VirTra, Inc. (VirTra) is a global provider of judgmental use of force training simulators and firearms training simulators for the law enforcement, military, and commercial markets.
The company’s patented technologies, software, and scenarios provide intense training for de-escalation, judgmental use-of-force, marksmanship and related training that mimics real-world situations.
The VirTra firearms training simulator allows marksmanship and realistic scenario-based training to take place on a d...
VirTra, Inc. (VirTra) is a global provider of judgmental use of force training simulators and firearms training simulators for the law enforcement, military, and commercial markets.
The company’s patented technologies, software, and scenarios provide intense training for de-escalation, judgmental use-of-force, marksmanship and related training that mimics real-world situations.
The VirTra firearms training simulator allows marksmanship and realistic scenario-based training to take place on a daily basis without the need for a shooting range, protective equipment, role players, safety officers, or a scenario-based training site. The company has developed a higher standard in simulation training, including capabilities, such as: multi-screen, video-based scenarios, unique scenario authoring ability, superior training scenarios, the patented Threat-Fire shoot-back system, powerful gas-powered simulated recoil weapons, and more. The simulator also allows students to receive immediate feedback from the instructor without the potential for sustaining injuries by the instructor or the students. The instructor is able to teach and remediate critical issues, while placing realistic stress on the students due to the realism and safe training environment created by the VirTra simulator.
Business Strategy
The company has two main customer groups, namely, law enforcement, and military. These are different markets and require different sales and marketing programs as well as personnel. The company’s focus is to expand the market share and scope of the company’s training simulator sales to these identified customer groups by pursuing the following key growth strategies: building the company’s core business; increasing total addressable market; broadening product offerings; and partners and acquisitions.
Product Offerings
The company’s simulator products include the following:
V-300 Simulator – a 300° wrap-around screen with video capability is the higher standard for simulation training
The V-300 is the higher standard for decision-making simulation and tactical firearms training. Five screens and a 300-degree immersive training environment ensures that time in the simulator translates into real world survival skills. The system reconfigures to support 15 individual firing lanes.
A key feature of the V-300 shows how quickly judgment decisions must be made, and, sometimes, if they are not made immediately and accurately it can lead to the possible loss of lives. This feature, among others, supports the company’s value proposition to the company’s customers is that best practice is being prepared enough for the surprises that could be around every corner and the ability to safely neutralize any life-threatening encounters.
V-180 Simulator – a 180° screen with video capability is for smaller spaces or smaller budgets
The V-180 is the higher standard for decision-making simulation and tactical firearms training. Three screens and a 180-degree immersive training environment ensure that time in the simulator translates into real world survival skills.
V-100 Simulator & V-100 MIL – a single-screen based simulator systems
The V-100 is the higher standard among single-screen firearms training simulators. Firearms training mode supports up to 4 individual firing lanes at one time. The optional Threat-Fire device safely simulates enemy return fire with an electric impulse (or vibration version), reinforcing performance under pressure. The company offers an upgrade path, so a V-100 firearms training and force options simulator can affordably grow into an advanced multi-screen trainer in upgraded products that the company offers customers for future purchase.
The V-100 MIL is sold to various military commands throughout the world and can support any local language. The system is extremely compact and can even share space with a standard classroom or fits into almost any existing facility. If a portable firearms simulator is needed, this model offers the most compact single-screen simulator on the market today – everything organized into one standard case. The V-100 MIL is the higher standard among single-screen small arms training simulators. Military Engagement Skills mode supplies realistic scenario training taken from real world events.
The V-ST PRO a highly realistic single screen firearms shooting and skills training simulator with the ability to scale to multiple screens creating superior training environments. The system’s flexibility supports a combination of marksmanship and use of force training on up to 5 screens from a single operator station. The V-ST PRO is also capable of displaying 1 to 30 lanes of marksmanship featuring real world, accurate ballistics.
Virtual Interactive Coursework Training Academy (V-VICTA) enables law enforcement agencies, to effectively teach, train, test and sustain departmental training requirements through nationally accredited coursework and training scenarios using the company’s simulators.
