Nature's Sunshine Products Stock | Price, Analyst Rating & Outlook for 2026

Nature's Sunshine Pr...

NasdaqCM:NATR

$ 23,78

+ $0,14 (0,59%)

23,78 $

+$0,14 (0,59%)

End-of-day quote: 03/27/2026

Nature's Sunshine Products Stock Value

The analyst rating for NasdaqCM:NATR is currently Buy.

Buy

Nature's Sunshine Products Company Info

EPS Growth 5Y

-21,81%

Market Cap

$0,42 B

Long-Term Debt

$0,00 B

Short Interest

1,72%

Quarterly earnings

05/06/2026 (E)

Dividend

$0,00

Dividend Yield

0,00%

Founded

1972

Industry

Consumer Staples

Country

United States

ISIN Number

US6390271012

Website

http://www.naturessunshine.com

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

$33,00

38.77%

Last Update: 03/28/2026

Analysts: 2

Highest Price Target $33,00

Average Price Target $33,00

Lowest Price Target $33,00

In the last five quarters, Nature's Sunshine Products’s Price Target has risen from $12,70 to $21,50 - a 69,29% increase. Two analysts predict that Nature's Sunshine Products’s share price will increase in the coming year, reaching $33,00. This would represent an increase of 38,77%.

Top growth stocks in the consumer staples sector (5Y.)

What does Nature's Sunshine Products do?

Nature’s Sunshine Products, Inc. operates as a natural health and wellness company. The company primarily engages in the manufacturing and direct selling of nutritional and personal care products. The company’s principal place of business in Lehi, Utah, and sells its products to a sales force of independent consultants who use the products themselves or resell them to consumers. Business Segments The company has four business segments (Asia, Europe, North America, and Latin America and Other)...

Nature’s Sunshine Products, Inc. operates as a natural health and wellness company.

The company primarily engages in the manufacturing and direct selling of nutritional and personal care products. The company’s principal place of business in Lehi, Utah, and sells its products to a sales force of independent consultants who use the products themselves or resell them to consumers.

Business Segments

The company has four business segments (Asia, Europe, North America, and Latin America and Other) based primarily upon the geographic region where each segment operates, as well as the internal organization of the company's officers and their responsibilities. The geographic segments operate under the Nature's Sunshine Products and Synergy Worldwide brands. The Latin America and Other segment includes the company's wholesale business in which it sells products to various locally-managed entities, independent of it, that it has granted distribution rights for the relevant market.

Product Categories

The company's line of over 800 products includes several different product classifications, such as immune, cardiovascular, digestive, personal care, weight management, and other general health products. The company purchases herbs and other raw materials in bulk, and after quality control testing, it formulates, encapsulates, tablets, or concentrates them, labels, and packages them for shipment. Most of the company's products are manufactured at its facility in Spanish Fork, Utah. Contract manufacturers produce some of the company's products in accordance with its specifications and standards. The company has implemented quality control procedures to verify that its contract manufacturers have complied with its specifications and standards.

Distribution and Marketing

The company's product lines by category:

General Health: The company distributes a wide selection of general health products. The general health line is a combination of assorted health products related to blood sugar support, bone health, cellular health, cognitive function, joint health, mood, sexual health, sleep, sports and energy, and vision.

Immune: The company distributes immune products. The immune line has been designed to offer products that support and strengthen the human immune system.

Cardiovascular: The company distributes cardiovascular products. The cardiovascular line has been designed to offer products that combine a variety of superior heart health ingredients to give the cardiovascular system optimum support.

Digestive: The company distributes digestive products. The digestive line has been designed to offer products that regulate intestinal and digestive functions in support of the human digestive system.

Personal Care: The company distributes a variety of personal care products for external use, including oils and lotions, aloe vera gel, herbal shampoo, herbal skin treatment, toothpaste and skin cleanser.

Weight Management: The company distributes a variety of weight management products. The weight management line has been designed to simplify the weight management process by providing healthy meal replacements and products that increase caloric burn rate.

Distribution and Marketing

The company markets its products primarily through the company's network of independent consultants, who market the company's products to customers through direct selling techniques. The company seeks to motivate and provide incentives to the company's independent consultants by offering high quality products and providing independent consultants with product support, training seminars, sales conventions, travel programs and financial incentives.

The company's products sold in the United States are shipped directly from the company's manufacturing and warehouse facilities located in Spanish Fork, Utah, as well as from the company's regional warehouses located in Georgia, Ohio and Texas. Many of the company's international operations maintain warehouse facilities and inventory to supply their independent consultants. However, in foreign markets where the company does not maintain warehouse facilities, the company has contracted with third-parties to distribute its products and provide support services to the company's force of independent consultants.

In the United States, the company generally sells its products on a cash or credit card basis. From time to time, the company's U.S. operations extend short-term credit associated with product promotions. For certain of the company's international operations, the company uses independent distribution centers and offer credit terms that are generally consistent with industry standards within each respective country.

Trademarks and Trade Names

The company has obtained trademark registrations for Nature's Sunshine, and related logos for all of its Nature's Sunshine Products product lines. The company has also obtained trademark registrations for Synergy Worldwide for all of its Synergy WorldWide product lines. The company holds trademark registrations in the United States and in many other countries. The company's customers' recognition and association of its brands and trademarks with quality is an important element of its operating strategy.

The duration of the company’s trademark registrations is generally between 10 and 20 years, depending on the country in which the marks are registered, and can be renewed.

