Professional Diversity Network, Inc. (PDN) operates professional networks with a focus on talent acquisition and professional development.
The company’s networks provide access to a robust audience across multiple demographics. The company serves a variety of such communities, including Women, Hispanic Americans, African Americans, Asian Americans, persons with disabilities, Military Professionals, and Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ+).
PDN is a holding company and operate...
Professional Diversity Network, Inc. (PDN) operates professional networks with a focus on talent acquisition and professional development.
The company’s networks provide access to a robust audience across multiple demographics. The company serves a variety of such communities, including Women, Hispanic Americans, African Americans, Asian Americans, persons with disabilities, Military Professionals, and Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ+).
PDN is a holding company and operates three business units:
TalentAlly, LLC is 100% owned and operated by PDN;
NAPW, Inc. is 100% owned and operated by PDN; and
RemoteMore USA, Inc. is 73% owned by PDN.
Strategy
The company’s recruitment business provides additional value for its other business segments by providing its registered users and members access to employment opportunities at leading companies. The key elements of the company’s strategy are to grow and diversify its member and client base; improve branding and brand awareness; utilize social media to effectively engage with the community; launch new products and services; streamline infrastructure to capture efficiency; and continue to expand in diversity recruitment by growing its core offerings of recruitment advertising, Office of Federal Contract Compliance Programs (OFCCP) compliance offerings and its placement services.
Solutions
The company operates in three business segments consists of: TalentAlly, which maintains and operates job board software and hosts career fairs, (ii) National Association of Professional Women (NAPW Network), a professional networking organization that addresses personal and professional development opportunities for women, and RemoteMore USA (RemoteMore), which provides companies with talented engineers to provide solutions to their software needs. In 2018, the company started transacting new NAPW Network memberships under the International Association of Women (IAW) brand in the USA. In 2024, the company rebranded its Professional Diversity Network business to TalentAlly.
In 2024, the company’s TalentAlly Network, NAPW Network and RemoteMore business units represented approximately 67%, 6%, and 27% of its gross revenues, respectively.
TalentAlly
Recruitment Solutions: The TalentAlly Network consists of several online professional job seeker communities dedicated to serving professionals in the United States and employers seeking to hire talent from a wide range of sources with many demographics represented. The company uses the word professional to describe any person interested in its websites or career fairs presumably for the purpose of career advancement or related benefits offered by it, whether or not such person is employed and regardless of the level of education or skills possessed by such person. Leveraging the power of the company’s affinity job seeker groups, these professionals harness its relationships with employers and recruiters to help advance their careers. The company operates these recruitment affinity groups within the following sectors: Women, Hispanic-Americans, African-Americans, Asian-Americans, persons with disabilities, Military Professionals, and LGBTQ+. In addition, the company manages the job seeker websites and career fairs for prominent diverse membership-based organizations, including but not limited to NAACP, National Urban League, and Kappa Alpha Psi. Employers and recruiters benefit from the company’s relationship with these organizations, which allows them to access a large pool of qualified jobs seekers in a centralized manner.
The company’s TalentAlly Network has registered users for its recruitment services. The company uses the term registered user to describe a consumer who has affirmatively visited one of its properties, opted into an affinity group and provided it with demographic or contact information enabling it to match them with employers and/or jobs, and to sell them ancillary products and services. The company provides access to its TalentAlly Network websites to registered users at no cost. The company is always exploring various partnerships with other service providers to increase their offerings to both job seekers and employers. In 2024, the company entered into a partnership with AI Geo to leverage AI technology to enhance job seeker engagement through a mock interview platform.
The company offers employers of all sizes seeking to expand their talent, and to third-party recruiters, real-time solutions that deliver diverse talent, advertising and promotion of their job opportunities to its networks of diverse professionals, and assistance with posting their job opportunities to career agencies in a manner compliant with the regulations and requirements of the Equal Employment Opportunity OFCCP, including those of state and local governments. The company's recruitment advertising solutions promote hiring and retention success by providing job seekers with information that it believes allows them to look beyond a corporate brand, deeper into employers’ core values. The company uses sophisticated technology to deliver recruitment advertising using internet banner ads and email marketing targeted by geography and occupation, based upon data from its audiences’ profiles and job searches on its websites. As of December 31, 2024, the company had approximately 300 enterprise companies and 1,450 total customers utilizing its products and services.
