Iconix Brand Group
NasdaqGM:ICON
$
3,15
$
$-3,15 (-50,00%)
3,15
$
$-3,15 (-50,00%)
End-of-day quote: 07/30/2021
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Iconix Brand Group Company Info
EPS Growth 5Y
0,00%
Market Cap
$0,02 B
Long-Term Debt
$0,54 B
Short Interest
0,00%
Annual earnings
N/A
Dividend
$0,00
Dividend Yield
0,00%
Founded
1978
Industry
Country
ISIN Number
Website
Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.
There are currently no price targets available for this stock.
In the last five quarters, Iconix Brand Group’s Price Target has risen from $4,00 to $4,00 - a 0,00% increase.
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What does Iconix Brand Group do?
Iconix Brand Group, Inc. operates as a brand management company.
The company owns a diversified portfolio of approximately 30 global consumer brands across the women’s, men’s, home, and international segments.
As of December 31, 2020, the company’s brand portfolio includes Candie’s, Bongo, Joe Boxer, Rampage, Mudd, London Fog, Mossimo, Ocean Pacific/OP, Danskin/Danskin Now, Rocawear, Cannon, Royal Velvet, Fieldcrest, Charisma, Starter, Waverly, Ecko Unltd/Mark Ecko Cut & Sew, Zoo York, Umbro,...
Iconix Brand Group, Inc. operates as a brand management company.
The company owns a diversified portfolio of approximately 30 global consumer brands across the women’s, men’s, home, and international segments.
As of December 31, 2020, the company’s brand portfolio includes Candie’s, Bongo, Joe Boxer, Rampage, Mudd, London Fog, Mossimo, Ocean Pacific/OP, Danskin/Danskin Now, Rocawear, Cannon, Royal Velvet, Fieldcrest, Charisma, Starter, Waverly, Ecko Unltd/Mark Ecko Cut & Sew, Zoo York, Umbro, Lee Cooper, and Artful Dodger; and interests in Material Girl, Ed Hardy, Truth or Dare, Modern Amusement, Buffalo, Hydraulic, and PONY.
Globally, the company has over 60 direct to retail (DTR) licenses and more than 450 total licenses. Products bearing the company’s brands are sold across various distribution channels.
Brands
Women’s
Brands Wholly Owned by the company
Candie’s: Candie’s is known as a fun & flirty young contemporary lifestyle brand, featuring products in apparel, accessories, and footwear categories. In 2005, Kohl’s Department Stores, Inc., became the primary DTR licensee with a multi-category line of Candie’s products, including sportswear, denim, footwear, handbags and intimate apparel. The exclusive agreement with Kohl’s expired under its terms on January 31, 2021, continuing as a non-exclusive arrangement through December 31, 2021. The brand has also signed wholesale license agreements with channels outside of Kohl’s within optical, fragrance, and girl’s underwear and sleepwear categories of business.
Mudd: Mudd is a junior lifestyle brand. In November 2008, the Mudd brand entered into a multi-year, exclusive, DTR licensing agreement with Kohl’s Department Stores, Inc., across the United States for apparel, footwear, fashion accessories, and jewelry. The exclusive arrangement with Kohl’s expired under its terms on January 31, 2021, continuing as a non-exclusive arrangement through December 31, 2021. Its 2021 focus for the Mudd brand is to secure licensee partners to design, develop and distribute a variety of product categories to a wider base of retailers.
Danskin/Danskin Now: Danskin is a brand of women’s activewear, athleisure, legwear, dancewear, intimates, sleepwear, and fitness equipment. The Danskin brand continues to be sold through department, mid-tier, specialty, and sporting goods stores, as well as through Danskin.com by wholesale licensees in the United States. The Danskin brand has various licensees, including an addition of Footwear for 2019.
Mossimo: Mossimo is a contemporary, active, and youthful lifestyle brand in the United States. Its 2021 focus for the Mossimo brand is to secure licensee partners to design, develop and distribute various product categories to a wider base of retailers.
