Newton Golf Company, Inc. is a technology-forward golf company, with a growing portfolio of golf products, including putting instruments, golf shafts, golf grips, and other golf-related products.
In consideration of its growth opportunities in shaft technologies, in April of 2022, the company expanded its manufacturing business to include advanced premium golf shafts by opening a new shaft manufacturing facility in St. Joseph, Missouri. It is the company’s intent to manufacture and assemble sub...
Newton Golf Company, Inc. is a technology-forward golf company, with a growing portfolio of golf products, including putting instruments, golf shafts, golf grips, and other golf-related products.
In consideration of its growth opportunities in shaft technologies, in April of 2022, the company expanded its manufacturing business to include advanced premium golf shafts by opening a new shaft manufacturing facility in St. Joseph, Missouri. It is the company’s intent to manufacture and assemble substantially all products in the United States as is economically feasible. The company anticipates expansion into golf apparel and other golf-related product lines to enhance its growth. The company’s future expansions may include broadening its offerings through mergers, acquisitions or internal developments of product lines that are complementary to its premium brand.
The company sells its products through the company’s websites, resellers, and distributors in the United States, Japan, and South Korea.
Markets
The company’s products are sold in the Americas, Asia and Europe. The company sells its golf equipment products in the United States and internationally, directly via e-commerce, through distribution or subsidiaries, to wholesale customers, including pro-shops at golf courses and off-course retailers, sporting goods retailers, on-line retailers, third-party distributors, and through Club Champion Golf, the international leader in golf club fitting with strategic locations across the U.S. and internationally. The company sells certain products to mass merchants, as well as directly to consumers through retail locations in Japan and have recently begun selling products in South Korea. The company offers custom fitting programs online to help consumers find the best fit for their personal specifications. In addition, the company sells to corporate customers who want certain customizations of the company’s golf equipment.
Advertising and Marketing
The company’s marketing campaigns in connection with the NWTG brand are aimed to increase consumer awareness of the products and support the company’s overall growth strategy. The company will focus the company’s advertising efforts mainly on television commercials, primarily on The Golf Channel and web-based digital, social media advertising, and printed advertisements in national magazines, such as Golf Magazine and Golf Digest, as well as in-store advertising. The company also establishes relationships with professional athletes and personalities, including members of various professional golf tours, as well as other athletes and personalities, in order to promote the company’s golf equipment product lines.
Distribution
The company’s manufacturing, assembly, warehousing and distribution center is in St. Joseph, MO, with putter head assembly performed at the company’s headquarters and research and development facility in Camarillo, CA. In 2023, the company began manufacturing putter and replacement shafts using the company’s proprietary mandrels and wrapping technology. In 2024, the company expanded its shaft offerings into fairway wood/hybrid replacement shafts. In addition, in 2025 the company plans to grow distribution centers in or near Tokyo, Japan, Seoul, South Korea, Mexico City and other prominent cities based on the needs of these markets.
Product Portfolio Characteristics
The company designs its golf products to fit golfers of all skill levels, amateur and professional, and the company’s products are designed with the goal of conforming to the Rules of Golf as published by the United States Golf Association (‘USGA’) and the ruling authority (‘The R&A’).
The company has created game changing innovations like its patented Ultra-Low Balance Point technologies that make any putter a better putter. Ultra-Low Balance Point is a balance point on the shaft that is five (5) inches or less from the sole of the putter. The company achieves this, not by making the putter head heavier like some companies have done, but by making the putter shaft and grip feather light. An ULBP putter has substantially more of the relative weight at the putter head which makes the putter head feel a lot heavier than it really is. The result, supported by independent testing, is a putter that promotes a natural pendulum like tempo, natural squaring of the head at impact and a natural release of the toe of the putter head, all of which can help contribute to better putting performance.
By investing in research and development and leveraging applied science and physics, the company designs golf equipment and products to be technologically superior by breaking the ‘sea of sameness’ that exists in golf today. The company has the ability to create and modify product designs using computer aided design software, finite element analysis software and structural optimization techniques. Further, the company utilizes a variety of robotics and testing equipment, along with computer software, including launch monitors, an in-house laboratory and test center for the company’s golf equipment products.
