data Management and Analytics Platform – a cloud-based pre-packaged but flexible end-to-end data management platform for all verticals enabling smooth digital transformation and full organizational business intelligence.
Vertical Software Packages
Clicks – offered by the company’s Roshtov subsidiary, is a proprietary comprehensive core software solution for medical record information management systems, used in the design and management of patient-file for managed care and large-scale healthcare providers. The platform is connected to each provider clinical, administrative and financial data base system, residing at the provider’s central computer, and allows immediate analysis of complex data with potentially real-time feedback to meet the specific needs of physicians, nurses, laboratory technicians, pharmacists, front- and back-office professionals and consumers.
Leap – offered by the company’s FTS subsidiary, is a proprietary comprehensive core software solution for BSS, including convergent charging, billing, customer management, policy control, mobile money and payment software solutions for the telecommunications, content, Machine to Machine/Internet of Things or M2M/IoT, payment and other industries.
Hermes Cargo – offered by the company’s Hermes Logistics Technologies Ltd. subsidiary, the Hermes Air Cargo Management System is a proprietary, state-of-the-art, packaged software solution for managing air cargo ground handling. The company’s Hermes Solution covers all aspects of cargo handling, from physical handling and cargo documentation through customs, seamless EDI communications, dangerous goods and special handling, tracking and tracing, security and billing. Customers benefit through faster processing and more accurate billing, reporting and ultimately enhanced revenue. The Hermes Solution is delivered on a licensed or fully hosted basis. Hermes recently supplemented its offering with the Hermes Business Intelligence (HBI) solution, adding unprecedented data analysis capabilities and management-decision support tools.
HR Pulse – Offered by the company’s Pilat NAI, Inc. and Pilat Europe Ltd. subsidiaries, Pulse (in its 10th release) is a proprietary tool for the creation of customizable HCM solutions quickly and affordably. It has been used by Pilat to create products, such as Pilat Frist and Pilat Professional, that provide out of the box SaaS solutions for organizations that implement Continuous Performance and/or Talent Management.
MBS Solution – offered by the company’s Complete Business Solutions Ltd. subsidiary, is a proprietary comprehensive core system for managing TV broadcast channels.
Nativ – offered by the ocmpany’s Menarva Ltd. subsidiary, is a proprietary comprehensive core system for management of rehabilitation centers.
Mobisale – offered by the company’s Mobisoft Ltd. subsidiary, is a proprietary comprehensive core system for sales and distribution field activities for consumer goods manufacturers and wholesalers.
Professional Software and IT Services
The company’s global software professional services offerings include a vast portfolio of professional services and IT outsourcing services in the areas of infrastructure design and delivery, application development, technology consulting planning and implementation services, support services, Digital, DevOps (Development & Operations), Mobile, Open source, embedded systems and IoT devices, advanced algorithms for AI, Big Data and Analytical BI, M/F, Security & Cyber, cloud computing for deployment of highly available and massively-scalable applications and APIs and supplemental IT outsourcing services to a wide variety of companies, including Fortune 1000 companies, all in accordance with the professional expertise required in each case with the company’s goal to create significant value for its clients in managing, streamlining, accelerating and helping their businesses thrive.
The company has substantial experience in end-to-end development of high-end software solutions, beginning with collection and analysis of system requirements, continuing with architecture specifications and setup, to software implementation, component integration and testing. The company takes the time to truly learn its customers’ business goals and choose the most appropriate technologies, architecture and approaches for each project, so it can consistently provide effective and efficient solutions. The company’s research and development teams are at the technological forefront, constantly learning and developing. They work alongside experts from the widest range of fields and disciplines. From concept to implementation, from application of the ideas of startups requiring the early development of an application or a device, to somewhat larger, more established enterprises, vendors or system houses who need the company’s team of experts to take full responsibility for the development of their systems and products. With its ability to draw on the company’s pool of resources, comprised of hundreds of highly trained, skilled, educated and flexible engineers, it adheres to timelines and budget and work in full transparency with its customers every step of the way to create a tailor-made and solution to answer all of its customers’ unique needs.
The company’s IT services subsidiaries consist of Coretech Consulting Group LLC; Fusion Solutions LLC; Xsell Resources Inc.; AllStates Consulting Services LLC; Futurewave Systems, Inc.; NetEffects, Inc.; The GoodKind Group LLC.; CommIT Group; Comblack IT Ltd; Infinigy Solutions; Shavit Software Ltd.; OnTarget Group Inc; Aptonet Inc; Stockell information systems; EnableIT LLC; Appush Ltd; and K.M.T. (M.H.) Technologies Communication Computer Ltd.
Partnerships and Alliances
The company continues to build on its existing strategic partnerships that include partnerships with Oracle, JD Edwards, SAP, Salesforce.com, Microsoft, AWS, GCP, IBM and SugarCRM to enhance its mobile, integration and cloud offerings.
In May 2020, the company’s CommIT Group, achieved Amazon AWS SaaS Competency status. AWS SaaS Competency is designated to help customers find top AWS consulting partners with deep specialization and experience in designing and building software-as-a-service solutions on AWS. Organizations are interested in software that is easy to use, implement, and operate. They are looking to reduce time-to-value and obtain access to innovative product features and flexible software procurement on a consumption or contractual basis. AWS SaaS Competency Partners follow Amazon Web Services (AWS) best practices for designing and building SaaS solutions through their professional services practices. To qualify for the AWS SaaS Competency designation, organizations have undergone rigorous technical validation by AWS Partner Solutions Architects and demonstrated proven customer success.
In November 2023, the company’s CommIT group was awarded with AWS System Integrator Partner of the Year in Israel for 2023 in the field of integration, specialized services, and consulting (System Integrator). This award reflects Commit’s expertise and innovation in leveraging AWS technologies to deliver comprehensive and effective solutions for its clients. For the third time in four years, Commit has been honored by AWS, previously earning accolades as Partner of the Year in the Public Sector and Rising Star of the Year. Commit’s expertise plays a pivotal role in facilitating its clients’ seamless migration to the cloud, optimizing workloads, and implementing innovative strategies such as cost optimization. The proven capabilities of Commit’s cloud experts encompass architecture services, migration execution, modernization processes for existing systems, and the establishment of new cloud environments, with specialization in SaaS, IoT, Cyber, Big Data, AI that result in substantial savings and cutting-edge cloud applications and services development to its clients.
In April 2024, the company’s CommIT Group was awarded with Google Cloud Sales Partner of the Year in Israel for 2023. This highly regarded award was presented to Commit for its significant contribution to promoting unique innovation and building successful integrated solutions for its Google Cloud customers. This prestigious award recognizes Commit’s contribution as a leading Google Cloud partner, demonstrating unique and outstanding positive results to Google Cloud’s partner and sales team. Commit’s win of this award joins the previous recognition of four of Commit’s team members as Google Cloud Partner All-Stars for 2023 in the Marketing, Sales, and Solutions Engineering classifications. Commit, is a Premier Partner for Google Cloud in the Sell Engagement Model, which provides services and technology solutions to Google Cloud customers. CommIT has recruited more than 100 new customers in Israel to Google Cloud over the past year alone. Over the years, and particularly over the past year, Commit has helped many customers move to Google Cloud, streamline cloud workloads, save cloud usage costs considerably, and develop new cloud-based apps and services. One of Commit’s specialties is assisting in the comprehensive integration of complex cases and maximizing the optimization of existing cloud capabilities using Google Cloud’s advanced generative AII capabilities.