Joe Boxer: Joe Boxer is a lifestyle brand. The company entered into a non-exclusive agreement for the brand with Kmart/Sears in February 2019, which has been adversely impacted by the closure of Kmart/Sears retail locations and the arrangement was terminated in 2020. Its 2021 focus for the Joe Boxer brand is to secure licensee partners to design, develop and distribute a variety of product categories to a wider base of retailers.
London Fog: London Fog is a brand known worldwide for its outerwear, luggage and travel products, cold weather accessories, umbrellas, and footwear. The brand is sold in various categories through wholesale licenses in the United States, primarily through the department store and club channels, including Macy’s, Nordstrom’s and Sam’s Club.
Rampage: Rampage is known as a young contemporary fashion brand. Rampage products are sold through department stores, such as Macy’s and Belk Stores across categories of footwear, handbags, intimates, accessories, and outerwear.
Ocean Pacific/OP: Ocean Pacific and OP are action-sports lifestyle apparel brands worldwide. In 2017, Ocean Pacific was repositioned to re-connect with the brand heritage and its core customer, the action-sports enthusiast, across the specialty, department store, and off-price channels in all categories and genders, including swim, apparel, accessories, home, and beach related products.
Bongo: The Bongo brand is a California lifestyle brand. Bongo also features a range of Junior’s casual apparel and accessories, including sportswear, eyewear, and footwear.
Brands Held by the company with Joint Venture Partners
MG Icon—Material Girl: Material Girl is designed to fit into the ‘it’ woman’s demanding, multi-dimensional world.
MG Icon LLC, a joint venture in which the company has a 50% interest, to buy, create, develop, and license the Material Girl brand across a range of consumer product categories. Concurrent with the formation of this joint venture, MG Icon LLC entered a DTR exclusive license with Macy’s Retail Holdings, Inc. (Macy’s) covering a range of consumer categories across the Material Girl brand. As previously disclosed, the license agreement expired under its terms in January 2020. The brand has wholesale license agreements in hosiery and socks and would transition the apparel, intimates, and sleepwear products to new partners.
Men’s
Brands Wholly-Owned by the company
Rocawear: Rocawear is a youth culture brand. Rocawear is licensed in the United States in various categories, including men’s, women’s and kids’ apparel, outerwear, footwear, jewelry, and handbags. Rocawear products are sold primarily through department and specialty stores.
Starter: Starter is a brand in licensed team sports merchandise and is a major brand of athletic apparel and footwear. The company has partnered with various major professional sports leagues and NCAA universities throughout the United States of America (U.S.) through a licensee to re-launch the Starter satin jacket, sold through various specialty stores, sporting goods stores, and online. Starter Black is a premium lifestyle brand extension that focuses on a fashion-forward collection of logo branded apparel and accessories, and has become a major among celebrities, athletes, and influencers. The Starter Black brand is sold in specialty and sporting goods stores (such as Fanatics, Barnes, and Noble College Book Stores).
Zoo York: Zoo York is an East Coast-based action lifestyle brand. Zoo York has licenses with wholesalers covering various products, including men’s, women’s and kids’ apparel, footwear, socks, and accessories. The Manhattan-based brand primarily serves a range of casual utilitarian looks for men and women that fuse authentic military-influenced overtones with Zoo York City imagery. The company owns a 51% interest in the Zoo York brand as part of the Ecko Untld. acquisition in 2009, and the company increased its ownership to 100% in 2011. Zoo York is distributed in department stores, including Zumiez.
Ecko Unltd, Marc Ecko Cut & Sew: In 2009, the company, through a then newly formed joint venture company IPH Unltd, acquired a 51% controlling stake in the Ecko portfolio of brands. In 2013, the company purchased the remaining 49% interest from its minority partner, increasing its ownership in IPH Unltd from 51% to 100%. Ecko and its various brands are marketed and sold to consumers in the youth culture lifestyle categories, including active-athletic, streetwear, collegiate/preppy and denim fashion for men, women and children. Ecko Unltd. products are sold primarily through department and specialty stores, including Dillard’s and BJ’s. Ecko Unltd. brand ambassadors include professional skateboarder Manny Santiago and professional boxer Danny Garcia. Marc Ecko Cut & Sew is a halo brand, licensed in men’s apparel, outerwear, underwear, fragrance, and accessories. It is distributed in boutiques, specialty stores, and Dillard’s Department Store.
