Simpple Ltd. operates as an advanced technology solution provider in the emerging property technology (PropTech) space. The company is a subsidiary of Ifsc Founders Pte. Ltd.
The company focuses on helping facility owners and managers manage their facilities autonomously. The company has developed its proprietary SIMPPLE Ecosystem over 8 years, to create an automated workforce management and reporting tool for building maintenance, surveillance and cleaning consists of a mix of software and har...
Simpple Ltd. operates as an advanced technology solution provider in the emerging property technology (PropTech) space. The company is a subsidiary of Ifsc Founders Pte. Ltd.
The company focuses on helping facility owners and managers manage their facilities autonomously. The company has developed its proprietary SIMPPLE Ecosystem over 8 years, to create an automated workforce management and reporting tool for building maintenance, surveillance and cleaning consists of a mix of software and hardware solutions, such as robotics (both cleaning and security) and Internet-of-Things (IoT) devices.
Through the design and development of minimal human intervention cleaning robotics, the company is able to build a solution to match the specific facility cleaning needs of Singapore’s skyscraper dominant environment. The company realized the merits of the fully automated Smart Building model with the integration of robotic and IoT solutions.
At present, the company has expanded out of Singapore and has an outfit in Australia. The company’s reach also extends into other parts of Southeast Asia (Malaysia and Thailand), the Middle East (Qatar), Oceania region (Australia and New Zealand), East Asia (Hong Kong and Japan) and the North America (Canada and United States of America).
The company has four subsidiaries, namely IFSC Pte. Ltd. (IFSC), SIMPPLE Pte. Ltd. (SIMPPLE Pte Ltd), Gaussian Robotics Pte. Ltd. (Gaussian Robotics or GS) and SIMPPLE Australia Pty Ltd (SIMPPLE Australia). IFSC is a wholly owned subsidiary of the issuer; and SIMPPLE Pte Ltd, GS and SIMPPLE Australia are wholly owned by IFSC.
Business Strategies
The key elements of the company’s strategy are to develop new software products with improved capabilities to deal with complex enterprise-level requirements; continued use of A.I. to expand robotics multifunctional capabilities; build SIMPPLE Vision A.I. and SIMPPLE Integrate capabilities to meet more used cases and applications; geographic expansion; organic growth into new market segments; strategic alliances and partnerships; and align closely with Singapore government’s Industry Transformation Roadmap.
The company also intends to pursue suitable inorganic growth opportunities, such as acquisitions to either expand its suite of solutions in the facilities management space or expand its customer base to drive revenue growth.
Business Operations
The SIMPPLE ECOSYSTEM
The SIMPPLE Ecosystem represents the company’s technology suite, which encompasses complementary hardware peripherals, a software system, A.I.-enabled solution capabilities, and consultancy services that can operate in unison to deliver an end-to-end fit-for-purpose facilities management solution to the company’s clients. These technological components can be used individually or combined, depending on the client’s objectives. These consist of:
SIMPPLE Software - a software platform that helps facilities owners, managers and contractors better manage their facility and workforce through field service management and reporting modules;
SIMPPLE Robotics - a wide range of service robotics that supports facility operations with the likes of security surveillance, concierge services, cleaning services and delivery capabilities that the company distributes, sells and manages;
IMPPLE Exchange - complimentary peripherals such as IoT sensors and facility assets (e.g. CCTV cameras/ physical security assets) that add value to the entire ecosystem that the company distributes and sells;
SIMPPLE A.I. - the next generation facilities management Autonomic Intelligence Engine (A.I.E.) that powers SIMPPLE Software, SIMPPLE Robotics, and SIMPPLE Exchange and allows them to work together without human intervention. The A.I.E. incorporates artificial intelligence capabilities to automate workflows within the facility through computer vision analytics, IT assets-to-robots integration services, machine learning and A.I.-powered regulatory compliance capabilities; and
Consultancy Services – an advisory service arm that provides domain and technical expertise across various industry sectors and related service streams to assist in delivering innovative solutions in a built environment.
