Blink Charging Co. (Blink or Blink Charging), through its consolidated subsidiaries, is an owner, operator, provider, and manufacturer of electric vehicle ('EV') charging equipment and networked EV charging services in the rapidly growing U.S. and international markets for EVs.
Blink offers EV charging equipment and services, enabling EV drivers to recharge at various locations. Blink’s principal line of products and services is its Blink EV charging networks (the Blink Networks) and Blink EV c...
Blink Charging Co. (Blink or Blink Charging), through its consolidated subsidiaries, is an owner, operator, provider, and manufacturer of electric vehicle ('EV') charging equipment and networked EV charging services in the rapidly growing U.S. and international markets for EVs.
Blink offers EV charging equipment and services, enabling EV drivers to recharge at various locations. Blink’s principal line of products and services is its Blink EV charging networks (the Blink Networks) and Blink EV charging equipment, also known as electric vehicle supply equipment (EVSE), and other EV-related services. The Blink Networks are a proprietary, cloud-based system that operates, maintains, and manages Blink charging stations and handles the associated charging data, back-end operations, and payment processing. The Blink Networks provide fleets, property owners, managers, parking companies, and state and municipal entities (Property Partners), among other types of commercial customers, with cloud-based services that enable the remote monitoring and management of EV charging stations. The Blink Networks also provide EV drivers with vital station information, including station location, availability, and fees (as applicable).
To capture more revenues derived from providing EV charging equipment to commercial customers and to help differentiate Blink in the EV infrastructure market, Blink offers Property Partners a comprehensive range of solutions for EV charging equipment and services that generally fall into one of the business models below, differentiated by who owns the equipment and who bears the costs of installation, equipment, maintenance, and the percentage of revenue shared.
In the company's Blink-owned turnkey business model, the company owns and operates the EV charging station and provides connectivity of the charging station to the Blink Networks. In this model, the company retains substantially all EV charging revenues after deducting network connectivity and processing fees. The company's agreement with the Property Partner typically lasts nine years, with extensions that can bring it to 27 years.
In the company's Blink-owned hybrid business model, the company owns and operates the EV charging station and provide connectivity to the Blink Networks. In this model, the company shares a more generous portion of the EV charging revenues with the Property Partner after deducting Blink network connectivity and processing fees. The company's agreement with the Property Partner typically lasts seven years, with extensions that can bring it to 21 years.
In the company's host-owned business model, the Property Partner purchases, owns, and operates the Blink EV charging station. The company works with the Property Partner by providing site recommendations, connectivity to the Blink Networks, payment processing, and optional maintenance services. In this model, the Property Partner retains and keeps all the EV charging revenues after deducting Blink network connectivity and processing fees.
The company also owns and operates car-sharing and ride-sharing programs through its wholly owned subsidiary, Envoy Mobility (formerly Blink Mobility). These programs allow customers to share electric vehicles through subscription services and charge those cars through its charging stations.
In the pursuit of the company's commitment to fostering the widespread adoption of electric vehicles (EVs) through the establishment and management of EV charging infrastructure on a global scale, the company remains steadfast in its dedication to mitigating climate change. With the intention of being a leader in the build-out of EV charging infrastructure and maximizing the company's share of the EV charging market, the company has established strategic commercial, municipal, and retail partnerships across industry verticals and encompassing numerous transit/destination locations, including airports, auto dealers, healthcare/medical, hotels, mixed-use, municipal sites, multifamily residential and condos, parks and recreation areas, parking lots, restaurants, retailers, schools and universities, stadiums, supermarkets, transportation hubs, and workplace locations.
In 2024, the company entered into agreements with significant new customers, including the City of South Lake Tahoe, Alameda City, the City of Porterville, the Fresno Unified School District, Imperial Center, the City of Fresno, New Castle County, Maryland Department of General Services, Sonepar, and CED. Similarly, in 2023, the company entered into agreements with significant new customers, including the United States Postal Service (USPS), Mack Trucks, McArthurGlen, BluePoint, Mike Albert Fleet Solutions, Royal Farms, John Henry General Store, Moberly Motor Company, Arcos Dorados (McDonald’s Puerto Rico), AAA, Allegiant Stadium (Las Vegas), Village of Tuckahoe (NY), Miami Beach (FL), Metropolitan Government of Nashville-Davidson County, and Salt Lake City International Airport, that expand its potential for unit sales and deployments.