Artful Dodger: In 2007, Scion, through its wholly-owned subsidiary, Artful Holdings LLC, purchased the Artful Dodger brand, a major urban apparel brand. In 2015, the company acquired the remaining 50% interest in the Scion joint venture, which increased the company’s ownership interest in Scion, and as a result, Artful Dodger, to 100%.
Umbro: Umbro is a global football (soccer) brand. The brand combines British heritage with a football lifestyle to create sports apparel and footwear. The company acquired the Umbro brand in 2012. The company and its licensees sponsor various national and professional teams worldwide. Umbro products are sold worldwide through a network of licensees and partners in the United States, Canada, Australia, Africa, Asia, Europe, the Middle East, India and Latin America.
Lee Cooper: Lee Cooper is a British denim brand that has expanded into multiple lifestyle categories, including men’s, women’s and kids’ casual wear, footwear and accessories. The company acquired the Lee Cooper brand in 2013. Lee Cooper has worldwide reach through approximately 40 licensees with product sold in Africa, Asia, Europe, the Middle East, India and Latin America.
Hydraulic IP Holdings, LLC (Hydraulic): Hydraulic was founded in New York in 1998 and is known for setting the blue jean standard. Hydraulic differentiates itself from other denim brands by positioning itself with the theme that all denim was not created equally. Its 2021 focus for the Hydraulic brand is to secure licensee partners to design, develop and distribute a variety of product categories to a wider base of retailers.
Brands Held by the company with Joint Venture Partners
Hardy Way-Ed Hardy: In 2009, the company acquired a 50% interest in Hardy Way, the owner of the Ed Hardy brand and trademarks. In 2011, the company made an additional investment in Hardy Way, which increased its ownership interest to 85%. The brand is licensed to wholesalers in the United States for men’s, women’s, and kids’ apparel, fragrance, footwear and accessories. Distribution in the United States includes a base of retail stores, from Fred Segal to Macy’s.
Icon Modern Amusement—Modern Amusement: In 2012, the company entered into an agreement with Dirty Bird Productions, Inc., in which the company purchased a 51% interest in the Modern Amusement trademarks and related assets. Modern Amusement is a premium, west coast-lifestyle brand with a focus on casual sportswear apparel and related accessories for young men and young women.
Buffalo Brand Joint Venture—Buffalo by David Bitton: In 2013, the company formed a joint venture with Buffalo International ULC in which the company purchased a 51% interest in the Buffalo trademarks and related assets. Buffalo is a lifestyle brand consisting of denim, sportswear, active wear, and accessories. Buffalo is sold primarily through department stores and club stores.
US Pony Holdings, LLC (Pony Holdings) – Pony/Product of New York: In 2015, the company through its newly-formed subsidiary, Pony Holdings, acquired the North American rights to the Pony/Product of New York brand. These rights include the rights in the United States obtained from Pony, Inc. and Pony International, LLC, and the rights in Mexico and Canada obtained from Super Jumbo Holdings Limited. Pony Holdings is owned 75% by the company and 25% by its partner, Anthony L&S Athletics, LLC. The company has footwear, apparel and hosiery licensing contracts. The brand is distributed in mid-tier department stores, specialty stores and sporting goods stores and at Pony.com. was adversely impacted in 2020 by the effects of the COVID-19 pandemic. In March 2021, the company acquired the remaining 25% interest in Pony Holdings, resulting in 100% ownership of the rights to the Pony/Product of New York brand.
Home
Brands Wholly-Owned by the company
Cannon: Cannon is known as a textile brand to sew logos onto products. In 2018, the company entered into a non-exclusive license agreement for the brand with Kmart/Sears, which was terminated in May 2020. In 2019, the company signed two new licensing agreements for Cannon in various product categories covering the U.S., Canadian and Mexican markets. In 2019, the company entered a DTR with Ollies for bath towels, bath rugs, and accent rugs, as well as a license agreement with Mainstream for bath towels and kitchen textiles. In 2020, the company signed new deals for the Cannon brand for bath rugs and for area and accent rugs for the U.S.