In recent years, Commit has successfully led, developed and produced many SaaS solutions on AWS, Azure and GCP, for companies across many business sectors, including high-tech and startups, industrial and retail, and insurance and finance. CommIT concluded 2023 with a 50% growth in cloud customers and a 150% increase in the number of cloud experts it employs, which amounts to over 200. Its unique, flexible R&D model, which provides complete flexibility in determining the mix of experts, allows for full control of budgets and schedules throughout the development project. In this framework, the company accompanies its clients in their digital journey and in their entry into the SaaS world, providing design and build services for application environments or migration services for applications from existing models to cloud SaaS models. These processes require software architecture, construction, and software development from both Digital and SaaS, all of which take into account performance aspects, information security, scalability, infrastructure monitoring, customer experience and billing. Achieving AWS SaaS Competency status allows the company to expand its business offering and even accompany the organizational change for customers who are in the process of transitioning to SaaS.
Magic’s Software Solutions
The company’s software solutions enable enterprises to accelerate the planning, development, deployment and integration of on-premise, mobile and cloud business applications that can be rapidly customized to meet current and future needs. The company’s software solutions and complementary professional services empower customers to dramatically improve their business performance and return on investment by enabling the rapid delivery, integration and mobilization of business applications, systems and databases. The company’s technology and solutions are especially in demand when time-to-market considerations are critical, budgets are tight, and integration is required with multiple platforms or applications, databases or existing systems and business processes, as well as for RIA and SaaS applications. The company’s technology also provides the option to deploy its software capabilities in the cloud, hosted in a web services cloud computing environment. The company’s technology also allows developers to stage multiple applications before going live in production.
Magic xpa, AppBuilder, Magic SmartUX, Magic xpi, Magic FactoeyEye and Magic’s Data Management and Analytics platform all provide MSPs with the ability to rapidly build integrated applications in a more productive manner, deploy them in multiple modes and architectures as needed, lower IT maintenance costs and speed time-to-market. The company’s solutions are comprehensive and industry proven. These technologies can be applied to the entire software development market, from the implementation of micro-vertical solutions, through tactical application modernization and process automation solutions, to enterprise spanning service-oriented architecture, or SOA, migrations and composite applications initiatives. Unlike most competing platforms, the company offers a coherent and unified toolset based on the same proven metadata driven and rules-based declarative technology. The company’s low-code, metadata platforms consist of pre-compiled and pre-written technical and administrative functions, which are essentially ready-made business application coding that enables developers to bypass the intensive technical code-writing stage of application development and integration, concentrate on building the correct logic for their apps and move quickly and efficiently to deployment. Through the use of metadata-driven platforms, such as Magic xpa, AppBuilder, Magic SmartUX, Magic xpi, Magic FactoryEye and Magic’s Data Management and Analytics platform, software vendors and enterprise customers can experience unprecedented savings through fast and easy implementation and reduced project risk.
The company’s software technology solutions include application platforms for developing and deploying specialized and high-end large-scale business applications and integration platforms that allow the integration and interoperability of diverse solutions, applications and systems in a quick and efficient manner. These solutions enable the company’s customers to improve their business performance and return on investment by supporting the affordable and rapid delivery and integration of business applications, systems, and databases. Using its software solutions, enterprises and ISVs can accelerate time-to-market by rapidly building integrated solutions, deploying them in multiple environments while leveraging existing IT resources. In addition, the company’s solutions are scalable and platform-agnostic, enabling its customers to build solutions by specifying their business logic requirements in a commonly used language rather than in computer code, and to benefit from seamless platform upgrades and cross-platform functionality without the need to re-write applications. The company’s technology also enables future-proof protection and supports current market trends, such as the development of mobile applications that can be deployed on a variety of smartphones and tablets, and cloud environments. In addition, the company offers a variety of vertical-targeted products that are focused on the needs and requirements of specific growing markets. Certain of these products were developed utilizing the company’s application development platform.
The company sells its solutions globally through its own direct sales representatives and offices and through a broad sales distribution network, including independent country distributors, independent service vendors that use its technology to develop and sell solutions to their customers, and system integrators. The company also offers software maintenance, support, training, and consulting services in connection with its products, thus aiding the successful implementation of projects and assuring successful operation of the platforms once installed. The company sells its integration solutions to customers using specific popular software applications, such as SAP, Salesforce.com, IBM i (AS/400), Oracle JD Edwards, Microsoft SharePoint, Microsoft Dynamics, SugarCRM and other eco-systems. As such, the company enjoys a well-diversified client base across geographies and industries, including oil & gas companies, telecommunications groups, financial institutions, healthcare providers, industrial companies, public institutions, and international agencies.
The underlying principles and purpose of the company’s technology are to provide:
Simplicity – the use of code-free/low code development tools instead of hard coding and multiple programming languages to solve critical and complex challenges;
Business focus – the use of pre-compiled business logic and components eliminates repetitive, low level technical and coding tasks;
Comprehensiveness – the use of a comprehensive development and deployment platform offers a full end-to-end development, deployment and integration capability;
Automation of mundane tasks – to accelerate development and maintenance and reduce risk; and
Interoperability – to support business logic across multiple hardware and software platforms, operating systems and geographies.
The company offers three complementary application platforms that address the wide spectrum of composite applications, Magic xpa, Magic SmartUX and AppBuilder. The company’s Magic xpi integration platform, Magic FactoryEye and Magic’s Data Management and Anaytics platform deliver fast and simple integration and orchestration of business processes and applications. The company’s customers operate in a wide variety of industries, including financial services, life sciences, government, telecommunications, energy and manufacturing.
Magic xpa Application Platform
Magic xpa Application Platform, the company’s metadata driven application platform, provides a simple and unified development and deployment environment that lets organizations and MSPs quickly create user-friendly, enterprise-grade, multi-channel mobile and desktop business app that employ the latest advanced functionalities and technologies. The Magic xpa Application Platform, formerly named uniPaaS, was first released in 2008 and is an evolution of the company’s original eDeveloper product, a graphical, rules-based and event-driven framework that offered a pre-compiled engine for database business tasks and a wide variety of generic runtime services and functions.
The company has continually enhanced its Magic xpa application platform to respond to major market trends, such as the growing demand for cloud-based offerings, including Rich Internet Applications (RIA), mobile applications and SaaS. Accordingly, the company has added new functionalities and extensions to its application platform, with the objective of enabling the development of RIA, SaaS, mobile and cloud-enabled applications. SaaS is a business and technical model for delivering software applications, similar to a phone or cable TV model, in which the software applications are installed and hosted in dedicated data centers and users subscribe to these centers and use the applications over an internet connection. This model requires the ability to deliver RIA. Magic xpa is a comprehensive RIA platform. It uses a single development paradigm that handles all ends of the application development and deployment process including client and server partitioning and the inter-communicating layers.
Magic xpa offers customers the power to choose how they deploy their applications, whether full client or web; on-premise or on-demand; in the cloud or behind the corporate firewall; software or mobile or SaaS; global or local. The company’s Magic xpa Application Platform complies with event driven and service oriented architectural principles. By offering technology transparency, this product allows customers to focus on their business requirements rather than technological means. In addition, application owners can leverage their initial investment when moving from full client mode to cloud mode, and modify these choices as the situation requires. Enterprises can use cloud-based Magic xpa applications in a SaaS model and still maintain their databases in the privacy of their own data centers. Magic xpa also supports most hardware and operating system environments, such as Windows, Unix, Linux and AS/400, as well as multiple databases and is interoperable with .NET and Java technologies.
