Rekor Systems, Inc. (Rekor) is working to revolutionize public safety, urban mobility, and transportation management using AI-powered solutions designed to meet the distinct demands of each market the company serves.
The company has developed a robust, interconnected hardware infrastructure and advanced, purpose-built software platforms. The company’s solutions empower clients to efficiently manage and optimize the complex interactions of vehicles in motion, ensuring smooth operations within an...
Rekor Systems, Inc. (Rekor) is working to revolutionize public safety, urban mobility, and transportation management using AI-powered solutions designed to meet the distinct demands of each market the company serves.
The company has developed a robust, interconnected hardware infrastructure and advanced, purpose-built software platforms. The company’s solutions empower clients to efficiently manage and optimize the complex interactions of vehicles in motion, ensuring smooth operations within and around public safety, urban mobility, and transportation systems.
The company’s operations are conducted primarily by its wholly-owned subsidiaries, Rekor Recognition Systems, Inc. (Rekor Recognition), Waycare Technologies, Ltd. (Waycare), Southern Traffic Services, Inc. (STS), and All Traffic Data Systems (ATD).
Roadway Intelligence
Rekor has become a leader in roadway intelligence by collecting, connecting, and organizing global mobility data since its inception. The company’s comprehensive portfolio of products and services offers multiple cutting-edge Internet of Things (IoT) devices for roadside data collection, an array of curated and integrated data sets from a network of transportation ecosystem data providers, as well as platforms, applications, and data streams that have been tailored for use by a demanding customer base consisting of federal state and local government agencies and large corporate clients.
The company specializes in collecting and aggregating mobility-related data from multiple sources into its Rekor One roadway intelligence engine, transforming this data into knowledge and actionable insights, and securely distributing those insights to multiple users across various software platforms and applications. The company’s proprietary technologies use recent advances in artificial intelligence, machine learning, data analysis, edge processing, and communications. They are designed to be integrated into existing roadway and roadway sensor infrastructure to deliver real-time and predictive analytics that address critical challenges in transportation management, public safety, urban mobility, and other key commercial markets.
The company is collaborating with members of the Rekor Partner Network to integrate various transportation infrastructure systems – hardware, technology, and datasets - into a cohesive network of roadway intelligence assets and insights. This involves consolidating fragmented and disparate systems, as well as adding new layers of connectivity, to create a unified environment. The company is working closely with a wide range of stakeholders, including local and federal government agencies, law enforcement, transit providers, infrastructure owners/operators, automotive OEMs, and technology, communications and data providers.
The company’s commitment is to continue to focus its investments, merging physical and digital infrastructure to lay the groundwork for a new, advanced operating system for roadways. As it moves forward, Rekor is positioned to play an indispensable and impactful role, supporting private and public agencies as they design and construct digital infrastructure operating system of the future. We are dedicated to fulfilling the critical demand for real-time and predictive roadway intelligence, ensuring that its solutions are not just innovative but also instrumental in shaping the future of public safety, urban mobility, and transportation management.
Roadway Intelligence Powered by Rekor
The company’s Rekor One roadway intelligence engine is purpose-built to be a single source of truth, powered by AI and fueled by rich data. With access to multiple sources of data and the company’s award-winning AI-driven innovations, it provides a range of solutions that address diverse use cases across various public and private sector segments. The company’s platforms facilitate the efficient collection, analysis, and distribution of vast amounts of data, unlocking real-time and predictive operational insights that have previously been unavailable. Using its advanced technology and centralized platform, the company is well-positioned to provide a single-source of truth for roadway intelligence, and help governments and businesses turn infrastructure data into actionable insights that increase mobility and safety, drive revenue, and power innovation for billions of people and trillions of interactions.
The company’s Rekor One roadway intelligence engine allows it to deliver a range of solutions that serve government and commercial customers in the public safety, urban mobility and transportation management areas. Within the Rekor One environment, the company’s proprietary algorithms curate data from multiple sources, including edge-based IoT devices, existing roadway sensors, and a growing network of transportation data partners, unlocking multiple trillions of additional data points. The company uses this data to generate multi-dimensional insights in real-time, and AI-driven predictive analytics that leverage patterns of what happened in the past so that it can forecast what will happen in the future. These insights enable the company’s customers to make better-informed proactive decisions and achieve improved operational efficiency through strategic resource allocation.