Royal Velvet: Royal Velvet products include towels, sheets, bath rugs, fashion bedding, basic bedding and window treatments. In April 2011, the company entered into a direct-to-retail license with JC Penney Corporation, Inc., for the Royal Velvet brand in the United States. In March 2019, the company entered into a license agreement for various product categories within the U.S., Canada and Mexico markets. In 2020, the company signed new licensees for the Royal Velvet brand for accent and area rugs, utility bedding both in the U.S. and Canada, and for window treatments in the U.S. and Canada.
Fieldcrest: The Fieldcrest brand is licensed exclusively to Target Corporation (Target) in the United States. In 2019, the company has entered into a license agreement for all home textiles. In 2020, the Company signed a new agreement for the Fieldcrest brand for accent and area rugs in the US. The brand has recently increased its retail footprint in JC Penney.
Charisma: In 2009, the company signed a DTR license with Costco Wholesale Corporation (Costco) for certain Charisma products to be sold in Costco stores in the United States and other countries. The brand is also licensed in the United States and Canada for distribution through department stores, such as Bloomingdales, Nieman Marcus and Macy’s, as well as Horchow, Bed Bath & Beyond and QVC. In 2020, the company signed three new licensees for the Charisma brand for memory foam pillows and mattresses in the U.S. and Canada; for newborn children in the U.S. and Canada; and for area and accent rugs in the U.S.
Waverly: Waverly is a home fashion and lifestyle brand. It is a major name in home decor and furnishings. Waverly has two direct-to-retail agreements in the United States with Wal-Mart for the Waverly Inspirations Collection covering fabrics and craft, which Walmart extended in 2019 for two additional years, and with the Christmas Tree Shop for the Waverly Home Collection. Waverly also has wholesale licensees in the United States for products including fabric, window treatments, decor, and bedding that are sold through retailers, such as Jo-Ann’s, Lowe’s, JCPenney, Bed Bath and Beyond, and Belk, as well as specialty and off-price retailers. In 2020, the company added new deals for the Waverly brand for mattresses in the U.S. and Canada; kitchen textiles and table linens in the U.S.; for utility bedding in the U.S.; and renewed its license agreement for bedding, sheets and window treatments in the U.S. and Canada.
International
Wholly-Owned Subsidiaries and Joint Ventures
Within the international segment, the company operates both wholly-owned subsidiaries and joint ventures in various territories. The company’s various brands are present within these territories.
Wholly-owned Subsidiaries
Iconix China: In 2008, the company and Novel Fashions Holdings Limited (Novel) formed a joint venture, Iconix China, to develop, exploit and market the company’s brands in the People’s Republic of China, Hong Kong, Macau and Taiwan (Greater China). Iconix China placed various brands into joint ventures, including Candie’s and Marc Ecko Cut & Sew with Shanghai La Chapelle Fashion Co. Ltd (HK 6116); London Fog with China Outfitters (HK1146); Material Girl with Ningbo Peacebird; Ed Hardy with Landmark International; and Ecko Unltd. with Xi Ha Clothing. In 2020, the company rescinded trademark rights for Marc Ecko Cut & Sew with Shanghai La Chapelle Fashion Co. Ltd.
In March 2015, the company purchased all equity interests in Iconix China owned by its partner, increasing its ownership of Iconix China from 50% to 100%. Subsequently, the company traditional licensing agreements or sold its ownership interests in greater China for many of its brands, including Umbro, Joe Boxer, Rocawear, Rampage, Danskin and Starter.
Iconix Latin America: In 2008, the company formed a joint venture partnership (Iconix Latin America) with New Brands, an affiliate of the Falic Group, to develop, exploit, market and license the company’s brands in the Latin American territory comprising of Mexico, Central America, South America and the Caribbean. In 2014, it purchased from New Brands its 50% interest in Iconix Latin America, increasing the company’s ownership to 100%. Iconix Latin America has over fifty licenses, including key DTR relationships with Falabella, Wal-Mart and Suburbia. Licensed brands in this territory include Candie’s, Joe Boxer, London Fog, Mossimo, Ocean Pacific, Danskin/Danskin Now, Starter, Zoo York, Ecko Unltd., Ed Hardy, Cannon, and Fieldcrest, among others.