SIMPPLE Software
SIMPPLE Software is the company’s proprietary facilities management-centric workforce and resource management system that enables clients to monitor, analyze and manage the use of their resources in any given facility. What started as three main modules Quality Management, Workflow Management and People Management quickly scaled up to eight modules covering other aspects of facility operations, such as Learning Management, Incident Management, Asset Management, Contractor Management, and ustainability Management. SIMPPLE Software is an end-to-end real-time, closed-loop operations workflow system that efficiently manages the client’s facilities management team.
The power of SIMPPLE Software lies in its analytics and data visualization. Developed over multiple iterations and amalgamating various client requirements and feedback, the current evolution of the SIMPPLE Software visualization dashboard provides an intuitive and user-friendly view of a building’s operational status in real-time. The company has also developed Insights, which are short interpretation sentences for each key indicator to give facility managers a direct understanding of data. The power of ‘Insights’ lies in its correlation with Big Data and external variances so that it can eliminate outliers and/or predict trends through machine learning algorithms to alter the operations within a facility.
When integrated with other components within the SIMPPLE Ecosystem, such as SIMPPLE Robtics, SIMPPLE Exchange, and SIMPPLE A.I., users of this system will be equipped with all the information required to manage and automate the facility in real-time.
Quality Management
This translates to key performance indicators that building managers set on cleanliness, security and the upkeep of a building, as well as measures to reduce risks and liabilities. A key component of SIMPPLE Software - the Quality Management module - was initially developed for Singapore’s largest metro provider and is by many private hospital groups, public and private education institutions, such as universities, junior and high schools and retail malls as the management software for services in their facility.
SIMPPLE’s Feedback sub-module is an undemanding component of the SIMPPLE Software that leverages on IoT devices and QR codes to give a spatial awareness of a facility’s existing state and complete a myriad of tasks, such as:
Feedback System – For members of public to easily provide feedback;
Digital Toilet Card – To record cleaner’s attendance and feedback for improvements; and
Smart Sensors – Automatically generate a guest experience index based on the usage of an area, as well as perception of toilets and specific areas based on smell and consumables available.
In addition, the Quality Management module is fully integrated with the other modules within the SIMPPLE Ecosystem so that when a part of the facility is not satisfactory in terms of performance indicators, the Workflow Management module will automatically trigger a work rectification order, and the response time and rectification results can be captured and presented in the same report.
Workflow Management
The company’s Workflow Management module is the muscle behind the SIMPPLE Ecosystem, it streamlines the various workflows across multi disciplines and takes in the data input of IoT sensors, audits, CCTV infrastructure and Feedback modules to correlate with key performance indicators set forth in the Quality Management module. It then automates the workflows based on rules set by the facility manager.
SIMPPLE’s Workflow Management module goes beyond the typical workforce management modules as it not only tracks tasks by human workforce but also integrates with existing robots and facility assets to automate the workflow, for an end-to-end deployment. Users have the options to utilize in-app notifications and widgets for functionality, as well as third party messaging platforms, such as WhatsApp to notify resources or third-party contractors of scheduled or outstanding tasks at hand. This allows for easy adoption across users of various skill sets.
To ensure the upkeep of a building is maintained at the desired quality, various workflows across multi disciplines need to work cohesively together to ensure that productivity and efficiency are optimized. The Workflow Management module includes the visualization and analysis of data from IoT sensors, the operations and scheduling of work staff, as well as available assets on site, such as robotics and other building assets, such as ventilators, HVAC systems, elevators etc.
People Management
As much as smart facilities can be automated with workflows, the most important factors are the janitors, security guards and maintenance technicians who are key in ensuring that a facility is running smoothly. SIMPPLE’s People Management module consists of various-modules, including facial recognition attendance module; and staff performance module
Through these two sub-modules, a facility utilizing the SIMPPLE Ecosystem is aware of the human resources the site has and can work together with the Workflow Management module to send tasks out to the right persons at the right times. The intertwined modules operate logically and can account for shift timings and task durations to ensure the most efficient and logical workflow, thus ensuring user buy-in and reducing scheduling difficulties.