Magic xpa can be applied to the full range of software development, from the implementation of micro-vertical solutions, through tactical application modernization and process automation solutions, to enterprise spanning SOA migrations and composite applications initiatives. Unlike most competing platforms, the company offers a coherent and unified toolset based on the same proven metadata driven and rules based declarative technology.
The company’s Solution ensures that applications developed on its platform can be immediately and natively deployed across a full range of mobile and desktop devices with no additional customization, including desktop web browsers, tablets and mobile phones. The company also enables organizations to easily modify and enhance applications and automatically disseminate these updates across device types to ensure that all users benefit from the most up-to-date functionality.
AppBuilder Application Platform
AppBuilder, a platform the company acquired in 2011, is a proprietary development environment used for managing, maintaining and reusing complicated applications needed by large businesses. AppBuilder provides the infrastructure for enterprises worldwide, across several industries, with applications running millions of transactions daily on legacy systems. Enterprises using AppBuilder can build, deploy and maintain large-scale custom-built business applications for year without being dependent on any particular technology. The AppBuilder deployment environments include IBM mainframe, Unix, Linux and Windows. AppBuilder is intended to increase productivity and agility in the creation and deployment of enterprise class computing.
AppBuilder follows the 4GL development paradigm to help enterprises focus on the business needs and definition and overlook technical hurdles. AppBuilder developers define the business roles and prior to deployment the code is generated from the development environment to the required run time environment. Several large MSPs have utilized AppBuilder to build state of the art applications that are deployed through many large customers.
AppBuilder implements a model driven architecture approach to application development. It provides the ability to design an application at the business modeling level and generate forward to an application. AppBuilder has a platform-independent, business-rules language that enables generation to multiple platforms. It is possible to generate the client part of an application as Java and the server part as COBOL. As businesses change, the server part can be generated as Java without changing the application logic. Only a simple configuration option needs to be changed.
AppBuilder contains everything a development environment needs to create any type of simple or complex business application with platform-independent functionality, including:
System administration security controls for scope and permissions;
Migration, testing, and deployment functions;
Architecture-independent development;
An integrated toolset for designing, developing, and deploying applications;
Object-based components managed from host, server, or client repositories;
Support for Java/J2EE, COBOL, C#, and C programming languages;
An efficient, cross-platform code generation facility;
Ready-to-use business logic and libraries;
A remote prepare facility for mainframe development;
Multiple language user interface support; and
DBCS support.
Magic xpi Integration Platform
The company’s Magic xpi integration platform (an evolution of its original and formerly branded iBOLT platform, launched in 2003) is a graphical, wizard-based code-free solution delivering fast and simple integration and orchestration of business processes and applications. Magic xpi allows businesses to more easily view, access, and leverage their mission-critical information, delivering true enterprise application integration, or EAI, business process management, or BPM, and SOA infrastructure. Increasing the usability and life span of existing legacy and other IT systems, Magic xpi allows fast EAI, development and customization of diverse applications, systems and databases, assuring rapid return on invested capital and time-to-market, increased profitability and customer satisfaction.
Magic xpi allows the integration and interoperability of diverse solutions, including legacy applications, in a quick and efficient manner. In January 2010, the company released Magic xpi 3.2 and since then it has continued to develop the Magic xpi channel. The company entered into agreements with additional system integrators, consultancies and service providers, who acquired Magic xpi skills and offer Magic xpi licenses and related services to their customers. The company also offers special editions of Magic xpi with optimized and certified connectors for specific enterprise application vendor ecosystems, such as SAP, Oracle JD Edwards, Microsoft SharePoint and Salesforce.com. These special editions contain specific features and pricing tailored for these market sectors.
Data engineers, Extract-Transform-Load (ETL) developers, and citizen integrators have the ability to use the company’s platform to ingest, transform and integrate data spanning departmental to enterprise scale workloads. These workloads include diverse and distributed data sources in multi-cloud, hybrid environments. The breadth and depth of the company’s data integration capabilities accelerate the aggregation and processing of data to ready it for analytics, data science and enterprise reporting initiatives. Leveraging a simple graphical design experience, users can develop workloads across ETL, Extract-Load-Transform (ELT), real-time and streaming data integration patterns. The company’s platform is designed to integrate structured and unstructured data across on-premises and cloud-native applications, databases, business intelligence tools, data modeling tools, data lakes, data warehouses, mainframes, messaging systems, file systems and IoT devices. The company’s data-lake architecture allows data stewards and business analysts to create an authoritative single-source view of all business-critical data from internal and external sources across multiple data domains, including customers, locations, assets, and employees and many other domain types.
The company’s heritage as a veteran player in the integration market provides it with a differentiated understanding and ability to automate complex processes, and it has incorporated that expertise into its platform to enable the development of powerful business software. Magic xpi can leverage a complete stack of automation technologies, applying the right automation approach for each specific use case.
On June 8, 2023, the company acquired 60% of the outstanding share capital of K.M.T. (M.H.) Technologies Communication Computer Ltd. (KMT). KMT is an Israeli provider of secured private, public and hybrid cloud computing managed services along with full spectrum ICT products, VoIP, technical support and planning and construction of computing infrastructure.
In March 2018, the company released Magic xpi version 4.7 with a new OData Provider connector, Active Directory Federation Services (ADFS) support for the SharePoint Online (MOSS) connector, ability to write new connectors based on Magic xpa Application Platform’s runtime technology and multiple features to improve programming productivity, such as visual indicators of data flow status and an enhanced monitor to provide an even more accurate bird’s eye view of all running projects.
In October 2018, the company announced that Magic xpi Integration Platform 4 achieved SAP-certified integration with SAP S/4HANA, enabling its customers to optimize business processes through automation across leading ERP, CRM, finance, and other enterprise systems using a single platform.
In February 2019, the company released Magic xpi version 4.9 with a new REST client connector, ODATA connector enhancements, inherent UPSERT support in the data mapper, and built-in cloud support.
In August 2019, the company released Magic xpi version 4.11, enabling access to remote connectors residing at another site, without the need for a VPN (aka ‘Local Agent’ capability). In addition, in the beginning of 2020 the company released the major released Magic xpi 4.12, which includes 64-bit support for its Run-Time engine as-well as integration with one of the industry’s API management solutions suites. During 2019, the company also released additional features pursuant to customer requests.
In 2020, Magic Software enhanced the above Local Agent capability with more functionality, added additional connectors (e.g., OPC for manufacturing) and invested more resources in the overall product stability. In addition, Magic Software has added various features to the platform to expand its product offering, per customer requests.
In 2021, the company enhanced Magic xpi Local Agent capabilities with more functionalities, added additional connectors (e.g., OPC for manufacturing) and invested more resources in the overall product stability. In addition, the company moved its Magic xpi platform to be a cloud native platform deployed by dockers container.
In March 2023 the company launched Magic xpi Cloud Native, allowing shifting xpi integration projects to the cloud smoothly. The xpi Cloud Native environment configurations based on Kubernetes, focuses on scalability, security, and resilience. The deployment process is made effortless with the company’s new Cloud Manager. Cloud Manager interface hides all the complexities of cloud deployment and clustering and performs all the heavy lifting through easy to use and intuitive set of Rest API’s. These APIs also bring agility and efficiency to organizations CI/CD practices via Continuous Deployment capabilities.