Iconix Canada: In 2013, the company contributed substantially all rights to its wholly-owned and controlled brands in Canada into two entities: Ico Brands L.P. (Ico Brands) and Iconix Canada L.P. (Ico Canada, and together with Ico Brands, Iconix Canada). Shortly thereafter, through their acquisitions of limited partnership and general partnership interests, Buffalo International ULC and its affiliates purchased a 50% interest in Iconix Canada. In 2017, the company purchased from Buffalo its 50% interest in Iconix Canada, increasing the company’s ownership to 100%. Iconix Canada has various licenses, for key brands, such as Ecko Unltd., Danskin, London Fog, Rampage, Zoo York, Umbro, Fieldcrest, Royal Velvet, and Waverly.
Umbro China: In 2019, pursuant to the operating agreement, the Company reacquired the 5% ownership interest in Umbro China from MH Umbro International Co. Limited, its joint venture partner. As a result of that transaction, the company maintained 100% ownership interest in Umbro China. In July 2020, the company completed the sale of Umbro China.
International Joint Ventures
Iconix Europe: In 2009, the company contributed substantially all rights to its wholly-owned brands in all member states and candidate states of the European Union, and certain other European countries, to Iconix Europe LLC (Iconix Europe), a then newly formed wholly-owned subsidiary of the company. Shortly thereafter, an investment group led by Albion Equity Partners LLC, purchased a 50% interest in Iconix Europe through Brand Investments Vehicle Group 3 Limited (BIV). Also, as part of this transaction, Iconix Europe entered into a multi-year brand management and services agreement with The Licensing Company to assist in developing, exploiting, marketing and licensing the contributed brands in the European territory.
In 2014, the company consented to the purchase of BIV’s 50% ownership interest in Iconix Europe by Global Brands Group Asia Limited, formerly known as LF Asia Limited (GBG). In addition, it acquired an additional 1% equity interest in Iconix Europe from GBG thereby increasing the company’s ownership in Iconix Europe to a controlling 51% interest.
Iconix Europe has multiple partnerships, including Danskin, Starter, Joe Boxer, Zoo York and London Fog with S-Group/Prisma, as well as a range of licenses in multiple territories for key brands, such as Ocean Pacific, Ecko Unltd., Rocawear, Cannon, and Waverly.
Iconix India: In 2012, the company contributed substantially all rights to its wholly-owned and controlled brands in India to Imaginative Brand Developers Private Limited, now known as Iconix Lifestyle India Private Limited (Iconix India), a then newly formed subsidiary of the company. Shortly thereafter, Reliance Brands Limited (Reliance), purchased a 50% interest in Iconix India. Reliance is an affiliate of Reliance Industries Limited, one of India’s largest private sector enterprises.
Iconix India has signed various long-term licensing partnerships with some of the largest retailing groups in India, including Future Group, and has licensed brands, such as Ecko Unltd., London Fog, Umbro, Ed Hardy and Cannon.
Iconix Australia: In 2013, the company contributed substantially all rights to its wholly-owned and controlled brands in Australia and New Zealand (the ‘Australia Territory’) to Iconix Australia through an exclusive, royalty-free perpetual master license agreement with Iconix Australia. Shortly thereafter, Pac Brands USA, Inc. (Pac Brands USA) purchased a 50% interest in Iconix Australia from the company to assist it in developing, exploiting, marketing and licensing the company’s brands in the Australia Territory. In 2018, it purchased an additional 5% ownership interest in Iconix Australia, effectively increasing the company’s ownership interest in Iconix Australia to 55%.
Iconix Australia licenses various brands in the territory, including Ecko Unltd., Mossimo, Starter, Umbro, Zoo York and Fieldcrest.