Career Fairs. Through its events business, a part of the TalentAlly Network business segment, the company produces premier face-to-face and virtual recruiting events it calls Professional Diversity Career Fairs. The company’s events help employers connect with a new marketplace of qualified professionals. It believes its events are the only events of their type endorsed by leading organizations, such as the NAACP, National Urban League, Phi Beta Sigma, and others. Participating employers range from Fortune 500 companies to federal, state, and local agencies, and from smaller employers to non-profit organizations, all of which seek a proactive approach to diversity recruiting. The company also produces virtual and in-person career fairs as part of high-profile national events, such as the NAACP National Convention, the Urban League National Conference, and historically black sorority and fraternity conferences.
In January 2023, through a newly formed wholly-owned subsidiary, the company purchased the assets and operations of Expo Experts LLC, an Ohio limited liability company. Expo Experts specializes in producing premier face-to-face and virtual recruiting events for Engineering, Technology, and Security Clearance positions.
PDNRecruits. The company uses matching and targeting technology to match members with its clients’ open jobs on a renewing month-to-month license basis, designed to provide the company with increasing residual income as it adds new clients and sells additional licenses. The PDNRecruits product is a significant step towards increasing online sales in a scalable and residual manner.
TalentAlly Placement. As part of its robust suite of recruitment offerings for employers, the company offers a contingent hiring solution. It is a pay-per-hire offering that charges a percentage of the first year’s annual salary plus bonus for candidates it sources and they hire.
NAPW Network
The NAPW Network is a professional networking organization for women. The company uses the terms member or membership to describe a consumer who has viewed its marketing material, opted into membership with the NAPW Network, provided demographic information, and engaged in an onboarding call with a membership coordinator. Paid memberships provide greater access to networking opportunities and other membership perks, including access to upgraded packages. Members of the NAPW Network enjoy a wealth of resources dedicated to developing their professional networks, furthering their education and skills, and promoting their businesses and career accomplishments.
The company provides NAPW Network members with opportunities to network and develop valuable business relationships with other professionals through the NAPW website, as well as at events hosted at local chapters across the United States. In March 2020, due to the COVID-19 pandemic, all events shifted to a virtual format hosted on third-party electronic platforms, such as Zoom. In October 2021, NAPW launched a Global virtual chapter to expand its audience outside of the United States. TalentAlly Network products and services are being deployed to provide enhanced value to the NAPW membership experience.
IAW Leadership Lab: In 2020, IAW launched the Leadership Lab platform as an enhancement to the NAPW eCoaching platform. IAW also offers virtual networking roundtable events throughout the month where members who are established experts in their field provide participants insight and tips on how to overcome career and business challenges. Hosted by NAPW’s President, the unique platform connects members with professional life and career coaches from within the NAPW membership base. Through these events, members gain insight, guidance, and inspiration to help them maximize their personal and professional potential. Topics include the Power of Intentionality - Turning Good Intentions Into Actions, The Power of Authentic Communication, and Confident Steps To Create a Thriving Life. The online events also include the opportunity for members to network with other participants in the live chat room. Members are also able to access a recording of these events on the NAPW website.
Professional Identity Management: Through the NAPW Network website, NAPW Network members are able to create, manage, and share their professional identity online and promote themselves and their businesses. NAPW Network members can also promote their career achievements and their businesses through placement on the NAPW Network website’s home page, in proprietary press releases, in the online Member Marketplace, and in monthly newsletter publications. In addition, TalentAlly provides members with direct access to employers seeking to hire professional women at a high level of connectivity and efficiency.
Access to Knowledge: In addition to networking and promotional opportunities, the NAPW Network provides its members the ability to further develop their skills and expand their knowledge base through monthly newsletters, online and in-person seminars, webinars, and certification courses.
Upgraded Memberships and Ancillary Products: Upgraded packages include additional promotional and publicity tools, as well as mentorship opportunities and enhanced professional development.