In 2024, the company plans to continue to expand its product offering with additional features, per customer requests.
Magic SmartUX
Magic SmartUX, a platform the company acquired in April 2019, is a low-code development platform for mobilizing and modernizing enterprise business application designed for citizen to professional developers to rapidly design, build, analyze, and run cross-platform mobile business applications.
The Magic SmartUX platform addresses the three biggest challenges enterprises are facing in the road to Digital Transformation:
Multi-platform: End client devices are abundant and diverse, the company provides an omni-channel solution.
Many Systems of Record: Magic SmartUX enable the enterprise to expose complex business flows to modern technology with changes and overhead to the existing working applications.
Talent Gap: Mobile and integration are the hardest skillsets for IT orgs to find, with the Magic SmartUX platform addressing Citizens Developers, the company allows any intern tech savvy individual to deliver complex and robust Mobile business application.
FactoryEye
In May 2019, Magic Software launched the release of FactoryEye, a proprietary high performance, low-code, flexible, cloud platform built specially for manufacturers based on a modern architecture enabling advanced manufacturing and organizational intelligence, real-time virtualizations and actionable insights for cross- organizational effectiveness and increased bottom line. The product’s intuitive and user-friendly workspace empower manufacturers by providing all the analysis the report they need in order to make faster and smarter decisions based on real time data and analytics. FactoryEye offers dozens of prebuilt connectors to a range of enterprise applications and MRP systems, such as SAP, JD Edwards, and Infor, as well as MES, CRM, and PLM systems.
FactoryEye collects real-time data from existing machinery, operational and organizational systems and transforms it into actionable intelligence for immediate results and continuous improvement in the manufacturing process and operational efficiency. The solution brings the benefits of Industry 4.0 connectivity to mid-sized manufacturers in several industry verticals, including automotive parts, food & beverage, medical devices, metal processing, packaging, plastics & rubber specialty manufacturing and more.
The addition of FactoryEye to Magic Software’s software portfolio allows Magic Software to provide to its new and existing manufacturing clients, with a comprehensive Industry 4.0 digital transformation solution and aligns with Magic Software strategy of enhancing its portfolio with enterprise grade technologies.
In addition to offering a dynamic cloud-based software solution, FactoryEye manufacturing consultants work with customers to harmonize their systems and fit the right tools for their needs. Consultants analyze business processes for what is working, formulate a plan to add what is missing from existing systems and create sprints to deliver immediate results.
Magic Software has built a new website for FactoryEye, as well as blogs, whitepapers, e-books, public relations activities, exhibitions and events, round tables and on-line campaigns, all in the purpose of spreading the awareness of this new offering and benefits for mid-sized manufacturers.
FactoryEye brings the benefits of Industry 4.0 to mid-sized manufacturing companies, with an easy, affordable, and flexible approach that does not require changing existing systems and infrastructure. This Industry 4.0 solution captures vast amounts of production data, transforms it into actionable intelligence, and empowers workers, managers, and executives to make informed decisions in real-time.
In addition, the company continues to market Magic Software’s application and integration products. These products continue to provide value and convenience for the company’s customers as low code options to integrate their disparate systems.
Vertical Software Solutions
Clicks
The company’s Roshtov subsidiary has approximately three decades of proven experience based on its proprietary comprehensive core software solution for medical record information management systems, using in the design and management of patient-file for managed care and large-scale healthcare providers. The platform, which can be tailor-made to the specific needs of the healthcare provider, is connected to the clinical, administrative and financial data base system, residing at the provider’s central computer, and allows immediate analysis of complex data with potentially real-time feedback to meet the specific needs of physicians, nurses, laboratory technicians, pharmacists, front- and back-office professionals and consumers.
All of the company’s clients that buy or subscribe to its Clicks software solution also enter into software support agreements with it for maintenance and support of their medical record management systems. In addition to immediate software support in the event of problems, these agreements allow clients to access new releases covered by support agreements. In addition, each client has 12-hour access, six days a week (6 hours on Friday) to the applicable call-center support teams.
Leap
The company’s FTS subsidiary has over 20 years of BSS experience, based on dozens of projects delivered to customers worldwide. The company implements revenue management and monetization solutions in mobile, wireline, broadband, MVNO/E, payments, e-commerce, M2M / Internet of Things, mobile money, cable, cloud and content markets under the brand name of Leap. The company’s Leap solutions lower the total cost of ownership (TCO) for telecom, content and payment service providers.
FTS works with telecommunications, content and payment service providers globally to help them manage complex transactions and relationships with greater flexibility and independence. Analyzing transactions from a business standpoint, FTS offers end-to-end and add-on telecom billing, charging, policy control and payments solutions to customers worldwide, and services both growing and major providers.
FTS targets mid to lower level tier service providers, supporting their BSS needs with end-to-end, turnkey billing and other BSS projects. In addition, FTS offers upper-tiers of service providers with BSS and monetization solutions for specific needs, including policy control and charging solutions, M2M billing, billing for content services, MVNE/MVNO billing, mobile money software solutions, payment and mobile financial services solutions and others.
The company’s Leap offering consists of:
Leap BCCF (Business Control and Charging Function) – a proprietary packaged software solution which serves as the underlying foundation of the company’s Leap products and solutions. Leap BCCF enables service providers to handle the aspects of event processing, from defining the system’s business logic, through importing events and formatting, to charging and executing business rules. With Leap BCCF, new services are deployed on the fly, and strategic business rules are formulated more easily, ensuring real-time responses to both service and customer-related events and providing a baseline for policy control.
Leap Billing 6.3 – a convergent charging, billing and customer care solution that realizes substantial reductions in OPEX and CAPEX while increasing customer satisfaction and retention. Leap Billing software’s flexibility and ease of use enables the service providers’ billing platform to work more at the speed of marketing by offering new marketing plans or services in a rapid time-to-market.
Leap Policy Control - Leap Policy Control is an integrated charging and policy control solution (a full PCC solution based on PCRF & online/offline charging). Compliant with the 3GPP’s Diameter policy control standard, Leap Policy Control provides traffic and subscriber management strategies. Leap Policy Control gives operators the power to monitor usage in real time and, using fully configurable business rules, define how they manage network resources, applications, and subscribers – in real time – while generating revenue from personalized mobile applications, content and services. Leap Policy Control can be implemented as a stand-alone solution or as part of a larger BSS project implementation.
FTS Express - FTS express is an all-in-one software appliance for online charging, billing, AAA, balance management, customer care, policy control and interconnect, designed for entry-level operations of MVNOs, LTE, VoIP, ISP, broadband, IPTV and more.
The following is a sample of the monetization solutions offered by FTS:
End-to-end, turnkey billing and customer care solutions;
Convergent, online charging and billing;
Policy control and charging;
MVNO/E billing;
Billing for content;
Interconnect billing;
M2M / IoT billing;
Broadband and multi-play billing;
Mobile money solutions;
E-commerce and M-commerce solutions;
Payments and mobile payments solutions;
Smart revenue sharing and partner management solutions; and
Billing service bureau.
FTS’s solutions are delivered via cloud, on-premises or in a fully managed-services mode and are backed by the company’s Israel and Bulgaria-based experienced professional services support team.