As of December 31, 2024, the company contracted, sold or deployed 109,596 chargers, of which 87,500 were on Blink Networks (comprises 61,625 Level 2 commercial chargers, 1,392 DCFC commercial chargers, 691 residential chargers, and 23,792 chargers pending to be commissioned). Included on Blink Networks are 6,867 chargers owned by the company. The remaining 22,096 not on Blink networks were on other networks, international sales, or deployments (comprises 5,155 Level 2 commercial chargers, 75 DC Fast Charging chargers, 12,298 residential Level 2 Blink EV chargers, 2,861 sold to other U.S. networks, and 1,707 sold internationally). Blink networked chargers include public and private chargers, as designated by stations owners, and are net of swap-outs, replacement units, and decommissioned units. Certain commercial chargers include chargers installed in residential settings for commercial purposes. All chargers, including at all international Blink locations, are categorized based on the U.S. Department of Energy guidelines.
EV Charging Solutions
The company offers a variety of EV charging products and services to Property Partners and EV drivers.
EV Charging Solutions
Level 2: The company offers a wide range of Level 2 (AC) EV charging equipment, ideal for commercial and residential use, with the North American universal J1772 connector, the North American Charging Standard (NACS) connector, and the Type 2 connector compatible with electric vehicles in Europe and across Latin America.
The company’s commercial Level 2 chargers consist of the EQ, MQ, and the Series 6, 7, and 8 families, which are available in pedestal, wall mount, and pole mount configurations. The MQ along with the Series 6, 7, and 8 chargers offer an optional cable management system. Additionally, the company offers three residential Level 2 chargers for the Americas: the wall-mounted HQ 200, and a smart charging cable, the PQ 150, designed for European markets. The company’s commercial and residential chargers can all connect to the Blink Networks for a wide range of software solutions. Level 2 charging stations typically provide a full charge in five to ten hours. Level 2 chargers are ideally suited for installations and frequently used parking locations, such as workplaces, multifamily residential, retail, hospitality, and mixed-use, parking garages, municipalities, colleges/schools, hospitals and airports.
International Products: The company offers Level 2 AC and DC products for the rapidly expanding international markets targeted at the residential, workplace, retail, parking garages, leasing companies, hospitality, and other locations. These products are available with the Type 2, GBT, and CCS 2 connectors and include the PQ 150, Series 3 (an ideal product for the 2/3-wheeled vehicles), and the EQ 200.
Mobile Charger: The company offers the HQ 200-M Level 2 charger for the mobile/emergency charging market which requires a portable charger to be used for roadside or other use cases where a connection to the electricity grid is not available.
DCFC: The company offers a complete line of DC Fast Charging equipment (DCFC) that ranges from 30kW to 600kW, supports the ‘CHAdeMo’, CCS1, and NACS connectors, and typically provide an 80% charge in less than 30 minutes. Installation of DCFC stations and grid requirements are typically greater than Level 2 charging stations and are ideally suited for dense metropolitan areas and locations between long distance travel destinations. These include the Series 9 40kW DC Fast Charger that works ideally for the fleet, auto dealership, and retail segments and is available in wall and pedestal mount configurations, the Blink 60kW-360kW All-in-One DC Fast Chargers, and Distributed Cabinet and Dispenser DC Fast Chargers up to 600kW.
Blink Network: The Blink Network is a cloud-based platform that manages the company’s network of EV chargers around the world for remote monitoring, management, payment processing, customer support, load management, roaming, and other features required for operating the Blink Networks of EV charging locations.
Blink Charging Mobile App: The company offers Blink Charging Mobile Apps (iOS and Android) that provide EV drivers control by giving them improved search capabilities which allows them to search for nearby amenities, as well as chargers by zip-codes, city, business, category, or address, and expanded keyword search. The app also includes payment functionality, eliminating the need for a credit card.
Fleet Management: The company offers Fleet Management applications, targeted at commercial, municipal, and federal fleets for planning, managing, and optimizing their departure schedules and energy costs. The company’s Fleet Management applications can be used as standalone tools or integrated into existing fleet management solutions, which allows Blink to be a flexible and value-added solution within existing software stacks.