VirTra’s Red Dot Optic Training, a 4-hour nationally-certified course developed with Victory First and Aimpoint, equips law enforcement officers with the skills to transition from iron sights to pistol-mounted red dot sights through 21 practical drills. Part of the V-VICTA program, it enhances accuracy and target acquisition while addressing optic failures, offered free to VirTra customers with an annual service agreement
Subscription Training Equipment Partnership (STEP) is a program that allows agencies to utilize VirTra’s simulator products, accessories, and V-VICTA interactive coursework on a subscription basis.
V-Author Software allows users to create, edit, and train with content specific to agency’s objectives and environments. V-Author is an easy-to-use application capable of almost unlimited custom scenarios, skill drills, targeting exercises and firearms courseware proven to be highly effective for users of VirTra simulation products.
Simulated Recoil Kits - a wide range of highly realistic and reliable simulated recoil kits/weapons. These drop-in conversion kits fit into real weapons but safely simulate the most powerful recoil on the market and even lock-back when out-of-ammunition or simulating a dud. True-Fire is a patented solution that uniquely empowers VirTra customers with such reliable and accurate firing events so they can perform simulator-based weapon qualification and courses of fire (COF). During 2022, VirTra’s engineering team further enhanced True-Fire technology with new patent pending features. In addition, VirTra has formulated the unique ArmorGen coating to certain recoil kit parts to increase durability and reduce maintenance requirements beyond any other coating the company has tested.
Return Fire Device – the patented Threat-Fire device which applies real-world stress on the trainees during simulation training.
VirTra has installed a volumetric video capture studio in order to create training scenarios that could work in either screen-based simulators or headset-based simulators. Volumetric video realism far exceeds that of computer-generated avatars which likely gives VirTra a strategic advantage for highly desired de-escalation training, especially when simulating human interaction is required. By using this studio, along with outside filming, the company is able to offer customers the ability to purchase custom scenarios to meet their specific needs.
TASER, OC spray and low-light training devices that interact with VirTra’s simulators for training.
V-XR is an extended reality headset-based training solution. It comes ready to use out of the box with two headsets, a trainer tablet, charging stations, a router, a casting device, and cables in a portable hard case, with a 3-year manufacturer’s warranty.
Intellectual Property
The company’s patent portfolio includes seven issued U.S. patents, which expire between 2025 and 2037. In 2019, VirTra completed an Asset Purchase Agreement with Tiberius Technology, LLC, that included purchase of a patent and two pending patents. All patent ownership was transferred effective March 13, 2019, and the two pending patents were issued as patents. In 2022, the company submitted patent applications that will remain confidential until awarded or will remain confidential if not awarded or abandoned.
The company owns the trademarks for ‘VirTra,’ ‘VirTra Systems’, ‘Threat-Fire’, ‘ArmorGen’ and many other branding trademarks. These trademarks are registered in the United States. The company considers the protection of its trademarks to be important to the company’s business.
Research and Development
During the year ended December 31, 2024, the company’s research and product development expenses were $3,003,302.
Competition
Axon, Laser Shot, Inc., InVeris, MILO, Conflict Kinetics, and Ti Training Corp are the company’s main competitors in some or all its markets.
Regulatory Matters
The company’s business is regulated in most of its markets. The company deals with numerous U.S. government agencies and entities, including but not limited to, branches of the U.S. military and the Department of Homeland Security.
The company is also subject to export laws and regulations. These laws include, among others, the U.S. Export Administration Regulations, administered by the U.S. Department of Commerce, Bureau of Industry and Security, the International Traffic in Arms Regulations (the ‘ITAR’), administered by the U.S. Department of State, Directorate of Defense Trade Controls, and trade sanctions, regulations and embargoes administered by the U.S. Department of Treasury, Office of Foreign Assets Control.
History
The company was founded in 1993. It was incorporated in 2016. The company was formerly known as VirTra Systems, Inc. and changed its name to VirTra, Inc. in October 2016.
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.