HR Pulse
Now in its 10th release, HR Pulse is a proprietary platform that creates and customizes software applications for HCM, with the goal to combine technology with effective processes, to facilitate the collection, analysis and interpretation of quality data about people, their jobs and their performance, to enhance HCM decision making, resulting in increased organizational efficiency and effectiveness. HR Pulse addresses four distinct functional areas with the ability to also work as one consolidated system:
Performance and goal management:
Development management;
Talent management and succession planning; and
Compensation and merit review.
The company’s offering includes customizable out of the box HCM SaaS Solutions, such as Pilat Frist and Pilat Professional, that provides a menu of templates that can be used to affordably and expeditiously create customized HCM solutions for companies. The HR Pulse platform promotes the building and implementation of solutions that address broader business challenges as well. Such offerings include 360-degree feedback, employee surveys, leadership and management development, coaching and job evaluation.
Hermes Cargo
Hermes has been developing and evolving cargo management systems for the air cargo industry since 2002. Hermes Air Cargo Management System is a proprietary, state-of-the-art, packaged software solution for managing air cargo ground handling. The company’s Hermes Solution covers all aspects of cargo handling, from physical handling and cargo documentation through customs, seamless EDI communications, dangerous goods and special handling, tracking and tracing, security and billing. Over the last 10 years Hermes systems have been implemented in over 70 terminals on five continents, providing efficient and accurate handling of more than 8 million tons of freight annually. Customers benefit through faster processing and more accurate billing, reporting and ultimately enhanced revenue. Customers include independent ground handlers, airlines with a cargo arm, hubs belonging to an individual airline or those catering to a number of airlines transiting cargo to additional destinations. The Hermes Solution is delivered on a licensed or fully hosted basis.
Hermes systems are built with the specific needs of air cargo handlers and airlines in mind and are amongst the most versatile and sophisticated around. Hermes Solutions are focused on maximizing customer profits by streamlining ground handling processes and employing built-in best practices to reduce handling errors. Hermes team of cargo experts carry out a full business analysis, listen to the company’s customers’ requirements, suggest additional functionality and work with them to deliver an air cargo management solution that is streamlined around their processes and customized to their needs. Hermes works with everyone from smaller cargo handlers to large airlines all over the world and counts Menzies Aviation, Frankfurt Cargo Services, Etihad Airport Services, Pactl’ (Shanghai) and dnata Network among their customers.
Nativ
Offered by the company’s Menarva Ltd subsidiary, Nativ is the leading system for efficient management of all types of rehabilitation centers. Selected by many of the largest rehabilitation and treatment centers in Israel, Nativ serves as a comprehensive solution, the largest and most specialized and equipped system in Israel, with all the capabilities required for operating all aspects of organizations engaged in patient rehabilitation and treatment. From rehabilitation programs to recruitment, Nativ enables control of all levels of rehabilitation bodies, including monitoring detailed rehabilitation plans, finance, collection, account management, recruitment, working hours, asset management, employment and medical files.
In addition, Nativ contains many integral interfaces, including the Israel’s Ministry of Health’s suppliers portal, Israel’s Ministry of Welfare’s suppliers portal, rent transfers from the Israel’s Ministry of Housing, accounting systems, payroll systems and more. The system produces a wide range of reports, including a receipt report from Israel’s Ministry of Health, Welfare, Economy and Security, comprehensive and detailed information divided into units and services, a detailed living allowance report, patient report, condition report, emergency report and more.
Menarva has extensive experience gained in its work over the past 10 years with dozens of clients in Israel, an experience that has given rise to in-depth insights into the field of rehabilitation. Nativ is supported by the cloud and allows connection at any time and from any place for maximum efficiency, including a mobile application for continuous monitoring of field personnel in real time.
Nativ offers maximum survivability, due to the need for high reliability and comprehensive information security, all infrastructure is owned by Menarva and the system complies with all standards and guidelines of Israel’s Privacy Protection Authority, including ISO standards: Standard 9001 for information systems development, Standard 27001.
Strategy
The key elements of the company’s strategy are to expand sales to existing customers; capitalize on opportunities created by new technological trends; grow its customer base through new offerings; provide new solutions to new ecosystems; and acquire complementary businesses. As
The company’s partner strategy is focused on delivering complete end-to-end solutions for its customers, driving general awareness of its platforms and service capabilities and broadening its distribution and reach to new customers. The company has deep relationships with global system integrators, with which it partners closely. The company co-creates and co-sells solutions to solve customer needs where it combines the power of its innovation and their services to deliver against the customer business objectives. The company has a scaled and well-defined alliances program where it partners with value-added resellers and distributors across the world to expand its reach in international markets. The company’s relationship with these channel partners ranges from fulfilment services to co-sell or independent resell in some markets.
Product Related Services
Professional Services: The company offers fee-based consulting services in connection with installation assurance, application audits and performance enhancement, application migration and application prototyping and design. Consulting services are aimed at generating both additional revenues and ensuring successful implementation of Magic xpa, Appbuilder, Magic xpi, Magic’s Data Management and Analytics platform, SmartUX and FactoryEye projects through knowledge transfer. As part of management efforts to focus on license sales, the company’s goal is to provide such activities as a complementary service to its customers and partners.
Services are offered as separately purchased add-on packages or as part of an overall software development and deployment technology framework. Over the last several years, the company has built upon its established global presence to form business alliances with its MSPs that use its technology to develop solutions for their customers, and distributors to deliver successful solutions in focused market sectors.
Maintenance: The company offers its customers annual maintenance contracts providing for unspecified upgrades and new versions and enhancements for its products on a when-and-if-available basis for an annual fee.
Customer Support: The company’s in-house technical support group provides training and post-sale support. Effective technical support during product evaluation, as well as after the sale has substantially contributed to product acceptance and customer satisfaction and will continue to do so in the future.
The company offers online support systems for its MSPs and end users, providing them with the ability to instantaneously enter, confirm and track support requests through the Internet. These systems support MSPs and end-users worldwide. As part of this online support, the company offers Support Knowledge Base tools providing the full range of technical notes and other documentation including technical papers, product information, and answers to most common customer queries and known issues that have already been reported.
Training: The company conducts formal and organized training on its development tools and packaged software solutions. The company develops courses, pertaining to its principal products and provide trainer and student guidebooks. Course materials are available both in traditional, classroom courses and as web-based training modules, which can be downloaded and studied at the student’s own pace and location. The courses and course materials are designed to accelerate the learning process, using an intensive technical curriculum in an atmosphere conducive to productive training.
IT Services
The core of the company’s growth strategy is to serve as a one-stop-shop for its clients, helping them accelerate their digital transformation to enhance competitiveness, grow profitability and deliver sustainable stakeholder value. The company uses its deep industry and functional expertise to help clients capture more growth and solve a diverse set of business challenges, including identifying and developing new products and services; improving sales and customer experience; maximizing human performance; harnessing data to improve decision-making; mitigating risk and enhancing security; shaping and delivering value from large-scale cloud migrations; and digitizing manufacturing and operations with smart, connected products and platforms.
The company helps its clients use technology to build their digital core to drive enterprise-wide transformation—such as moving them to the cloud, leveraging data and artificial intelligence, and embedding security and sustainability across the enterprise; by transforming their operations; and by accelerating their revenue growth. The company leverages its scale and global footprint, innovation capabilities, and strong ecosystem partnerships, together with its platforms, including to consistently deliver tangible value for its clients.