The most important factors in building maintenance are the people who maintain it. The People Management module uses facial recognition capabilities to determine attendance so that workflows from the Workflow Management module can be automatically assigned to them and tracked for performance evaluation by their supervisors.
A future development of the People Management module could work and integrate with Human Resource Management Systems (HRMS) solutions to enable companies to perform payroll activities seamlessly by evaluating the workers’ performance on the dashboard.
SIMPPLE Exchange
SIMPPLE Exchange is the company’s product line that carries pre-approved third-party devices that add value within the SIMPPLE Ecosystem. These are specially curated technology components that provide important functions within the Ecosystem that SIMPPLE produce and aggregates within existing systems for the benefit of its customers. Some examples of SIMPPLE Exchange products include video analytics-ready surveillance cameras and IoT sensors that help SIMPPLE visualize a facility space. To ensure high quality and reliability of these components, these products undergo stringent testing and mandatory integration process from proof-of-concept to beta testing to systems integration testing. Commercially, the supply of these components is governed by a strict procurement process that minimizes supply chain issues. The company mitigates any supply chain disruptions through careful demand planning to maintain sufficient stock.
SIMPPLE Exchange consists of peripherals that can be integrated with SIMPPLE Software platform in order to add value above and beyond the standalone function of each peripheral technology. SIMPPLE Exchange consists of the following:
IoT Devices
IoT devices act as nodes for information collection and are placed in strategic locations within a facility so that SIMPPLE Software will be able to make use of these data to derive information so that appropriate action can be taken. Popular IoT devices include Smart Toilet Sensors that are people traffic counters and ammonia sensors to draw data on toilet usage and condition to optimize cleaning schedules. Other sensors that give information on facility assets, such as water and electrical meters as well as CCTVs and their integration also help SIMPPLE be aware of a facility space. As of December 31, 2024, the company had deployed more than 4,000 IoT Devices across more than 170 buildings.
Facility Assets
SIMPPLE has integrated with various facility assets, such as doors, elevators and CCTV infrastructure to enable autonomous movement of robotics, as well as to monitor a site through SIMPPLE A.I. Development plans include monitoring water, HVAC and other facility infrastructure so that facility owners and managers get a one-stop dashboard on all facility-related data which can then correlate with other information through SIMPPLE Software for more intelligent business intelligence.
SIMPPLE Robotics
SIMPPLE Robotics carries pre-approved brands of service robotic manufacturers that support facility operations and add value within the SIMPPLE Ecosystem. These are brands of robots that SIMPPLE has tried and tested before partnering as a distributor in Singapore and the countries of interest. The company sells and leases these robotic solutions based on the end user requirements.
Since 2016, the company had designed and developed the first indoor autonomous cleaning robot. After commissioning and deploying the first commercial indoor cleaning robot, SIMPPLE has been distributing, deploying, and maintaining FM-related robots such as robotic sweepers, scrubbers, and security robots. When integrated with SIMPPLE Software, the robot becomes a seamless extended resource that can be managed alongside the human workforce. SIMPPLE distributes robots manufactured by Shanghai Gaoxian (Gausium), Cenobots, and KABAM Robotics. The company also plans to distribute other brands of robots as part of the larger SIMPPLE Robotics offering in and outside of Singapore.
The product models distributed by the company are:
Gausium Scrubber 75 – With operational times spanning over 6 hours, the ECOBOT Scrub 75 is suitable for large facilities in a single floor plate where it can clean up to almost 110,000 square feet in a single operation.
Gausium Scrubber 50 – With a cleaning width of approximately 50cm, the Scrubber 50 robot is a fully automated and robotized hard floor scrubber that has the ability to charge itself, and reduce maintenance cycles when coupled with a base station. It is best suited for high rise buildings as the Scrubber 50 has the ability to take elevators and open doors with the addition of SIMPPLE Integrate (a capability mounted on the robot to remotely call for elevators and doors) for a combined cleaning capability of up to approximately 33,000 square feet in a single operation.
