Taitron Components Incorporated supplies original designed and manufactured (ODM) products that include value-added engineering and turn-key solutions. The company focuses on providing original equipment manufacturers (OEMs) and contract electronic manufacturers (CEMs) with ODM products for their multi-year turn-key projects (ODM Projects) and ODM electronic components (ODM Components). The company’s product offerings range from discrete semiconductors through small electronic devices. The compa...
Taitron Components Incorporated supplies original designed and manufactured (ODM) products that include value-added engineering and turn-key solutions. The company focuses on providing original equipment manufacturers (OEMs) and contract electronic manufacturers (CEMs) with ODM products for their multi-year turn-key projects (ODM Projects) and ODM electronic components (ODM Components). The company’s product offerings range from discrete semiconductors through small electronic devices. The company also distributes brand name electronic components with a vast inventory available on hand. The company maintain two (2) divisions, in Taiwan and China.
The company’s Taiwan and China locations provide support for inventory sourcing, purchases and coordinating the manufacture of its ODM Projects and ODM Components (collectively it refers to these as ODM Products). In 2023, the company offered approximately 47 different ODM Products that are manufactured to specifications developed as a result of its engineering support services. The company’s China location also serves as the engineering center responsible for making component datasheets and test specifications, arranging pre-production and mass production at its manufacturer partners, preparing samples, monitoring the quality of shipments, performing failure analysis reports, and designing circuits with partners for ODM Projects.
The company has also developed a reputation for stocking a large selection of electronic component inventories to meet the rapid delivery requirements of its customers. At December 31, 2023, the company’s inventory consisted of approximately 12,000 different products manufactured by more than 100 different suppliers. The company’s core strategy has shifted to primarily focus on its ODM Products that require custom products designed for specific applications to OEM customers, and away from actively marketing its superstore strategy of maintaining a vast quantity of electronic components to fill customer orders immediately from available stock held in inventory.
ODM Projects
The company’s ODM Projects are custom made and are marketed in specific industries such as: wild animal feeders, timers for DC motors, public street light controllers, LED modules for swimming pools and water fountain lights, LED headlamps for vacuum cleaners, battery testers, universal remote-control devices and battery chargers.
The company’s distribution of ODM Projects originates from its 50,000 square-foot facility located in Valencia, California. The company utilizes a computerized inventory control/tracking system which enables it to quickly access inventory levels and trace product shipments.
ODM Products Strategy
The company offers value-added ODM products to its existing OEM and CEM customers utilizing its engineering design center in Shanghai, China. Strategic allies, such as Teamforce Co. Ltd., Grand Shine Management and Zowie Technology Corporation provide it with engineering support services in its ODM projects.
By offering application engineering service to customers, the company often involved in reviewing their bill of materials (BOMs) and circuit diagrams. Based upon their credit history, type of products, production volume, profitability of the industry and circuit schematics, the company offers different solutions for quality improvement, additional functions and savings throughout the re-design processes, such as component replacement, digital circuit instead of analog circuit, microprocessor instead of logic circuit, integrated circuit instead of discrete components. The company depends on its outsourcing partners in mold design, plastic injection, metal stamping, wire hardness and final assembly.
Superstore Marketing Strategy Change
The ocmpany’s superstore strategy consists of carrying a large quantity and variety of components in inventory to meet the rapid delivery requirements of its customers. The company’s core strategy has shifted to primarily focus on its ODM Products that require custom services designed for specific applications to OEM customers, and away from actively marketing its superstore strategy of maintaining a vast quantity of electronic components to fill customer orders immediately from available stock held in inventory. The company will continue offering its existing wide variety of components for resale, but these products will be more passively marketed and distributed online for clearance through its website shopping portal, instead of actively through traditional sales agents and distributors.
Customers
The company markets its ODM products to OEMs and its electronic components inventory to distributors, OEMs and CEMs. During each of 2023, the company distributed its products to approximately 200 customers. Sales to Asian customers were 5.2% of the company’s total sales in 2023.
Sales and Marketing Channels
As of March 15, 2024, the ocmpany’s sales and marketing department consisted of 6 employees. The company has centralized its sales order processing and customer service department.
History
Taitron Components Incorporated was founded in 1989. The company was incorporated in California in 1989.
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