Partner Discounts: The company also offers NAPW Network members exclusive discounts on third-party products and services.
IAW Global Women’s Network: This network offers in-person and online networking with like-minded women to foster enhanced career connections and opportunities. Members can promote their brands, identify new career opportunities, and build lasting relationships at monthly meetings and events. These interactive events allow members to improve their verbal resumes, expand their networks, and hear from inspiring speakers. Regional and national conferences provide inspirational panels, unique networking opportunities, and the chance for members to promote their business or services. The company’s partners allow members to explore events outside the United States and create opportunities to network with women around the world.
RemoteMore USA
RemoteMore USA is an innovative, global entity that provides remote-hiring marketplace services for software developers and companies. Companies are connected with reliable, cost-efficient, vetted developers, and software developers are empowered to find meaningful jobs regardless of their location. As of December 31, 2024, the company owned an approximate 73% interest in RemoteMore USA.
Operations: Sales, Marketing, and Customer Support
Sales and Marketing
The company’s TalentAlly Network sales resources for recruitment and recruitment advertising products and services include a sales force with eight sales professionals, and website technology that facilitates e-commerce transactions. The company markets directly to employers and third-party recruiters. Its sales team uses a combination of telephone, email, and face-to-face marketing, including personal visits to companies or their recruitment agencies, as well as appearances at industry and trade group events where diversity recruitment recruiters are in attendance. The company has also formed strategic alliances with parties who are able to help extend its organic reach. In addition, it is developing purely online marketing channels to bring recruiters to it in bulk and use products based on matching and targeting technology to facilitate sales. The company has specialty units within its sales force dedicated to serving: federal, state, and local governments and companies and contractors who serve these governmental entities, small and medium-sized businesses as defined by companies with less than 2,500 employees, and large enterprises with greater than 2,500 employees.
The company sells NAPW/IAW Network membership subscriptions offline through its NAPW/IAW Network sales force, which includes two sales professionals, each of whom sells initial membership services. The company also supports online membership subscriptions through online sales via its website. It developed a secure, work-from-home technology along with a training and supervision platform aimed at reducing overhead costs, increasing per-representative profitability, and offering its sales professionals flexible working arrangements. All sales representatives are capable of selling upgraded memberships and ancillary products.
RemoteMore contracts with companies that are in need of customized software development and pairs them with developers from a database of developers. Services vary from simple software solutions to detailed programming where teams of developers work together.
Customer Success and Compliance
In addition to its sales professionals, the company employs teams to provide customer support, compliance, and enhance member experience. Its customer success teams work together to improve engagement with members and to ensure a high degree of member satisfaction and retention. The customer success teams also work with the Development and Executive teams to identify new lead-generation, sales, and membership product opportunities, and to test those, as well as new approaches to the current sales. The team works closely with customer support and sales management to ensure that sales are conducted in an ethical manner and to identify sales representatives who would benefit from enhanced training.
Intellectual Property
The company’s registered trademarks in the United States include the iHispano mark with stylized logo, the Black Career Network mark with stylized logo, the Professional Diversity Network mark with its tagline the power of millions for the benefit of one, the name National Association of Professional Women and NAPW, and the name International Association of Women and IAW, as well as others. The company also owns the copyrights to certain articles in NAPW publications.
Competition
Specifically, with respect to its members and its recruitment consumer advertising and marketing solutions, the company competes with existing general market online professional networking websites, such as LinkedIn, Indeed, Zip Recruiter, and Monster Worldwide, Inc., as well as ethnic minority-focused social networking websites, such as Diversityjobs.com, Workplacediversity.com, and other companies, such as Facebook, Google, Microsoft, and Twitter that are developing or could develop competing solutions.
With respect to its hiring solutions, the company also competes with traditional online recruiting companies, such as Career Builder, talent management companies such as Taleo, and traditional recruiting firms.
Seasonality
The company’s quarterly operating results are affected by the seasonality of employers’ businesses and hiring practices.
History
Professional Diversity Network, Inc. was founded in 2003. The company was incorporated in 2003.
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