Gausium Vacuum 40 – Built on the same concept as the ECOBOT Scrub 50 but as a carpet vacuum and hard floor sweeper, the ECOBOT Sweep 40 is able to cover up to slightly more than 20,000 square feet in a single operation.
Gausium Phantas – A commercial floor cleaning robot that integrates four floor cleaning modes, granting versatility and usability for cleaning spaces with different types of flooring, both hard and soft. Presumably the smallest commercial floor cleaning robot, its compact size allows it to pass through narrow aisles and under-table areas.
Cenobots L50 – An A.I.-powered scrubber-dryer robot that is equipped with an advanced 3D LiDAR technology and Nvidia’s advanced A.I. chip in its GPU to achieve intelligent and accurate cleans. With this robot, end users can expect faster deployment with a user-friendly interface, saving time by at least 50%, and automatically updates its map each time it goes out to clean.
Cenobots SP50 – The world’s first real spot cleaning robot that detects more than 30 different types of waste and debris with 99% accuracy given its Nvidia Xavier AI edge computing chips and multi-channel 3D LiDAR. Unlike other robots that only clean an area in a single pass, this robot utilizes proprietary CRC (Cleaning Result Checkup) technology to ensure thorough and repeated cleaning until every job is complete.
Cenobots L4 – An A.I.-powered scrubber-dryer robot that is designed for crowded environments. With a 1.1-meter turnaround width and 0.8-meter passage width, this robot can navigate along crowded aisles effortlessly, providing optimal performance for challenging environments. Also equipped with a strong Nvidia processing chip, it is able to perform stain detection and edge cleaning, setting new standards in the cleaning industry.
KABAM Robotics Co-Lab – An indoor security robot equipped with surveillance and advanced vision analytics capabilities to support security and facility management businesses. Positioned on a 2-meter extendable boom arm, it allows a 360-degree visibility of its surroundings, enabling accurate video streaming capabilities to ensure the facility is safe and secure.
KABAM Robotics Halo – An outdoor security inspection robot that operates seamlessly with its comprehensive sensor array for precise navigation and optimal performance. With a robust all-terrain drive system, this robot has a weather-resistant shell and strobe lights, which allows for uninterrupted operations in various weather conditions.
In addition, through the company’s expertise in robotics design and computer vision development, the team has built a stand-alone modular security robot head that can be attached to Gausium Scrubber 50 cleaning robot, adding value to clients by converting it into a 3-in-1 security surveillance, digital concierge, and cleaning robot. The video analytics is processed onboard for data security and future applications can be applied to any facility robot that has an API for integration, opening the opportunity to go onboard and distribute a wider range of robots and increasing the value to end clients. The model that is being marketed is called Gemini, which has extended its sale and deployment across Singapore, Malaysia, and Thailand.
SIMPPLE.AI
SIMPPLE A.I.is the next generation facilities management software, that empowers SIMPPLE Software through an Autonomic Intelligence Engine (A.I.E) that can automate robotic and human workforce deployments, as well as regulatory compliance to global standards. Dubbed as the brain behind the SIMPPLE Software, SIMPPLE A.I. is expected to increase the value offering that SIMPPLE Software gives in letting a facility take care of itself. Previously supported by the Singapore government and local property developers, SIMPPLE A.I. can and will change the way facilities manage and maintain their assets and operations. It is a natural progression for clients to level-up from SIMPPLE Software to adopt SIMPPLE A.I. That said, SIMPPLE A.I. can be adopted in parts with the commercialization of its sub-products listed:
SIMPPLE Vision - Integrates with a facility’s camera systems, or functions as a standalone unit, to interpret and analyze visual data and send alerts to enhance building performance and facility operations.
SIMPPLE Integrate – Integrates facility robotics with IoT devices and/or camera systems to enable fully autonomous operations, thereby creating a one-stop facility solution that does not require human intervention.
SIMPPLE Compute - Leverages machine learning capabilities to calculate workforce efficiency and estimates facility contracts based on complex facility management operations.
