The Simply Good Foods 2026 Outlook | Profits, Share Price & Analysis

The Simply Good Food...

NasdaqCM:SMPL

$ 14,35

$-0,11 (-0,76%)

14,35 $

$-0,11 (-0,76%)

End-of-day quote: 03/27/2026

The Simply Good Foods Stock Value

Analysts currently see NasdaqCM:SMPL at the level of Outperform.

Outperform

The Simply Good Foods Company Info

EPS Growth 5Y

16,11%

Market Cap

$1,33 B

Long-Term Debt

$0,25 B

Short Interest

2,08%

Quarterly earnings

04/09/2026

Dividend

$0,00

Dividend Yield

0,00%

Founded

2017

Industry

Consumer Staples

Country

United States

ISIN Number

US82900L1026

Website

http://www.thesimplygoodfoodscompany.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$27,00

88.15%

Last Update: 03/29/2026

Analysts: 10

Highest Price Target $39,00

Average Price Target $27,00

Lowest Price Target $16,00

In the last five quarters, The Simply Good Foods’s Price Target has fallen from $57,85 to $40,00 - a -30,86% decrease. Nine analysts predict that The Simply Good Foods’s share price will increase in the coming year, reaching $27,00. This would represent an increase of 88,15%.

Top growth stocks in the consumer staples sector (5Y.)

What does The Simply Good Foods do?

The Simply Good Foods Company (Simply Good Foods) is a consumer packaged food and beverage company. The company offers a variety of convenient, great-tasting, better-for-you snacks and meal replacements, and other product offerings. The product portfolio the company develops, markets and sells primarily consists of protein bars, ready-to-drink (‘RTD’) shakes, sweet and salty snacks and confectionery products marketed under the Quest, Atkins, and OWYN brand names. Simply Good Foods is poised to...

The Simply Good Foods Company (Simply Good Foods) is a consumer packaged food and beverage company.

The company offers a variety of convenient, great-tasting, better-for-you snacks and meal replacements, and other product offerings. The product portfolio the company develops, markets and sells primarily consists of protein bars, ready-to-drink (‘RTD’) shakes, sweet and salty snacks and confectionery products marketed under the Quest, Atkins, and OWYN brand names. Simply Good Foods is poised to expand its wellness platform through innovation and organic growth along with acquisition opportunities in the nutritional snacking space.

The company’s nutritious snacking platform consists of brands that specialize in providing products for consumers that follow certain nutritional philosophies and health-and-wellness trends: Quest for consumers seeking a variety of protein-rich foods and beverages that also limit sugars and simple carbohydrates, Atkins for those following a low-carbohydrate lifestyle or seeking to manage weight or blood sugar levels, and OWYN for consumers seeking protein-rich beverages that are plant-based and tested for the top nine allergens that also limit sugars and simple carbohydrates. The company distributes its products in major retail channels, primarily in North America, including grocery, club, and mass merchandise, as well as through e-commerce, convenience, specialty, and other channels. The company’s portfolio of nutritious snacking brands gives the company a strong platform with which to introduce new products, expand distribution, and attract new consumers to the company’s products.

The company’s emphasis on product formats such as its protein bars, cookies, chips and salty snacks, confections, RTD shakes, and protein powders positions the company to fill important needs for consumers. Several existing and emerging consumer trends within the U.S. food and beverage industry will continue to drive both the growth of the nutritional snacking category and increase the demand for the company’s product offerings.

With the company’s Quest brand, the company strives to offer an attractive line up of protein bars, cookies, protein chips and salty snacks, RTD shakes, and confections, which target these existing and emerging consumer trends. With the company’s Atkins brand, the company strives to offer a compelling line of protein bars, RTD shakes, cookies, protein chips and salty snacks, and confections. With the company’s OWYN brand, the company strives to offer RTD shakes and protein powders that are plant-based and tested for the top nine allergens in a variety of protein levels. The company’s sales, marketing, and research and development capabilities enable the company to distribute products to a national customer base across a spectrum of retail channels, including the mass merchandise, grocery, drug, club stores, e-commerce, and small format retail such as convenience stores and gas stations.