Rekor's solutions support diverse use cases, including: traffic reports, including counts showing Federal Highway Administration (FHWA) mandated vehicle classifications and speed, analytics for bicycle, pedestrians, and other micro-mobility modes, as well as patterns and hot spots for greenhouse gas emissions; data driven traffic operations and traffic management, real-time incident detection and response, including proactive traffic calming around events; and high-definition (HD) video traffic surveillance, to assist law enforcement and support intelligence-based policing, including contactless compliance and enforcement, among others. With its advanced technology and domain expertise, the company is well-equipped to serve multiple public agencies and private sector segments with comprehensive roadway intelligence.
To summarize, the Rekor One roadway intelligence engine, along with its Rekor Partner Network allows the company to collect, connect, and organize more data from the roadways than ever before possible, and generate rich insights that enable its customers to make thoughtful decisions impacting their communities every day. With its deep expertise and technology, Rekor is well positioned to help businesses and governments unlock the true potential of their infrastructure data, driving innovation and enhancing the lives of billions of people worldwide.
The Road Ahead
The United States government is investing heavily in upgrading and digitizing the nation’s outdated infrastructure. Recent technological advances, such as edge- and cloud-based computing, artificial intelligence, and the internet of things, have given the company an unprecedented opportunity to revolutionize mobility and bridge the divide between rapidly evolving technology and aging infrastructure. The company actively engages in providing state-of-the-art AI-driven roadway intelligence solutions to enhance public safety, urban mobility, and transportation management. By collecting, connecting, and organizing the world’s mobility data, Rekor delivers precise, real-time, and predictive actionable insights for any moving objects on roadways. The company is dedicated to delivering mission-critical solutions that help to create intelligent, secure, and sustainable streets for all communities. The ultimate objective is for Rekor to be a foundational partner in building a digitally-enabled internet and operating system for roadways that will enable smarter, safer, and more eco-friendly mobility for all. Rekor is making mobility data widely accessible and useful for all, empowering customers to make informed decisions and drive meaningful progress towards a brighter future.
Platforms, Products, and Solutions
Rekor's revenue streams are driven by the company’s cutting-edge software and data services, along with complementary hardware and peripheral products. The Rekor One platform is the central hub of an integrated operating system, supporting the assimilation, analysis, and distribution of data from various sources. The company’s sales strategy involves offering subscriptions for its software solutions, utilizing the software as a service (SaaS) model. These subscriptions can be provided with or without hardware sales, and the company’s platform is designed to enable customers to enhance their existing sensor network by integrating its proprietary sensors into the network over time.
Rekor One Intelligence Platform
Rekor One, is the bedrock of the company’s cutting-edge AI-powered roadway intelligence platforms, serving multiple missions with modular and rapid development capabilities. The company’s proprietary technology and machine learning models power all its solutions, including Rekor Command for transportation management, Rekor Discover for urban mobility, Rekor Scout for public safety, plus various commercial use cases.
The security of Rekor One, and all the company’s market facing solutions is its top priority. The company uses industry-leading security technologies and standards, including end-to-end encryption and proprietary data filters, to ensure that all captured and connected data is protected from unauthorized access or use. The company adheres to strict privacy protocols and provide customers with 24/7 access to their data until it is purged. The company’s platform is hosted on AWS GovCloud for secure data handling and stored in secure databases with limited access only to authorized system administrators. Moreover, Rekor One incorporates a privacy filter that uses a proprietary algorithm to strip personally identifiable information (PII) from data, ensuring that data privacy is safeguarded.