Long-Term Contracts with Property Owners
The company has strategic and often long-term agreements that include location exclusivity with Property Partners across numerous transit/destination locations, including airports, car dealers, healthcare/medical, hotels, mixed-use facilities, municipal locations, multifamily residential and condo, parks and recreation areas, parking lots, restaurants, retailers, schools and universities, stadiums, supermarkets, transportation hubs, and workplace locations. Property Partners include well-recognized companies, large municipalities and local businesses. Representative examples include the City of Miami Beach, City of Chula Vista, City of Phoenix, City of Portland, City of Knoxville, City of San Antonio, City of Leeds (UK), University of San Diego, City of San Diego, Ohlone College, ACE Parking, Q-Park, Icon Parking, SP+ Parking, iPark, LAZ Parking, Reef Parking, Federal Realty, Equity Residential, Related Group, Johnson & Johnson, Kaiser Permanente, Blessing Healthcare, Sony Pictures Entertainment, Starbucks, JBG Associates, Kroger Company, Fred Meyer Stores, Inc., Fry’s Food & Drug, Inc., Raising Cane’s, McDonald’s, Carl’s Jr., Burger King, Walgreens and Ralphs Grocery Company. The company continues to generate new contracts with Property Partners that previously secured its services independently or had contracts with the EV service providers that it acquired in the past.
Growth Strategy
Key elements of the company’s growth strategy include relentless focus on customer satisfaction; pursuing strategic opportunities to expand Blink-owned turnkey and hybrid models; continuing to invest in technology innovations; strengthening and supporting its human capital; expanding sales and marketing resources; seeking strategic acquisition opportunities; leveraging the company’s early mover advantage; and appropriately capitalizing its business.
Sales
The company’s sales organization builds and maintains long-term business relationships with the company’s customers by utilizing its three core business models. These business models provide a high degree of flexibility to match host location goals and objectives for EV charging with the company’s industry-leading equipment and software solutions. The company’s team identifies locations that have the potential to create long-term, recurring value for the Property Partner and Blink.
The company also engages with strategic distributor and reseller partners across a range of vertical markets both within the U.S. and globally. These organizations typically have unique relationships or capabilities within their respective markets and provide Blink with additional sales opportunities. These partnerships amplify Blink's sales reach and are authorized to sell the company's EV charging hardware, software services (connectivity to the Blink Networks), and extended warranty service plans.
In 2024, the company entered into agreements with new major customers, including the City of South Lake Tahoe, Alameda City, the City of Porterville, the Fresno Unified School District, Imperial Center, the City of Fresno, New Castle County, Maryland Department of General Services, Sonepar, CED, Similarly, in 2023, the company entered into agreements with new major customers, including the United States Postal Service (USPS), Mack Trucks, McArthurGlen, BluePoint, Mike Albert Fleet Solutions, Royal Farms, John Henry General Store, Moberly Motor Company, Arcos Dorados (McDonald’s Puerto Rico), AAA, Allegiant Stadium (Las Vegas), Village of Tuckahoe (NY), Miami Beach (FL), Metropolitan Government of Nashville-Davidson County, Salt Lake City International Airport, and others that expand its potential for unit sales and deployments. Along with these new business relationships, the company forged critical strategic relationships with organizations that directly or indirectly influence EV charging station purchase decisions.
The company’s in-house staff performs a variety of marketing activities. The company’s marketing team works to promote and sell its services to a variety of vertical markets, and directly to EV drivers. The company also utilizes marketing and communication channels, including press releases, email marketing, website (www.blinkcharging.com), pay-per-click advertising, social media marketing, webinars, sponsorships and partnerships, advertising and conferences.
The company continues to invest in improving the company-owned stations' service and maintenance and those stations with service and maintenance plans and expanding the company's cloud-based network capabilities. The company anticipates continuing to grow its revenues by (i) selling the company's next generation of EV charging equipment to current as well as to new Property Partners, which includes airports, auto dealers, healthcare/medical, hotels, mixed-use, municipal locations, multifamily residential and condos, parks and recreation areas, parking lots, religious institutions, restaurants, retailers, schools and universities, stadiums, supermarkets, transportation hubs, and workplace locations; (ii) expanding the company's sales channels to wholesale distributors, utilities, OEMs, solar integrators, and dealers, which will include implementing EV charging station occupancy fees (after charging is completed, fees for remaining connected to the charging station beyond an allotted grace period) and subscription plans for EV drivers on the company's company-owned public charging locations; (iii) adding additional charging stations in locations with increasing utilization metrics; (iv) offering Blink Care; and (v) offering warranty for the company's chargers and services.