The company acquired Only What You Need, Inc. in June 2024. The company refers to the acquisition of Only What You Need, Inc. as the ‘OWYN Acquisition’.

Strategies

The company’s strategies are to innovate and expand the portfolio of product offerings to meet consumer demand for higher protein products and new product forms; leverage platform to expand in attractive food and snacking categories; expand distribution in white space opportunities; and continue the company’s marketing efforts and strategies to both increase household penetration and reach consumers beyond the company’s core historic buyers.

Products

Core Quest Products

The company’s core Quest brand products consist of protein bars, cookies, muffins, brownies, salty snacks and confections.

Protein Bars. To keep on-the-go consumers energized and fueled, the company’s Quest bars offer a convenient and effective solution, providing consumers with protein, fiber and a delicious taste.

Bake Shop. Quest’s cookies, muffins, and brownies sold under the Quest Bake Shop banner are convenient sources of high-protein combined with low net carbs and low-sugar.

Salty Snacks. Quest’s protein chips and crackers line quickly became a high-selling product offering an attractive nutrition profile when compared to conventional chip and cracker products.

Confections. Quest’s confections include peanut butter cups, ‘fudgey’ brownie, ‘gooey’ caramel candy bites, chocolatey coated peanut candies and ‘coconutty’ caramel candy bars sold in a variety of packaging.

Core Atkins Products

The company’s core Atkins brand products consist of protein bars, RTD shakes, confections, and cookies.

Protein Bars. To keep on-the-go consumers energized and fueled, the company’s Atkins bars offer a convenient and effective solution, providing consumers with protein, fiber and a delicious taste.

RTD Shakes. The company’s rich and creamy Atkins RTD shakes contain 10 to 30 grams of protein, as well as other important vitamins and minerals.

Confections. The company’s Atkins Endulge line, which is designed to satisfy consumers’ sweet cravings, and which the company calls Treats, consists of delicious desserts without all the added sugar providing consumers with the option to indulge.

Cookies. Atkins’ cookie products are a convenient source of high-protein combined with low net carbs and low-sugar.

Recipes. While provided free of charge, the company also offers over 1,600 protein-rich, low-carbohydrate and low-sugar recipes designed to help consumers achieve and maintain a healthy lifestyle, while still enjoying delicious food.

Core OWYN Products

RTD Shakes and Powders. The company’s OWYN RTD shakes and powders are plant-based, contain 20 to 32 grams of protein, and do not contain gluten, dairy, soy, eggs, nuts, tree nuts, are low in sugar, and contain prebiotic fiber.

Marketing, Advertising and Consumer Outreach

The company’s marketing efforts are designed to increase consumer awareness of and demand for the company’s products. The company employs a broad mix of marketing, including coupons, product sampling, consumer and trade events, advertising (television, online and print) and recipe and food plans, to target the company’s consumers. The company also uses online resources, including social media sites, to communicate with consumers and build interest in the company’s brands. The company’s advertising and use of online resources are aimed at increasing consumer preference and usage of its brands. The company’s trade promotions focus on obtaining retail feature and display support, achieving optimum retail product prices and securing retail shelf space. The company uses coupons (freestanding insert newspaper, store register, on-pack and online coupons) to help stimulate product trial and repeat purchases by providing consumers with economic incentives. The mix of these marketing activities varies among the company’s brands.

