MediaCo Holding Inc. (MediaCo) is an owned and operated multi-media company. The company focuses on radio and digital advertising, premium programming and events.
The company’s assets consist of two radio stations, WQHT(FM) and WBLS(FM), which serve the New York City demographic market area that primarily targets Black, Hispanic, and multi-cultural consumers. The company derives its revenues primarily from radio and digital advertising sales, but it also generates revenues from events, includin...
MediaCo Holding Inc. (MediaCo) is an owned and operated multi-media company. The company focuses on radio and digital advertising, premium programming and events.
The company’s assets consist of two radio stations, WQHT(FM) and WBLS(FM), which serve the New York City demographic market area that primarily targets Black, Hispanic, and multi-cultural consumers. The company derives its revenues primarily from radio and digital advertising sales, but it also generates revenues from events, including sponsorships and ticket sales, licensing, and syndication.
Business Strategy
The company is committed to improving the operating results of its core assets while simultaneously seeking future growth opportunities in new radio and other complementary broadcast or other businesses that focus predominately on multi-cultural audiences in the national and digital advertising spaces. The company’s strategy focuses on the following operating principles: develop unique and compelling content and strong brands; extend the reach and relevance of its local brands through digital platforms; deliver results to advertisers; extend sales efforts into new market segments; pursue acquisition and investment opportunities; and leverage the power of the brands.
Radio Advertising Sales
The company’s stations derive their advertising revenue from local and regional spot radio and digital advertising in the marketplaces in which they operate, as well as from the sale of national advertising. Local and most regional sales are made by a station’s sales staff. National sales are made by firms specializing in such sales, which are compensated on a commission-only basis.
Non-Traditional Revenues
The company’s stations are involved with numerous events in the market in which it operates that support the local community, entertain its audiences, and better connect its listeners with its stations and its advertisers. In most cases, a third party produces the event, which the company helps promotes, and it sells certain sponsorship opportunities to its advertisers.
License Renewal
Radio stations operate pursuant to broadcast licenses that are ordinarily granted by the FCC for maximum terms of eight years and are subject to renewal upon application and approval by the FCC. License renewal applications for both WQHT(FM) and WBLS(FM) were granted in July 2022.
The four major performing rights organizations, from which the company has licenses and to which it pays royalties, are the American Society of Composers, Authors, and Publishers (ASCAP), Broadcast Music, Inc. (BMI), SESAC, Inc. and and Global Music Rights (GMR).
History
MediaCo Holding Inc., an Indiana corporation, was founded in 2019. The company was incorporated in 2019.