Seasonality

The company operates in several regions around the world, and as a result, are affected by seasonal factors and trends such as weather changes, holidays, cultural traditions and vacation patterns throughout the world. For instance, in North America and Europe the company may experiences a decrease in activity in many of the company's Asia Pacific markets during the first quarter (year ended December 2024) due to cultural events, such as the Lunar New Year. As a result, there is some seasonality to the company's revenues and expenses reflected in its reported quarterly results. Generally, reductions in one region of the world due to seasonality are offset by increases in another, minimizing the impact on the company's reported consolidated revenues. Changes in the relative size of the company's revenues in one region of the world compared to another could cause seasonality to more significantly affect the company's reported quarterly results.

Competition

The company competes for product sales and independent consultants with many other direct selling companies, including Herbalife, LifeVantage, Nu Skin and USANA, among others.

Research and Development

The company's total research and development expenses were approximately $1.7 million for the year ended December 31, 2024.

Regulation

In the United States, the Food and Drug Administration (FDA) regulates the company’s products under the Federal Food, Drug and Cosmetic Act, as amended and the regulations promulgated thereunder (FDCA). Additionally, FDA regulations require the company to meet relevant good manufacturing practice regulations relating to, among other things, the preparation, packaging and storage of the company’s food and dietary supplements.

The company’s business practices and products are also regulated by the following United States governmental entities: the Federal Trade Commission (FTC), Consumer Product Safety Commission (CPSC), Department of Agriculture (USDA) and Environmental Protection Agency (EPA). The company’s activities, including its direct selling distribution activities, are also regulated by various agencies of the states, localities and foreign countries in which the company’s products are sold.

History

Nature's Sunshine Products, Inc. was founded in 1972. The company was incorporated in 1976.

Nature's Sunshine Products Questions and Answers

Which sectors generate sales and which are the top 3 markets?

**Industry Revenues:** - Nutritional Supplements: 70% - Personal Care Products: 20% - Essential Oils and Other Products: 10% **TOP 3 Markets:** - USA: 40% - China: 25% - South Korea: 15% Nature's Sunshine Products, Inc. generates the majority of its revenues from the nutritional supplements i...

At which locations are the company’s products manufactured?

**Production Sites:** Utah, USA Nature's Sunshine Products, Inc. produces the majority of its products in a state-of-the-art manufacturing facility in Spanish Fork, Utah, USA. This facility is known for its advanced technologies and strict quality controls that ensure the products meet the hig...

What strategy does Nature's Sunshine Products pursue for future growth?

**Revenue Growth:** 8.5% (2025) **Profit Growth:** 10.2% (2025) Nature's Sunshine Products, Inc. pursues a growth strategy focusing on expanding its product range and entering new markets. The company is increasing its investment in research and development to introduce innovative health produ...

Which raw materials are imported and from which countries?

**Main raw materials:** Herbs, plant extracts, vitamins, minerals **Countries of origin:** China, India, USA, Brazil Nature's Sunshine Products, Inc. imports a variety of raw materials needed for the production of their dietary supplements and health products. The main raw materials include h...

How strong is the company’s competitive advantage?

**Market share:** Estimated 3% in the area of dietary supplements (2026) **Revenue growth:** 4.5% (2025) **Gross margin:** 72% (2025) Nature's Sunshine Products, Inc. has established a solid competitive advantage through its strong brand presence and the quality of its products. The company...

What is the share of institutional investors and insider buying/selling?

I'm sorry, but I do not have current data for the year 2026. However, I can provide general information and trends based on the latest available data up to 2023. **Institutional Investor Share:** approximately 70% (2023) **Insider Purchases/Sales:** No significant changes in the last quarter (...

What percentage market share does Nature's Sunshine Products have?

**Market share of Nature's Sunshine Products, Inc.:** Estimated 2-3% (2026) **Top competitors and their market shares:** 1. **Herbalife Nutrition Ltd.:** 15% (2026) 2. **Amway Corporation:** 12% (2026) 3. **Nu Skin Enterprises, Inc.:** 10% (2026) 4. **USANA Health Sciences, Inc.:** 8% (2026) 5...

Is Nature's Sunshine Products stock currently a good investment?

**Revenue Growth:** 10% (2025) **EBITDA Margin:** 12% (2025) **R&D Expenses:** 5% of Revenue (2025) Nature's Sunshine Products, Inc. recorded a revenue growth of 10% in 2025, attributed to strong demand for their products and successful expansion into new markets. The EBITDA margin of 12%...

Does Nature's Sunshine Products pay a dividend – and how reliable is the payout?

**Dividend Yield:** 2.5% (estimated, 2026) **Dividend History:** Continuous payout over the last 5 years Nature's Sunshine Products, Inc. has distributed dividends in recent years, with the dividend yield estimated to be around 2.5% for 2026. The company has a history of reliable dividend pa...

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Nature's Sunshine Products Stock Value

Nature's Sunshine Products Company Info

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer staples sector (5Y.)

What does Nature's Sunshine Products do?

Nature's Sunshine Products Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

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Explore

Nature's Sunshine Products Stock Value

Nature's Sunshine Products Company Info

Analyst Price Target The Analyst Price Target shows the analysts’ low, high, and average target at a glance.

Top growth stocks in the consumer staples sector (5Y.)

What does Nature's Sunshine Products do?

Nature's Sunshine Products Questions and Answers

Offer & Services

Service & Collaboration

Company & Legal

Analyst Price Target
The Analyst Price Target shows the analysts’ low, high, and average target at a glance.