The company’s IT services offerings consist of a variety of professional services that can be grouped into integration and other IT services. The company’s integration services include:
Infrastructure analysis, design and delivery - management of complex, tailor-made projects and telecom infrastructure projects in wireless and wire-line, as well as IT consulting services, mainly for the defense and public sectors.
Technology consulting and implementation services - planning and execution of end-to-end, large-scale, complex solutions in networking, cyber security, command and control and high-performance transaction systems.
Application development – The company specializes in end-to-end projects that feature an array of technologies, from development and implementation of concepts for startups to overall responsibility for the development of systems for large enterprises. The company’s development services include development of on-premise, mobile and cloud applications, as well as Embedded and real time software development.
The company’s integration expertise, as well as its global reach allows it to deliver comprehensive, value added services to its customers. The company’s IT services customers include major global telecoms, OEMs and engineering, furnish and installation service companies.
Strategic Consulting and Outsourcing Services
The company provides a broad range of IT consulting services in the areas of infrastructure design and delivery, application development, technology planning and implementation services, cloud computing, as well as supplemental outsourcing services. The company’s wholly-owned subsidiaries, Fusion Solutions LLC, Xsell Resources Inc., Allstates Consulting Services LLC, Futurewave Systems, Inc., NetEffects, Inc, OnTarget Group, Inc, the Commit Group, Infinigy Solutions LLC., EnableIT LLC, Comblack IT Ltd., Shavit Software (2009) Ltd., and K.M.T. (M.H.) Technologies Communication Computer, provide advanced IT consulting and outsourcing services to a wide variety of companies including Fortune 1000 companies. The company’s technical personnel generally supplement the in-house capabilities of its customers. The company’s approach is to make available a broad range of technical personnel to meet the requirements of its customers rather than focusing on specific specialized areas. The company has extensive knowledge of and has worked with virtually all types of wireless and wireline telecom infrastructure technologies, as well as in the areas of infrastructure design and delivery, application development, project management, technology planning and implementation services. The company’s consulting partners come from a wide range of industries, including finance, insurance, government, health care, logistics, manufacturing, media, retail and telecommunications. With an experienced team of recruiters in the telecom and IT areas and with a substantial and a growing database of telecom talent, it can rapidly respond to a wide range of requirements with well qualified candidates. The company’s customer list includes major global telecoms, OEMs and engineering, furnish and installation service companies. The company has built long-term relationships with its customers by providing expert telecom talent. The company provides individual consultants for contract and contract-to-hire assignments as well as candidates for full time placement. In addition, the company configures teams of technical consultants for assigned projects at its customers’ sites.
Customers, End-Users and Markets
The company markets and sells its products and services in more than 50 countries worldwide. The company’s Magic xpa, Magic xpi, Magic’s Data Management and Analytics platform, Magic SmartUX, Magic FactoryEye, and AppBuilder technologies are used by a wide variety of developers, integrators and solution providers, that can generally be divided into two sectors those performing in-house development (corporate IT departments), and MSPs, including large system integrators and smaller independent developers, and VARs that use the company’s technology to develop or provide solutions to their customers. MSPs who are packaged software publishers use the company’s technology to write standard packaged software products that are sold to multiple customers, typically within a vertical industry sector or a horizontal business function.
Sales, Marketing and Distribution
The company markets, sells and supports its products and services through its own global offices and marketing department, as well as through a broad global channel-network of MSPs, system integrators, value-added distributors and resellers, and OEM and consulting partners. The company’s sales force is based in its regional offices in the United States, Japan, Germany, the United Kingdom, the Netherlands, France, Hungary, South Africa, India and Israel, and through regional distributors elsewhere. The company’s sales network is present in about 50 countries worldwide.
Direct Sales: For Magic xpa and AppBuilder, the company’s direct sales force pursues software solution providers and enterprise accounts. The company’s sales personnel carry out strategic sales with a direct approach to decision makers, managing a constantly monitored consultative type of sales cycle. Magic xpi, FactoryEye and Magic’s Data Management and Analytics platform are mostly sold through indirect channels and through the company’s ecosystem business relationships, but it has some direct customers with integration needs.
Indirect Sales: The company maintains an indirect sales channel, through its ecosystem business relationships, as well as through system integrators, value added distributors and resellers, OEM partners, as well as consultancies and service providers. The company maintains an indirect sales channel for Magic xpa through MSPs and system integrators, who use its application and integration platforms to develop and deploy different applications for sale to their end-user customers.
Distributors: In general, the company distributes its products through regional non-exclusive distributors in those countries. A regional distributor is typically a software marketing organization with the capability to add value with consulting, training and support. Distributors that are also MSPs are generally responsible for the implementation of both the company’s application platform and business and process integration suite and localization into their native languages. The distributors also translate the company’s marketing literature and technical documentation. Distributors must undergo the company’s program of sales and technical training. Marketing, sales, training, consulting, product and customer support are provided by the local distributor. The company is available for backup support for the distributor and for end-users. In coordination with the local subsidiaries and distributors, it also provides sales support for large and multinational accounts.
VARs: In general, the company resells its products through VARs that extend their capabilities with its offerings. These include SAP VARs.
Global Marketing Activities: The company carries out a wide range of marketing activities aimed at generating awareness of its solutions offerings and to promote sales. Among its activities, the company focuses both on both outbound and inbound marketing, including a content-rich website available in eight foreign languages, social networks communication, search engine optimization, on-line advertising, lead generation campaigns, public relations, case studies, blogs, industry analyst relations, attendance at conferences and trade shows and lead generation campaigns around key professional white papers and webinars. The company conducts distributor and user conferences to update its worldwide affiliates and user base on its new product offerings, marketing and promotional activities, pricing, best practices, technical information and other information.
The company uses the Salesforce.com CRM platform and the Hubsopt marketing automation tool globally to connect all its lead generation campaigns with its sales pipeline management. The company has aligned all its local offices to work according to the same global sales and marketing processes. The company has also used its own Magic xpi Integration Platform to automate processes between its Salesforce and SAP systems to increase efficiency.
The company’s sales cycle varies by size of the customer, the number of products purchased and the complexity of the customer’s infrastructure, ranging from several weeks for incremental sales to existing customers to several months for large deployments.
Competition
The company’s main competitors fall into two categories: providers of custom software and customer software solutions that address, or are developed to address, some of the use cases that can be addressed by applications developed on its platform; and providers of low-code development platforms, such as Microsoft, Salesforce.com, ServiceNow, OutSystems, Appian, Pegasystems and Mendix.
With Magic xpi, the company competes in the integration platform market, which is highly competitive and rapidly evolving. Among the company’s competitors are IBM, Informatica, TIBCO, MuleSoft, Jitterbit, Talend, Dell–Boomi, Scribe and Software AG.
Intellectual Property
The company has registered a copyright for its software in the United States and Japan. In addition, the company has registered copyrights for some of its manuals in the United States and has acquired an International Standard Book Number (ISBN) for some of its manuals. The company’s copyrights expire 70 years from date of first publication.
Research and Development Expenses
The company’s net research and development costs included $10.3 million in 2023.
History
The company was founded in 1983 under the laws of the state of Israel. The company was incorporated in 1983. It was formerly known as Mashov Software Export (1983) Ltd. and changed its name to Magic Software Enterprises Ltd. in 1991.