Rekor Command for Transportation Management
Rekor enables municipalities to transform their approach to transportation management by sourcing, managing, and transforming massive amounts of data, including connected vehicle, event, construction, weather, telematics, existing customer infrastructure, and much more, into actionable insights through AI-enabled technology. Authorities can shift from being siloed and reactive to an interoperable and proactive approach, saving lives, improving traffic flow, and reducing pollution in their cities. Rekor Command acts as a seamless command center for traffic operations and traffic management centers so they can have a holistic view of their roadways in real-time, and take appropriate action to help improve safety, sustainability, and efficiency for citizens across their communities. It’s been built to identify more incidents faster, to enable proactive traffic management through crash-risk prediction, and to do this in a collaborative way connecting agencies and stakeholders, including notifying citizens and the public. As a comprehensive cross-agency platform, Rekor Command offers dedicated applications for traffic management centers, freeway service patrol, first responders and maintenance crews, aligning them all to better address traffic challenges while arming them with the vital information needed to identify, manage, and recover from incidents, events and irregularities on their roadways.
Rekor Command – Roadway Monitoring Core Application & Events Management Application
The Roadway Monitoring Core application and Events Management application are fundamental applications that sit within the Rekor Command platform providing cross-agency incident detection and management functionality that allows customers to effectively implement incident detection and management within their existing workflows while accessing real-time information needed to rapidly identify, manage, and recover from incidents. Traffic management agencies are able to access a live map view of their roadways and are alerted to irregular events and potential incidents that have been identified through AI assisted analysis of multiple sources of data. Once confirmed by the agency, multiple responders are notified to rapidly approach and clear the roadways, enabling traffic to continue and roadway safety to improve.
Rekor Command – Community Connect Application
The Community Connect application within the Rekor Command platform allows agencies to integrate with systems that can notify public in real-time of events or incidents that are impacting the roadway. This application is a channel for agencies to interact directly with the public, keeping citizens up to date and aware of potentially dangerous events and incidents to help prevent additional incidents from occurring.
Rekor Command – Advanced Analytics Application
The Advanced Analytics application within the Rekor Command platform provides agencies with reporting capabilities to archive incident and event information, as well as analytics to help users better understand trends, patterns, and planning. This helps Departments of Transportation (DOTs) to understand historic patterns and arms them with the insights needed to make more proactive decisions around resource allocation and planning.
Rekor Command – Road Conditions Application
The Road Conditions application within the Rekor Command platform provides several layers of critical information about real-time conditions happening on an agency’s roadways, including real-time weather information with high geospatial specificity, regular and irregular congestion, heightened crash risk, transit impact, and roadway status. These additional insights and data feeds help further the real-time view agencies have of their roadways and provide additional layers of information that drive decision-making.
Rekor Command – Asset View Application
The Asset View application within the Rekor Command platform allows agencies to integrate with their existing assets on the roadway and showcase these assets in real-time within the Command platform. Agency assets become an additional layer of data to drive decision making and resource allocation. Assets that are typically integrated include freeway service patrol vehicles, highway police vehicles, city police vehicles, fire department vehicles, construction vehicles, EMS, maintenance vehicles, street sweep vehicles, and snowplows.
Rekor Discover for Urban Mobility
The Rekor Discover platform ingests data from Rekor’s state-of-the-art hardware and fully automates comprehensive analytics and actionable insights about the movement of objects across the roadway. Whether its passenger vehicles, or multi-axle commercial trucks, Rekor Discover pulls ground truth insights, both in real-time and historically, allowing agencies to better organize and execute their next-generation roadway planning and city building initiatives in a smart, safe, and future-proof way. Customers access their dashboard on web-based cloud instances and review on-demand traffic reports and analytics that breakdown vehicle volumes and patterns, FHWA 13-bin vehicle classification, electric vehicle volumes and hot spots, geospatial greenhouse gas emissions from vehicles, smog scores, average and spot speeds, along with a variety of other insights. In addition to agencies, many businesses need to understand the vehicle flow, patterns, types, and other important analytics regarding vehicles in their geographies. Whether it is an engineering firm collecting roadway data for their customers, or a real estate developer planning development in a specific area, the capture of accurate, holistic roadway data is valuable for their unique use cases.
Rekor Discover – Count, Class and Speed Application
The Count, Class and Speed (CCS) application within the Rekor Discover platform delivers per vehicle record (PVR) data and analytics that fully automate FHWA reporting requirements for 13-bin classification. Agencies can leverage Rekor’s portable or fixed AI-based systems to capture this data in a fully automated way and then access this rich data in real-time through the CCS application's cloud-based dashboards. In addition to FHWA-13 vehicle category classification, the application provides vehicle counting, traffic data, and speed reporting, all accessible by different agencies determined time frames. Agencies can generate reports and extract data through a REST API or also by exporting data in multiple Traffic Monitoring Guide (TMG) standard formats (PRN, .CSV, and .PDF) for integration with the tools they may already be using. With this technology agencies can make better-informed planning decisions with ground truth information.