Customers and Partners
The company has strategic partnerships across numerous transit/destination locations, including airports, auto dealers, healthcare/medical, hotels, mixed use facilities and municipal locations, multifamily residential and condos, parks and recreation areas, parking lots, restaurants, retailers, schools and universities, stadiums, supermarkets, transportation hubs, and workplace locations. The company has hundreds of Property Partners that include well recognized companies, large municipalities, and local businesses. The company strives to engage all Blink-owned turnkey and hybrid property partners with exclusive EV charging contracts. This strategy further supports its owner-operator model to generate recurring revenue for both the Property Partner and Blink. Representative examples are McDonald’s, Sony Pictures, Caltrans, Audi of America, Porsche Design Tower, City of Azusa, City of Chula Vista, City of Springfield, City of Tucson, City of Fayetteville, BJ’s Inc., Federal Realty, Fred Meyer Stores, Inc., Fry’s Food & Drug, Inc., Kana Hotel Group, Kroger Company, and Ralphs Grocery Company. The company continues to establish new contracts with Property Partners that previously secured its services independently or had contracts with the EV services providers that it acquired.
The company’s revenues are primarily derived from fees charged to EV drivers for EV charging in public locations, EV charging hardware sales, government grants and sales of equipment warranties. EV charging fees to drivers are based on an hourly rate, by energy dispensed per kilowatt-hour (kWh), or by session. Such fees are calculated based on various factors, including associated station costs and local electricity tariffs. EV charging hardware is sold to its customers engaged with its host-owned business model. Other income sources from EV charging services are network fees, extended warranty fees, membership fees, and payment processing fees paid by the company’s Property Partners. Blink generates revenues from its EV car-sharing program through Envoy and BlueLA, which allow customers the ability to retain electric vehicles through a subscription service.
The company is focused on profitable international expansion and has made significant progress at expanding the company's business across the globe, focusing primarily on Europe, the United Kingdom, and Latin America.
Competition
The company’s existing competition in the U.S. includes ChargePoint and EVgo.
Government Grants
The company has a full-time dedicated team to identify and process federal, state and international funding opportunities in the U.S., European Union and the U.K. for EV charging infrastructure development. Grants for EV charging infrastructure drive sustainable mobility by accelerating deployment, ensuring access, and supporting the transition to a zero-emission future. The company is committed to pursuing EV charging development grant opportunities in all 50 states. Funding sources in the U.S. include the Department of Energy, Department of Transportation, Department of Agriculture, the VW mitigation settlement trust fund, funding initiatives from utility service providers and various state and local jurisdictions. Blink has recently completed grant projects in Maryland, New Jersey, Florida and Delaware increasing its DCFC footprint throughout the East Coast; with additional projects slated for deployment in 2025. In Europe, the company has a significant presence both in the European Union and the United Kingdom through its acquisitions of Blue Corner and Electric Blue. The ocmpany’s staff in Europe has significant experience in applying and taking advantage of various European jurisdictions incentives and rebate.
Privacy and Data Security Laws
The European Union's General Data Protection Regulation ('GDPR'), which is wide-ranging in scope, imposes several requirements relating to a variety of matters, including the control over personal data by individuals to whom the personal data relates, the information provided to the individuals, the documentation the company must maintain, the security and confidentiality of the personal data, data breach notification, and the use of third-party processors in connection with the processing of personal data.
Additionally, the company is governed by a California state privacy law called the California Consumer Privacy Act of 2018 ('CCPA'), which contains requirements similar to GDPR for the handling of personal information of California residents.
The GDPR, CCPA, the California Privacy Rights Act (CPRA), the Virginia Consumer Data Protection Act (VCDPA), the Colorado Privacy Act (CPA), the Connecticut Data Privacy Act (CTDPA), and the Utah Consumer Privacy Act (UCPA) exemplify the vulnerability of its business to the evolving regulatory environment related to personal data.
Government Regulation
The company subject to the Occupational Safety and Health Act of 1970, as amended (OSHA). Additionally, in the EU, the company is subject to the Waste Electrical and Electronic Equipment Directive (WEEE Directive). The WEEE Directive provides for the creation of a collection scheme where consumers return waste electrical and electronic equipment to merchants, such as Blink Charging.
History
The company was founded in 2009. It was incorporated in 2009. The company was formerly known as Car Charging Group, Inc. and changed its name to Blink Charging Co. in 2017.
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