SIMPPLE Evolve - Integrates SIMPPLE’s smart building automation capabilities with Evolve’s regulatory compliance system that Automates compliance assessments; Ensures a facility’s adherence to most global ESG standards; Supports various global standards, including ISO 27001 for information security and NIST frameworks for cybersecurity.
SIMPPLE A.I. – a combination of SIMPPLE Vision and SIMPPLE Integrate – can automate incident detection and asset deployment. The value of A.I.E comes with detecting issues automatically, deciding on remedial actions, and deploying assets, such as robotics and the human workforce, thus dynamically managing a premise without human intervention. Instead of traditional multiple disparate software systems, building owners and facility managers are now able to easily integrate can simply plug-in SIMPPLE Software with SIMPPLE A.I. into a standalone Building Management System and Facilities Maintenance Management System to manage their assets better in an integrated end-to-end solution.
Revenue Streams
As an end-to-end integrated facility solution provider, the company provides a myriad of products as listed and each comes with a different revenue structure. Details of the company’s SIMPPLE Ecosystem solution suite comprising SIMPPLE Software, SIMPPLE Robotics, SIMPPLE Exchange, SIMPPLE A.I. and Consultancy Services are outlined below:
SIMPPLE Software SaaS Platform
The revenue model for SIMPPLE Software stems from two sources: one-time professional services fee for project set-up, testing, training and commissioning; and (b) recurring software-as-a-Service (SaaS) user license subscription fees. This model ensures cash flow optimization while minimizing ongoing contractual administration.
The company’s target customers are property developers or building owners, facilities management companies, and service contractors, such as environmental services companies, security agencies, horticulture and maintenance companies. These customer segments, especially Building Service Contractors, account for almost all of SIMPPLE Software’s revenue stream.
Facilities management and related contracts typically run from 2 to 5 years depending on the contract owner and the company’s subscription duration usually runs back-to-back with the customer. Contract owners usually start planning for operational continuity 3 to 6 months for brownfield projects and up to 12 to 24 months for greenfield projects. The company’s average sales cycle for SIMPPLE Software is 4 months from lead qualification to booking.
SIMPPLE Robotics Business Model
The SIMPPLE Robotics product line complements SIMPPLE Software in that these are complementary hardware peripherals that works hand in hand to enable a more productive workforce. Like SIMPPLE Software, SIMPPLE Robotics target customers are mainly asset owners, facility management companies, as well as service contractors, such as environmental services companies, and security agencies. Robotic distributors also form part of the company’s client base as they want to provide a wide range of robotic solutions and traditional hardware offerings to their end clients. These customer segments account for almost all of SIMPPLE Robotics revenue stream. Facility management and related contracts typically run from 3 to 6 years depending on the contract owner and the company’s contract duration usually run back-to-back with the customer, unless they purchase the company’s systems (e.g. robotics and cameras) directly. Contract owners usually start planning for operational continuity 6 to 9 months for brownfield projects and up to 18 months for greenfield projects. The company’s average sales cycle for SIMPPLE Robotics is 3 months from lead qualification to booking. The company’s revenue model for SIMPPLE Robotics comprises hardware purchases (one-off capital expense), monthly user-based subscriptions and a one-time professional service fee that includes project management, platform configuration and training. The company is also open to a leasing model, where the client requires with their own financing partner. This model ensures cash flow optimization while minimizing ongoing contractual administration.
SIMPPLE Exchange Business Model
The SIMPPLE Exchange product offerings complement the SIMPPLE Software with hardware peripherals like IoT devices and CCTV cameras, doors and elevators that work to enable autonomous/semi-autonomous operations within any given facility. Like SIMPPLE Software, SIMPPLE Exchange target customers are mainly asset owners, facility management companies, as well as service contractors, such as environmental services companies, and security agencies. System integrators in the technology sector also form part of the company’s client base as they provide fit-for-purpose client-specific solutions. These aforementioned customer segments account for almost all of SIMPPLE Exchange revenue stream. Facility management and related contracts typically run from 1 to 5 years depending on the contract owner and the company’s contract duration usually run back-to-back with the customer. Contract owners usually start planning for operational continuity 6 to 9 months for brownfield projects and up to 18 months for greenfield projects. The company’s average sales cycle for SIMPPLE Exchange is 2 to 4 months from lead qualification to booking. The company’s revenue model for SIMPPLE Exchange comprises hardware purchases (one-off capital expense), monthly user-based subscriptions, connectivity fees, and a one-time professional service fee that includes project management, product configuration and training.
