Beasley Broadcast Group, Inc. operates as a multi-platform media company.
The company's primary business is operating radio stations throughout the United States. The company offers local and national advertisers integrated marketing solutions across audio, digital and event platforms. The company owns and operates stations in the following markets: Atlanta, Georgia (GA); Augusta, GA; Boston, Massachusetts (MA); Charlotte, North Carolina (NC); Detroit, Michigan (MI); Fayetteville, North Carolin...
Beasley Broadcast Group, Inc. operates as a multi-platform media company.
The company's primary business is operating radio stations throughout the United States. The company offers local and national advertisers integrated marketing solutions across audio, digital and event platforms. The company owns and operates stations in the following markets: Atlanta, Georgia (GA); Augusta, GA; Boston, Massachusetts (MA); Charlotte, North Carolina (NC); Detroit, Michigan (MI); Fayetteville, North Carolina (NC); Fort Myers-Naples, Florida (FL); Las Vegas, Nevada (NV); Middlesex, New Jersey (NJ); Monmouth, NJ; Morristown, NJ; Philadelphia, Pennsylvania (PA); and Tampa-Saint Petersburg, FL.
The company operates its stations in clusters to capture a variety of demographic listener groups, which enhances its stations' appeal to a wide range of advertisers.
The primary source of revenue for the company's stations is the sale of advertising time to local, regional and national advertisers and national network advertisers who purchase commercials in varying lengths. A growing source of revenue is from station-related digital product suites, which allow for enhanced audience interaction and participation, and integrated digital advertising solutions. A station's local sales staff generates the majority of its local and regional advertising sales through direct solicitations of local advertising agencies and businesses. The company retains a national representation firm to sell to advertisers outside of its local markets.
Strategy
The company seeks to secure and maintain a leadership position in the markets it serves by developing high quality local content, through its audio and digital platforms, including events and experiences in the communities it serves and, in turn, offer advertisers access to a highly effective marketing platform to reach large and targeted local audiences.
Seasonality
The company's net revenues are typically lowest in the first quarter and generally higher in the second and fourth quarters of the year (year ended December 31, 2023). In addition, the company's revenues tend to fluctuate between years, consistent with, among other things, increased advertising expenditures in even-numbered years by political candidates, political parties and special interest groups. This political spending typically is heaviest during the fourth quarter of such years.
Competition
Competition for advertising revenues also comes directly from competitors such as Amazon, Apple, Meta and Alphabet.
Regulations
The company's websites are also subject to regulation relating to acquisition of personal information from children under the age of 13, including the federal Child Online Privacy Protection Act (COPPA) and the federal Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM).
History
Beasley Broadcast Group, Inc. was founded in 1961.