Iconix Israel: In 2013, the company contributed substantially all rights to its wholly-owned and controlled brands in the State of Israel and the geographical regions of the West Bank and the Gaza Strip (together, the Israel Territory) to Iconix Israel LLC (Iconix Israel), a then newly formed subsidiary of the company through an exclusive, royalty-free perpetual master license agreement with Iconix Israel. Shortly thereafter, M.G.S. Sports Trading Limited (MGS) purchased a 50% interest in Iconix Israel to assist it in developing, exploiting, marketing and licensing the company’s brands in the Israel Territory.
MGS and its affiliated companies, has licenses for Umbro, OP and Danskin which they distribute through their major wholesale network and through its Mega Sport stores. Iconix Israel also includes a license with Brill Fashion for Lee Cooper.
Iconix Southeast Asia: In 2013, the company contributed substantially all rights to its wholly-owned and controlled brands in Indonesia, Thailand, Malaysia, the Philippines, Singapore, Vietnam, Cambodia, Laos, Brunei, Myanmar and East Timor (together, the Southeast Asia Territory) to Lion Network Limited (Iconix SE Asia), a then newly formed subsidiary of the company through an exclusive, royalty-free perpetual master license agreement with Iconix SE Asia. Shortly thereafter, GBG purchased a 50% interest in Iconix SE Asia to assist it in developing, exploiting, marketing and licensing the company’s brands in the Southeast Asia Territory.
In 2014, the company amended Iconix SE Asia by contributing substantially all rights to its wholly-owned and controlled brands in the territory of South Korea, and the company’s Marc Ecko Cut & Sew, Ecko Unltd., Zoo York, Ed Hardy and Sharper Image brands in the European Union and Turkey, in each case, to Iconix SE Asia.
During 2014, the Iconix SE Asia territory was further amended to include China, Macau, Hong Kong and Taiwan for the Umbro and Lee Cooper marks. In 2015, the company purchased GBG’s effective 50% interest in the Umbro and Lee Cooper marks in Greater China. Iconix SE Asia has licensed various key brands in the Southeast Asia Territory, including Joe Boxer, Cannon, Ecko Unltd., Ed Hardy, Lee Cooper, Mossimo, Starter, Zoo York, Umbro, Charisma and others.
Iconix Middle East and North Africa (MENA): In 2014, the company contributed substantially all rights to its wholly-owned and controlled brands in the United Arab Emirates, Qatar, Kuwait, Bahrain, Saudi Arabia, Oman, Jordan, Egypt, Pakistan, Uganda, Yemen, Iraq, Azerbaijan, Kyrgyzstan, Uzbekistan, Lebanon, Tunisia, Libya, Algeria, Morocco, Cameroon, Gabon, Mauritania, Ivory Coast, Nigeria and Senegal (the MENA Territory) to Iconix MENA LTD (Iconix MENA), a then newly formed subsidiary of the company through an exclusive, royalty-free perpetual master license agreement with Iconix MENA. Shortly thereafter, GBG, purchased a 50% interest in Iconix MENA to assist it in developing, exploiting, marketing and licensing the company’s brands in the MENA Territory. In 2016, the company irrevocably exercised its right to acquire an additional 5% equity interest in Iconix MENA and increase the company’s ownership interest to 55%. Such acquisition closed in 2017.
Iconix Middle East has licensed many brands in the MENA Territory, including Cannon, Ecko Unltd., Starter, Umbro, Zoo York and a substantial DTR license with Landmark Group for Lee Cooper.
Danskin China: In 2016, the company entered into an agreement with Li-Ning Company Limited to sell up to a 50% interest (and no less than a 30% interest) in Danskin China, which holds the Danskin trademarks and related assets in respect of mainland China and Macau. As a result of disruptions caused in the People’s Republic of China, the company has agreed to extend the date of Li Ning’s purchase of the equity interest in Danskin China until June 30, 2020. In June 2020, the company sold a 10% interest in Danskin China Ltd. to Li Ning Sports (Hong Kong) Company Ltd. In March 2021, the company sold an additional 10% interest in Danskin China Ltd. to Li Ning Sports (Hong Kong) Company Ltd.