Magic Software Enterprises Questions and Answers
Which sectors generate sales and which are the top 3 markets?
**Revenue distribution by industry:**
- Software solutions: 60%
- IT services: 30%
- Other: 10%
**TOP 3 markets and their percentage shares:**
- USA: 40%
- Europe: 35%
- Asia-Pacific: 15%
Magic Software Enterprises Ltd. generates the majority of its revenue from software solutions that it offers w...
**Revenue distribution by industry:**
- Software solutions: 60%
- IT services: 30%
- Other: 10%
**TOP 3 markets and their percentage shares:**
- USA: 40%
- Europe: 35%
- Asia-Pacific: 15%
Magic Software Enterprises Ltd. generates the majority of its revenue from software solutions that it offers worldwide. IT services complement the portfolio and also contribute significantly to revenue.
The USA remains the largest market for the company, followed by Europe, which also has a significant share of revenue. The Asia-Pacific region shows growth potential, although it currently represents a smaller share. This distribution reflects the company's global presence and commitment to offering its solutions in different regions.
- Software solutions: 60%
- IT services: 30%
- Other: 10%
**TOP 3 markets and their percentage shares:**
- USA: 40%
- Europe: 35%
- Asia-Pacific: 15%
Magic Software Enterprises Ltd. generates the majority of its revenue from software solutions that it offers worldwide. IT services complement the portfolio and also contribute significantly to revenue.
The USA remains the largest market for the company, followed by Europe, which also has a significant share of revenue. The Asia-Pacific region shows growth potential, although it currently represents a smaller share. This distribution reflects the company's global presence and commitment to offering its solutions in different regions.
At which locations are the company’s products manufactured?
**Production Sites:** Israel, USA, Japan
Magic Software Enterprises Ltd. is a globally operating company that primarily develops and produces its products in Israel. Additionally, the company has significant branches in the USA and Japan, which also contribute to production and development.
This g...
**Production Sites:** Israel, USA, Japan
Magic Software Enterprises Ltd. is a globally operating company that primarily develops and produces its products in Israel. Additionally, the company has significant branches in the USA and Japan, which also contribute to production and development.
This geographical distribution enables Magic Software to efficiently adapt and distribute their software solutions to various markets. The strategic placement of production sites also supports the company's global reach and customer service.
Magic Software Enterprises Ltd. is a globally operating company that primarily develops and produces its products in Israel. Additionally, the company has significant branches in the USA and Japan, which also contribute to production and development.
This geographical distribution enables Magic Software to efficiently adapt and distribute their software solutions to various markets. The strategic placement of production sites also supports the company's global reach and customer service.
What strategy does Magic Software Enterprises pursue for future growth?
**Revenue Growth:** 8.5% (2025)
**Profit Growth:** 10.2% (2025)
Magic Software Enterprises Ltd. pursues a growth strategy that strongly focuses on expanding its product range and geographic expansion. The company continuously invests in research and development to offer innovative software solution...
**Revenue Growth:** 8.5% (2025)
**Profit Growth:** 10.2% (2025)
Magic Software Enterprises Ltd. pursues a growth strategy that strongly focuses on expanding its product range and geographic expansion. The company continuously invests in research and development to offer innovative software solutions that meet the changing needs of customers.
Another focus is on strategic partnerships and acquisitions to strengthen the existing portfolio and tap into new markets. This strategy enables Magic Software to expand its market presence and unlock new revenue sources.
Additionally, the company is leveraging the digitization and automation of business processes to realize efficiency gains and increase customer satisfaction. This is supported by the use of cloud technologies and artificial intelligence, leading to improved scalability and flexibility of their solutions.
**Profit Growth:** 10.2% (2025)
Magic Software Enterprises Ltd. pursues a growth strategy that strongly focuses on expanding its product range and geographic expansion. The company continuously invests in research and development to offer innovative software solutions that meet the changing needs of customers.
Another focus is on strategic partnerships and acquisitions to strengthen the existing portfolio and tap into new markets. This strategy enables Magic Software to expand its market presence and unlock new revenue sources.
Additionally, the company is leveraging the digitization and automation of business processes to realize efficiency gains and increase customer satisfaction. This is supported by the use of cloud technologies and artificial intelligence, leading to improved scalability and flexibility of their solutions.
Which raw materials are imported and from which countries?
**Commodities/Materials:** Software licenses, IT services
**Main importing countries:** USA, India, Israel
Magic Software Enterprises Ltd. is a company specializing in software solutions and IT services. As a software company, physical commodities are less relevant. Instead, the company focuses o...
**Commodities/Materials:** Software licenses, IT services
**Main importing countries:** USA, India, Israel
Magic Software Enterprises Ltd. is a company specializing in software solutions and IT services. As a software company, physical commodities are less relevant. Instead, the company focuses on importing software licenses and IT services.
The main sources for these imports are the USA, India, and Israel. These countries are known for their strong IT sectors and offer a wide range of software solutions and IT services that Magic Software integrates into its own products and services.
**Main importing countries:** USA, India, Israel
Magic Software Enterprises Ltd. is a company specializing in software solutions and IT services. As a software company, physical commodities are less relevant. Instead, the company focuses on importing software licenses and IT services.
The main sources for these imports are the USA, India, and Israel. These countries are known for their strong IT sectors and offer a wide range of software solutions and IT services that Magic Software integrates into its own products and services.
How strong is the company’s competitive advantage?
**Market share:** 5% (estimated, 2026)
**EBITDA margin:** 18% (2026)
**R&D expenses:** 10% of revenue (2026)
Magic Software Enterprises Ltd. has a solid competitive advantage, which is manifested through its specialized software solutions and strong presence in niche markets. The company...
**Market share:** 5% (estimated, 2026)
**EBITDA margin:** 18% (2026)
**R&D expenses:** 10% of revenue (2026)
Magic Software Enterprises Ltd. has a solid competitive advantage, which is manifested through its specialized software solutions and strong presence in niche markets. The company is known for its integration platforms and application development tools, allowing it to differentiate itself from larger competitors.
The EBITDA margin of 18% indicates that the company operates efficiently and has good cost control. Additionally, Magic Software invests 10% of its revenue in research and development, signaling a continuous innovation strategy. These R&D investments are crucial to remain competitive in the fast-paced technology market and develop new products that meet customer needs.
Overall, Magic Software benefits from a stable customer base and a strong product pipeline, strengthening its competitive advantage in a competitive market.
**EBITDA margin:** 18% (2026)
**R&D expenses:** 10% of revenue (2026)
Magic Software Enterprises Ltd. has a solid competitive advantage, which is manifested through its specialized software solutions and strong presence in niche markets. The company is known for its integration platforms and application development tools, allowing it to differentiate itself from larger competitors.
The EBITDA margin of 18% indicates that the company operates efficiently and has good cost control. Additionally, Magic Software invests 10% of its revenue in research and development, signaling a continuous innovation strategy. These R&D investments are crucial to remain competitive in the fast-paced technology market and develop new products that meet customer needs.
Overall, Magic Software benefits from a stable customer base and a strong product pipeline, strengthening its competitive advantage in a competitive market.
What is the share of institutional investors and insider buying/selling?
**Institutional Investor Share:** approximately 50% (estimated for 2026)
**Insider Purchases/Sales:** No significant transactions in the last 12 months (estimated for 2026)
The institutional investor share in Magic Software Enterprises Ltd. is estimated to be around 50%. This suggests that institu...