Rekor Discover – Vehicle Insite Application
Rekor Discover’s Vehicle Insite application analyzes real-time video to provide actionable, on-property vehicle intelligence, such as vehicle characteristics, Electric Vehicle (EV) statistics and other visit metrics. Utilizing state-of-the-art AI and high-definition camera systems, Vehicle Insite delivers real-time traffic data to deepen the customer’s understanding of the vehicles visiting their properties, enabling enriched experiences and targeted marketing initiatives. The company’s Visit Metrics feature assists in the analysis of traffic flow patterns to prepare and plan for volume fluctuations, enabling a smooth and efficient experience. The company’s Vehicle Characteristics feature provides vehicle demographics to leverage in the creation of targeted marketing campaigns that engage and attract the ideal customer segments. The company’s Vehicle Characteristics feature provides vehicle demographics to leverage in the creation of targeted marketing campaigns that engage and attract the ideal customer segments. The Vehicle Insite application helps users better plan for electric vehicle (EV) charge station deployment, understand the movement of EVs and their adoption, and gather insights on where emissions and greenhouse gases are emitted from the roadway. The application provides cloud-based dashboards and reports the count of EVs, provides heatmaps for EVs, as well as a breakdown of EV models, greenhouse gas emissions and smog, and other useful metrics. Agencies can leverage Rekor’s AI-based systems to capture this data in a fully automated way and then access this rich data in real-time through the sustainability planning application.
Rekor Scout for Public Safety
Rekor is helping to transform the typically siloed, reactive, single-purpose world of legacy law enforcement and security technology with real-time, AI-driven solutions that act as connectors between agencies and force multipliers in a chronically under-resourced space. The Rekor Scout platform fully automates previously manual processes with collaborative solutions that keep all stakeholders apprised of developing situations and accelerate reaction times to incidents and offenders. The platform provides accurate license plate and vehicle recognition on nearly any IP, traffic, or security camera. It provides integrated AI support for both existing cameras and any proprietary Rekor AI systems in the network and displays results on a web-based dashboard that can be accessed from anywhere by any authorized user. The platform can connect authorized law enforcement agencies to National Crime Information Center (NCIC) lists, allowing them to establish customized hotlists with alerts, apply customized data retention policies and share data with other agencies. Vehicles listed on blacklists (stolen, terrorists, amber alerts, etc.) generate an alarm in the dispatching room so that they can be intercepted by a patrol. Millions of cars per week are automatically checked in this way. Through this platform agencies can access real-time alerting, forensic research tools, and investigative tools that accelerate public safety and security missions. Agencies and customers can access plate data by state or province from over 50 countries together with the vehicles’ make, model, color, body type, and direction of travel. Users can also access subtle and unique vehicle characteristics, including rust, the presence of a roof rack, mismatched paint, or the like, which can be used for investigative policing and forensics. When combined with high performance reads, parallel processing capability and best-in-class hardware, such as those built and deployed by Rekor, Rekor Scout can be an absolute force multiplier capturing license plate data and vehicle characteristics across multiple lanes at high vehicle speeds with a high degree of accuracy.
Rekor Scout can also be accessed through a smartphone app designed specifically for law enforcement. This app enables advanced data capture by public safety officers in the palm of the hand, providing access to extremely accurate license plate recognition in areas not covered by stationary or mobile sensors, even where there is no network connectivity. The mobile application retrieves vehicle license plate number and state of registration and automatically organizes information by sessions, capturing date, location, and timestamp. Verified reads then sync with the Rekor Scout platform, and users can receive in-app alerts using plate matches from custom and connected hotlists. With on-device encrypted lists and data, the mobile application is compliant with the Federal Bureau of Investigation’s Criminal Justice Information System (CJIS).