The company manages its global business operations through the company’s operating and reportable business segments. The company’s business segments include, golf putting instruments, golf shafts, and golf related products.
Newton Gravity Putters
The company’s putter products include golf putters, shafts and grips sold under the company’s Gravity brand and are generally made of steel, aluminum, titanium alloys, carbon fiber, tungsten, the company’s patented magnesium face plate technologies, and various other materials.
The company’s putter technology has been shown by The Golf Lab, a Canadian golf research and education provider, to improve players’ ability to make putts, feel of the putter head, stroke, face angle at impact, and distance control. The company’s proprietary shaft designs can enhance the performance of players’ putters, as well as drivers and other golf clubs. Further, the company’s management believes that these innovative designs, along with the company’s proprietary manufacturing techniques, create performance improvements over traditional golf shafts.
The company is in prototype phase on multiple new or enhanced putter designs that are popular on the market, which the company expects to launch during 2025. The company’s versions of these models, while having a familiar shape, could out-perform other versions in the industry because of the company’s design and use of advanced metals.
Newton Shafts
On November 20, 2023, the company announced a significant expansion of the company’s product portfolio. The company introduced ‘Newton,’ the company’s latest business division and the company’s first foray into the world of golf club shafts. The Newton Motion driver shaft, the first Newton shaft to debut in the market, is a carbon fiber shaft designed to enhance a golfer’s performance by promoting straighter and longer shots with reduced effort. Using the company’s proprietary shaft design and construction, the Newton Motion shaft features four essential technologies:
Elongated Bend Profile – Newton has created an extreme elongated bend profile that is central to the shaft’s design. Because of Newton’s proprietary Kinetic Storage Construction, the shaft will bend over a longer span of its length, resulting in improved club speed. The added flexibility of the carbon fiber gives the impression that the golfer doesn’t need to exert excessive force during the swing, leading to a more predictable and less jarring experience. This, in turn, enhances the smoothness of the swing.
Kinetic Storage Construction – The kinetic storage profile is the engine of Newton’s Motion Driver Shaft. This proprietary construction empowers the fibers to store more energy that is harnessed through elongated bend, resulting in a significant boost in exit velocity. In contrast to most carbon fiber shafts, Newton’s technology ensures perfect symmetry, eliminating the inconsistencies in flex and spin rates that can often lead to decreased accuracy and distance.
Newton Symmetry360 Design – Newton’s Symmetry360 design ensures consistent flex, regardless of the driver’s clocking position. This stand-out feature allows for seamless adjustments to both the bend and torque (twist) when most flex changes occur, providing a truly versatile and adaptive solution.
Variable Bend Profile – The Newton Motion driver shaft is equipped with a variable bend profile meticulously designed to match the bend and torque requirements of each flex. This innovation ensures that every player’s driving performance is optimized, adapting seamlessly to the unique demands of the swing. Golfers with slower swing speeds need more torque while higher swing speeds need the opposite. Whether a slow or high swing speed, the Newton Motion technology tailors to the torque.
In addition to the four aforementioned technologies, instead of using the traditional categorization of shaft flexes of ladies, senior, regular, stiff, extra-shift, etc., the Newton Motion shaft uses a DOT system. Ranging from one to six dots, the system allows for a seamless transition from the most flexible shaft at one dot to the stiffest at six dots. Newton’s innovative DOT system, employed by Newton’s expert shaft engineers, optimizes golf shaft performance by fine-tuning it to golfer’s unique abilities, leaving traditional flex systems in the past.
The Newton Motion shaft is visually captivating. When in motion, the shaft undergoes a mesmerizing color transformation from green to purple and various shades in between. The coloration not only adds a dash of style to a golfer’s game, but it also distinguishes itself from other shafts in the market.
The Newton shafts are manufactured in St. Joseph, Missouri, Newton’s shaft manufacturing facility.