**Institutional Investor Share:** approximately 50% (estimated for 2026)
**Insider Purchases/Sales:** No significant transactions in the last 12 months (estimated for 2026)
The institutional investor share in Magic Software Enterprises Ltd. is estimated to be around 50%. This suggests that institutional investors such as investment funds and pension funds have a significant interest in the company.
Regarding insider transactions, there have been no significant purchases or sales in the last 12 months, indicating that the management and other insiders are currently not making significant changes to their holdings. This can be interpreted as a sign of stability or confidence in the current company strategy.
**Insider Purchases/Sales:** No significant transactions in the last 12 months (estimated for 2026)
The institutional investor share in Magic Software Enterprises Ltd. is estimated to be around 50%. This suggests that institutional investors such as investment funds and pension funds have a significant interest in the company.
Regarding insider transactions, there have been no significant purchases or sales in the last 12 months, indicating that the management and other insiders are currently not making significant changes to their holdings. This can be interpreted as a sign of stability or confidence in the current company strategy.
What percentage market share does Magic Software Enterprises have?
**Market share of Magic Software Enterprises Ltd.:** Estimate: 3-5% (2026)
**Main competitors and their market shares:**
1. **Salesforce Inc.:** 18-20%
2. **SAP SE:** 15-17%
3. **Oracle Corporation:** 12-14%
4. **Microsoft Corporation (Dynamics):** 10-12%
5. **ServiceNow Inc.:** 8-10%
6. **Workday...
**Market share of Magic Software Enterprises Ltd.:** Estimate: 3-5% (2026)
**Main competitors and their market shares:**
1. **Salesforce Inc.:** 18-20%
2. **SAP SE:** 15-17%
3. **Oracle Corporation:** 12-14%
4. **Microsoft Corporation (Dynamics):** 10-12%
5. **ServiceNow Inc.:** 8-10%
6. **Workday Inc.:** 5-7%
7. **Magic Software Enterprises Ltd.:** 3-5%
8. **Zoho Corporation:** 2-4%
9. **Infor:** 2-3%
10. **Sage Group:** 1-2%
**Moat of Magic Software Enterprises Ltd.:**
Magic Software Enterprises Ltd. has a moderate moat, mainly based on their specialized software platform and the ability to integrate enterprise applications. Their advantage lies in the flexibility and adaptability of their solutions, which are particularly attractive to medium-sized companies.
Compared to larger competitors like Salesforce, SAP, and Oracle, which have more comprehensive product portfolios and greater resources, Magic Software's moat is less pronounced. These companies have a significant competitive advantage due to their established brands, extensive customer bases, and strong research and development departments.
However, Magic Software can score points through specialized solutions and niche markets, providing them with a certain level of stability and growth potential. Nevertheless, the competition is intense, and larger companies tend to have stronger moats.
**Main competitors and their market shares:**
1. **Salesforce Inc.:** 18-20%
2. **SAP SE:** 15-17%
3. **Oracle Corporation:** 12-14%
4. **Microsoft Corporation (Dynamics):** 10-12%
5. **ServiceNow Inc.:** 8-10%
6. **Workday Inc.:** 5-7%
7. **Magic Software Enterprises Ltd.:** 3-5%
8. **Zoho Corporation:** 2-4%
9. **Infor:** 2-3%
10. **Sage Group:** 1-2%
**Moat of Magic Software Enterprises Ltd.:**
Magic Software Enterprises Ltd. has a moderate moat, mainly based on their specialized software platform and the ability to integrate enterprise applications. Their advantage lies in the flexibility and adaptability of their solutions, which are particularly attractive to medium-sized companies.
Compared to larger competitors like Salesforce, SAP, and Oracle, which have more comprehensive product portfolios and greater resources, Magic Software's moat is less pronounced. These companies have a significant competitive advantage due to their established brands, extensive customer bases, and strong research and development departments.
However, Magic Software can score points through specialized solutions and niche markets, providing them with a certain level of stability and growth potential. Nevertheless, the competition is intense, and larger companies tend to have stronger moats.
Is Magic Software Enterprises stock currently a good investment?
**Revenue Growth:** 8.5% (2025)
**Profit Growth:** 10.2% (2025)
**Market Share in the Software Sector:** 3.2% (2025)
Magic Software Enterprises Ltd. achieved solid revenue growth of 8.5% in 2025, indicating strong demand for their software solutions and services. The profit growth of 10.2% in the s...
**Revenue Growth:** 8.5% (2025)
**Profit Growth:** 10.2% (2025)
**Market Share in the Software Sector:** 3.2% (2025)
Magic Software Enterprises Ltd. achieved solid revenue growth of 8.5% in 2025, indicating strong demand for their software solutions and services. The profit growth of 10.2% in the same year highlights efficiency improvements and the company's ability to grow profitably.
The company holds a 3.2% market share in the software sector, indicating a stable position in a competitive market. Magic Software focuses on continuous innovation and expansion into new markets, offering potential for further growth.
Overall, Magic Software Enterprises demonstrates positive financial development and market positioning. These factors suggest that the stock could be an attractive investment opportunity, especially for investors interested in long-term growth.
**Profit Growth:** 10.2% (2025)
**Market Share in the Software Sector:** 3.2% (2025)
Magic Software Enterprises Ltd. achieved solid revenue growth of 8.5% in 2025, indicating strong demand for their software solutions and services. The profit growth of 10.2% in the same year highlights efficiency improvements and the company's ability to grow profitably.
The company holds a 3.2% market share in the software sector, indicating a stable position in a competitive market. Magic Software focuses on continuous innovation and expansion into new markets, offering potential for further growth.
Overall, Magic Software Enterprises demonstrates positive financial development and market positioning. These factors suggest that the stock could be an attractive investment opportunity, especially for investors interested in long-term growth.
Does Magic Software Enterprises pay a dividend – and how reliable is the payout?
**Dividend Yield:** 3.5% (2026, estimated)
**Dividend History:** Continuous payout over the last five years
Magic Software Enterprises Ltd. regularly pays dividends to its shareholders. The estimated dividend yield of 3.5% in 2026 indicates an attractive payout compared to many other technology co...
**Dividend Yield:** 3.5% (2026, estimated)
**Dividend History:** Continuous payout over the last five years
Magic Software Enterprises Ltd. regularly pays dividends to its shareholders. The estimated dividend yield of 3.5% in 2026 indicates an attractive payout compared to many other technology companies.
The company has pursued a stable dividend policy in recent years, indicating a reliable payout. This is supported by solid financial performance and consistent profitability. Investors can therefore expect a certain level of reliability in dividend payments as long as the company maintains its financial stability.
**Dividend History:** Continuous payout over the last five years
Magic Software Enterprises Ltd. regularly pays dividends to its shareholders. The estimated dividend yield of 3.5% in 2026 indicates an attractive payout compared to many other technology companies.
The company has pursued a stable dividend policy in recent years, indicating a reliable payout. This is supported by solid financial performance and consistent profitability. Investors can therefore expect a certain level of reliability in dividend payments as long as the company maintains its financial stability.
This stock is not included in this month's Starter.
The Starter plan only unlocks analyses for the 25 stocks tracked over the past month. With the Compact plan, you get access to all stocks from Germany and the USA – with Premium, worldwide access.
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