Diamond Icon LLC: In 2013, the company, through Iconix Luxembourg Holdings SARL, entered into a joint venture agreement with Albion Agencies Ltd, an English limited company, in which the company purchased a 51% interest in Diamond Icon Ltd, also an English limited company. Diamond Icon was established to design, develop and facilitate the supply of apparel, footwear and sports equipment for the Umbro brand; a service the wholesale licensees depend upon, which was previously provided by the former owner, Nike. The apparel, footwear and accessories developed by Diamond Icon for Umbro are distributed by wholesale licensees of the Umbro brand around the world.
Starter China: In September 2020, the company completed the sale of 100% of its interest in Starter China.
Lee Cooper China: In December 2020, the company, entered into a share purchase agreement to sell all of the equity interests of Lee Cooper China Limited (Lee Cooper China). The Lee Cooper China Sale includes the sale of the Lee Cooper brand in the People’s Republic of China, Hong Kong, Taiwan and Macau. The Lee Cooper China Sale was completed in March 2021.
Marcy Media Holdings LLC (Marcy Media)
In November 2019, the company sold certain intellectual property assets to Roc Nation LLC and its holding of membership interests in Marcy Media to MM Holdings Acquisition LLC.
Marketing
Marketing consists of four areas, including social and digital marketing, public relations, creative content generation, and brand management. The company uses its in-house talent to create 360° marketing campaigns that include social/digital marketing, print, outdoor, celebrity, influencers, bloggers, and other innovative strategies. In addition to building omni-channel campaigns, the company works with major retail partners to provide assets for online, digital/ social, and in-store marketing.
DTR Licenses
For the year ended December 31, 2020, the company’s major DTR license was with Kohl’s for the Candie’s and Mudd brands, which represented approximately 9% of total revenue for the period. It also has DTR agreements under various terms at Amazon for Starter and Costco for the Charisma brand.
Kohl’s licenses
Revenue generated by the company’s two licenses with Kohl’s accounted for, in the aggregate, 9% of its revenue for fiscal year 2020.
Candie’s: In December 2004, the company entered into a license agreement with Kohl’s for an initial term of five years with options to renew. Pursuant to this license, Kohl’s has the exclusive right to design, manufacture, sell and distribute a broad range of products under the Candie’s trademark, including women’s, and juniors’ apparel, and accessories (except prescription eyewear). The license provided for guaranteed minimum royalties and advertising payments that Kohl’s is obligated to pay the Company for each contract year. The exclusive license expired under its terms on January 31, 2021. A non-exclusive arrangement continues through January 30, 2022.
Mudd: In November 2008, the company entered into a license agreement with Kohl’s granting Kohl’s the exclusive right to design, manufacture, sell and distribute a broad range of Mudd-branded apparel and accessories in the United States and its territories. The exclusive license expired under its terms on January 31, 2021. A non-exclusive arrangement continues through January 30, 2022.
Wholesale Licenses
For the year ended December 31, 2020, the company’s major wholesale licensee was Centric Brands Inc. for the Buffalo brand, which represented 10% of total revenue for the period.
Strategy
The company’s business strategy is to maximize the value of its brands primarily through strategic licenses and joint venture partnerships worldwide, as well as to grow the portfolio of brands through strategic acquisitions.
Competition
Candie’s competes with respect to young women’s and juniors fast-fashion in the United States at the mid-tier channel with national brands like Zara and H&M; and Starter competes with brands like Russell Athletic and C9 in the athletic apparel category.
Umbro competes with global brands like Nike and Adidas in active-wear and with global and local brands in technical soccer categories.
Intellectual Property
As of December 31, 2020, the company owned approximately 6,700 trademark and service mark registrations and applications – approximately 450 of which are domestic and approximately 6,200 of which are foreign. Trademarks and associated marks are registered or pending registration with the U.S. Patent and Trademark Office and in other countries throughout the worldwide in block letter and/or logo formats, as well as in combination with various ancillary marks for use with respect to various product categories, including footwear, apparel, fragrance, handbags, watches and various other goods and services, including in some cases, home accessories and electronics. In addition, the company owns various copyrights in its iconic Waverly and Joe Boxer patterns and designs. The company also owns approximately 1,500 domain names worldwide and registers key domain names containing its trademarks.
History
Iconix Brand Group, Inc. was incorporated under the laws of the state of Delaware in 1978.
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