Soft Goods
In addition to the company’s existing products, the company intends in the future to sell high quality soft goods such as golf apparel and golf accessories including golf bags, gloves, headwear, practice aids and more. The company is in the early stages of planning its soft goods business and does not anticipate that the company will begin manufacturing or selling soft goods until 2025.
Intellectual Property
Patents
The company holds the following patents: US D874589 S (Series 18 design patent); US D874592 S (Series 54 design patent); US D867494 S (Series 39 design patent); US 11,123,614 B2 (Magnesium Golf Clubhead Insert); and Ultra Low Balance Point Utility Patent (such as US 8,608,586; Australia Patent No. 2012/301755; Canada Patent No. 2,846,882; China Patent App No. 2012/80042114.1; European Patent App. No. 128287695; Japan Patent No. 2014-528632; South Korea Patent No. 2014-7008689; and South Africa Patent No. 2014/02273).
The Ultra Low Balance Point Utility Patent described above was licensed to the company by Parcks Designs, LLC on July 24, 2018. The license granted to the company is perpetual, worldwide, royalty-free, and exclusive aside from one other licensee. The principals of Parcks Designs, LLC are Steve Sacks and Richard Parente, cofounders of the company together with Tim Triplett and Akinobu Yorihiro. On May 25, 2022, the company and Parcks Designs entered into a Consulting Agreement whereby Parcks Designs will perform club and shaft testing and analysis, putter head design consulting and other services as may be agreed upon from time to time. The consulting fees due to Parcks Designs will be nominal in the beginning and increase to $2,000 per month after June 1, 2024.
On August 7, 2018, Richard E. Parente and Steve Sacks assigned to the company the entire worldwide right, title and interest in and to the Quad Weighted Lightweight Putter.
Trademarks
The following marks and phrases, among others, are trademarks of the company: USPTO Reg. No. 5,783,037 (Veni Vidi Vici); USPTO Reg No. 5,822,719 (Sacks Parente); and South Korea Reg. No. 40-1820381 (Sacks Parente).
Domain Names
The company owns various domain names (www.newtongolfco.com; www.newtongolfir.com; www.sacksparente.com; www.newtonshafts.com; www.spgolfinc.com; www.spgolfco.com; www.spgputter.com; www.spgshafts.com; www.newtonshafts.com; www.spgtour.com; www.physicsnotgimmicks.com; and www.spgfangster.com). Domain names are generally renewable every year or every two years.
Social Media Accounts
The company operates the social media accounts listed below.
Twitter: https://mobile.twitter.com/sacksparente.
Facebook: https://www.facebook.com/sacksparente.
LinkedIn: https://www.linkedin.com/company/sacks-parente-golf/.
Instagram: https://www.instagram.com/sacksparente/.
Government Regulation
The company is subject to extensive federal, state, local and foreign laws and regulations, as well as other statutory and regulatory requirements, the Americans with Disabilities Act (the ‘ADA’), and similar state laws, privacy and cybersecurity laws, environmental, health and human safety laws and regulations, the Foreign Corrupt Practices Act and other similar anti-bribery and anti-kickback laws.
Competition
The company’s major competitors for putting instruments are TaylorMade, Ping, Acushnet (Scotty Cameron, Titleist brand) and Callaway Odyssey/Toulon brands.
The company’s major competitors for golf shafts include Fujikura Composites, Inc, Mitsubishi Chemical MCC, Graphite Design, (Asia) Co Ltd, Nippon Shaft Co. Ltd, and Paderson Kinetixx, Taiwan.
Customers
The company’s customers include individual golfers, as well as wholesalers and retailers, including Club Champion Golf, the international leader in golf club fitting with strategic locations across the U.S.A. and internationally.
Research and Development
The company’s research and development costs were $743,000 for the year ended December 31, 2024.
History
The company was founded in 2018. It was incorporated in 2018. The company was formerly known as Sacks Parente Golf Company, LLC and changed its name to Sacks Parente Golf, Inc. in 2022 and then to Newton Golf Company, Inc. in March 2025.
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