SIMPPLE A.I. Business Model
Representing the latest technology in the technology stack, SIMPPLE A.I. presents clients a huge opportunity to leverage artificial intelligence capabilities to streamline and automate workflows to meet operational efficiency and excellence or regulatory compliance to globally acclaimed standards. The SIMPPLE A.I. technology suite can be further categorized into its individual business segments namely – SIMPPLE Vision, SIMPPLE Integrate, SIMPPLE Compute and SIMPPLE Evolve. As a whole, SIMPPLE A.I., is anticipated to generate substantial revenue as artificial intelligence becomes commonplace.
SIMPPLE Vision – Sales conversion cycle typically takes 5 to 6 months, with one-off expense on hardware purchases, one-time professional set-up and installation fees, and recurring subscription fee per user license and camera connectivity respectively.
SIMPPLE Integrate – Sales conversion cycle typically takes 6 months, with one-off expense on hardware purchases, one-time professional set-up and installation fees, and recurring connectivity fees.
SIMPPLE Compute - Sales conversion cycle typically takes 9 months, with one-time professional set-up and installation fees and recurring user license fees.
SIMPPLE Evolve - Sales conversion cycle typically takes 2 to 3 months, with one-time professional services for project set-up, testing, training and commissioning and a recurring SaaS user license subscription fee. This model ensures cash flow optimization while minimizing ongoing contractual administration.
Building owners are the key customer target segment for SIMPPLE A.I. as they would want to look at automating workflows and streamline operational inefficiencies while looking at ways to bring its net asset value up with sustainability and/or net zero targets.
SIMPPLE Consultancy Services
The company charges per project or per billable hour of domain expertise rendered to a feasibility or consultancy study. Other areas of consultancy include system consultation, set-up and installation project charges, testing and commissioning fees. Sales conversion cycle could stretch between 3 to 12 months, depending on the client’s requirements and intended end outcome.
Major Customers
The company’s major customers, which accounted for 5.0% or more of its total revenue for year ended December 31, 2024, Changi Airport ; Group (Singapore) Pte Ltd; ISS Facility Services; Weishen Industrial Services; Klenco; SMRT Corporation Ltd; and Patec Pte Ltd.
Major Suppliers
The company’s major suppliers (including sub-contractors) which accounted for 5.0% or more of its total supplies purchases and sub-contractor costs for year ended December 31, 2024, are as follows: Shanghai Gaoxian Automation Technology Development Co., Ltd.; Hangzhou Cape of Good Hope Robots Co., Ltd. (Cenobots); Eclipse Floor Solutions Pty Ltd; and Kabam Pte Ltd.
The company is the distributor of Shanghai Gaoxian’s FM-related robotics, such as robotic sweepers, scrubbers, Automated Guided Vehicles and security bots in Singapore. The company’s distribution rights are derived from a Diamond Business Partner Agreement effective as of February 1, 2024, with Shanghai Gaoxian through its holding entity Gaussian Robotics Holdings Limited (the Distribution Agreement). The Distribution Agreement grants to the company a three-year distribution right to distribute Shanghai Gaoxian’s Ecobot product line in Singapore, and these distribution rights will automatically renew for additional successive one-year terms unless terminated by either party.
The company is also the authorized Exclusive Distributor of Hangzhou Cape of Good Hope Robots Co., Ltd., a company of the CenoBots Group, for robotics, such as Cenobots L50, an A.I powered scrubber-dryer robot and Cenobots SP50, a spot cleaning robot. The company’s distribution rights are effective as of January 26, for a two-year distribution right to in Singapore to December 31, 2025.
History
Simpple Ltd. was founded in 2016. The company was incorporated in the Cayman Islands in 2022.
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