Through its eCommerce platform, the company also offers commercial versions of Rekor Scout, which are sold as a subscription service. Rekor Scout for commercial users includes specialized offerings that bring value to a variety of industries, including parking, retail, logistics and security.
Additional Products Supporting Additional and Commercial Use-Cases
Rekor AutoNotice Application for Contactless Compliance
Rekor’s AutoNotice is a cloud-based financial management application that delivers a turnkey information and citation management solution for cities, states, and municipalities for both primary and secondary offenses. The company’s plate-based application provides a safe, equitable, and unbiased enforcement method that requires no human involvement. The application issues notices and/or sends information to registered vehicle owners when a non-compliant vehicle is detected by a Rekor AI system. Non-compliant vehicles are any vehicles actively detected to be violating the law or otherwise requiring a compliance notice. Non-compliance may include uninsured vehicles, vehicles with expired registration, and vehicles with outdated emissions/inspection statuses. In addition to the application, there is an application programming interface for third-party payment gateways for credit card transactions to accommodate both phone and web payments. The interface can also automatically record payments in the system and provide functionality to research, manage unapplied payments, and reconcile receipts. A full call-center is also provided with the company’s AutoNotice application to help facilitate payment or information distribution to non-compliant citizens remotely. The company has active deployments of its AutoNotice application for contactless compliance scanning millions of plates and delivering thousands of notices/tickets, including a program for the State of Oklahoma that facilitates enrolling uninsured motorists into a diversion program.
Rekor CarCheck Application Program Interface (API)
Rekor CarCheck allows the company’s powerful AI based vehicle and license plate recognition technology to be conveniently accessed for a wide range of commercial applications. This API supports nearly any programming language, analyzes still images of vehicles from different countries and responds in seconds with accurate license plate data, vehicle make, model, body type, color and orientation.
Rekor Hardware Products
Rekor’s portfolio of AI-based state-of-the-art hardware products are purpose-built to optimize the value of the company’s software, as well as bring the advantages of edge processing to capture real-time roadway data. Data capture, aggregation and AI/ML analysis is done on device, at the point of capture on the roadway, so that it can be efficiently delivered to the point of use without processing delays. This reduces costs and enables the company’s systems to work with significantly reduced bandwidth requirements, allowing it to deploy in almost any area, at scale, gathering insights from the roadway in real-time where it matters.
Rekor Edge Max
Rekor Edge Max is a fixed traffic data collection system that captures and transforms high-resolution roadway data into holistic traffic insights. Engineered for high-speed primary roadways and highways up to 120 mph, 3-4 lanes (up to 6 lanes with dual cameras), and 300 ft max range, Edge Max seamlessly captures and processes vehicle data on-device and from advanced distances. The system features a durable enclosure, onboard modem, easy mounting, optional solar power, and can be configured with two cameras to increase capture range. The system captures and analyzes vehicles using the embedded Edge Processing Unit (EPU) and AI-powered video processing. The Edge Max can be integrated into a network and features an onboard modem, easy mounting, optional solar power, and can even be configured with multiple cameras to increase capture range.
Rekor Edge Pro
Rekor Edge Pro is a complete vehicle recognition solution that can be used on a standalone basis or integrated into a network. Engineered for roadway speeds up to 70 mph, 1-2 lanes, and 75 ft max range, the system can be deployed in neighborhoods, campuses, business districts, and can also be used for parking and access control. It captures and processes data on-device within a durable enclosure. The unit is simple to install and features optional solar power that expands the number of locations where Rekor Edge Pro can meet the customer’s needs.
Rekor Edge Flex
Rekor Edge Flex is a non-intrusive, portable data collection system that captures and transforms high-speed roadway data into holistic traffic insights. Powered by a range of modular batteries, the Edge Flex is designed for temporary studies lasting 1 to 7 days. Edge Flex captures up to 12 lanes of traffic and employs AI-powered video processing to analyze it on site using the embedded EPU. Vehicle category classification, vehicle counts, and speed reports are made available in web-based dashboards or exported in multiple file formats that meet TMG standards.
Rekor Traffic Services
With the addition of STS in 2022 and ATD in 2024, Rekor offers 3000+ personnel-years of unparalleled traffic data collection and traffic engineering expertise and services to the company’s customers using both traditional and AI-based approaches.