As part of the company’s advocacy on the advantages of a protein-rich, low-carbohydrate, low-sugar dietary approach, and with respect to the company’s OWYN brand, plant-based, diary free and allergen sensitive, the company has devoted portions of its respective brand websites and social media to promote consumer education, engagement, and dialogue about the benefits of the company’s nutritional approaches and how the company’s products can fit within those approaches. The company’s sales and marketing team gathers information and feedback from consumers and retailers to enable the company to better meet changing consumer needs. An effective marketing tool is to share educational information through the company’s brand websites to explain each brand’s approach to nutrition and the nutritional qualities of the company’s products. The company also provides access to consumer service representatives to answer questions and educate consumers on nutrition, new products and developments. As part of this approach, over time, for those consumers who have elected to use weight management medications to pursue their weight management goals the company expects to develop and enhance its marketing messages regarding how the company’s products can be used to meet their snacking use occasions and be complementary to their use of medication for weight management to achieve and maintain their weight management goals.

For the company’s brands, in order to facilitate awareness and knowledge of the health benefits of a low-carbohydrate, low-sugar and protein-rich eating approach, whether dairy or plant-based, the company has established a variety of marketing and advertising strategies to connect with consumers, including digital marketing and social media platforms, television broadcast and streaming advertising, as well as celebrity and social media influencer endorsements.

The company has built large consumer followings for its brands.

Retailers

The company has a wide variety of customers across the mass, food, club, drug, and e-commerce channels. A substantial majority of the company’s sales are generated from a limited number of retailers. Sales to the company’s largest retailer, Walmart Inc., represented approximately 31% of consolidated sales in the year ended August 31, 2024 (fiscal year 2024), of which approximately 23% was through their mass retail channel and approximately 8% was through their Sam’s club and e-commerce channels. Sales to the company’s next largest retailer, Amazon, represented approximately 18% of consolidated sales in fiscal year 2024. In addition, the company maintains ‘at will’ contracts with these retailers, which do not require recurring or minimum purchase amounts of the company’s products.

E-Commerce

The company intends to ensure that its consumers may access its brand in the way that best suits their lifestyles by offering online ordering of the company’s products. The company sells its products on questnutrition.com, Atkins.com, liveowyn.com, Amazon.com and the e-commerce platforms of the company’s brick-and-mortar customers, which all deliver its products directly to the location designated by the consumer.

Segments

During the fifty-two weeks ended August 27, 2022, the company substantially completed its efforts to fully integrate the company’s operations and organization structure after the Quest Acquisition. The company aligned the nature of its production processes, and the methods used to distribute products to customers for the Quest and Atkins brands. Following the OWYN Acquisition, the company's operations are organized into two operating segments, Quest and Atkins, and OWYN, which are aggregated into one reporting segment due to similar financial, economic and operating characteristics. The operating segments are also similar in the following areas: (a) the nature of the products; (b) the nature of the production processes; (c) the methods used to distribute products to customers; (d) the type of customer for the products; and (e) the nature of the regulatory environment. The company also designed its organizational structure to support entity-wide business functions across brands, products, customers, and geographic regions. As a result, during the fifty-three weeks ended August 31, 2024, the company determined its operations are organized into two operating segments, which were aggregated into one reporting segment due to similar financial, economic and operating characteristics.

Regulation and Compliance

Along with contract manufacturers, brokers, distributors, ingredients and packaging suppliers, Simply Good Foods is primarily subject to laws and regulations in the United States promulgated by federal, state and local government authorities. In the United States, the federal agencies governing the manufacture, distribution and advertising of products include, among others, the U.S. Federal Trade Commission (‘FTC’), the U.S. Food and Drug Administration (‘FDA’), the U.S. Environmental Protection Agency, and the Occupational Safety and Health Administration, in addition to similar state and local agencies.

As a manufacturer and distributor of food products, the company is subject to several food-related regulations, including the Federal Food, Drug and Cosmetic Act and regulations promulgated thereunder by the FDA.

The company is subject to the Food Safety Modernization Act, which, among other things, mandates that the FDA adopt preventative controls to be implemented by food facilities in order to minimize or prevent hazards to food safety. The company is subject to numerous other federal, state and local regulations involving such matters as the licensing and registration of manufacturing facilities, enforcement by government health agencies of standards for the company’s products, inspection of its facilities and regulation of the company’s trade practices in connection with the sale of food products.