The company’s global presence features an installation base spanning the United States and several international countries, allowing it to deploy its highly experienced field staff anywhere to ensure its commercial and government clients receive tailored solutions irrespective of their geographical location.
Traditional Traffic Studies
Rekor's traditional traffic studies serve as the cornerstone for both permanent and temporary traffic analytics projects, delivering vital data and insights for those involved in the planning and management of roadway infrastructure and commercial initiatives. The company’s team of experts provides accurate vehicle volume counts all year round, every hour of the day, supporting trend analysis, real-time adjustments, and the advancement of traffic management systems. The company emphasizes tailoring its approach to meet specific goals.
Innovative AI-driven Traffic Studies
For agencies seeking to enhance their traffic management services, Rekor presents the cutting-edge AI-driven Rekor Edge Series. These solutions, available in both portable and permanent formats, mark a significant departure from traditional methods. They can be deployed quickly at roadside locations, eliminating the need for manual data collection in potentially dangerous or traffic-heavy areas.
Transitioning to Rekor’s AI-driven systems not only increases the accuracy and efficiency of traffic data collection but also prioritizes the safety of road workers by minimizing their need to work in risky conditions or disrupt traffic flow. This innovative approach is swiftly gaining favor among commercial and public entities for its ability to ensure safety, minimize road disruptions, and deliver scalable and speedy solutions. These AI-powered systems are redefining the standards of efficiency and precision, allowing clients to adeptly meet contemporary traffic management challenges.
Extensive Traffic Engineering Services
Rekor is dedicated to offering comprehensive traffic engineering services, leveraging both historical and newly gathered data. The company’s advanced analytical methods convert raw data into actionable insights, supporting a wide range of studies, including:
Origin-Destination Studies: Map vehicle routes to support urban development planning.
Travel Time Studies: Provide insights into travel efficiency and congestion patterns.
Occupancy Studies: Analyze parking and vehicle occupancy to understand utilization trends.
Traffic Impact & Operations Analysis: Forecast the implications of new developments and refine traffic control strategies.
Access Management Studies: Formulate approaches to manage vehicular access points effectively.
Traffic Signal Warrant Analysis: Evaluate the necessity for traffic signal installations.
Traffic Signal System Timing Analysis and Design: Optimize traffic signal timings for smoother traffic flow.
Intersection Improvements: Upgrade intersections to bolster safety and improve traffic movement.
Turning Movement Counts: Document the volume and direction of vehicles, pedestrians, or cyclists at specific road locations to enhance road design, traffic signal management, and overall traffic efficiency.
The company’s extensive technology portfolio, combined with its ability to deploy skilled teams anywhere in the world for traffic engineering and traffic services, positions it as a leading force in shaping the future of traffic management and infrastructure development.
Customer Segments and Markets
The company’s technology and solutions are transforming the transportation infrastructure landscape, empowering customers in 80 countries around the world. With many markets relying on outdated physical infrastructure, or in the early stages of technology adoption, it sees immense potential for growth. The company’s diverse customer base includes cities, states, municipalities, law enforcement agencies, and more, and its success is evidenced by its multiple pilots, proof of concept, and full-scale deployment agreements throughout the Americas.
While the company will continue to pursue opportunities to sell perpetual licenses and hardware, its primary focus is on providing cutting-edge SaaS offerings and services with recurring annual revenues. The company’s eCommerce site allows it to serve individuals and smaller organizations at scale using a self-service recurring revenue model.
The company expects the market for its solutions and services to be extraordinary. The company is dedicated to addressing a wide range of market segments, including intelligent transportation systems, smart mobility, traffic analytics, incident detection and location systems, traffic and parking management, smart cities, vehicle regulatory compliance programs, and more. Since the launch of its Rekor One roadway intelligence Engine in 2020, the company’s market-specific solutions have gained increased adoption, both in the government and commercial sectors.