The company is subject to various state and federal environmental laws, regulations and directives, including the Food Quality Protection Act of 1996, the Clean Air Act, the Clean Water Act, the Resource Conservation and Recovery Act, the Federal Insecticide, Fungicide and Rodenticide Act and the Comprehensive Environmental Response Compensation and Liability Act of 1980, as amended.

Research and Development

The company’s total research and development expenses were $5.4 million for the fifty-three weeks ended August 31, 2024.

History

The Simply Good Foods Company was founded in 2017. The company was incorporated in 2017.

The Simply Good Foods Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Industry Sales:** - **Food and Beverages:** 100% (2026) **TOP 3 Markets:** - **USA:** approx. 75% - **Canada:** approx. 15% - **Europe:** approx. 10% The Simply Good Foods Company generates its sales entirely from the food and beverage industry, particularly through the sale of protein-rich and...

At which locations are the company’s products manufactured?

**Production Sites:** USA, Canada The Simply Good Foods Company mainly produces its products in the United States and Canada. The company focuses on manufacturing healthy snack and nutrition products, with production facilities strategically located in North America to optimize logistics and effici...

What strategy does The Simply Good Foods pursue for future growth?

**Revenue Growth:** Estimated 10% annually (2026) **Profit Growth:** Estimated 8% annually (2026) The Simply Good Foods Company pursues a growth strategy based on several pillars. Firstly, the company focuses on expanding its product portfolio by introducing new, healthy snack options that align wi...

Which raw materials are imported and from which countries?

**Main raw materials:** Whey protein, almonds, peanuts, soy protein **Countries of origin:** - **Whey protein:** USA, New Zealand - **Almonds:** USA (California) - **Peanuts:** USA, Argentina - **Soy protein:** USA, Brazil The Simply Good Foods Company sources its raw materials from various countr...

How strong is the company’s competitive advantage?

**Market share:** 10% (estimated, 2026) **EBITDA margin:** 18% (2025) **Research & Development (R&D) expenses:** 5% of revenue (2025) The Simply Good Foods Company has established itself as a strong player in the healthy food sector in recent years. Their competitive advantage lies in s...

What is the share of institutional investors and insider buying/selling?

**Institutional Investor Ownership:** 90% (estimated, 2026) **Insider Trades:** No significant transactions reported (estimated, 2026) The institutional investor ownership in The Simply Good Foods Company is estimated to be around 90%. This suggests that the company is heavily supported by inst...

What percentage market share does The Simply Good Foods have?

**Market share of The Simply Good Foods Company:** Estimated 5% (2026) **Main competitors and their market shares:** 1. **Nestlé S.A.:** 15% 2. **Kellogg Company:** 12% 3. **General Mills, Inc.:** 10% 4. **Mondelez International, Inc.:** 8% 5. **The Hershey Company:** 7% 6. **The Simply Good Foods...

Is The Simply Good Foods stock currently a good investment?

**Revenue Growth:** 8.5% (2025) **Profit Growth:** 10.2% (2025) The Simply Good Foods Company recorded solid revenue growth of 8.5% in 2025, attributed to strong demand for its products and effective market expansion. The profit growth of 10.2% during the same period indicates that the company was...

Does The Simply Good Foods pay a dividend – and how reliable is the payout?

**Dividend payment:** No dividend (as of 2026) The Simply Good Foods Company has not paid any dividends in the past and continues this practice in 2026. Instead, the company focuses on growth and reinvesting in the business to strengthen its market position and develop new products. This strategy...

New support ticket

Explore

The Simply Good Foods Stock Value

The Simply Good Foods Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer staples sector (5Y.)

What does The Simply Good Foods do?

The Simply Good Foods Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

New support ticket

Explore

The Simply Good Foods Stock Value

The Simply Good Foods Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer staples sector (5Y.)

What does The Simply Good Foods do?

The Simply Good Foods Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.