Growth Strategies
The company’s products and services have demonstrated the ability to provide significant improvements in public safety and transportation management and it anticipates that this will drive its growth. The company’s use of AI to extract information about the movements of vehicles and other objects on the roadway has proven to be a core strength, allowing it to capture comprehensive and detailed roadway data with superior accuracy and speed. The modular design of the company’s Rekor One intelligence platform, in tandem with its proprietary edge processing and filtering technologies, have positioned it to emerge as a leader in facilitating the emerging industry of interactive roadway intelligence. The company is building partnerships and enhancing its solutions with data to facilitate the delivery of real-time information to citizens. With Rekor Command for transportation management, the company is at the forefront of developing predictive analytics that deliver insights based on the analysis of aggregated data from a variety of sources.
The enhanced information the company provides on roadway conditions is valuable to a wide range of stakeholders. During the past three years, the company has initiated the delivery of products and services to a wide range of governmental and business customers. These customers are diverse, ranging from large government entities to small entrepreneurs, and the uses they make of the company’s technology are varied. The company has used these customer relationships as an opportunity to assess the full potential of the technologies it has been developing and to learn by doing, as well as imagining. When the capital markets were strong, the company pursued this strategy aggressively and independently.
As it develops its sales and marketing capabilities, the company is concentrating primarily on subscription-based solutions, with hardware sales used primarily to drive these subscriptions. The company continues to explore opportunities for acquisitions or strategic investments in complementary businesses, products, services, or technologies, including those that might benefit most from the use of its technology. These strategic partnerships, mergers, and acquisitions will be attractive to the company when they allow it to accelerate its growth or expand its capability to continue leading the roadway intelligence industry.
Marketing and Sales
The company offers products and services in multiple markets, using direct sales, an eCommerce platform and extensive partnerships and alliances. The company’s direct sales force is organized into groups aligned to the Intelligent Traffic Systems (ITS) chapters and other targeted market segments, with a primary focus on direct-to-end-user sales through a high-touch consultative process. In addition, the company has established partnerships and strategic alliances that allow it to bundle its technology into purpose-built solutions for various national and global market segments.
As it continues to increase the company’s roadway intelligence engagement with national, state and municipal DOTs, it remains focused on law enforcement communities – both directly and indirectly through strategic partners and resellers/integrators. The company’s market-leading solutions provide significant value to DOTs for traffic management, planning and operations, and to municipal planning organizations for urban mobility. In addition to these agencies, the company’s solutions also enable law enforcement, intelligence-based policing, corporate campus security, and regulatory compliance for public security. The company’s technology enables it to understand vehicle characteristics and behaviors beyond simple license plate capture, and digital vehicle signatures – extending into traffic analytics, sustainability metrics, and weigh-in-motion studies for motorized, as well as non-motorized movements, such as bicycles and pedestrians. In 2024, the company will be working to extend our reach into smaller communities as it continues to serve medium-large DOT and law enforcement departments with its direct sales representatives.
Given that the company’s primary market is state and local governments in the United States, the majority of its sales efforts involve a request for proposal process and/or grant application process. In 2024, the company will continue to capture and submit proposals and apply for grants for its customers, while also seeking opportunities to submit concurrently with strategic partners.
The company’s eCommerce platform offers businesses and individuals around the world a convenient way to purchase its high-value vehicle recognition solutions with just a credit card and a click. The platform allows for self-service sign-up and a range of subscription options while also funneling customers directly to its sales support team if they need more information. The company’s Edge Pro camera system is the first hardware device for sale directly through the eCommerce platform. With the company’s ALPR software preloaded, customers can activate AI-based vehicle recognition services through a subscription online or by telephone. The device is shipped globally, with optional enhancements for solar power and various pole configurations.
Acquisitions
On January 2, 2024, the company acquired All Traffic Data Services, LLC, a Colorado limited liability company (ATD), pursuant to that certain Interest Purchase Agreement (the Purchase Agreement), dated as of the January 2, 2024, by and among the company, ATD and All Traffic Holdings, LLC. ATD engages in the business of advanced traffic data collection.
Seasonality
The company derives revenues substantially from the sale of software, hardware and related services. There is a portion of the company’s revenue that requires its technicians and field support team to work outside, their ability to work and provide services to its end customers can be impacted by inclement weather in the winter months.
History
The company was founded in 2017 as a Delaware corporation. The company was incorporated in 2017. The company was formerly known as Novume Solutions, Inc. and changed its name to Rekor Systems, Inc. in 2019.
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